Modern Restaurant Management

JULY 16, 2025

I launched an internship program where I mentored marketing students in exchange for project help. Restaurants and bars had to quickly pivot, letting guests know how to order online, if dine-in was available, or what safety protocols were in place. Online ordering, catering, and off-site events are key opportunities.

Marketing 474

Marketing Social Media Email Marketing Back of House 474

Modern Restaurant Management

JULY 11, 2025

Showcase Local and Sustainable Ingredients Showcasing local ingredients in your menu has many advantages, including building customer trust, boosting loyalty, and supporting the local economy. Website and SEO Optimization SEO is a powerful tool in restaurant menu marketing, especially if you want to attract local customers.

Menu 221

Menu Marketing Email Marketing Seasonal Menu 221

ChowNow

MARCH 21, 2025

Climate & Seasonality: Does the weather impact what people order or when they dine out? Online Ordering Behavior: Are they more likely to dine in, take out, or order for delivery? Online Ordering Trends: See who prefers delivery vs. pick-up, and which menu items are most popular online. can reveal useful trends.

Marketing 195

Marketing Social Media Email Marketing Loyalty Program 195

7 Shifts

OCTOBER 22, 2024

Local SEO strategies, like targeting location-specific searches, will help your site show up when people look for nearby dining options on search engines. Keep the design simple, use high-quality images of your food, and include strong calls to action (like “Book a Table” or “Order Now”).

Book 195

Book Marketing Email Marketing Social Media 195

ChowNow

MAY 16, 2025

If your site is clunky, hard to navigate, or missing basic features like a prominent online ordering button, your potential customer will bounce because diners have little to no tolerance for friction or confusion when theyre looking for food. 77% of diners visit a restaurants website before they dine in or order takeout or delivery.

Mobile Ordering 195

Mobile Ordering Loyalty Program Online Ordering Download 195

ChowNow

APRIL 25, 2025

In this article, you will learn: How to turn in-store and online ordering guests into email subscribers What incentives and touchpoints actually grow a valuable restaurant email list How to automate your email marketing so it works while you sleep Lets start with why email still matters in the age of algorithms. So why does it work?

Email Marketing 195

Email Marketing Marketing Loyalty Program Online Ordering 195

Modern Restaurant Management

JANUARY 31, 2025

The research found that businesses worldwide – particularly restaurants – intend to experiment more in 2025, especially with customer retention programs like loyalty, as they face the triple challenge of sustained high inflation, shrinking consumer wallets and the need to raise prices across the board.

Marketing 221

Marketing Loyalty Program 2024 2025 221

7 Shifts

OCTOBER 22, 2024

Implementing a local SEO strategy helps your restaurant appear higher on the results page, increasing your chances of attracting customers looking for dining options near them. This can help build trust and loyalty among residents who appreciate businesses that give back. Tailor your restaurant's menu to fit the needs of local offices.

Marketing 195

Marketing 2025 Social Media Email Marketing 195

Restaurant Engine

MAY 14, 2025

Celebrate your customers with loyalty programs and grow your retention rate. According to Metrobi , Loyalty program members visit restaurants 20% more frequently than non-members. In this article, we look at why rewards matter and how to go about setting a program up. How can you stand out?

Loyalty Program 52

Loyalty Program Website Management Point of Sale Customer Experience 52

The Restaurant Group

NOVEMBER 20, 2024

Optimize for Search Engines (SEO) Use relevant keywords and keep your content updated to climb the search engine ranks. Building a community around your brand fosters loyalty. Offer Promotions and Discounts Implement Loyalty Programs Reward repeat customers with discounts or freebies.

Loyalty Program 78

Loyalty Program Customer Experience Social Media Customer Service 78

Restaurant Engine

JULY 9, 2025

Whether you’re a fine dining establishment branching into takeout or a casual diner expanding to accommodate busy families, launching a successful carry-out program requires more than just putting a “To-Go Available” sign in the window. Your customers need to be able to find your online ordering quickly and easily.

Loyalty Program 52

Loyalty Program Marketing Email Marketing Online Ordering 52

Restaurant Business

JULY 14, 2025

For a long time, search engine optimization (SEO) has been the name of the game when it comes to jockeying for eyeballs online. Stuff your website with keywords and other content that relates to what prospective customers are likely to be looking for, and watch the orders roll in. The program grew by 75% in six months.

Social Media 167

Social Media SEO Leadership Technology 167

Chowly

JUNE 18, 2025

But if you're an independent restaurant operator trying to increase margins, drive more direct orders, and track real-time performance, branding alone won’t cut it. Agency vs. But they rarely track what happens after a click, where the order came from, how much you made, or whether a guest will return. Agencies don’t own your results.

Marketing 45

Marketing SEO Mobile Ordering Email Marketing 45

ChowNow

JUNE 20, 2025

Optimize Your Restaurant Website to be Fast and Mobile-Friendly Start by making sure your website loads quickly, is mobile-friendly, and has clear calls to action, like “Order Now,” “Make a Reservation,” or “View Menu.” Post regularly, highlight your most popular dishes, and use local hashtags to support your local SEO.

Marketing 195

Marketing Loyalty Program Email Marketing Social Media 195

Modern Restaurant Management

OCTOBER 15, 2020

Even restaurants traditionally associated with their unique dine-in experiences, such as Benihana and Fogo de Chão, now have branded delivery programs. As delivery becomes a larger part of the sales mix, brands should think about the factors that contribute to a successful delivery program. How Are We Ranking in Search?

Delivery 558

Delivery Social Media Loyalty Program Customer Service 558

7 Shifts

AUGUST 12, 2020

What are they ordering? Creating an SEO optimized website Anyone can create a sleek, multifunctional website these days. There are dozens of companies that provide high-quality drag-and-drop templates with all the tools you need to take reservations and online orders. Your SEO score is like a ranking for potential customers.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Modern Restaurant Management

OCTOBER 4, 2021

And color choice can directly impact that appeal — and even motivate the consumer to step in and order up. This is a great marketing opportunity, since it gives you the chance to connect on a more meaningful level and build loyalty with your diners. Begin a Loyalty Program. Make Your Specials Really Special.

Marketing 474

Marketing Loyalty Program Social Media Online Ordering 474

Modern Restaurant Management

OCTOBER 1, 2022

It combines different online and offline strategies to promote a restaurant and increase orders. Most prospects use Google search to find a local restaurant, so make SEO optimization a priority. SEO (search engine optimization) covers strategies to improve the website positions in search results.

Marketing 508

Marketing Email Marketing Social Media SEO 508

Modern Restaurant Management

JUNE 24, 2021

Customers want the ability to order online, set up delivery, view seating, and book tables through the convenience of a mobile phone. Experts know how to engage customers and create communications that emphasize your restaurant’s unique offerings such as specialty and new menu items, loyalty programs, community involvement, and more.

Marketing 508

Marketing Social Media Mobile Ordering Website Management 508

7 Shifts

AUGUST 12, 2021

In that sense, make sure to double-check your NAP across the web to ensure its consistency and accuracy, as this directly influences your SEO ranking and search visibility. Loyalty Rewards. Restaurant loyalty programs , when done correctly, can increase repeat sales. Engagement on Social Media. The answer is yes.

Marketing 397

Marketing Email Marketing Loyalty Program Social Media 397

Modern Restaurant Management

JUNE 20, 2023

The restaurant industry has generally seen an increase in online orders since the start of the pandemic. For this, you can follow these tips: Leverage review incentives programs like discount offers or free appetizers. But they have to make sure that the plugin and new content do not negatively impact their SEO efforts.

Social Media 508

Social Media Email Marketing SEO Consumer Goods 508

Modern Restaurant Management

AUGUST 17, 2020

Thirty-nine percent of those in the US and 36 percent in the UK ordered more frequently from their local restaurant than before the crisis. "Throughout Ninety-five percent of Americans and 87 percent of those in the UK noted they often ordered take-out before stay-at-home orders began. Mixed take-out bag.

2020 493

2020 Mobile Ordering Loyalty Program Food Safety 493

7 Shifts

OCTOBER 9, 2019

Engage your Customers with Loyalty Programs Restaurant loyalty programs have come a long way from the days of the “10 stamps on a business card = 1 free beverage” system. There are a few things you can do to take your loyalty program to the next level. Use a loyalty program to keep customers engaged.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

Goliath Consulting

SEPTEMBER 7, 2023

Local SEO: Claim Your Territory When “best restaurants near me” is searched, your restaurant should be the top recommendation. Local SEO also benefits from: Regularly updating Google My Business listings. If a diner always orders vegan dishes, they should receive updates on vegan specials.

Marketing 195

Marketing SEO Email Marketing Mobile Ordering 195

7 Shifts

JANUARY 7, 2021

What are they ordering? Creating an SEO optimized website Anyone can create a sleek, multifunctional website these days. There are dozens of companies that provide high-quality drag-and-drop templates with all the tools you need to take reservations and online orders. Your SEO score is like a ranking for potential customers.

Marketing 195

Marketing 2021 SEO Loyalty Program 195

ChowNow

SEPTEMBER 9, 2024

Increase revenue Marketing efforts can help influence what and how much customers order. Additionally, you can protect your profit margins by encouraging customers to order from your preferred margin-friendly channels. If your marketing efforts are focused on increasing loyalty, this is a great KPI to measure.

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

7 Shifts

NOVEMBER 1, 2022

Since videos don't play on a user's feed by order of post date, you can share many videos about the same topic or using the same trend. As well as providing the best platform to showcase your drinks and dishes creatively, Instagram now has built-in business tools such as online ordering, maps, and messenger. Do my hyperlinks work?

Seating 221

Seating Email Marketing Marketing SEO 221

7 Shifts

MAY 23, 2024

Once in your customers' hands, this piece of paper can directly influence what your diners order and how much they spend in one sitting. Categorize your dishes in order of consumption, starting from the appetizers, then the main course, side dishes, desserts, and beverages. or "Do you want your drink upsized?"

Social Media 195

Social Media Loyalty Program Email Marketing SEO 195

The Rail

AUGUST 8, 2024

A payment processor with advanced features like customer profiles, integrations, and loyalty program functionality can help you build stronger, and more profitable, relationships with your patrons. Late payments can lead to harmed relationships and order delays, which can in turn wreak havoc on your day-to-day operations.

Loyalty Program 130

Loyalty Program Website Management Social Media Online Ordering 130

7 Shifts

AUGUST 18, 2024

Another option is to look into government programs that might offer financial assistance for small businesses. If the bar is too small, it may not be able to accommodate all of the customers who want to order drinks. The best way to get people in your bar is by using website marketing and SEO. That's not how it works.

Bar 370

Bar License Email Marketing Customer Service 370

7 Shifts

JUNE 16, 2024

Best restaurant marketing ideas for 2024 Here are some of the proven and tested restaurant marketing ideas you can try in 2024: Offer your customers rewards using loyalty programs 47% of diners in loyalty programs say they use their memberships a couple of times monthly, and 32% use them several times weekly.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

Next Restaurants

MAY 8, 2024

Leverage effective content marketing and local SEO by sharing informative and entertaining content about your business. Make Ordering Easy with Online Options Forget about the old days of jotting down orders on paper and playing phone tag with delivery drivers. With online ordering, customers hold the power in their hands.

Loyalty Program 105

Loyalty Program Social Media Point of Sale Online Ordering 105

Bingage

JULY 18, 2020

Do Register Locally (Basic SEO). Restaurants can receive online orders for pickup or delivery directly from Google Search, Maps, or the Assistant. Users who search for your restaurant may see an “Order Online” button (If you have a website), which they can tap to view a menu and start their order.

Delivery 98

Delivery Social Media Marketing Online Ordering 98

Bingage

JULY 18, 2020

Do Register Locally (Basic SEO). Restaurants can receive online orders for pickup or delivery directly from Google Search, Maps, or the Assistant. Users who search for your restaurant may see an “Order Online” button (If you have a website), which they can tap to view a menu and start their order.

Delivery 98

Delivery Marketing Social Media Email Marketing 98

Aaron Allen & Associates

MARCH 3, 2022

The POS simplifies record keeping and cash flow accountability as well as operations by sending the orders to the kitchen directly. The best restaurant POS systems also come with features like inventory management, customer relationship management (CRM), menu management , and omnichannel ordering capabilities.

Management 120

Management Management Mobile Ordering Point of Sale 120

Next Restaurants

AUGUST 22, 2019

Because of this, a large part of modern marketing is SEO : improving your website’s chances of appearing at the most useful times in relevant search results. For older searchers, the process of “finding” a restaurant online might be as simple as hunting down a particular recommendation to place an order. Offer a Modern Loyalty Program.

Loyalty Program 60

Loyalty Program SEO Social Media Dietary Restrictions 60

The Restaurant Group

JULY 25, 2024

Our analysis and menu creation help your establishment by: Finding your stars: low-cost items with high profitability Pairing complementary flavors to encourage people to order more Using the psychology of menu design to persuade guests to take a specific action Almost always, it’s best to keep the menu short to eliminate decision fatigue.

Hiring 78

Hiring Loyalty Program Website Management Cash Management 78