ChowNow

FEBRUARY 7, 2025

Drive repeat business through loyalty programs, email campaigns, and promotions. This will make your budget strategic and sustainable, allowing you to make smart, informed decisions. Promotions, local SEO, and social media ads can help bring more people through your door. Are you trying to increase foot traffic?

Marketing

7 Shifts

OCTOBER 28, 2024

For example, if you run a social media campaign or pay for online ordering integrations, all of these contribute to your overall marketing expenses. Many restaurants use POS systems that can differentiate between new and existing customers based on payment methods or loyalty program sign-ups.

Loyalty Program

ChowNow

JULY 25, 2025

It compares how much you spend on marketing channels, like: Ads Email Tools Promos Social Media Signage and In-Store Marketing Influencer Partnerships —to how much extra revenue those efforts generate. Look at both short-term returns and long-term gains, like customer loyalty or shifts in restaurant performance.

Marketing

ChowNow

FEBRUARY 12, 2025

Today, customers rely on Google searches, online reviews, and social media to decide where to eat. Whether its a loyalty program, strategic promotions, or email marketing campaigns, great marketing isnt just about attracting new customersits about keeping the ones you already have coming back. Study your competition.

2025

Modern Restaurant Management

FEBRUARY 24, 2025

While higher wages and benefits correlated with improved business performance, they also necessitated menu price increases, creating a challenging balance between operational sustainability and customer affordability. To meet this need, 72 percent of respondents increased wages by more than 10 percent in 2024.

2024

ChowNow

FEBRUARY 28, 2025

With your own online ordering system, you can collect emails, send promotions , and encourage repeat business with reward programs or special discounts. A direct online ordering system offers a more sustainable way to grow revenue and customer loyaltywithout paying a commission for every sale.

Online Ordering

Modern Restaurant Management

DECEMBER 18, 2024

In 2025, we anticipate more restaurant brands will develop their own white-labeled digital wallets in partnership with companies like Ansa to provide customers easy-to-use payments with the added benefit of personalized loyalty incentives.

2025

Modern Restaurant Management

MARCH 11, 2025

What used to be a basic employee benefit plan for only full-time workers has since changed to personalized benefits such as daycare assistance and mental health programs for both full-and part-time employees. Restaurants that tell a compelling story, offer meaningful engagement, and create purpose-driven experiences earn lasting loyalty.

Front of House

ChowNow

MARCH 14, 2025

Even when they manage to attract online orders, a lack of repeat business makes sustained growth feel out of reach. Offer Incentives and Loyalty Programs Your next step is to give customers a reason to order more frequently from your restaurant, and a well-structured rewards program is the easiest and most effective way to do this.

Ordering

The Rail

MAY 30, 2025

A significant part is also played by tech integration ; loyalty programs, app-based ordering, and QR code menus are not innovations but necessities. Building a Brand That Connects with Emotion and Drives Loyalty Branding goes much beyond typography and logos.

2025

The Restaurant Group

DECEMBER 1, 2024

It sets the stage for customer excitement, loyalty, and lasting buzz. Think of it as setting the stage for an unforgettable show: Tease on Social Media – Share sneak peeks, ingredient highlights, or behind-the-scenes photos. Media Events – Invite journalists and bloggers to spread the word.

Menu

Modern Restaurant Management

JANUARY 31, 2025

The research found that businesses worldwide – particularly restaurants – intend to experiment more in 2025, especially with customer retention programs like loyalty, as they face the triple challenge of sustained high inflation, shrinking consumer wallets and the need to raise prices across the board.

Marketing

ChowNow

JULY 18, 2025

They create marketing campaigns, post content on social media, and send out email blasts—then cross their fingers and hope for the best. For restaurants, this includes what you spend on things like social media ads, email marketing, and any other marketing campaigns aimed at getting more people in the door or ordering online.

Email Marketing

The Restaurant Group

MAY 31, 2025

These emails include promotions, menu updates, special events, feedback requests, and loyalty program details, serving as a direct communication line to keep your restaurant prominent in customers’ minds. It Builds Customer Loyalty Regular, personalized email interactions maintain customer engagement.

Email Marketing

Lavu

JUNE 6, 2025

Reducing restaurant expenses is critical for improving profitability and sustainability. Here are some examples of incentive programs that you can offer employees to help you cut spending: 1. Another solution is to start a composting program for food scraps and other organic waste.

Loyalty Program

The Restaurant Group

FEBRUARY 14, 2025

Use the formula: Customer Retention Rate (%)= (EN)*10/S Strategies to Enhance Customer Loyalty Provide Excellent Service: Friendly and prompt service makes guests feel valued. Offer Loyalty Programs: Reward repeat customers with discounts or freebies. Gather Feedback: Ask for opinions and make improvements based on them.

Point of Sale

TRG Restaurant Consulting

DECEMBER 22, 2024

To attract and retain employees, many establishments are offering competitive wages and investing in employee training programs. Theres a growing demand for health-conscious options , sustainable practices, and global flavors. Maintaining a positive online presence is essential for attracting and retaining customers.

2025

Squirrel Systems

MAY 1, 2025

Optimizing the Bar Program with Digital Tools Beverages, especially alcoholic ones, offer some of the highest profit margins in the restaurant industry. Implementing a Strategic Digital Loyalty Program A well-executed loyalty program can increase customer retention and repeat visits.

Loyalty Program

The Restaurant Group

NOVEMBER 20, 2024

Maintain Active Social Media Profiles Regularly post engaging content and interact with your followers. Utilize Social Media Marketing Share High-Quality Photos and Videos A picture is worth a thousand words, and a video even more. Building a community around your brand fosters loyalty.

Loyalty Program

Modern Restaurant Management

MARCH 11, 2025

Loyalty is a huge factor now as guests desire rewards and perks for sticking with a favorite small business, and repeat customers are keeping many restaurants going. Whether it’s speeding up order times, improving inventory management, or boosting loyalty programs, every tool should serve a purpose.

Loyalty Program

Indoor Media

JANUARY 16, 2025

Your storefront, as is your social media, website, or delivery boxes, is essential. A recognizable brand builds familiarity, and with familiarity comes loyalty. A focus on sustainable sourcing? Strive to have consistent branding across all platforms. No matter the size or scope, branding is crucial. Can you picture it?

Website Management

SpotOn

MARCH 21, 2025

Photo by Matthew Burpee / Unsplash It's relatively simple to calculate food cost percentage and determine restaurant menu prices that are profitable and sustainable. That means understanding their appetite for higher prices and preference for deals and loyalty programs. However, food costs are subject to change.

Pricing

Modern Restaurant Management

MARCH 11, 2025

We’ve reimagined our drive-thru model, introduced new kitchen technology to improve throughput, and strengthened our loyalty program to keep customers engaged. On a positive note, people developed a deeper appreciation for social connection and the experience of dining out, making for more guests joining us in our restaurants.

Mobile Ordering

ChowNow

JUNE 20, 2025

It means a clear identity that shows up everywhere, like your menu, your website, your social feed, and even the bathrooms. That means your restaurant website and social media need to make a strong first impression, and fast. They’re built to last, and they work even when you’re short on time, money, or bandwidth.

Marketing

Modern Restaurant Management

MARCH 4, 2025

spirits maintained its market share while revenues slipped in 2024 and warned that tariffs on spirits would further curtail industry growth, during its annual economic briefing for media and analysts. Spirits Industry Holds Steady The Distilled Spirits Council (DISCUS) reported that U.S. ”

Delivery

Modern Restaurant Management

APRIL 1, 2025

Nearly half (47 percent) of diners say they engage with loyalty programs at least once a week, up significantly from just 34 percent in 2023. 67 percent of Gen Z have used social media to decide on a restaurant. “These restaurants are building sustainable business models for the future.

Pricing

Modern Restaurant Management

APRIL 29, 2025

Loyalty programs also matter: 65 percent of drive-thru users and over 60 percent of takeout and delivery users say membership affects where they order. Over one-third (36 percent) visited a coffee shop in the past year to treat or reward themselves, while 23 percent did so to socialize and 15 percent to use the wifi or get work done.

Reservations

Modern Restaurant Management

DECEMBER 17, 2024

As economic pressures and fluctuating food costs persist, these technologies will be critical for maintaining profitability and ensuring long-term sustainability. This is why it’s essential that operators invest in comprehensive training programs and foster a positive work environment.

2025

Modern Restaurant Management

NOVEMBER 27, 2024

Digital-First Dining Independent FSRs are also recognizing the importance of a strong online presence – from digital ordering platforms to social media. For Gen Z in particular, easy online ordering and the use of social media as a restaurant discovery tool have become the norm.

2025

Modern Restaurant Management

FEBRUARY 14, 2020

Consumers are prioritizing sustainability when it comes to dining choices, driving a trend for going green in the restaurant industry. Concerned about climate change and the environment, these consumers are increasingly spending their dining dollars with restaurants demonstrating sustainability initiatives.

Recycling

Modern Restaurant Management

MAY 17, 2023

Born between 1997 and 2012, Generation Z is a demographic known for being tech-savvy and socially conscious. Then, utilizing social media to differentiate your brand and showcase your identity to customers can help your brand stand out. Loyalty rewards don’t have to include discounts and coupons anymore.

Loyalty Program

Modern Restaurant Management

JANUARY 22, 2024

Using technology to facilitate contactless payments, online ordering, and quick table rotation can increase consumers’ satisfaction and loyalty. Implement personalized suggestions, loyalty programs, and special incentives to make each diner feel appreciated and understood.

Loyalty Program

Modern Restaurant Management

JUNE 12, 2023

For restaurant owners or franchise managers, the importance of brand purpose and social responsibility can’t be overstated, especially when attracting the Gen Z demographic. This tech-savvy, socially conscious generation has distinct preferences and values that can significantly shape the success of your establishment.

Social Media

Modern Restaurant Management

APRIL 11, 2024

Brands find themselves at a pivotal juncture, where they have the opportunity to both captivate customers and secure their loyalty through a thoughtful blend of innovation and tradition. Focus on Sustainability The impact of food waste is staggering, with U.S.

2024

Modern Restaurant Management

JANUARY 8, 2024

– Jaime Bettencourt, SVP of Revenue Growth & Brand Strategy, Mood Media Over the coming years, we can expect technology to play an increasingly pivotal role in the restaurant industry. To capture their attention and loyalty, businesses, including restaurants, must prioritise easy access and convenience.

2024

Modern Restaurant Management

MAY 24, 2024

This stresses the need for customer retention programs. Today, customers find restaurant brands through influencers, social media, review sites, and multiple channels. Thus, loyalty programs are the best ROI-driven strategy for customer retention. With so many options, staying fresh and agile is important.

Loyalty Program

Modern Restaurant Management

SEPTEMBER 8, 2023

A weak food safety culture can have severe consequences, including product recalls, foodborne illnesses, reputational damage, diminished customer loyalty, and financial losses. For external audiences, spotlighting your commitment to food safety will also help increase consumer trust and loyalty, as well as positive reviews and referrals.

Food Safety