ChowNow

FEBRUARY 21, 2025

Leverage Local SEO and Direct Online Ordering When people are hungry and searching for a place to eat, they usually turn to Google. Thats where local SEO and direct online ordering come in. Promote Online Ordering Through Social Media and Email Marketing On social media, showcase your food in a way that makes people crave it.

Online Ordering 195

Online Ordering Ordering Email Marketing Mobile Ordering 195

ChowNow

FEBRUARY 7, 2025

Many operators worry about wasting money on the wrong strategies or not seeing a return on investment, making it tempting to avoid marketing altogether. Promotions, local SEO, and social media ads can help bring more people through your door. Building a restaurant marketing budget can feel overwhelming.

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

7 Shifts

OCTOBER 28, 2024

For example, if you run a social media campaign or pay for online ordering integrations, all of these contribute to your overall marketing expenses. If you run a burger joint near a college campus, you could create social media content and promotions tailored to students' preferences and budgets.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

ChowNow

JULY 11, 2025

Think of your Yelp rating as your social credit score. Using Feedback to Spot Operational Issues and Improve Service Reviews aren’t just for damage control—they’re a free source of insight. Does my Yelp rating affect my SEO or Google presence? That means no old logos, no grainy food pics, and no missing info. Absolutely.

Customer Service 284

Customer Service Social Media Customer Experience Online Ordering 284

Modern Restaurant Management

JUNE 6, 2025

There are many ways you can encourage UGC from your diners, such as posing a challenge on social media to prompt guests to post reviews. For example, the open kitchen design can be modified in video with behind-the-scenes clips of kitchen operations. The same SEO rules can help your videos get visibility on crowded feeds.

Marketing 221

Marketing SEO Influencer Events 221

ChowNow

JUNE 6, 2025

That’s a significant amount of lost business tied to something you can improve on your own, but the problem is that most operators have no idea where to begin fixing the issue. This could mean searching Google Maps, scrolling through social media platforms, or reading online reviews.

Social Media 195

Social Media Online Ordering Website Management Email Marketing 195

7 Shifts

OCTOBER 22, 2024

To do so, you must have an optimized website and engaging social media profiles. Local SEO strategies, like targeting location-specific searches, will help your site show up when people look for nearby dining options on search engines. These social media personalities have loyal followers who trust the restaurants they suggest.

Book 195

Book Marketing Email Marketing Social Media 195

Modern Restaurant Management

JULY 16, 2025

Recognizing that social media could be a powerful tool for the hospitality industry, Kim Beechner founded Embark Marketing in her senior year of college. The agency has grown from a one-woman operation to a team of nine with clients across the U.S. “That’s the difference. . “That’s the difference.

Marketing 221

Marketing Social Media Email Marketing Back of House 221

ChowNow

JUNE 6, 2025

And operators who don’t have one at all are missing out on a huge opportunity to tell their restaurant’s story, connect with new customers, and distinguish themselves from other restaurants in their area. Boosts SEO by Incorporating Relevant Keywords Including relevant keywords helps your restaurant website show up in local search results.

Social Media 195

Social Media Fine Dining Front of House Customer Experience 195

Perfect Daily Grind

JUNE 15, 2025

Current market challenges mean it’s never been harder to operate a coffee business – and this includes marketing and branding. High and volatile green coffee prices , along with increasing operational costs, are creating a more competitive market. Brands are forced to strike a balance between quality, value, and customer service.

Marketing 137

Marketing Email Marketing Social Media SEO 137

The Rail

FEBRUARY 7, 2025

As a restaurant owner, you can capitalize on these trends by showcasing seasonal menu items, behind-the-scenes kitchen prep , chef interviews, clips of special events, and customer testimonials to provide an authentic glimpse into the restaurant operations that fosters trust. Remember the days of beautiful dinner images on Instagram?

Serving 130

Serving Marketing Loyalty Program Social Media 130

Web Diner

MARCH 21, 2025

Local SEO isn’t just another marketing buzzwordit’s the digital equivalent of having your restaurant on the most visible intersection in the neighborhood. Our expertise in restaurant-specific local SEO has made them the go-to partner for businesses seeking to dominate their local digital landscape.

SEO 62

SEO Website Management Audits Mobile Ordering 62

ChowNow

JUNE 27, 2025

Restaurant review sites aren’t just for diners—they’re also savvy tools for restaurant operators to gather customer feedback and help control the narrative around their dining experience. Below that, you’ll see a “what’s the vibe” section where customers can post images of inside, outside, food, and anything else they find interesting.

Website Management 195

Website Management SEO Book Customer Experience 195

The Rail

MAY 22, 2025

This covers everything from the language on your menu to the tone of your social media captioning. From signage to internet marketing, consistency across all media helps to define your restaurant and creates cohesiveness. On social media, where aesthetics inspire interaction, visual storytelling also flourishes.

Social Media 130

Social Media Front of House SEO Back of House 130

ChowNow

MARCH 14, 2025

Operators who ignore this opportunity risk losing significant revenue to their competitors while missing out on the chance to build a stronger connection with their customers. Leverage local SEO and help customers find your restaurant. Local SEO (Search Engine Optimization) ensures your website ranks higher in local searches.

Ordering 195

Ordering Mobile Ordering Online Ordering Email Marketing 195

ChowNow

APRIL 25, 2025

Building a restaurant email marketing list might be the single most underrated move an operator can make to grow their business. Countless studies have shown that email marketing campaigns deliver one of the highest ROIs ( $42 for every $1 spent ) of any marketing channel, often beating out paid ads, social media, and even SEO.

Email Marketing 195

Email Marketing Marketing Loyalty Program Online Ordering 195

Restaurant Business

JULY 14, 2025

For a long time, search engine optimization (SEO) has been the name of the game when it comes to jockeying for eyeballs online. This is not all that different from the basic principles of SEO. But while SEO prizes keywords and the content around those keywords, AI has a more structured approach when crawling the web.

Social Media 167

Social Media SEO Leadership Technology 167

The Rail

DECEMBER 12, 2024

Think of your website and social media profiles as digital billboards for your brand they should reflect everything new about you. SEO is crucial here; make sure your website is optimized for local searches so you pop up when people in the area are looking for businesses like yours. Local media can be a huge help here.

SEO 130

SEO Customer Service Social Media Email Marketing 130

Modern Restaurant Management

JANUARY 31, 2025

Connecting with the consumer through loyalty programs and better customer data is a key focus for operators – more than seven in ten restaurant leaders (71 percent) are planning to increase investment in their loyalty or reward programs to keep customers close over the next 12 months. ” A Year of Challenges U.S.

Marketing 221

Marketing Loyalty Program 2024 2025 221

Restaurant Engine

MARCH 26, 2025

Not only are you competing with chain restaurants and their massive advertising budgets, but youre also competing against local restaurants on social media platforms and with their own pay-per-click budgets. In addition, use social media to share behind-the-scenes looks in your kitchen or shout-outs to loyal customers.

Marketing 52

Marketing SEO Mobile Ordering Online Ordering 52

Restaurant Engine

APRIL 9, 2025

Maintain accurate information: Keep your restaurants name, address, phone number, hours of operation, and menu updated at all times to avoid customer confusion. Use social media: Encourage happy customers to share their experiences using a branded hashtag. This helps to encourage guests to leave feedback.

Management 52

Management Management Website Management Email Marketing 52

Restaurant Engine

JUNE 14, 2025

Use your restaurant branding to improve not only your visuals but also your operations and procedures. Key elements include: Logo: Make it simple, recognizable, and scalable across media. Digital branding: Make sure your website, social media profiles, and ads match the new branding. Restaurant Web Design, Made Easy.

Social Media 59

Social Media Email Marketing Website Management Uniforms 59

Restaurant Engine

MAY 14, 2025

Encouraging social media engagement and shares. Do be sure to have a sign-up on your website and info on your social media channels. Whether you operate a cozy neighborhood caf or a multi-location dining brand, investing in a loyalty program is one of the smartest moves you can make to ensure long-term growth.

Loyalty Program 52

Loyalty Program Website Management Point of Sale Customer Experience 52

Modern Restaurant Management

OCTOBER 19, 2022

Search Engine Optimization (or SEO) continues to be an incredibly important digital marketing tactic. SEO is when you optimize online content so that your brand is easier to find when Google crawls the internet for results. That’s where local SEO comes in, which is optimizing content with a specific location in mind.

SEO 474

SEO Social Media Website Management Online Ordering 474

Modern Restaurant Management

SEPTEMBER 21, 2023

When it comes to attracting customers to restaurants, local SEO is crucial and can optimize their online presence to attract more local customers. What Is Local SEO? Why Is Local SEO Important? Local SEO is important for several reasons. Furthermore, local SEO is an affordable way to promote your business.

SEO 507

SEO Website Management Email Marketing Online Ordering 507

Modern Restaurant Management

NOVEMBER 16, 2020

These five tips should help you implement a solid SEO strategy. Social media (if any). A content strategy is at the center of most SEO optimizations. Implement the Basic SEO Best Practices. Title SEO and Meta Description. So how do you optimize your online presence and dominate local search results?

SEO 537

SEO Website Management Online Ordering Information 537

Modern Restaurant Management

JULY 3, 2024

These features not only enhance customer satisfaction but also streamline your restaurant's operations, allowing you to focus on delivering exceptional dining experiences. Search engine algorithms are complex and constantly evolving, making it impossible for any SEO professional to guarantee specific rankings.

SEO 489

SEO Website Management Online Ordering Mobile Ordering 489

Modern Restaurant Management

MARCH 7, 2023

But having a website or social media page isn't enough anymore. That's where SEO (Search Engine Optimization) comes in. Here are ten reasons why your bar and restaurant needs SEO: Boost Your Online Visibility Put your business on the map with SEO! A good SEO plan can translate into higher revenue.

SEO 493

SEO Bar Online Ordering Social Media 493

Modern Restaurant Management

MAY 16, 2024

On average, restaurant SEO campaigns can see a 500 percent ROI after three years , so there’s massive potential for you to use SEO to grow your restaurant. This article will walk you through a weekly restaurant SEO checklist that you can follow to improve sales in three months. This is known as search intent.

SEO 463

SEO Social Media Customer Service Events 463

Modern Restaurant Management

DECEMBER 10, 2020

Keeping websites up to date with fresh content and complete restaurant information including menus, hours of operation, and address can improve SEO (Search Engine Optimization). Focusing on local SEO. Local SEO is an effective digital marketing strategy that can increase the visibility of a restaurant in local search results.

Marketing 563

Marketing Social Media Website Management SEO 563

Modern Restaurant Management

FEBRUARY 25, 2022

Having a website, learning even a little about search engine optimization (SEO), and filling out your Google My Business (GMB) template should all be something you already have in place. Learn Some Basic SEO. SEO is a big, sprawling, ever-changing subject, but don’t panic. Get the Basics Right. The Importance of Instagram.

2022 531

2022 Marketing Email Marketing Social Media 531

Modern Restaurant Management

JUNE 20, 2023

One way to do this is by building social proof. Social proof in marketing leverages the fact that consumers trust the actions and opinions of other users to make decisions. How do you build social proof for your restaurant business? So, you can post some of these reviews on social media.

Social Media 508

Social Media Email Marketing SEO Consumer Goods 508

Modern Restaurant Management

NOVEMBER 24, 2020

With some outdoor dining pilot programs coming to an end as we head into the winter months, tens of thousands of restaurants across the country will be forced to operate at a fraction of typical capacity without added outdoor seating to supplement the loss. Does your dining room layout need a social distance inspired layout?

Cash Management 576

Cash Management Social Media Seasonal Menu Food Truck 576

Modern Restaurant Management

NOVEMBER 15, 2023

This means that restaurants and franchises must focus on efficiency and lean operations. SEO is more than just a trend; it's a way to get potential customers to your website. Run Social Media Ads Social media is a huge part of people's lives today, so it's an important place for any virtual restaurant to be present.

Marketing 492

Marketing SEO Social Media Mobile Ordering 492

Modern Restaurant Management

JANUARY 24, 2023

Many depend on social media reviews and posts about a particular restaurant before deciding whether they will dine there or not. Nearly half of your market depends on social media comments for their restaurant reviews. If you’re using social media listening tools, what does a search for your brand name generate?

Social Media 493

Social Media Website Management SEO Customer Experience 493

Modern Restaurant Management

NOVEMBER 7, 2023

The landscape of digital marketing is constantly evolving, presenting both challenges and opportunities for restaurant operators. If you’re not marketing yourself online or devising a powerful local search engine optimization (SEO) strategy, how are they going to find you? In many cases, trends are a good thing.

Marketing 508

Marketing Social Media SEO Front of House 508

Modern Restaurant Management

SEPTEMBER 16, 2020

Promoting the air in your restaurant is as a force to clean and disinfect, instead of something to be feared, is a strategy that all restaurant operators should aggressively approach and promote to their patrons. Blaze Bullock, SEO Strategist, Blaze Digital Marketing. Doing these things accomplishes that and then some.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585