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Utilizing insights from your POS data will help you make informed decisions that predict how demand will look in the lead up to the big day. Analyze Previous Holiday Sales Data Past sales data is invaluable when it comes to planning the upcoming season.
McDonald’s Quarter Pounders were temporarily removed from the menu across 13 states due to E. coli was only linked to McDonald’s thus far, other restaurant chains – including Burger King, Taco Bell, and Pizza Hut – have removed onions from their menus. coli contamination , likely from onions used on the burgers.
You can have a crowd-pleasing menu, loyal regulars, and a packed dining roomand still watch your margins disappear. Too many restaurant menus are built on intuition and aesthetics, not real numbers. What Is Menu Engineering and Why Should You Care? Because not every dish thats popular is profitable.
It would be a safe bet that every diner has had a frustrating experience with inconsistent service based on a poor counter engagement, outdated menu board, incorrect order notes – and the list goes on. The better and more consistent each customer touchpoint, the clearer information can be provided to staff to execute operations.
He debunks common "lies" about social media, delivery apps, and technology budgets and offers practical tips for mastering the modern guest journey, from ranking on Google to turning a website into a sales machine. According to the IFDA , the top 500 chains keep earning a bigger share of total sales in the restaurant industry.
Menu pricing isnt just about covering costsits about finding that sweet spot where profitability, customer perception, and operational reality meet. Understanding the Key Factors in Menu Pricing Before you develop your menu pricing strategies, its important to ground your decisions in the numbers.
Steady Online Ordering Brings Food Waste, Donations to the Forefront of Priorities Ordering food online increases restaurant sales, but it also can potentially increase wasted food if proactive measures aren’t taken – for both the business and consumers at home.
When going through the ordering process, diners want three things: Speed Ease Clarity Your menu categories have more to do with delivering on those expectations than you might think. A well-organized menu—whether it’s a physical menu or an online menu—guides guests quickly to what they’re craving.
You can also use sales trends to adjust menu pricing and share customer-favorite menu items, helping you get the most out of high-demand dishes. You can also use sales trends to adjust menu pricing and share customer-favorite menu items, helping you get the most out of high-demand dishes.
Quick-service restaurants maintain a steady customer satisfaction score of 79 (on a 100 point scale), while full-service restaurants — despite slipping 2 percent to 82 — remain one of the highest-rated industries in the Index, according to the American Customer Satisfaction Index (ACSI®) Restaurant and Food Delivery Study 2025.
In today's digital landscape, restaurants have become prime targets for cybercriminals who take advantage of potential entry points from point-of-sale systems, online ordering platforms, customer databases, loyalty programs and third-party delivery services. Consider the alarming pattern over the past three years.
Keeping menus updated across various online ordering systems and third-party delivery apps can feel like a never-ending game of catch-up. Manually updating menus across multiple online ordering channels is tedious, time-consuming, and prone to mistakes. What is Menu Management Software?
Tracking it correctly will: Reveal accurate profit margins Help set profitable menu prices Flag operational problems Support better budgeting Help you stay competitive Yet, despite its importance and the advantages of using it, many operators don’t calculate it regularly or aren’t confident they’re doing it correctly.
Without KPIs, spotting inefficiencies in your workflow is nearly impossibleleaving you without the data needed to make informed decisions and grow your online sales. If youre one of the thousands of restaurants that added online food delivery in recent years, you might be wondering: is it actually helping my business grow?
Customers expect to browse menus, place orders, and pay for their meals with just a few taps of their phones. Since 2014, online ordering has grown 300% faster than dine-in and now accounts for roughly 40% of restaurant sales. In 2025, the US online food delivery market is expected to reach $424.9 billion in revenue.
Regular customers make up the backbone of any restaurants sales , but if you put a group of restaurant owners around a table, the conversation inevitably focuses on growth through new customer acquisition. Sales: 80% of sales typically come from 20% of clients. Software Development: 80% of bugs often result from 20% of the code.
It gives them another product to offer restaurants, for one, but the strategy also promises to increase sales and traffic, which many operators badly need. How impactful will it be? By Joe Guszkowski on Aug. 12, 2025 Facebook Twitter LinkedIn Who are these people, and what do they want? Restaurant tech is working on it.
Identify your biggest pain points. Are you aiming to speed up service, cut labor costs, or increase online sales? Can it increase sales or customer retention? What was once a gradual process turned into a rapid transformation, permanently reshaping how restaurants operate and interact with customers. Are labor costs too high?
Even your most reliable menu items can lose their shine over time. All of these things are ok, so long as you’re menu is evolving with the changes. Menus aren’t meant to stay static, and not adjusting to the ebbs and flows of business could be damaging your bottom line, and many times, you might not ever realize it’s happening.
For operators, restaurant apps mean higher sales, greater customer retention, and smoother day-to-day operations. The restaurant industry is going mobile, and restaurant apps are at the center of this transformation. If your business isnt keeping up with the changes, you risk falling behind and not meeting modern customer expectations.
The right restaurant newsletter doesnt just share updates; it keeps customers invested in your brand, your menu, and your next move. Its your chance to turn casual diners into consistent regulars, promote new menu items before they even hit the table, and build a real sense of community around your restaurant.
Understanding what customers order, when they order, and how often is an untapped goldmine of information for restaurant operators. Restaurant data analysis eliminates the guesswork and helps you turn ordering information into actionable steps that will improve your restaurants performance.
Well show you how to leverage: Your local restaurant scene Your restaurants brand Your digital assets The community around you Then, reveal how to measure your marketing efforts so you can continuously refine your strategy and strengthen your connection with customers. Thats why a strong marketing strategy is the key to staying ahead.
Claiming and optimizing your profile makes sure that your restaurant information is displayed accurately across all Google platforms, like Google Maps and the local 3-pack, which shows the top three results on Google searches. Use it to share updates, special events, or new menu items. It's an active marketing tool.
A single mistakelike forgetting to accept an order on one app while preparing anothercan result in a frustrated customer and a lost sale. And without a single place to track all delivery sales, restaurant operators struggle to see the full picture of their off-premise business. Manual entry leaves room for more errors.
POS systems do more than just process payments they enable restaurants to personalize menus by analyzing customer data. Learn more in our latest post: How POS Systems Enable Menu Personalization. Real-Time Updates : Adjust menus instantly for accuracy and relevance. Improves Operations : Smarter inventory and menu management.
Optimize Your Restaurants Online Presence Your restaurants online presence is often the first touch point for potential guests, so make it count. This includes hours of operation (including holiday updates), your website link, phone number, and menu. Here are two ways to make a big impact on your local SEO. Upload high-quality photos.
That is why breaking down silos between marketing and information technology (IT) has become more than a smart operational move, but a competitive imperative. For example, reward frequency with early access to new menu items. Today’s guests do not separate marketing from technology, or digital from in-person.
Your Google Business Profile serves as the first point of contact for many potential customers searching for local restaurants. Your Google Business Profile serves as the first point of contact for many potential customers searching for local restaurants. Go to the Google Business page and claim your restaurant.
Restaurant POS data offers valuable insights that go far beyond transactions — revealing trends, menu performance, peak hours, and even staff efficiency. Getting your restaurant customers’ information doesn’t have to be an imposition, either. Understanding your customers and operations starts with the right data.
A well-crafted email can remind a past guest to stop by again, encourage reservations for a new seasonal menu, or even boost online orders with a limited-time discount. A well-timed email with a special offer, new menu item, or exclusive promotion can be the nudge they need to place another order.
billion transactions and $67 billion in sales in 2024. Companies saw a sales boost in 2024 as loyalty transactions increased by over 30 percent. This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features delivery data, tariff troubles, summer dining trends, and Beer Serves America.
Want to make smarter menu decisions? Use your POS system to analyze sales, profitability, and trends. Here’s how: Identify Top Performers : Track sales volume and item rankings to spot customer favorites. Spot Seasonal Trends : Use data to adjust your menu based on customer preferences throughout the year.
Essential Features of a Food Delivery App for Restaurants A successful food delivery app comprises three key components: Customer App : Menu browsing with detailed descriptions and high-quality images. Comprehensive analytics dashboard for insights into customer preferences and sales trends. If so, you’re not alone. from 2023 to 2030.
Cost of Goods Sold (COGS) Cost of Goods Sold tells you how much it actually costs to make the food and beverage sales you sell. Sure, instincts matter, but lets be honest, following your intuition is really just a guessing game, and eventually, a strong hunch will turn out to be a bad judgment.
In this article, you will learn: How to educate customers on why direct ordering matters Simple incentives to encourage direct orders Ways to streamline and promote your direct ordering system Lets explore the best ways to shift customer behavior and grow your direct ordering sales. Something as simple as We appreciate your support!
By accurately tracking ingredient costs and streamlining menu pricing, it helps restaurants minimize waste, maintain profit margins, and make data-driven decisions. Dynamic pricing : Adjust menu prices based on fluctuating ingredient costs to protect profit margins.
Start by analyzing these Top 7 POS Sales Reports to know where your restaurant is headed. These reports help you understand sales trends, manage inventory, optimize staffing, and improve customer satisfaction. Sales Exceptions Reports : Spot voids, refunds, and discounts to minimize losses and detect irregularities.
How would you recommend menu items to guests to enhance their dining experience? Have you ever handled a situation where a customer asked for a dish not on the menu? What techniques do you use to upsell menu items or drinks? Hiring the right wait staff is one of the most critical decisions for any restaurant owner.
So much data is generated at every point within a restaurant, whether fast casual or fine dining. Foot traffic or heat mapping, menu item engagement, or consumer demographics by time of day. And the digitization of operations over the past few years means that the industry is getting better at capturing that data.
In this article, youll learn: How to optimize your restaurant website for more orders The best marketing strategies to increase online visibility How to use incentives and customer data to grow sales Lets dive into the top six ways you can increase order volume for your restaurants website. Make mobile-friendliness a top priority.
Gross Profit Margin Definition of Gross Profit Margin Gross profit margin shows the money left after subtracting the cost of goods sold (CoGS) from total sales. It indicates how efficiently your restaurant produces and sells its menu items. Steps to Calculate Gross Profit Margin Find your total sales revenue for a specific period.
Personalized restaurant marketing using POS data is a powerful way to drive sales and foster customer loyalty. In this post, we’ll explore how integrating POS data into your marketing strategy can boost engagement, improve customer satisfaction, and ultimately increase sales. Here’s how: What is POS Data?
Mobile technology within the hospitality industry has done wonders to increase customer satisfaction and generate sales. Real-Time Menu Updates: A Smart POS System Can Increase Restaurant Profits with Every Tap Management can update their menus at any time with a cloud-based mobile POS system. Increase sales.
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