7 Shifts

OCTOBER 9, 2020

Diners are turning to online ordering in increasing numbers because of COVID-19 pandemic restrictions on on-premise dining. According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic.

Design 397

Design Social Media Mobile Ordering Online Ordering 397

Modern Restaurant Management

OCTOBER 1, 2022

Restaurant marketing revolves around making your business known. It combines different online and offline strategies to promote a restaurant and increase orders. Let’s look at low-budget restaurant marketing ideas to succeed in inflationary times. Does this type of marketing work in 2022?

Marketing 203

Marketing Email Marketing SEO Social Media 203

Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 203

Marketing Social Media Mobile Ordering Website Management 203

7 Shifts

OCTOBER 23, 2020

In an era when enabling online ordering is essential to running a restaurant, having an online presence for your restaurant is critical. These social networks don't have the capabilities your restaurant needs to become an online business. However, relying on your restaurant's Facebook page or Instagram just won't cut it.

Website Management 370

Website Management Online Ordering SEO Hiring 370

Modern Restaurant Management

JUNE 16, 2022

As a result, the use of self-ordering kiosks and QR codes during the pandemic went up by 750 percent, with 77 percent of survey respondents saying they would prefer contactless ordering and payment once the pandemic ends. consumers being new to ordering meal delivery services (up from 47 percent in March 2021).

Online Ordering 188

Online Ordering Point of Sale Management Management 188

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 221

Seating Email Marketing Marketing SEO 221

Modern Restaurant Management

FEBRUARY 9, 2021

This article includes some simple digital marketing strategies that restaurants can quickly implement ahead of the Valentine’s Day holiday. With the Marketing Rule of 7 , it takes an average of seven interactions with a brand before a purchase takes place.

Marketing 221

Marketing Email Marketing Website Management Social Media 221

Modern Restaurant Management

JANUARY 31, 2024

Many operators are starting to realize that this omni-channel approach is increasingly essential to guest engagement in order to ensure they’re top of mind from the moment customers discover your restaurant (which often begins online) until well after their meal ends.

2024 203

2024 Online Ordering Website Management 2023 203

Modern Restaurant Management

FEBRUARY 12, 2024

The challenge then becomes finding and purchasing a new domain name appropriate for the restaurant, updating all of the collateral branding pieces, online listings, social media, (possibly email accounts) and starting from scratch with SEO. hours, offerings, website link, ordering link, reservations and reviews).

Social Media 181

Social Media SEO Online Ordering Website Management 181

7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. What are they ordering?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

Squirrel Systems

FEBRUARY 28, 2024

Two such powerful tools are loyalty programs and reservation systems. For instance, a customer who frequently orders vegan dishes might appreciate a discount on the new vegan menu items. Data Collection Reservation systems can collect valuable data about customers’ dining preferences and frequency.

Reservations 52

Reservations Loyalty Program Customer Experience Mobile Ordering 52

Modern Restaurant Management

DECEMBER 20, 2023

In order to achieve long-term success and build essential brand credibility, restaurants must cultivate meaningful experiences and relationships to help drive growth and expansion. So how do you thrive in a customer-driven competitive market? According to research, the majority of customers are interested in ordering seasonal items.

Customer Experience 197

Customer Experience Innovation Social Media Seasonal Menu 197

Modern Restaurant Management

JULY 28, 2022

Customer data is only one segment of the information you need for good sales insights, marketing information, and business analytics. Some great examples for restaurants are: How often the customer orders. What the customer orders. Which of your locations the customer orders from most. What the customer orders.

Loyalty Program 208

Loyalty Program Mobile Ordering Email Marketing Online Ordering 208

Modern Restaurant Management

APRIL 17, 2023

Automation tools also provide value through mobile ordering apps, AI solutions, digital reviews apps, and online reservation software. Here are the latest tech solutions that will allow to increase transparency and productivity of the highly developed and rapidly changing F&B market.

Mobile Ordering 207

Mobile Ordering Cash Management Online Ordering Front of House 207

Squirrel Systems

NOVEMBER 2, 2023

While third-party reservation and food delivery services offer convenience and increased visibility for restaurants, they also have several drawbacks. High Commission Fees : Most third-party reservation and food delivery platforms charge restaurants a substantial commission for each order or reservation made through their service.

Reservations 52

Reservations Delivery Customer Service Customer Experience 52

Open for Business

APRIL 3, 2023

The “4 Ps of marketing” may sound like blah business jargon to restaurant types, but these four principles—product, price, place, and promotion—can magnetize new guests and keep regulars coming back. Here’s how to put the 4 Ps of marketing to work for your restaurant, plus a few examples to get you started.

Marketing 78

Marketing Email Marketing Social Media Loyalty Program 78

SpotOn

MAY 13, 2024

  From crafting a summer menu that celebrates seasonal ingredients to offering cool beverages can enhance customer loyalty, adapting to the busy season with innovative menu ideas and online ordering can set your restaurant apart. Lean into marketing Summer brings a shift in consumer behavior and preferences.

Seasonal Menu 52

Seasonal Menu Outdoor Email Marketing Loyalty Program 52

Modern Restaurant Management

JULY 12, 2022

Offer Easy Online Ordering. Consumer behaviors are changing rapidly, but there’s one thing you can count on: online ordering. It’s important to note that not all online ordering platforms are created equal. Be In Charge of Your Own Marketing.

Loyalty Program 223

Loyalty Program Online Ordering Point of Sale Customer Experience 223

Modern Restaurant Management

MARCH 25, 2022

Some restaurants even took safety a step further by eliminating in-person ordering and offering contactless payment. At least 45 percent of Americans preferred reading the menu, ordering, and paying with their phone to reduce touch points during the pandemic, according to an online survey of 2,081 people conducted by Appetize.

Social Media 215

Social Media Email Marketing Mobile Ordering Kitchen Safety 215

Modern Restaurant Management

MARCH 7, 2023

If you run a bar or restaurant, you already know how important it is to have an online presence. In today's competitive market, you must ensure your business can be easily found online. Here are ten reasons why your bar and restaurant needs SEO: Boost Your Online Visibility Put your business on the map with SEO!

SEO 197

SEO Bar Online Ordering Social Media 197

BNG Point of Sale

NOVEMBER 20, 2020

The answer lies in restaurant ordering systems. This easy add-on feature gives you the power to stay efficient while managing food orders, all the while providing a wealth of backend information to help you manage your restaurant teams for improved performance. What is a restaurant ordering system? Multiple methods for ordering.

POS 98

POS Ordering Mobile Ordering Online Ordering 98

Modern Restaurant Management

JANUARY 21, 2020

The idea of using social media marketing to attract customers, all the while managing inventory and payroll, can be exhausting. A well-thought-out social media marketing strategy can earn you additional customers and increase your overall income. Marketers tend to suggest 1 promotion for every 8-10 posts. And with what networks?

Social Media 245

Social Media Marketing 2020 2019 245

Open for Business

APRIL 27, 2023

Email marketing strategy might not be the first thing you think of when it comes to promoting your restaurant. But when it’s done well, email marketing can be as effective as other digital marketing channels like social media and search engine optimization (SEO). Quick Links What is email marketing? There is no middleman.

Email Marketing 78

Email Marketing Marketing Social Media Reservations 78

Cheetah

SEPTEMBER 23, 2020

Restaurant reservation systems help solve one of the biggest challenges of the foodservice industry – managing the constant influx of reservations and customers. In this article, we compare 4 of the best reservation systems out there to help you make the right choice for your restaurant. Reading Time: 5 minutes.

Reservations 78

Reservations Website Management Online Ordering Mobile Ordering 78

Modern Restaurant Management

FEBRUARY 14, 2022

Many business owners believe that emailing is an obsolete form of marketing. Even for a unique niche like restaurants, the power of email marketing can boost brand awareness and ROI. Email marketing isn’t going anywhere and here are tips to boost your restaurant’s brand. Is Email Marketing Effective for Restaurants?

Email Marketing 221

Email Marketing Marketing Coupons Customer Service 221

Modern Restaurant Management

FEBRUARY 3, 2022

From managing an off-premise presence with online ordering platforms to navigating the labor shortage and keeping costs down, it’s clear from the emerging trends we are seeing that technology is at the heart of helping FSRs not only survive but make gains during these extremely challenging times.”

Loyalty Program 194

Loyalty Program Online Ordering Cash Management Point of Sale 194

Takeaway Solutions

NOVEMBER 2, 2018

Admittedly, this is easier done in a restaurant than an online setting, but it is definitely not impossible. The market for Thai food is ever-growing, as is the online delivery market, so why not combine the two? While the behemoths of online delivery take away a large cut of your profits, we do not.

Online Ordering 63

Online Ordering Ordering Customer Service Customer Experience 63

Lavu

JANUARY 31, 2020

From dating to health, consumers are relying on an online company to guide them. Dining out is no exception; customers are seeking restaurants that integrate the latest reservation technology. 44% said they are more likely to make restaurant reservations if they have the option to do so online.” . “34% Loyalty Program .

Reservations 78

Reservations Loyalty Program Front of House Social Media 78

Modern Restaurant Management

FEBRUARY 4, 2022

Though many of the market forces that shaped the restaurant industry in 2021 were closely linked to disruption from the pandemic's onset in 2020, 2022 brings new challenges — and opportunities. The main thing they should invest in is creating a good website for their restaurant and building a strong online presence.

2022 218

2022 Customer Service Online Ordering Website Management 218

Cheetah

SEPTEMBER 23, 2020

Restaurant reservation systems help solve one of the biggest challenges of the foodservice industry – managing the constant influx of reservations and customers. In this article, we compare 4 of the best reservation systems out there to help you make the right choice for your restaurant. Reading Time: 5 minutes.

Reservations 78

Reservations Website Management Online Ordering Mobile Ordering 78

Modern Restaurant Management

MARCH 13, 2024

Several factors have contributed to the labor shortage, including competitive job markets, evolving career expectations, and a mismatch between the skills available in the workforce and those required by the industry. Reskilling the Crew Restaurants are recognizing the need to enhance certain critical skills within their teams.

Loyalty Program 196

Loyalty Program Customer Service Customer Experience 2024 196

Modern Restaurant Management

FEBRUARY 10, 2022

You’ve decided to focus on your restaurant's social media marketing. In this post, we'll explain what it is, why you need one, and what links you can add to give your social media marketing a jumpstart. That's because they’re handy marketing tools! Online Menu Link. Online Ordering Link.

Social Media 189

Social Media Online Ordering Seasonal Menu Email Marketing 189

Modern Restaurant Management

AUGUST 9, 2022

Luckily, those tools already exist, enabling restaurant owners to save money, expedite contactless set-up and payments, and even fulfill customer orders directly (no outside delivery app necessary) on platforms that stay in-line with the restaurant’s brand image. Special deals : Restaurants learn so much from a customer’s order.

Loyalty Program 201

Loyalty Program Mobile Ordering Kitchen Safety Online Ordering 201

Apicbase

AUGUST 5, 2022

If you look under the bonnet, you will see that struggling businesses often lack a clear restaurant marketing plan. Of course, marketing isn’t the only thing that makes or breaks a business, but it does give you an edge when you expand and open in new locations. You don’t need a fancy consultant to do your marketing.

Marketing 97

Marketing Operations Social Media Email Marketing 97

Restaurant Engine

AUGUST 23, 2023

Position your website to influence your customers’ orders and watch your sales rise. First, it’s the centerpiece of all your restaurant marketing. It’s also essential because your restaurant website influences a customer’s order. It also takes away the possibility of mistakes your staff may make when taking phone orders.

Influencer 52

Influencer Ordering Online Ordering Customer Experience 52

Modern Restaurant Management

FEBRUARY 2, 2024

The restaurant industry is transforming significantly, driven by changing consumer preferences, technological advancements, and a competitive market landscape. Customers appreciate the ability to browse the menu, place orders, and make payments directly from their smartphones.

Operations 189

Operations Front of House Customer Service Kitchen Safety 189