Modern Restaurant Management

JULY 3, 2024

The Pitfalls of SEO Deception While implementing effective website strategies is vital, restaurateurs must also be vigilant against the deceptive tactics employed by unscrupulous SEO providers. Search engine algorithms are complex and constantly evolving, making it impossible for any SEO professional to guarantee specific rankings.

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SEO Website Management Online Ordering Mobile Ordering 489

Modern Restaurant Management

JUNE 20, 2023

One way to do this is by building social proof. Social proof in marketing leverages the fact that consumers trust the actions and opinions of other users to make decisions. How do you build social proof for your restaurant business? So, you can post some of these reviews on social media.

Social Media 508

Social Media Email Marketing SEO Consumer Goods 508

Modern Restaurant Management

NOVEMBER 22, 2019

While SEO is most-often associated with keywords and content, site design does play a role in searchability. A conversation over food and drinks is a great way to showcase your restaurant’s atmosphere, and video is a highly shareable form of content. Have a Logical, Fast and Mobile-Friendly Website. Exotic Getaway.

SEO 349

SEO Social Media Email Marketing Customer Experience 349

Modern Restaurant Management

DECEMBER 10, 2020

Keeping websites up to date with fresh content and complete restaurant information including menus, hours of operation, and address can improve SEO (Search Engine Optimization). Focusing on local SEO. Local SEO is an effective digital marketing strategy that can increase the visibility of a restaurant in local search results.

Marketing 563

Marketing Social Media Website Management SEO 563

ChowNow

FEBRUARY 28, 2025

Are you doing all the right thingsserving amazing food, delivering top-notch service, crafting perfectly balanced drinksbut the tables still arent filling up like they should? The problem isnt your food or serviceits visibility and customer engagementand were going to help you fix that. Optimize your Google Business Profile.

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2025 Email Marketing Social Media Loyalty Program 195

ChowNow

FEBRUARY 13, 2025

You find one that looks promising, but theres no websitejust a few scattered social media posts. It doesnt matter if you serve the best food in town; if youre missing a website, new customers either wont know about you or will avoid visiting because your restaurant seems outdated. Frustrating, right?

Social Media 195

Social Media Online Ordering SEO Email Marketing 195

ChowNow

FEBRUARY 21, 2025

Leverage Local SEO and Direct Online Ordering When people are hungry and searching for a place to eat, they usually turn to Google. Thats where local SEO and direct online ordering come in. Promote Online Ordering Through Social Media and Email Marketing On social media, showcase your food in a way that makes people crave it.

Online Ordering 195

Online Ordering Ordering Email Marketing Mobile Ordering 195

Modern Restaurant Management

SEPTEMBER 2, 2022

Search engine results pages (SERPs) are an SEO term that refers to how well your website and web pages rank on Google. There are no cookie-cutter approaches to SEO. However, with that said, there are common SEO tasks that can be done to improve SEO. Best Italian food in South Florida. Create a Responsive Website.

SEO 450

SEO Social Media Reference Point of Sale 450

Modern Restaurant Management

NOVEMBER 15, 2023

It only exists online; customers can order food through a delivery app. SEO is more than just a trend; it's a way to get potential customers to your website. Listing your restaurant on delivery apps will help you reach more people and make it easier for them to order food from you.

Marketing 492

Marketing SEO Social Media Mobile Ordering 492

Modern Restaurant Management

JANUARY 24, 2023

Many depend on social media reviews and posts about a particular restaurant before deciding whether they will dine there or not. Nearly half of your market depends on social media comments for their restaurant reviews. If you’re using social media listening tools, what does a search for your brand name generate?

Social Media 493

Social Media Website Management SEO Customer Experience 493

ChowNow

FEBRUARY 12, 2025

Today, customers rely on Google searches, online reviews, and social media to decide where to eat. Everything from food to labor is getting more expensive, which means restaurant margins are tighter than ever. Even if your food is incredible, youre not operating in a vacuum. Consumer behavior is constantly evolving.

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2025 Marketing Email Marketing Operations 195

Modern Restaurant Management

JUNE 6, 2025

There’s a visual nature to the food and beverage industry. There are many ways you can encourage UGC from your diners, such as posing a challenge on social media to prompt guests to post reviews. Optimizing Videos for Search Engines SEO isn’t limited to written content. Why Does Video Work?

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Marketing SEO Influencer Events 221

Modern Restaurant Management

OCTOBER 1, 2022

Most prospects use Google search to find a local restaurant, so make SEO optimization a priority. SEO (search engine optimization) covers strategies to improve the website positions in search results. Communicate with Customers on Social Media. Meet your guests on social media.

Marketing 508

Marketing Email Marketing Social Media SEO 508

ChowNow

FEBRUARY 7, 2025

Consider market conditions: Shifts in the economy, rising food costs, and local competition can all impact how much you should invest in marketing. Promotions, local SEO, and social media ads can help bring more people through your door. A flexible budget allows you to adapt to changes without overspending.

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

Modern Restaurant Management

MAY 28, 2021

There are millions of food pictures on Instagram at this very moment. People like to share where they are, how good their food looks, and whether it lives up to the hype. Especially during COVID and in these months of transition, showcasing professional pictures of your atmosphere and your food can start to bring patrons back.

Social Media 546

Social Media Website Management Mobile Ordering Food Order 546

ChowNow

JUNE 6, 2025

This could mean searching Google Maps, scrolling through social media platforms, or reading online reviews. Reach Diners Where They Search For potential customers to find you, your restaurant needs to show up on Google search results, review sites, and social media platforms.

Social Media 195

Social Media Online Ordering Email Marketing Website Management 195

Modern Restaurant Management

SEPTEMBER 16, 2020

The marketing message has not changed drastically from food-based to safety procedures. Safety is the new variable that got added up along with the usual suspects pertaining to food. Blaze Bullock, SEO Strategist, Blaze Digital Marketing. Lastly, put up a sign that says your restaurant is open and practicing social distancing.

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Marketing Social Media Food Safety Email Marketing 585

Modern Restaurant Management

FEBRUARY 1, 2021

If nothing else, 2020 clearly demonstrated that restaurants need to start utilizing social media influencers more strategically, giving the spotlight to their core values, and incorporating SEO practices into any and all online copy. Here are our recommendations: Utilize the Right Social Media Influencers.

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2021 SEO Marketing Social Media 539

Modern Restaurant Management

NOVEMBER 7, 2023

Effective full-funnel marketing strategies are vital for the success of any business, but are definitely the garnish on top for those in the food and beverage industry. That’s because 41 percent of people prefer to order food online rather than in-store. They want engaging content that keeps them entertained.

Marketing 508

Marketing Social Media SEO Front of House 508

Modern Restaurant Management

NOVEMBER 24, 2020

Should you consider entering the food truck business? Does your dining room layout need a social distance inspired layout? Investing in digital marketing efforts, prioritizing Google ads, SEO and paid social media advertising can go a long way to reach new audiences during this challenging time.

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Cash Management Social Media Seasonal Menu Food Truck 576

7 Shifts

OCTOBER 28, 2024

For example, if you run a social media campaign or pay for online ordering integrations, all of these contribute to your overall marketing expenses. If you run a burger joint near a college campus, you could create social media content and promotions tailored to students' preferences and budgets.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

7 Shifts

AUGUST 12, 2020

There are many restaurants who’ve never touched advertising or social media, and they’ve been the neighborhood’s go-to spot for decades. Why you create the food you do, why your service is different, and why customers should come and be a part of your story. Which is where your restaurant marketing plan comes in. Need a napkin?

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Modern Restaurant Management

DECEMBER 10, 2021

While your restaurant may feature a diverse menu, delicious food, a great ambiance, and excellent customer service, you will still struggle to build a customer base without promoting it. The fact is that running a successful restaurant is more than just offering good food and good service. Make Use of Local SEO and Content Marketing.

Marketing 567

Marketing SEO Front of House Website Management 567

Goliath Consulting

JANUARY 1, 2020

With more than 79% of the US population now using Facebook, Instagram or Twitter 1 and users projected to increase to 257 million by 2023, restaurants can no longer afford not to invest in their social media presence. In fact, more than 63% of restaurants reported to have used social media to market their business in 2018 2.

Social Media 230

Social Media 2006 2016 Website Management 230

Modern Restaurant Management

JUNE 24, 2021

With the pandemic overhauling the restaurant industry in every way, 53 percent of adults now say purchasing takeout or delivery food is essential to their daily lifestyle. Website SEO – Ensure your website ranks higher in search engines and that your customers can find you. Google Rankings and Google My Business.

Marketing 508

Marketing Social Media Mobile Ordering Website Management 508

7 Shifts

OCTOBER 22, 2024

Nowadays, running a successful restaurant takes more than great food and good service. To do so, you must have an optimized website and engaging social media profiles. Local SEO strategies, like targeting location-specific searches, will help your site show up when people look for nearby dining options on search engines.

Book 195

Book Marketing Email Marketing Social Media 195

Modern Restaurant Management

OCTOBER 15, 2020

As marketplaces and your competitors continue to invest in SEM and SEO you may be losing upwards of 60 percent of search traffic and paying commissions on a larger percentage of orders. In a way, brands need to think of themselves as media companies. Facebook’s 1.62 Do We Own Our Customer Data?

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Delivery Social Media Loyalty Program Customer Service 558

ChowNow

MARCH 21, 2025

Ask yourself: Dining Preferences: Do they prioritize health-conscious options, indulgent comfort food, or trendy dishes? Lifestyle Choices: Do they prefer fast, casual meals or long, social dining experiences? Customer Reviews & Feedback: Are guests raving about your food quality, or do they mention price as a key factor?

Marketing 195

Marketing Social Media Email Marketing Loyalty Program 195

Social Hospitality: Restaurants

FEBRUARY 25, 2021

How can you convince a customer to come to your business and spend money on your food? More than simple access to an online menu, they can be used to: Follow your social media. Familiarize yourself with general and local SEO to learn how to optimize your site for these users. Social Media. Delivery Apps.

2021 434

2021 Social Media Mobile Ordering Online Ordering 434

7 Shifts

OCTOBER 22, 2024

Whether through supporting local charities or participating in food drives, local restaurants can become go-to places for customers who want to support their community. These create a unique experience that goes beyond just food and drink. Run targeted ads Location-based marketing boosts ad engagement by as much as 30%.

Marketing 195

Marketing 2025 Social Media Email Marketing 195

Modern Restaurant Management

MAY 27, 2022

It doesn’t matter how good the food is at your restaurant, if your customers can’t see the quality through high-quality images, the email marketing won’t work. You get a feel from the image of how the food will taste and what the atmosphere of the restaurant might be like. Invest in High-Quality Pictures of Dishes.

Email Marketing 508

Email Marketing Marketing SEO Social Media 508

ChowNow

JUNE 6, 2025

Establishes Trust with New and Returning Customers People want good food, but they love it even more when they know the personality behind the brand. Boosts SEO by Incorporating Relevant Keywords Including relevant keywords helps your restaurant website show up in local search results. Think of it as a snapshot, not a novel.

Social Media 195

Social Media Fine Dining Front of House Customer Experience 195

Modern Restaurant Management

NOVEMBER 30, 2021

By offering takeout packages you can reach the customers who want to spend time with their family and friends within the comfort of their own homes, while still enjoying restaurant-quality food. Increase Your Social Media Following. As a restaurant or bar owner, it’s important to keep up with social media.

Social Media 508

Social Media Seasonal Menu Online Ordering SEO 508

Perfect Daily Grind

JUNE 15, 2025

I spoke with Ross Hindle, the Group COO of PDG Media , to find out which strategies work best. Some of the most integral digital marketing channels for B2B include content and search engine optimisation (SEO), email (whether for cold outreach or targeted newsletters), and website. The impact of AI on SEO is most notable.

Marketing 127

Marketing Email Marketing Social Media SEO 127

ChowNow

MARCH 14, 2025

For more information on food photography, read our article How to Take Menu Photos Like The Pros. Leverage local SEO and help customers find your restaurant. Local SEO (Search Engine Optimization) ensures your website ranks higher in local searches. Make the check out process simple and easy. With 72.5%

Ordering 195

Ordering Mobile Ordering Online Ordering Email Marketing 195

Social Hospitality: Restaurants

AUGUST 11, 2023

Implementing a solid SEO strategy may not be the heart of a good restaurant, but it certainly can help. Here are some SEO practices for restaurants to boost their digital presence and attract customers. One of the key advantages of SEO for a restaurant business is the ability to stand out in local searches. By localizing it.

SEO 195

SEO Social Media Reservations Online Ordering 195

ChowNow

JUNE 27, 2025

It’s also one of the most likely restaurant review sites to show up when someone searches a specific food type or category ( “date night,” “dog-friendly,” etc.). Below that, you’ll see a “what’s the vibe” section where customers can post images of inside, outside, food, and anything else they find interesting.

Website Management 195

Website Management SEO Book Customer Experience 195