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Omnichannel communications and value-oriented customer expectations are two elements challenging restaurant owners and operators, according to a survey from Klaviyo. Among the other highlights: Restaurants have the opportunity to connect and convert audiences using mobile websites or apps and push notifications.
Restaurant operators listen up: by 2025, Gen Z and Millennials will outnumber all other generations in the workforce by 18 million. Now, they're on their phones before they arrive, checking your reviews, looking at food photos, and getting recommendations based on their past orders. Think about your last round of hiring.
Whether youre an independent operator or part of a small chain, visibility is everything. Today, customers rely on Google searches, online reviews, and socialmedia to decide where to eat. A strong online presence means more visibility, more orders, and, ultimately, more revenue. Consumer behavior is constantly evolving.
For restaurants, success lies in recognizing these evolving preferences and strategically adapting operations to meet them. With socialmedia shaping trends, culture and commerce around the clock, younger generations are increasingly using these platforms to discover new dining experiences.
Increasing your restaurants online order volume doesnt have to feel like an impossible task. In this guide, well walk through seven practical ways to boost your restaurants online order volume. Optimize Your Website and Online Ordering Experience If your restaurants website isnt easy to use, youre probably losing out on online orders.
One of the easiest steps to do so is highlighting your menu on socialmedia and search engines, as well as promoting specials across different platforms. Be sure to make your menu mobile-friendly. ” The chances the guest will visit your place directly depend on whether your website appears in Google search results.
Accuracy of food order leads the way at 88, while beverage quality and waitstaff performance both score 86. Website satisfaction tumbles 6 percent to 82, mobile app quality slides 6 percent to 80, and mobile app reliability plunges 8 percent to 78. Still, the food and service metrics are quite high.
And no, increasing restaurant sales doesn’t mean turning your restaurant staff into pushy upsellers trying to squeeze a few extra dollars out of every order. Create Limited-Time Offers That Drive Action Limited-time offers (LTOs) give potential customers a reason to order now, not later.
To do so, you must have an optimized website and engaging socialmedia profiles. Build a mobile-friendly restaurant website In 2024, roughly around 63% of all web traffic came from mobile devices. If your website isn’t optimized for mobile, you could be losing out on potential customers.
In this article, you will learn: How to improve your restaurants visibility so more people discover you Engagement strategies that turn first-time visitors into repeat customers Practical marketing tactics to fill more tables and increase takeout orders Here are eight strategies proven to attract more customers to your restaurant.
In this guide, youll learn how to use ChowNow tools along with a handful of other effective strategies to increase order volume, boost your current customer traffic, and grow your overall sales. Email marketing is one of the most effective ways to stay top-of-mind with customers and remind them its time to order again from your restaurant.
As a restaurant manager or operator, you are the driving force in productivity – leading your staff and keeping customers happy. Many restaurant operators juggle multiple locations, and adding managers adds another link in the chain of command to manage. This leads to the abnormally high turnover rate most operators experience today.
The restaurant industry is going mobile, and restaurant apps are at the center of this transformation. Diners want the convenience of ordering, booking, and engaging with their favorite restaurants straight from their phones. Beyond mobileordering, restaurant apps support operations in ways that were never available before.
This is true for businesses operating in office settings just as much as in restaurants, supermarkets, and other settings where businesses have daily contact with consumers. The reality is, the type of business you operate has a larger bearing here. Take Amazon, for example. It's a digital platform from start to finish.
In today's digital landscape, restaurants have become prime targets for cybercriminals who take advantage of potential entry points from point-of-sale systems, online ordering platforms, customer databases, loyalty programs and third-party delivery services. Consider the alarming pattern over the past three years.
77% of diners look at a restaurants website before going out to eat or ordering takeout or delivery. If you dont have a website, that means over three-quarters of the people near your restaurantyour potential customerswill never come in or place an order because they have no way to find you when theyre looking for a place to eat.
The right promotion at the right time can reignite business, whether that means a packed dining room on a slow weekday or reconnecting with loyal customers who havent ordered in a while. Are you trying to increase your direct online ordering ? Rewarding customers for ordering direct creates long-term habits that boost your sales.
Online ordering has transformed the restaurant industry, turning what was once a convenience into an absolute necessity. Customers expect to browse menus, place orders, and pay for their meals with just a few taps of their phones. Why Every Restaurant Needs an Online Ordering System The answer is simple: to stay competitive.
This final edition of Modern Restaurant Management (MRM) magazine's Research Roundup for 2024 features news of operator challenges and priorities, delivery trends, wages and hourly worker considerations. As operators look to bolster these two key areas, they’re also closely watching employee training and guest preferences.
Service is about accuracy and efficiencytaking an order, delivering food, clearing a table. Whether its remembering a regulars order or simply offering a sincere greeting, small actions can build emotional loyalty that no discount or trend can match. Hospitality is how you make someone feel during that process.
That’s a significant amount of lost business tied to something you can improve on your own, but the problem is that most operators have no idea where to begin fixing the issue. This could mean searching Google Maps, scrolling through socialmedia platforms, or reading online reviews.
The report also includes additional key industry insights, including: Delivery sales and transactions increased industry-wide despite economic uncertainty: Kiosk as a channel is up 27 percent YoY and 49 percent since 2020, and mobile is up 21 percent YoY and 368 percent since 2020. billion transactions and $67 billion in sales in 2024.
Email marketing might not be as flashy as socialmedia marketing, but for restaurants, its possibly the most effective way to stay connected with customers. Unlike socialmedia platforms, where the algorithm overlords dictate who will and will not see your posts, emails go straight to your customers inboxeswhich they check daily.
Too many restaurant operators pour time and money into marketing efforts, then cross their fingers and hope for the best. That’s why understanding (and improving) your restaurant marketing ROI is one of the smartest moves you can make as an operator. When it does work, they have no idea what’s actually driving the results.
Adaptability became non-negotiable as takeout, delivery, and digital ordering shifted from secondary revenue streams to essential lifelines." – Noah Glass, Founder & CEO of Olo The pandemic was a transformative period for the restaurant industry, leading to significant changes in how both restaurants and consumers operate.
Why Restaurant Newsletters Are Worth Your Time It can be easy to assume that socialmedia should be the center of your marketing efforts, but when it comes to reaching your most valuable guests and driving real businessemail wins every time. For most operators, sending once or twice a month is a good starting point.
The restaurant industry is rapidly evolving, and mobile food ordering is at the center of this transformation. These mobile food ordering statistics reveal just how quickly digital habits are shifting — and what it means for restaurants trying to stay competitive. At first, mobileordering seemed like a long shot.
Restaurant branding is not easy, but when done correctly, the reward is a packed dining room every night with a steady stream of to-go orders out the side door. Most operators give too much attention to the visual aspect of their restaurant. Your visual identity brings your brand to life. Define your values with your brands promise.
Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their views on what trends and challenges owners and operators can expect to see in 2025. And the digitization of operations over the past few years means that the industry is getting better at capturing that data. Data, Data, Data.
If you want to increase order volume for your restaurant, focusing on online takeout and delivery is key. Operators who ignore this opportunity risk losing significant revenue to their competitors while missing out on the chance to build a stronger connection with their customers. But growing online order volume isnt always easy.
Today, more than ever, restaurants are turning to custom-built apps to improve convenience, streamline operations, and foster customer loyalty. As customers increasingly turn to online ordering for convenience and safety, restaurants must adapt to stay competitive. Real-time order tracking. Socialmedia login for easy access.
Whether someones deciding where to make a reservation or who gets their lunch order, what others say about you online carries real weight. They influence dining decisions, impact how and where your restaurant shows up online, and play a huge role in how your brand is perceived by people who havent placed an order yet.
Ever noticed how ordering your favorite meal has become as easy as pie? That’s the magic of online food ordering systems. The benefits of online food ordering system go beyond convenience. The benefits of online food ordering system go beyond convenience. Let’s dig into how these systems are changing the game.
Connecting with the consumer through loyalty programs and better customer data is a key focus for operators – more than seven in ten restaurant leaders (71 percent) are planning to increase investment in their loyalty or reward programs to keep customers close over the next 12 months. ” A Year of Challenges U.S.
From AI-driven ordering systems to smart inventory tools and contactless dining experiences, today’s innovations are reshaping how restaurants operate, serve customers, and stay competitive. Digital Ordering Systems If you are still scheduling shifts with pen and paper, 2020 is the year to change that.
Restaurant online ordering has emerged as a crucial aspect of the food service industry, reshaping restaurant operation strategies and fostering growth in restaurant delivery services. This article explores how online ordering is advancing and highlights the key concerns for businesses aiming to stay competitive.
Whether you’re connecting loyalty programs, online ordering, or inventory tools, open APIs make it possible to tailor your POS to match your exact operational needs. For instance, users can integrate socialmedia pages to their interface, or incorporate restaurant signage.
Surprisingly, many restaurants operate with unclaimed listings, immediately putting themselves at a disadvantage. This encompasses everything from review quantity and quality to website authority and socialmedia presence. Ensure your website loads quickly and functions perfectly on mobile devices.
Over the last several years, QR order and pay has gone from being a fringe technology to a widely used solution for restaurants, bars, breweries, and wineries. What started as a simple way to swap paper menus with contactless ordering during COVID quickly evolved into an operational solution to battle staff shortages and improve efficiency.
Exceptional pizza Consistent branding and marketing, Efficient operations, Cleanliness Strong customer focus These aren’t just sides; they are the central slices in the pie of success. When your pizza stands out, it enhances your entire operation and keeps customers coming back for more. It takes a team. Wasted ingredients?
These are just a few of the ‘above and beyond’ tactics restaurants can use to make themselves stand out, along with getting more involved in the community, using socialmedia or offering loyalty programs. Herein lies a particular challenge. This is a simple, meaningful change that can drastically improve accessibility.
Creating customizable prix fixe menus for groups with easy online ordering. Offering direct online ordering via a restaurant-branded app to avoid high third-party app fees. Integrating POS systems with delivery platforms for seamless order tracking and management. Using mobile POS systems for tableside ordering and payment.
If restaurant operators are not attuned to this, they will find it very difficult to exist in the very near future. This shift ensures that operations run smoothly, and sales revenue is optimized. While the ways we order and dine may have changed, the reasons people choose a restaurant haven’t.
Not only are you competing with chain restaurants and their massive advertising budgets, but youre also competing against local restaurants on socialmedia platforms and with their own pay-per-click budgets. This may mean dining in at your restaurant or ordering for pick-up or take-out.
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