Social Hospitality

JULY 5, 2019

Even if your restaurant is well established, you have to keep up with current marketing trends in order to remain competitive. Put an “Order now!” ” button that redirects people to your online ordering website, for example. Test Loyalty Programs. Build Your Online Presence.

Marketing 170

Marketing Social Media Loyalty Program Email Marketing 170

Modern Restaurant Management

MAY 30, 2023

Our recent survey on restaurant apps, loyalty and dining choices gave us insight into what your customers think. Frequent users (ordering from restaurants more than five times a week) were far more digitally engaged with brands. RMS dug deep into many influences on dining choices – including social media.

Pricing 88

Pricing Loyalty Program Social Media 2023 88

Goliath Consulting

SEPTEMBER 7, 2023

The real competition happens online, where attracting diners requires innovation, engagement, and a mouthwatering digital presence. If a diner always orders vegan dishes, they should receive updates on vegan specials. So: Regularly update your delivery menu. Offer exclusive discounts on app-based orders.

Marketing 78

Marketing SEO Email Marketing Mobile Ordering 78

Squirrel Systems

FEBRUARY 16, 2024

In this article, we delve into the anticipated restaurant and menu trends for 2024 and explore how technology, particularly advanced point-of-sale (POS) solutions, can enable restaurateurs to ride the wave of these trends successfully. This agility is crucial for staying relevant in a market where culinary innovation is critical.

2024 52

2024 Technology Menu Mobile Ordering 52

Chowly

FEBRUARY 23, 2024

The restaurant industry’s optimism rests on customer loyalty, with 9 in 10 consumers considering dining out an essential lifestyle choice. Additionally, 81% of potential consumers express likelihood in joining loyalty programs, signaling a growing appetite for personalized and rewarding dining experiences.

2024 96

2024 Loyalty Program 2023 Point of Sale 96

7 Shifts

JANUARY 7, 2021

Work on your brand strategy Create the face of your brand You probably already have a logo, a nicely designed menu, and all the other trimmings to make your restaurant look and feel like a cohesive brand. What are they ordering? Occasional: Restaurants with similar menus situated in nearby locations. What are they wearing?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

Modern Restaurant Management

DECEMBER 21, 2022

Restaurants will continue to embrace digital on-premise, including mobile ordering and payment at the table, to streamline operations and improve the guest experience. Restaurants will continue to embrace digital on-premise, including mobile ordering and payment at the table, to streamline operations and improve the guest experience.

2023 197

2023 Loyalty Program Mobile Ordering Customer Experience 197

SpotOn

MARCH 12, 2024

In her role, Cohen sets the restaurant marketing strategy, develops social media ads, and tracks the success of their online advertising and email marketing. Facebook often encourages me to expand our posts' reach so new customers can find our restaurant online. Bambuu uses Facebook to promote its online ordering page.

Email Marketing 98

Email Marketing Social Media Advertising Online Ordering 98

Restaurant365

FEBRUARY 25, 2020

Your restaurant profit margin can be influenced by food and inventory trends, your geographic location, the state of the broader economy, and a wide range of other factors. Your gross profit margin is what is left over from your revenue earned after deducting the cost of goods sold (CoGS), the cost of ingredients for your menu items.

Loyalty Program 183

Loyalty Program Fast Casual Point of Sale Online Ordering 183

Modern Restaurant Management

OCTOBER 1, 2022

It combines different online and offline strategies to promote a restaurant and increase orders. One of the best ways to become visible is to go online and create a website. Users should easily access the menu, book a table, and click on the phone number or other links without pinching.

Marketing 203

Marketing Email Marketing SEO Social Media 203

Focus POS

DECEMBER 11, 2019

Menu and order Customization. According to a consumer study by Deloitte , the number one factor that influences consumers when selecting a restaurant is menu options and order customization. In doing so, the opportunity to fast upsell and cross promote increases with all the menu options at their fingertips.

Customer Experience 136

Customer Experience 2020 Loyalty Program Fast Casual 136

7 Shifts

JULY 16, 2021

Create a Menu. This includes but is not limited to your equipment, permits, menu, and marketing. Expected menu prices. A common way for coffee shops to get financed is through business loan programs. Planned marketing strategies: Will you have a loyalty program? Create a Menu. Coffee Shop Concepts.

License 459

License Hiring Equipment Point of Sale 459

The Rail

NOVEMBER 10, 2023

For example, using a campaign type like Google Performance Max can help you utilize Google's machine learning to optimize your campaigns across all Google ad inventories, ensuring you reach potential diners wherever they are online. Offering features like click-to-call or easy navigation to your menu can enhance user experience.

Advertising 59

Advertising Loyalty Program Email Marketing Mobile Ordering 59

Indoor Media

NOVEMBER 4, 2021

For example, you can advertise lunch delivery discounts if you get a lot of dinner delivery orders but few lunch orders. Use Multiple Channels to Reach Customers Customers feel more comfortable ordering takeout when you are transparent about your promotions.

Loyalty Program 78

Loyalty Program Email Marketing Social Media Advertising 78

Open for Business

APRIL 3, 2023

You can also think about place as where you promote your product—in print, online, or by word of mouth. Consider putting a coupon code for online orders in your ad so you can measure ROI. Even the way you display prices on your menu can affect what guests order. You need to meet them where they are.

Marketing 78

Marketing Email Marketing Social Media Loyalty Program 78

Modern Restaurant Management

AUGUST 24, 2021

You know, the usual in 2021. The stately, longstanding finance executive who has never heard of TikTok will inevitably look at this plan and say, “Wow, no way. We can’t afford all that! I have no idea what a content house even is, and even if I did, I would only give you that money if you could prove upfront what the ROI would be.”

Marketing 208

Marketing Social Media Download Back of House 208

Apicbase

FEBRUARY 29, 2024

Most operators raised their menu prices in 2023, but fewer expect to do so in 2024. 71% of restaurant customers prefer to order food delivery directly from the restaurant rather than using third-party apps. 85% of operators use POS data to engage with customers via text or email, while 60% use it for their loyalty programs.

2024 52

2024 Operations 2023 Loyalty Program 52

Modern Restaurant Management

OCTOBER 4, 2021

The new report captures a steady rise in mobile ordering, reinforcing the critical importance of mobile initiatives for restaurant brands. According to the data, consumers deleted restaurant apps if menu items were missing or if there was limited ability to customize orders. Mobile orders are on the rise.

2021 170

2021 Fast Casual Mobile Ordering Social Media 170

Mad Mobile

FEBRUARY 16, 2024

A 2022 Deloitte Study found that consumers spend an incredible 20% more when ordering through technology like tableside ordering , online menus, and handheld POS devices. Implementing QR code ordering is one of the fastest ways to quickly implement digital ordering. Post your menu on a website page.

Ordering 40

Ordering Loyalty Program Social Media Mobile Ordering 40

7 Shifts

MARCH 27, 2020

If your restaurant does decide to go the takeout and delivery route: Is your restaurant’s menu optimized for takeout? Do you have accounts on online ordering sites like GrubHub and Uber Eats? What measures can you take to make customers feel more comfortable ordering from you? Do you have takeout packaging in stock?

Social Media 312

Social Media Restaurant Law Employee Relations Communication 312

Squirrel Systems

OCTOBER 2, 2023

Omnichannel marketing is a strategy for restaurants that can drive greater customer loyalty, brand awareness, and repeat visits from guests. They use email, SMS marketing tools, online advertising, and other tactics, typically known as multichannel marketing. Many hospitality businesses already operate over a variety of channels.

Marketing 52

Marketing Loyalty Program Social Media Email Marketing 52

Modern Restaurant Management

SEPTEMBER 15, 2021

“The Discerning Diner report provides our members with the information they need to make choices around everything from menu selections and customer service options, to marketing initiatives and possible new revenue streams that today’s consumer is interested in. 8 percent say they plan to order more once the pandemic subsides.

2021 178

2021 Loyalty Program Retail Online Ordering 178

Modern Restaurant Management

JANUARY 12, 2022

Early in the pandemic, 72 percent of operators invested in delivery and mobile/online ordering to boost revenue during mandated stay-at-home orders according to TD's 2020 survey, and it appears the popularity of these offerings is here to stay. Investment in delivery and mobile ordering pays off.

2022 215

2022 Mobile Ordering Guest Recovery Point of Sale 215

The Restaurant Times

JUNE 29, 2020

More customers are now pivoting towards online food delivery platforms because of both convenience and necessity. This is a wonderful opportunity for brick and mortar restaurants pivoting towards the online delivery model or cloud kitchen models to run strategic marketing campaigns and create brand awareness.

Loyalty Program 98

Loyalty Program Email Marketing Marketing Mobile Ordering 98

MBB Hospitality

NOVEMBER 28, 2023

In today’s digital age, a strong online presence with a well-maintained website, active social media profiles, and engaging content can set you apart. These narratives build customer loyalty and can be the defining factor that keeps your tables filled. Use data analytics to understand dining trends and optimize menu offerings.

Loyalty Program 52

Loyalty Program Customer Service Customer Experience Social Media 52

Bingage

JULY 18, 2020

For online food businesses like cloud kitchen or ghost kitchen or any other food delivering business, digital advertising may be a remarkable useful resource in promoting, in addition to operating the business. Restaurants can receive online orders for pickup or delivery directly from Google Search, Maps, or the Assistant.

Delivery 98

Delivery Social Media Marketing Online Ordering 98

Lavu

NOVEMBER 18, 2022

Will you have servers or will customers order at a counter? Can customers use a self-serving kiosk or order from their phone? Sample Menu: Put together a listing of the food and drink options you want to offer at your pizzeria. Include information about competitors’ menu options, pricing, hours, and location.

Loyalty Program 78

Loyalty Program Download Document Point of Sale 78

Chowly

MAY 25, 2023

Social media has made an influencer out of everyone. People love sharing their daily experiences online, regardless of whether or not they’re celebrities with brand deals and millions of followers. It builds a sense of community and brand loyalty. It enhances customer experience.

Social Media 52

Social Media SEO Loyalty Program Online Ordering 52

EATER

OCTOBER 12, 2022

From secret menus to cost-saving app hacks, our desire to go beyond the menu is making restaurant workers’ lives hell The night I asked the souvlaki truck on my corner to put gyro meat on top of my feta fries I felt like a god. The menu “hack” has a long history — basically any time you’ve asked for no tomato, you’ve done it.

Food Order 119

Food Order Online Ordering Customer Service Loyalty Program 119

Clover - Restaurants

MARCH 8, 2024

In order to be successful, it’s important to consider market demand, financial stability, restaurant operational efficiency, customer base, and growth projections. Read menus to identify gaps your restaurant can fill. Look at things such as when they typically dine with you and what they order. Evaluate the competition.

Loyalty Program 52

Loyalty Program Small Business Point of Sale POS 52

Modern Restaurant Management

JUNE 3, 2021

Order accuracy and speed top list of what consumers want. The vast majority will revisit a specific drive-thru if their order is always correct (68 percent) and service is fast (62 percent). 68 percent order directly from restaurant apps multiple times a month compared to 42 percent who never order from third-party apps.

2021 189

2021 Fast Casual Mobile Ordering Guest Recovery 189

Bingage

JULY 18, 2020

For online food businesses like cloud kitchen or ghost kitchen or any other delivering online food, digital advertising may be a remarkable useful resource in promoting, in addition to operating the business. Restaurants can receive online orders for pickup or delivery directly from Google Search, Maps, or the Assistant.

Delivery 98

Delivery Marketing Social Media SEO 98

Modern Restaurant Management

APRIL 15, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the dismal March restaurant sales, security, loyalty, trends and teen consumer behaviors. Easy online ordering – Easy online ordering was nearly tied for second. March Sales Decline. percent in March.

2020 196

2020 Fast Casual Point of Sale Online Ordering 196

The Rail

APRIL 11, 2024

People are always looking for popular eateries and unique menu items to try when looking to eat out. Here’s how you can easily get started: Leverage existing guest data: Collect email addresses from reservations, online orders, or special offer signups (family meal deliveries). Example: "Savor Summer Flavors: New Patio Menu!"

Email Marketing 52

Email Marketing Reservations Marketing Loyalty Program 52

Touch Bistro

JULY 15, 2021

In order to make sure customers remember your restaurant long after they’ve dined with you, it’s important to define your brand identity. Diners now use search engines like Google to find restaurants and review menus online before deciding where to eat. and adding a reservation or online ordering widget.

Marketing 77

Marketing 2021 Email Marketing Social Media 77

Restaurant Clicks

JANUARY 17, 2020

Some restaurant owners worry that offering specials and promotions will hurt their bottom line, but when done correctly, a promotional deal can be extremely lucrative, bring new customers in, and build loyalty with those customers so that they come back. . Loyalty Programs. Menu Item Promotions. Online Order Promotions.

Loyalty Program 78

Loyalty Program Email Marketing Online Ordering Coupons 78

Modern Restaurant Management

DECEMBER 21, 2020

We have also learned that our guests are willing to try new things and have really embraced our touchless ordering system as well as our new takeout offerings. We realized how important transparency and communication were this year, both with our staff and our customers, in order to make everyone feel comfortable and feel safe.

2020 197

2020 Kitchen Safety Food Safety Loyalty Program 197