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Onlineordering has transformed the restaurant industry, turning what was once a convenience into an absolute necessity. In 2025, the US onlinefood delivery market is expected to reach $424.9 Customers expect to browse menus, place orders, and pay for their meals with just a few taps of their phones.
Successfully navigating fluctuating food costs, especially with volatile ingredients like eggs, requires a multi-faceted approach, Mike Stasko Jr., What are the best practices for dealing with food costs for recipes when necessary items are fluctuating in price? What are the best ways to ensure food safety when sourcing eggs?
Increasing your restaurants onlineorder volume doesnt have to feel like an impossible task. In this guide, well walk through seven practical ways to boost your restaurants onlineorder volume. The fewer clicks it takes to place an order, the better. Thats where local SEO and direct onlineordering come in.
In Restaurant Growth Secrets , Adam Guild, co-founder and CEO of restaurant tech platform Owner, reveals how independent restaurants can compete with chains by cost-effectively building their online presence and telling their stories. 20 years ago, it was enough for restaurants to just provide great food and great service.
This is the foundation of menu psychology, and for restaurant owners using onlineordering platforms, it’s a powerful opportunity to influence how customers engage with their menu items. Design Your Menu for Browsing, Not Just Listing Online menus should feel intuitive to explore and not like a cluttered spreadsheet of menu items.
Many restaurant operators have misconceptions about average order volume (AOV) and how it works, making statements like: I need more customers to make more money. For example, lets say you have 50 orders in a day that total $2,000 in revenueall you need to do is divide the total revenue by how many orders you have for the day.
If you’re a restaurant operator trying to drive more onlineorders, build loyalty, or simply get noticed, an active Facebook Page can help you show up where your customers already spend time. The key is knowing how to set it up and what to post to turn views into orders.
There's been a notable shift in how families celebrate holidays as recent data from Sauce saw a 38-percent jump in delivery orders on Mother's Day. For many, ordering in isn’t just about convenience, it’s a lifestyle choice. "That shift has only accelerated in recent years. . "We’ve
If youre one of the thousands of restaurants that added onlinefood delivery in recent years, you might be wondering: is it actually helping my business grow? These metrics give you a clear picture of your delivery performancefrom order volume and customer retention to delivery speed and profitability.
Do orders get lost in the shuffle between different platforms? If managing food delivery feels more like a headache than a revenue stream, youre not alone. With 52% of consumers saying that ordering out is essential to their lifestyle, every restaurant that wants to stay competitive must offer delivery.
Nowadays, running a successful restaurant takes more than great food and good service. With 90% of diners checking a restaurant online before visiting, you also need a strong online presence to attract and boost reservations. Let’s explore 26 proven online marketing strategies to help your restaurant thrive.
Introduction Hey there, fellow food enthusiast! Ever noticed how ordering your favorite meal has become as easy as pie? That’s the magic of onlinefoodordering systems. The benefits of onlinefoodordering system go beyond convenience. 24/7 Accessibility Midnight munchies?
" Fink suggests promoting family-friendly experiences, such as special “family night out” events, while high-end restaurants should position themselves as an escape from daily responsibilities, offering luxurious and relaxing experiences tailored to busy parents and professionals looking for a refined dining atmosphere.
Have you noticed how food delivery apps are becoming essential in attracting and retaining diners? In this article, we’ll show you exactly how to create a food delivery app tailored to your restaurant’s needs, while staying competitive in a booming industry. The global onlinefood delivery market size was valued at USD 221.65
A well-crafted email can remind a past guest to stop by again, encourage reservations for a new seasonal menu, or even boost onlineorders with a limited-time discount. A well-timed email with a special offer, new menu item, or exclusive promotion can be the nudge they need to place another order.
Are you doing all the right thingsserving amazing food, delivering top-notch service, crafting perfectly balanced drinksbut the tables still arent filling up like they should? Youre delivering a great dining experience, yet foot traffic remains inconsistent, online engagement is low, and new customers arent coming in as often as youd like.
check the restaurants’ menu online before deciding where to eat. For instance, a limited menu can focus on your most popular dishes, or you may design it around a specific season and highlight traditional cuisines, holidays, anniversaries, and other special celebrations.
In this guide, youll learn how to use ChowNow tools along with a handful of other effective strategies to increase order volume, boost your current customer traffic, and grow your overall sales. Email marketing is one of the most effective ways to stay top-of-mind with customers and remind them its time to order again from your restaurant.
Photo: Shutterstock Value, convenience and food quality are the three big drivers that will draw consumers into a restaurant for breakfast. The report also found that there’s a slight shift away from takeout toward dine-in visits, but when consumers opt for breakfast off-premise, onlineordering and mobile payment rules.
Lastly, AI-powered chatbots and virtual assistants can handle customer service tasks like answering questions, taking reservations, and processing orders, ensuring faster and more efficient support. People are looking for authenticity and transparency, so highlighting where your ingredients come from or how food is made can go a long way.
Every onlineorder, email sign up, and reward program interaction generates valuable insightsbut if that data just sits there, youre missing a major opportunity. Think about it: What if you could automatically send a special offer to a customer who hasnt ordered in a while? Restaurants collect a ton of customer data.
Climate & Seasonality: Does the weather impact what people order or when they dine out? Ask yourself: Dining Preferences: Do they prioritize health-conscious options, indulgent comfort food, or trendy dishes? Key behavioral factors include: Dining Habits: Do they eat out frequently or only for special occasions?
I wanted to give back to the community that gave so much to me, and let’s be honest, if you’ve worked in a restaurant or bar, you know you have to be a special kind of crazy. Restaurants and bars had to quickly pivot, letting guests know how to orderonline, if dine-in was available, or what safety protocols were in place.
And no, increasing restaurant sales doesn’t mean turning your restaurant staff into pushy upsellers trying to squeeze a few extra dollars out of every order. Create Limited-Time Offers That Drive Action Limited-time offers (LTOs) give potential customers a reason to order now, not later.
Today, customers rely on Google searches, online reviews, and social media to decide where to eat. People want convenience, transparency, and a connection to the brands they support, and that starts with how you market your restaurant online. A strong online presence means more visibility, more orders, and, ultimately, more revenue.
89% of people do dining research on their phones, so if you’re not making the most of your online presence, you're missing out on a huge opportunity. Whether through supporting local charities or participating in food drives, local restaurants can become go-to places for customers who want to support their community.
Back-of-house (BOH) staff, including chefs and kitchen assistants, will focus more on food safety, food handling, and kitchen equipment use. Restaurants with large or intricate menus will need to allocate more time to staff training on the ingredients, preparation methods, and food handling procedures.
With 73% of the US population active on social media, it’s one of the easiest ways to reach new customers, show off your food, and drive more direct orders—especially among younger generations who discover new restaurants by scrolling their feeds, not searching Google Maps. Here’s what makes it so effective.
When youre updating your online menu or onlineordering system, its tempting to just copy over the dish names from your restaurant menu and call it a day. With a few simple techniques, you can write menu descriptions that sounds natural, highlight your best dishes, and help guests feel confident (and excited) about ordering.
Their appeal isn’t in extravagance but in simplicity—chalkboard menus scribbled with daily specials, circular tables, folding chairs, and the clink of wine glasses. They are top spots for the best food in France. Tech-savvy tools: Online reservations and ordering streamline service for busy guests.
For example, if you run a social media campaign or pay for onlineordering integrations, all of these contribute to your overall marketing expenses. Imagine you own a café, and you’ve just run a campaign to boost your onlineordering. You spent $800 on Facebook ads and in-store promotions over a month.
It blends sales data, food cost, and menu psychology to help you stop guessing and start making decisions that grow your margins. Real menu engineering efforts are grounded in hard numbers: data, food cost percentage, and how much profit each dish actually brings in, so you know exactly what to promote, rework, or cut.
77% of diners look at a restaurants website before going out to eat or ordering takeout or delivery. If you dont have a website, that means over three-quarters of the people near your restaurantyour potential customerswill never come in or place an order because they have no way to find you when theyre looking for a place to eat.
Increase sales by promoting high-margin menu items and special offers. Consider market conditions: Shifts in the economy, rising food costs, and local competition can all impact how much you should invest in marketing. Do you want to drive more onlineorders? Online Ads (Google, Facebook, Yelp, etc.)
Its significantly more cost-effective to keep your regulars walking through the door than it is to get a new customer every time you take an order. Think about it: your regulars already know what you offer, love your food, and trust your service. All you have to do is keep them happy. And when you do?
Customers on average will order more menu items, resulting in a larger bill for the restaurant and a larger tip for the employee. With the slim margins, there is tremendous pressure to pour through each of your supplier’s catalogues in an attempt to alter your menu items to make sure you don’t order when prices are high.
05, 2025 Facebook Twitter LinkedIn The average workplace catering order size is up 12% to about $420. But restaurants must optimize their online presence and present an appealing menu to get a piece of that growing pie. Hint: The menu matters a lot. By Patricia Cobe and Bret Thorn on Aug. Subscribe on Apple Podcasts. Sign up here.
When going through the ordering process, diners want three things: Speed Ease Clarity Your menu categories have more to do with delivering on those expectations than you might think. A well-organized menu—whether it’s a physical menu or an online menu—guides guests quickly to what they’re craving.
Adaptability became non-negotiable as takeout, delivery, and digital ordering shifted from secondary revenue streams to essential lifelines." That's why we instituted lower-priced lunch specials and made other adjustments. "The pandemic forced the restaurant industry to evolve – or disappear.
With a few key optimizations, your restaurant can rank higher on Google, get noticed by people searching for places to eat, and ultimately drive more foot traffic and onlineorders. Restaurants that rank higher in local search results get more foot traffic, onlineorders, and reservations. Leave us a review on Google!
Diners want the convenience of ordering, booking, and engaging with their favorite restaurants straight from their phones. Beyond mobile ordering, restaurant apps support operations in ways that were never available before. Onlineordering and delivery apps. Here is an example of a restaurants branded app.
The right promotion at the right time can reignite business, whether that means a packed dining room on a slow weekday or reconnecting with loyal customers who havent ordered in a while. Are you trying to increase your direct onlineordering ? If youre looking for restaurant promotion ideas, youre in the right place.
Because of this perception, many restaurant owners feel like running an influencer marketing campaign is a risky gamble: you give away free or heavily discounted food, cross your fingers, and then hope for a post that drives new business. For example, this is a collaboration between Malai Kitchen and local influencer Dallas Food Nerd.
per share for the onlineordering and payment company just four years after Olo went public. per share for the onlineordering and payment company just four years after Olo went public. Its core product is onlineordering, but it has expanded into marketing and customer engagement as well as payment processing.
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