Modern Restaurant Management

OCTOBER 1, 2022

Most prospects use Google search to find a local restaurant, so make SEO optimization a priority. SEO (search engine optimization) covers strategies to improve the website positions in search results. Users should easily access the menu, book a table, and click on the phone number or other links without pinching.

Marketing 508

Marketing Email Marketing Social Media SEO 508

ChowNow

JUNE 20, 2024

That’s where SEO for restaurants comes in and can be incredibly important. SEO can feel incredibly technical and overwhelming, especially if it’s new to you, but this beginner’s guide will help you get started. What is SEO? Why is SEO for restaurants so important?

SEO 195

SEO Social Media Website Management Mobile Ordering 195

7 Shifts

OCTOBER 22, 2024

Local SEO strategies, like targeting location-specific searches, will help your site show up when people look for nearby dining options on search engines. Photos of your menu items, ambiance, and even happy customers will give potential guests a glimpse of the dining experience you offer. It's an active marketing tool.

Book 195

Book Marketing Email Marketing Social Media 195

Modern Restaurant Management

APRIL 15, 2022

Engage on Instagram with your highlights, that new dish you just launched or a well-presented classic on your menu will create drool worthy engagements. Despite not being a platform that depends a lot on search engine optimization (SEO), search engines rely on hashtags to rank your post on their search result pages.

Marketing 493

Marketing Influencer Social Media Food Supply 493

Modern Restaurant Management

JANUARY 24, 2023

When your website has tons of quality backlinks, its SEO strategy gets a boost, and your pages start showing up on the first page of search results. If that’s not the case, invest in SEO strategies that build your brand authority on the web. Make sure that your contact information and business hours are updated regularly.

Social Media 493

Social Media Website Management SEO Customer Experience 493

ChowNow

FEBRUARY 7, 2025

Increase sales by promoting high-margin menu items and special offers. Promotions, local SEO, and social media ads can help bring more people through your door. Looking to promote new menu items? Targeted email campaigns, influencer partnerships, and limited-time offers can generate interest.

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

7 Shifts

AUGUST 12, 2020

Work on your brand strategy Create the face of your brand You probably already have a logo, a nicely designed menu, and all the other trimmings to make your restaurant look and feel like a cohesive brand. Complete a competitor analysis This will not only inform decisions such as pricing and menu ideas—but it can serve as inspiration too.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

ChowNow

MARCH 21, 2025

Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.

Marketing 195

Marketing Social Media Email Marketing Loyalty Program 195

The Rail

FEBRUARY 7, 2025

Leveraging engaging and authentic video content allows restaurants to showcase their menu offerings, build a recognizable brand identity, and create a loyal base of regulars and word-of-mouth referrals. Showcasing New Menu Items and Specials While many aspects of a restaurant shape the experience guests have, the most important is the menu.

Marketing 130

Marketing Serving Loyalty Program Social Media 130

ChowNow

JUNE 6, 2025

Boosts SEO by Incorporating Relevant Keywords Including relevant keywords helps your restaurant website show up in local search results. Mentioning your location, menu items, and your cuisine types gives search engines the signals they need to understand your restaurant’s offer and put it in front of hungry people looking for what you serve.

Social Media 195

Social Media Fine Dining Front of House Customer Experience 195

Modern Restaurant Management

MAY 28, 2021

Consider the fact that nearly 50 percent of diners are influenced by social media. Managing SEO. Especially now, when more people are ordering food online , a marketing manager can help to make sure every menu item has an appropriate photo and your digital ordering system is running smoothly. Spearheading promotional events.

Social Media 546

Social Media Website Management Mobile Ordering Food Order 546

7 Shifts

OCTOBER 22, 2024

Add high-quality photos and videos regularly, posting as soon as new dishes are added to your menu. Another great way to partner with local businesses is by featuring their products on your menu or in your restaurant marketing. Keep your hours updated as well, especially if you have special holiday hours or seasonal changes.

Marketing 195

Marketing 2025 Social Media Email Marketing 195

Modern Restaurant Management

NOVEMBER 7, 2023

If you’re not marketing yourself online or devising a powerful local search engine optimization (SEO) strategy, how are they going to find you? It’s also a great place to engage and share user-generated content (UGC) from followers, engage and collaborate with influencers, and share daily promotions. More than 2.5

Marketing 508

Marketing Social Media SEO Front of House 508

Modern Restaurant Management

OCTOBER 4, 2021

Sit-down restaurant Red Robin, meanwhile, is another example of how branding and brand personality should influence everything about a restaurant, not just the logo design. Experts suggest calming, fresh greens for a restaurant that focuses on a healthy menu, for instance. Keep Your Online Menu up to Date. Start a Food Blog.

Marketing 474

Marketing Loyalty Program Social Media Online Ordering 474

Modern Restaurant Management

FEBRUARY 13, 2025

Creative menu offerings From aphrodisiac-themed dishes to interactive dining experiences, establishments are innovating to stand out in a competitive market. Rise of solo dining An increasing number of singles are embracing "self-love" celebrations, prompting restaurants to offer special menus for solo diners.

2024 221

2024 Fine Dining Book Reservations 221

7 Shifts

AUGUST 12, 2021

In that sense, make sure to double-check your NAP across the web to ensure its consistency and accuracy, as this directly influences your SEO ranking and search visibility. According to brightlocal , at least 87% of internet users are influenced by reviews and comments. Menu Promotion. Engagement on Social Media.

Marketing 397

Marketing Email Marketing Loyalty Program Social Media 397

The Rail

MAY 22, 2025

This covers everything from the language on your menu to the tone of your social media captioning. This covers expertly styled interior pictures, professional photos of your food , and an elegant menu, uniform, and signage branding. Every shared story introduces your brand to new circles of influence.

Social Media 130

Social Media Front of House SEO Uniforms 130

EATER

MAY 2, 2024

Building on decades of Korean Mexican cuisine in the city’s Pequeño Seúl, restaurants are crafting menus with global influences and attracting new customers The smells of Korean barbecue and Mexican street food mingle in the air of Zona Rosa, a central neighborhood of Mexico City. The Mexican influence is natural.

SEO 300

SEO Café Fine Dining Customer Experience 300

Modern Restaurant Management

OCTOBER 31, 2019

You may question the cost and resources on actively posting on Facebook, Instagram and Twitter but three out five Centennial’s buying decisions are influenced by social media. Maybe someone wants to showcase your menu to their friend, add a social media sharing icon via AddThis. Focus on SEO. Newsletter Sign Up.

SEO 318

SEO Social Media Email Marketing Point of Sale 318

Modern Restaurant Management

SEPTEMBER 16, 2020

Create a contactless experience via QR Codes with a contactless menu and contactless check-ins. 'Safety' Blaze Bullock, SEO Strategist, Blaze Digital Marketing. Send out weekly email newsletters (no more, no less) telling customers about new menu options and special offers. It’s a strong message to lean on today.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

Modern Restaurant Management

JANUARY 10, 2023

To entice customers, you should offer beautiful visuals of your menu items and physical space, and choose soundtracks that capture your restaurant’s unique vibe. Leverage SEO techniques so your restaurant shows up in search results on the app. Make video quality a priority.

Marketing 531

Marketing Social Media Small Business Cash Management 531

ChowNow

APRIL 25, 2025

Countless studies have shown that email marketing campaigns deliver one of the highest ROIs ( $42 for every $1 spent ) of any marketing channel, often beating out paid ads, social media, and even SEO. Youre not at the mercy of an algorithm or fighting to get seen between cat videos and influencer dance trends. So why does it work?

Email Marketing 195

Email Marketing Marketing Loyalty Program Online Ordering 195

Modern Restaurant Management

MAY 18, 2021

Ghost kitchens require a healthy marketing budget, with many deploying successful social media campaigns and even partnering with food influencers to generate buzz. For consumers now accustomed to enjoying delicious, restaurant-prepared meals from the comfort of their home, the experience is all about delivery.

Delivery 421

Delivery Kitchen Safety Social Media Online Ordering 421

Modern Restaurant Management

JUNE 23, 2023

Consider a variety of different topics, including: Products : Highlight unique offerings, such as seasonal menu items or special ingredients, that can entice audiences to experience your brand for the first time or encourage customers to return and try something new.

Franchise 450

Franchise Franchising Marketing Social Media 450

Restaurant Engine

APRIL 23, 2025

Influencer partnerships are key to your 2025 restaurant marketing strategy. tweet this) Influencer partnerships are among the most powerful tools in your marketing arsenal today. To help you navigate this new world, we look at the 2025 guide to influencer partnerships for restaurants. They trust the influencers endorsements.

Influencer 52

Influencer 2025 Website Management Email Marketing 52

Goliath Consulting

SEPTEMBER 7, 2023

Local SEO: Claim Your Territory When “best restaurants near me” is searched, your restaurant should be the top recommendation. Beyond basic information, include detailed menus, daily specials, and an events calendar. Local SEO also benefits from: Regularly updating Google My Business listings.

Marketing 195

Marketing SEO Email Marketing Mobile Ordering 195

Social Hospitality: Restaurants

AUGUST 8, 2021

Adult’s choices are influenced by the people in their social circles. In this way, reviews will also help with SEO. Another great way to use FOMO to build social proof is to get influencers to talk about you on social media. Influencer marketing is currently one of the fastest-growing forms of marketing.

Social Media 244

Social Media SEO Influencer Magazine 244

7 Shifts

OCTOBER 22, 2019

Instagram is influencing menu offerings, restaurant design, and marketing strategies. These help you define the goals you want to achieve for benchmarking success, assist with SEO discoverability , and establish the overall visual and copywriting guidelines to follow. Write your full brand name for your display name.

Marketing 284

Marketing Social Media SEO Consumer Goods 284

Goliath Consulting

AUGUST 24, 2023

Create an appealing and user-friendly website that showcases your restaurant’s menu, location, and contact information. Invest in search engine optimization (SEO) to ensure your restaurant appears prominently in local online searches. Invite them to try your menu and share their experiences with their followers.

Loyalty Program 195

Loyalty Program Marketing Email Marketing SEO 195

7 Shifts

MAY 31, 2024

Best restaurant marketing tools, software, and platforms for your business We rounded up and categorized various restaurant marketing tools by type, including email marketing, SEO, SMS, and social media tools. ” With proper SEO strategies in place, a diner can appear higher in search rankings and increase its customer reach.

2024 221

2024 Marketing Email Marketing SEO 221

Restaurant Engine

MAY 28, 2025

Get your customers excited for your new menu with a strong marketing plan. Are you expanding your menu at your restaurant? Introducing new menu items is a great idea because it keeps your restaurant fresh and competitive in an ever-growing industry. These tips can help you do just that.

Menu 52

Menu Marketing Email Marketing Social Media 52

Social Hospitality: Restaurants

AUGUST 8, 2021

Adult’s choices are influenced by the people in their social circles. In this way, reviews will also help with SEO. Another great way to use FOMO to build social proof is to get influencers to talk about you on social media. Influencer marketing is currently one of the fastest-growing forms of marketing.

Social Media 195

Social Media SEO Influencer Magazine 195

The Rail

AUGUST 23, 2022

The restaurant business is one of the most competitive destinations in search engine optimization (SEO). The descriptions of the menu and services, customer support, navigation interface, pages with reviews, promotional offers, and photo and video content should be adapted to the needs of the target audience. What does it mean?

SEO 130

SEO Social Media Customer Service Customer Experience 130

7 Shifts

JANUARY 7, 2021

Work on your brand strategy Create the face of your brand You probably already have a logo, a nicely designed menu, and all the other trimmings to make your restaurant look and feel like a cohesive brand. Complete a competitor analysis This will not only inform decisions such as pricing and menu ideas—but it can serve as inspiration too.

Marketing 195

Marketing 2021 SEO Loyalty Program 195

7 Shifts

MAY 23, 2024

We’ve studied what makes the 20% of restaurateurs successful and categorized them into essential categories, including optimizing your menu, providing unforgettable experiences, hosting events, and improving takeout. When done right, menu engineering can grow your sales by as much as 15% !

Social Media 195

Social Media Loyalty Program Email Marketing Seasonal Menu 195

Modern Restaurant Management

JANUARY 31, 2025

Nearly two-thirds (65 percent) say they plan to increase their number of locations in 2025, and 74 percent plan to expand their menu offerings, leaning into new experiences and experimentation to power their growth. The fully cooked product heats quickly, enabling c-store operators to easily add bacon to a host of their menu options.

Marketing 221

Marketing Loyalty Program 2024 2025 221

The Restaurant Group

NOVEMBER 20, 2024

Understanding your audience helps in crafting a menu and ambiance that resonates with them. Guests should find menus, contact information, and reservation options without a hitch. Optimize for Search Engines (SEO) Use relevant keywords and keep your content updated to climb the search engine ranks.

Loyalty Program 78

Loyalty Program Customer Experience Social Media Customer Service 78