Modern Restaurant Management

DECEMBER 17, 2024

Steady Online Ordering Brings Food Waste, Donations to the Forefront of Priorities Ordering food online increases restaurant sales, but it also can potentially increase wasted food if proactive measures aren’t taken – for both the business and consumers at home.

2025 419

2025 Loyalty Program Online Ordering Customer Experience 419

Modern Restaurant Management

APRIL 3, 2025

Jennifer Ashcraft admits the first thing that attracted her about Capriotti’s was its name, but it was the food that has made her stay and become the first franchisee in Alabama. I have a varied background in sales, marketing, and HR. I went with my husband and two sons, and I think we ordered about seven different sandwiches!

Presentation 450

Presentation Franchise Franchising Online Ordering 450

ChowNow

FEBRUARY 12, 2025

Email marketing might not be as flashy as social media marketing, but for restaurants, its possibly the most effective way to stay connected with customers. When used correctly, restaurant email marketing keeps your restaurant top of mind, turning occasional diners into loyal regulars.

Email Marketing 195

Email Marketing Marketing 2025 Online Ordering 195

7 Shifts

OCTOBER 22, 2024

Nowadays, running a successful restaurant takes more than great food and good service. With 90% of diners checking a restaurant online before visiting, you also need a strong online presence to attract and boost reservations. Let’s explore 26 proven online marketing strategies to help your restaurant thrive.

Book 195

Book Marketing Email Marketing Social Media 195

Modern Restaurant Management

OCTOBER 16, 2024

were registered on food delivery platforms like Grubhub, DoorDash, and Uber Eats. For example, an app might offer 15% off your first order. They will create multiple fake accounts in bulk and then sell them to those looking for a discount on food. What are some common fraud activities you are seeing that affect restaurants?

Delivery 417

Delivery Food Order Online Ordering Food Supply 417

ChowNow

FEBRUARY 7, 2025

Many restaurant operators have misconceptions about average order volume (AOV) and how it works, making statements like: I need more customers to make more money. For example, lets say you have 50 orders in a day that total $2,000 in revenueall you need to do is divide the total revenue by how many orders you have for the day.

Ordering 349

Ordering Online Ordering Loyalty Program Customer Experience 349

ChowNow

MARCH 21, 2025

Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.

Marketing 195

Marketing Social Media Email Marketing Loyalty Program 195

ChowNow

FEBRUARY 12, 2025

This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.

2025 195

2025 Marketing Email Marketing Operations 195

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

Modern Restaurant Management

MAY 17, 2022

One of the most impactful ways to target your audience is through location-based marketing. This is ‘phygital’ marketing: the blend of a physical presence with digital engagement. Phygital marketing is a hybrid channel delivering an immediate, immersive experience to make brands memorable and converts.

Marketing 530

Marketing Mobile Ordering Online Ordering Customer Experience 530

Modern Restaurant Management

JANUARY 21, 2025

Successfully navigating fluctuating food costs, especially with volatile ingredients like eggs, requires a multi-faceted approach, Mike Stasko Jr., What are the best practices for dealing with food costs for recipes when necessary items are fluctuating in price? What are the best ways to ensure food safety when sourcing eggs?

Food Safety 398

Food Safety Food Pricing Communication 398

ChowNow

FEBRUARY 7, 2025

Building a restaurant marketing budget can feel overwhelming. With tight margins, unpredictable cash flow, and endless marketing options, its hard to know how much to spendor where to spend it. Creating an effective marketing budget doesnt have to be all that complicated. The good news?

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

7 Shifts

OCTOBER 22, 2024

If you feel that digital marketing isn’t giving your local restaurant the results you need, then it's time to explore more targeted strategies. 89% of people do dining research on their phones, so if you’re not making the most of your online presence, you're missing out on a huge opportunity.

Marketing 195

Marketing 2025 Social Media Email Marketing 195

Modern Restaurant Management

JANUARY 2, 2025

From smarter ordering systems to food that travels better, here’s what pizzeria owners can expect in the year ahead. On the customer side, AI is beginning to play a more significant role in online ordering. This not only frees up labor but also reduces order errors.

2025 251

2025 Online Ordering Franchise Franchising 251

Modern Restaurant Management

MAY 31, 2024

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features news on summer restaurant employment, indecisiveness ordering, online ordering trends, and the world's best cities for food. percent stating these hikes have changed their ordering decisions.

Online Ordering 391

Online Ordering Ordering Hiring 2024 391

Modern Restaurant Management

JUNE 23, 2025

There's been a notable shift in how families celebrate holidays as recent data from Sauce saw a 38-percent jump in delivery orders on Mother's Day. "We’ve seen delivery evolve from a luxury or backup plan to an essential part of how people eat," noted Elliot Hool, VP of Marketing at Sauce. "That

Catering 282

Catering Delivery Specials Online Ordering 282

Modern Restaurant Management

NOVEMBER 25, 2024

Although dynamic pricing is a staple in industries like travel and hospitality, its application in fast food is uncharted territory. The findings reveal critical insights into how dynamic pricing impacts customer behavior and what strategies might retain loyalty in a competitive market.

Pricing 446

Pricing Food Point of Sale Airlines 446

The Restaurant Group

MARCH 23, 2025

Introduction Hey there, fellow food enthusiast! Ever noticed how ordering your favorite meal has become as easy as pie? That’s the magic of online food ordering systems. The benefits of online food ordering system go beyond convenience. 24/7 Accessibility Midnight munchies?

Online Ordering 78

Online Ordering Food Order Ordering Loyalty Program 78

Modern Restaurant Management

MARCH 11, 2022

Increased Emphasis on Online Ordering. This combination of pressures has brands doubling down on digital ordering – effectively reducing the labor cost of this process. As brands struggled to survive in the earlier part of the pandemic, the acquisition market was ripe for bargain hunters. Appeal to Mobile Gamers.

2022 520

2022 Marketing Fast Casual Mobile Ordering 520

Modern Restaurant Management

DECEMBER 18, 2024

The quicker businesses can feed that information back into operations, the better, whether for personalized dining, staffing optimization, or advertising and marketing. Restaurants are already experimenting with using AI to handle drive through orders to allow human employees to focus on customer interactions in the restaurant.

2025 419

2025 Loyalty Program Social Media Fast Casual 419

Modern Restaurant Management

JANUARY 31, 2025

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features news of dramatic Valentine's Day shift, best food scenes, and the evolution of c-store foodservice. Food-away-from-home spending is likely to see modest growth as softer consumer spending patterns prevail. ” A Year of Challenges U.S.

Marketing 221

Marketing Loyalty Program 2024 2025 221

Modern Restaurant Management

APRIL 30, 2021

So it makes good business sense to revamp your marketing strategies. Today, examine the effects the pandemic has had on the restaurant and food service industry as well as five simple but effective marketing techniques to boost your local business. Five Local Marketing Strategies.

Marketing 568

Marketing Food Safety Social Media Small Business 568

Modern Restaurant Management

NOVEMBER 15, 2023

It only exists online; customers can order food through a delivery app. Virtual Restaurants can be a great way to test new menu ideas or reach a new market. Optimize for Search Engines It's important to make your restaurant stand out in an online marketplace. It can also give you fresh ideas and perspectives.

Marketing 492

Marketing SEO Social Media Mobile Ordering 492

Modern Restaurant Management

OCTOBER 21, 2022

Rapid inclination of restaurateurs to adopt POS software for better management of operations will complement the restaurant POS terminals market by 2027. The advent of cloud technology has majorly driven the development of advanced cloud-based POS systems that can facilitate online ordering, inventory management, and digital payments.

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POS Marketing Point of Sale Cash Management 448

Modern Restaurant Management

DECEMBER 30, 2020

Pre-pandemic, it’s likely that a good portion of your marketing efforts were focused on communicating with guests on site. After all, you knew that if you continued to offer hospitality-first service and quality food, you could count on seeing your customers within your four walls. Which part of town dominates online orders?

2021 563

2021 Marketing Food Safety Back of House 563

ChowNow

JUNE 12, 2025

And no, increasing restaurant sales doesn’t mean turning your restaurant staff into pushy upsellers trying to squeeze a few extra dollars out of every order. Create Limited-Time Offers That Drive Action Limited-time offers (LTOs) give potential customers a reason to order now, not later.

Loyalty Program 195

Loyalty Program Social Media Online Ordering Email Marketing 195

Modern Restaurant Management

JANUARY 16, 2025

The results demonstrated that online consumers seek delivery services from providers committed to carbon-neutral processes. This trend of seeking out a more sustainable process of e-commerce related to food goods is not going away anytime soon. Fuel and e-commerce order management systems help streamline delivery routes.

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Sustainability Delivery Food Recycling 251

Modern Restaurant Management

FEBRUARY 9, 2021

This article includes some simple digital marketing strategies that restaurants can quickly implement ahead of the Valentine’s Day holiday. With the Marketing Rule of 7 , it takes an average of seven interactions with a brand before a purchase takes place. Leverage CRM Tools That Will Make Your Customers Swoon.

Marketing 553

Marketing Email Marketing Website Management Social Media 553

Modern Restaurant Management

AUGUST 24, 2021

With the right digital tools in place, restaurants can acquire and utilize better data to sell more food and transition the perception of marketing from a cost center to a profit center. And it’s a place where finance and marketing build repeatable models that actively drive pipeline performance.

Marketing 520

Marketing Social Media Download Back of House 520

Modern Restaurant Management

NOVEMBER 7, 2023

Effective full-funnel marketing strategies are vital for the success of any business, but are definitely the garnish on top for those in the food and beverage industry. The landscape of digital marketing is constantly evolving, presenting both challenges and opportunities for restaurant operators.

Marketing 508

Marketing Social Media SEO Front of House 508

ChowNow

MARCH 27, 2025

If youre one of the thousands of restaurants that added online food delivery in recent years, you might be wondering: is it actually helping my business grow? These metrics give you a clear picture of your delivery performancefrom order volume and customer retention to delivery speed and profitability.

Delivery 195

Delivery Online Ordering Loyalty Program Food 195

Modern Restaurant Management

OCTOBER 1, 2022

Restaurant marketing revolves around making your business known. It combines different online and offline strategies to promote a restaurant and increase orders. Let’s look at low-budget restaurant marketing ideas to succeed in inflationary times. Does this type of marketing work in 2022?

Marketing 508

Marketing Email Marketing Social Media SEO 508

SpotOn

JUNE 17, 2025

An online ordering system is table stakes for every restaurant these days. But if you're still on the fence about implementing online food ordering software at your establishment, take a look at some of the latest stats from the National Restaurant's Association's 2025 State of the Restaurant Industry Report.

Online Ordering 82

Online Ordering Ordering Website Management Point of Sale 82

ChowNow

FEBRUARY 28, 2025

In this guide, youll learn how to use ChowNow tools along with a handful of other effective strategies to increase order volume, boost your current customer traffic, and grow your overall sales. Email marketing is one of the most effective ways to stay top-of-mind with customers and remind them its time to order again from your restaurant.

Ordering 195

Ordering Email Marketing Social Media Online Ordering 195

Modern Restaurant Management

JULY 14, 2021

In today’s tight job market, to be competitive and stay top of mind of potential hires, it’s important to launch a holistic recruitment marketing strategy to support basic recruiting functions. It is important that you have a recruitment marketing budget to drive top-of-funnel traffic in your hiring funnel.

Recruiting 531

Recruiting Hiring Marketing Advertising 531

Modern Restaurant Management

MARCH 26, 2021

The impact of the global pandemic has fast-tracked the restaurant industry's need for digital ordering, particularly for off-premises dining options. million users of food delivery apps in the U.S., Digital ordering channels are vital for your restaurant’s success in 2021. and up to 53.9 million by the end of 2023.

Ordering 566

Ordering Mobile Ordering Online Ordering Email Marketing 566

ChowNow

JUNE 6, 2025

77% of diners go online to research a restaurant before deciding where to eat. Creating a strong online presence starts with understanding that today’s diners make most of their decisions through their phones or laptops: they search online, scroll, read reviews, and click links long before they ever set foot in your restaurant.

Social Media 195

Social Media Online Ordering Email Marketing Website Management 195