Remove 2023 Remove Advertising Remove Loyalty Program
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Social Marketing: Insights from Meta’s Restaurant Summit

Modern Restaurant Management

On October 1st in Chicago, Meta’s Restaurant Summit brought together more than 100 marketers from some of the most recognizable franchises in the industry for a buffet of diverse programming, discussion, and exploration into the world of restaurants. What kind of creative works best in restaurant and food advertising? The result?

Marketing 447
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MRM Research Roundup: Experimentation, Valentine’s Vibe Shift, and Wine Cork Market

Modern Restaurant Management

The research found that businesses worldwide – particularly restaurants – intend to experiment more in 2025, especially with customer retention programs like loyalty, as they face the triple challenge of sustained high inflation, shrinking consumer wallets and the need to raise prices across the board.

Marketing 221
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Dinner, With a Side of Climate Preaching

EATER

Nor has eating plant-based meat even made a significant impact on beef production, according to a 2023 report. PLNT Burger further incentivizes plant-based purchases by turning that data into a loyalty program, rewarding customers with free food for amounts of water or land “saved.” Congratulations.

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Explaining Crumbl's franchise profitability

Restaurant Business

For instance, in 2023 the median store generated a net profit of $114,549, compared with the $122,955 average. Crumbl suddenly struggled in 2023 as average unit volumes and profitability both fell. After adding 264 locations in 2022 and 281 in 2023, Crumbl added just 87 new restaurants in 2024. It’s good to provide data.

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Fighting for traffic, pizza chains push more discounts

Restaurant Business

Traditional pizza chains have long competed on price, because consumers generally have little brand loyalty. The entire quick-service pizza sector grew by just 0.93% in 2023. deals this week as fast-food pizza chains work to reverse stubbornly weak sales. deals this week as fast-food pizza chains work to reverse stubbornly weak sales.

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C-stores are stealing fast-food tactics. And fast-food customers

Restaurant Business

Photo: Shutterstock Made-to-order food, value offerings, loyalty programs. Increasingly, however, they are becoming the hallmarks of convenience-store foodservice programs. Eleven percent say they usually eat inside the c-store, that’s up from just 3% in 2023 and 5% a year ago. By Heather Lalley on Jun.

Food 275
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MRM Research Roundup: Holiday Spending, Franchise Optimism, and Pickle Energy

Modern Restaurant Management

Those priorities include increased marketing and sales efforts alongside new benefits and programs to attract and retain staff. percent increase compared to 2023, with the last five days of the holiday season accounting for 10 percent of all holiday spending. percent compared to November of 2023. Franchise 2.0: percent YOY.