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Steady Online Ordering Brings Food Waste, Donations to the Forefront of Priorities Ordering food online increases restaurant sales, but it also can potentially increase wasted food if proactive measures aren’t taken – for both the business and consumers at home.
This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.
Self-order and payment kiosks as well as QR code menus are streamlining front-of-house operations, improving order accuracy and speeding up service. Behind the scenes, digital kitchen solutions and automated inventory tracking are enhancing back-of-house efficiency. To stay ahead, restaurants need to embrace technology.
From salted egg yolks and chili crunch fusions to mushroom-infused teas and freeze-dried fruit powder garnishes, Kimpton’s in-house experts share the standout ingredients, menu items and techniques that will come to the table in 2025.
Quick-service restaurants maintain a steady customer satisfaction score of 79 (on a 100 point scale), while full-service restaurants — despite slipping 2 percent to 82 — remain one of the highest-rated industries in the Index, according to the American Customer Satisfaction Index (ACSI®) Restaurant and Food Delivery Study 2025.
Regular customers make up the backbone of any restaurants sales , but if you put a group of restaurant owners around a table, the conversation inevitably focuses on growth through new customer acquisition. Sales: 80% of sales typically come from 20% of clients. Marketing = tons of your money. Thats huge!
Instead of just listing Cheeseburger, try something more enticing: Juicy half-pound Angus beef burger with melted cheddar, crisp lettuce, and house-made garlic aioli. If your restaurant isnt showing up in local searchesor if customers cant easily place an order once they find youyoure missing out on sales. Next, focus on your website.
In 2025, the US online food delivery market is expected to reach $424.9 Since 2014, online ordering has grown 300% faster than dine-in and now accounts for roughly 40% of restaurant sales. Whether its takeout, delivery, or even in-house orders via QR codes, customers want a seamless and convenient way to order online.
Identify your biggest pain points. Are you aiming to speed up service, cut labor costs, or increase online sales? If customer retention is a priority consider a digital loyalty program or automated marketing tools. Can it increase sales or customer retention? Start by pinpointing where your restaurant struggles the most.
Core Elements of a Restaurant Tech Stack: Point of Sale (POS) Systems: “The POS is the heart of the restaurant’s tech stack, as it needs to talk to every other system,” says Deliverect. It processes orders and payments while tracking sales data. These ensure that the kitchen is always well-prepared.
It blends sales data, food cost, and menu psychology to help you stop guessing and start making decisions that grow your margins. Unless theres a good reason to keep them (like being a house specialty or a key part of your concept), theyre probably taking up valuable real estate on your menu. These are your MVP all-stars.
That led to selling bagels at farmers markets. By Lisa Jennings on Jun. 27, 2025 Facebook Twitter LinkedIn Jeff's Bagel Run has 15 units open, expecting to reach 30 by the end of the year. Photo courtesy of Jeff's Bagel Run. Jeff Perera jokes that his bagel chain is the result of a love story. “I We went full bagel,” he said.
Hacienda La Esmeralda won all three main categories, a first for the competition, and achieved record-breaking scores of 97 and 98 points for its natural and washed Geshas, respectively. With scores of 97 and 98 points, we may see a new world record for coffee prices in just a few months. The BoP auction will take place on 6 August.
11, 2025 Facebook Twitter LinkedIn Huddle House will add drive-thrus as it moves into more urban and suburban markets. | Perkins, the 68-year-old chain best known for its bakery case, recently began serving boba and frozen margaritas, while its younger sibling Huddle House, 61, is rolling out smash burgers.
So much data is generated at every point within a restaurant, whether fast casual or fine dining. The quicker businesses can feed that information back into operations, the better, whether for personalized dining, staffing optimization, or advertising and marketing.
In this article, youll learn: How to optimize your restaurant website for more orders The best marketing strategies to increase online visibility How to use incentives and customer data to grow sales Lets dive into the top six ways you can increase order volume for your restaurants website. Make mobile-friendliness a top priority.
50% of restaurant operators say off-premises represents a bigger proportion of their sales than it did in 2019. 50% of restaurant operators say off-premises represents a bigger proportion of their sales than it did in 2019. It's both a way for new guests to discover your restaurant and regulars to reorder over and over again.
From managing orders and tracking inventory to analyzing sales data in real time, today’s POS systems are essential tools for restaurants of all sizes. Over time, these registers became more advanced, and they morphed into becoming multi-use point-of-sale or POS systems for restaurants.
One of the most overlooked tools in your operation is your point of sale (POS) system. In this guide, we’ll show you how to optimize POS system to boost speed, accuracy, and profitability across your front and back of house. By marketing smarter, not harder. A good POS is the key to a running a smooth operation.
Restaurant P&L basics Sales Cost of Goods Sold (COGS) Labor costs Overhead costs Profit and profit margins Using your P&L statement Restaurant P&L basics A restaurant profit and loss statement is a spreadsheet that shows how all your money is coming in (sales) and where it's going out (costs). Prime costs.
You may feel that they are pulling you away from where the real action is, out front and in the kitchen. Well, accounting brings deep insights into the financial status of your business and its performance in the market. You cannot manage your restaurant properly without going into the accounting details.
You don't need a scientific study to know that a complimentary bread basket or coffee on the house becomes something greater than the sum of its parts. Guests get free food and operators gain a database of loyal customers, a tool for increasing sales, and a way to differentiate themselves in a competitive market.
🍽️ Smart Ordering Systems for Quick-Service Restaurants: Redefining the Dining Experience Self-Service Technologies Enhancing Front-of-House Efficiency in Quick-Service Restaurants Self-service technologies, like kiosks and mobile apps, are transforming the way restaurants manage front-of-house operations. .
With the global cloud POS market projected to grow 18.2% These systems automatically sync orders between the front-of-house and kitchen, cutting down on wait times and miscommunication. Offline Functionality: Keeps operations running smoothly even during internet outages.
If youre wondering how to open a deli that stands out in a competitive food market, this guide walks you through every critical step from business planning and licensing to choosing the right equipment and location. One technological element to focus on is your point-of-sale (POS) system.
According to a report by Statista , the online food delivery market in the U.S. Some key trends include: Third-Party Delivery Platforms Companies like DoorDash, Uber Eats, and Grubhub dominate the market, offering restaurants access to a broad customer base. However, reliance on these platforms comes with high commission fees.
By connecting your point-of-sale (POS) system with tools like online ordering, accounting, and inventory management, you can automate tasks, reduce errors, and improve customer service. Kitchen Display Systems (KDS) : Streamline communication between front-of-house and kitchen staff. POS integrations can help.
In this blog post, we will explore the key restaurant technologies you can integrate into your hospitality business, including Checkless Payments, Floor Cues, and handheld point-of-sale (POS) systems, to transform your operations and boost your bottom line. Some benefits to Checkless Payments include: Branded pre-dining experience.
The right system does more than process payments—it streamlines operations, manages inventory, tracks sales, and enhances the customer experience. You are likely looking for the top restaurant POS systems because rather than going through hundreds of POS systems on the market, you would rather select from a shortlist of the best options.
Modern point-of-sale systems go beyond order processing—they streamline operations, reduce bottlenecks, and improve table turnover. Likewise, Domino’s app has become a sales powerhouse, accounting for over half of the chain’s revenue. In the fast-paced world of food service, every second counts. Restaurants For U.S.
We’ll explore the specialized functions, the day-to-day realities of managing finances, and critically, how modern solutions like outsourced bookkeeping and cloud-based tools empower these businesses to not just survive, but thrive and stay profitable in a highly competitive market. Learn more about our Accounting Services !
Include some marketing material or signage that explains the process. What started as a simple way to swap paper menus with contactless ordering during COVID quickly evolved into an operational solution to battle staff shortages and improve efficiency. That said, there are still a lot of misconceptions about how to best implement QR codes.
These changes have become permanent shifts in how they target customers, market themselves, and design their offerings." This shift ensures that operations run smoothly, and sales revenue is optimized. One of the biggest struggles for restaurants post-covid is staffing. This trend has held on in the last five years.
Workforce : COVID fundamentally changed the labor market. "As awful as it was, the pandemic pushed restaurants to completely rethink their operations in order to survive, and some of the changes they made during the pandemic have continued to be beneficial to those restaurants and industry at large." – Pooja S.
In this post, well break down five clear signs that your point-of-sale system is holding your restaurant backand what you can do to fix it. Outdated Sales Data : Delayed reporting prevents real-time decisions that boost profits. Inventory Issues : Manual stock counts and outdated tools lead to inaccuracies and waste.
Restaurant profit margin calculator How to lower restaurant costs How to increase restaurant sales Gross and net profit margins for restaurants In restaurants, profit margin is the percentage of revenue left over after expenses and costs are taken out. We all know it. Restaurant profit margins are pretty low.
Key data points: The demand for takeout and delivery has slightly outpaced the demand for dining in. This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features dining trends, hiring trends, tech trends, brunch trends, alcohol trends, and egg prices. Among delivery apps, DoorDash is the clear favorite.
“It now accounts for a larger share of sales for 58 percent of limited-service and 41 percent of full-service operators compared with 2019—providing a critical path to restaurant resilience and growth despite ongoing economic pressures.” More than 60 percent say they’re ordering off-premises more often than a year ago.
The market drop follows reports of improved harvests in Brazil, as well as news that the risk of frost has faded in some of the country’s key growing regions. Accelerated selling in an effort to capitalise on high prices has also helped drive the C market down. Commodity markets rely heavily on favourable weather conditions.
President Trump’s threat to impose 50% levies on Brazilian imports by 1 August sent the market into a frenzy. Meanwhile, Climatempo forecasted a cold front through some of Brazil’s coffee-growing regions, potentially bringing crop-damaging frost. Together, the tariff and frost concerns fuel a bullish market.
Restaurants will continue to invest in comprehensive Back-of-House Technologies Following the pandemic, restaurants focused heavily on Front-of-House technology to streamline and digitize the diner experience. Many operators have a wealth of data but aren’t putting it to work.
The stock market, led by technology innovations and AI exuberance, soared accordingly. But to vast numbers of Main Street Americans, prices remained uncomfortably high, wages stagnant, housing scarce and expensive, and while unemployment was low, good paying jobs with dependable shifts and quality benefits were elusive.
Restaurants are making use of workflow automation to increase efficiency in numerous ways inlcuding customer service automation and sales and marketing automation. Sales teams and marketers are deploying sales and marketing technology to automate the customers' journey and accelerate conversions.
Your restaurant’s main selling point is the food. Your customer’s word-of-mouth advocacy is an invaluable marketing strategy. If you pull a joker, the meal is on the house. Train your staff to build other taking points. Make Use of Local SEO and Content Marketing. Create a Conversation Trigger.
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