7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 222

Seating Email Marketing Marketing SEO 222

Open for Business

MAY 16, 2024

Diners are doing more research than ever and a restaurant website is a critical touchpoint of the guest experience. There’s a common misconception that building a restaurant website will incur significant expense or require advanced technical skills. Why is a restaurant website important?

Website Management 78

Website Management Email Marketing SEO Seasonal Menu 78

Social Hospitality

MARCH 27, 2020

As worldwide markets continue to feel the pain of COVID-19, companies of every size are suffering from the effects. This pandemic has forced most companies to reevaluate their financial plans and marketing strategies. This pandemic has forced most companies to reevaluate their financial plans and marketing strategies.

Hospitality 454

Hospitality Marketing Travel Hotels 454

Modern Restaurant Management

FEBRUARY 9, 2021

The National Retail Federation estimates that 41 percent of consumers will celebrate Valentine’s day with a special dinner or celebration at home. This article includes some simple digital marketing strategies that restaurants can quickly implement ahead of the Valentine’s Day holiday. Give Your Website All of the Love.

Marketing 219

Marketing Email Marketing Website Management Social Media 219

Modern Restaurant Management

OCTOBER 20, 2023

To attract customers while accommodating tightened budgets, restaurants should consider employing marketing strategies that leverage data-driven insights to tailor messaging according to consumer needs. Through cookies and pixels, marketers have collected consumer data as they navigated the rise of the Internet.

Marketing 193

Marketing Loyalty Program Email Marketing Coupons 193

Modern Restaurant Management

JANUARY 22, 2024

How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? How do you manage your restaurant in a modern and efficient way? You can craft a B2C marketing strategy that is interesting, relevant, and successful by following this checklist.

Loyalty Program 146

Loyalty Program Dietary Restrictions Mobile Ordering Social Media 146

Restaurant Clicks

JANUARY 24, 2020

With so many online reservation systems available on the market, it can be hard to select the platform that makes the most sense for your business. Restaurant reservation apps make it easy for customers to book tables, and they help staff keep track of reservations. . Best Restaurant Reservation Systems .

Reservations 78

Reservations Email Marketing Social Media Book 78

Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d. A double win!

Marketing 199

Marketing Social Media Mobile Ordering Website Management 199

Touch Bistro

MAY 26, 2021

The short answer is offering enticing 4th of July specials. The right 4th of July specials will drive traffic to your restaurant, helping you take advantage of one of the biggest celebrations of the year. Planning 4th of July Specials for Your Restaurant. A restaurant reservations system that helps you fill tables in advance.

Specials 111

Specials 2021 Merchandise Mobile Ordering 111

Open for Business

NOVEMBER 21, 2022

Once upon a time, most restaurants operated on a patchwork of paper systems involving notebooks and back-of-the-napkin calculations, not to mention information owners and managers kept in their heads, hunches, and habits. Manage your team and costs. Online reservation system. Table management software.

Technology 147

Technology Front of House Back of House Online Ordering 147

Ken Burgin

JULY 17, 2022

Think ‘Revenue Management’, just like hotels. Create special deals to fill less popular times: these could be Sunday to Wednesday, or late November. If you haven’t heard from them, phone, text or email – this year needs more aggressive marketing. What about a special bonus for people who give 100% all through December?

Email Marketing 153

Email Marketing Book Merchandise Seasonal Menu 153

7 Shifts

DECEMBER 17, 2020

Once you have access to a guest’s contact info, it creates the opportunity to reach them via email or text and let them know about special offers, new menu items, changing hours, and more. Once every few days, add that info to a spreadsheet of customer relationship management software like Constant Contact or HubSpot.

Loyalty Program 370

Loyalty Program Social Media Email Marketing Customer Service 370

The Rail

NOVEMBER 10, 2023

By Viktoria Arsenteva, Contributor In the hyper-competitive restaurant industry, effective marketing can be the difference between a bustling dining room and a quiet one. Twitter Ads: Best for timely promotions like lunch specials or happy hour deals , given the platform's real-time nature.

Advertising 59

Advertising Loyalty Program Email Marketing Mobile Ordering 59

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 233

Marketing Social Media Food Safety Email Marketing 233

Sling

JULY 24, 2023

Restaurant management software is a rapidly expanding niche of software development. Some of these apps are designed to solve specific problems, like shift scheduling or point of sale , while others boast all-in-one suites for every aspect of restaurant management.

2023 78

2023 Management Management Tip Distribution 78

7 Shifts

JUNE 16, 2024

This is where being well-equipped with a fool-proof restaurant marketing plan comes in. After analyzing the latest industry trends, viral content, and successful campaigns, we have developed an all-in-one marketing guide to help you craft your strategy to attract new customers and keep your previous diners coming back.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

Apicbase

AUGUST 5, 2022

If you look under the bonnet, you will see that struggling businesses often lack a clear restaurant marketing plan. Of course, marketing isn’t the only thing that makes or breaks a business, but it does give you an edge when you expand and open in new locations. You don’t need a fancy consultant to do your marketing.

Marketing 97

Marketing Operations Social Media Email Marketing 97

BNG Point of Sale

NOVEMBER 20, 2020

This easy add-on feature gives you the power to stay efficient while managing food orders, all the while providing a wealth of backend information to help you manage your restaurant teams for improved performance. This new online ordering system allows waiters, managers, and customers to send orders directly to the kitchen.

POS 98

POS Ordering Mobile Ordering Online Ordering 98

Open for Business

MARCH 21, 2023

Word-of-mouth marketing and evangelism marketing are valuable parts of a restaurant’s marketing strategy. Because word-of-mouth marketing is an unpaid form of advertising, you can use this important tool no matter your restaurant’s marketing budget. Word-of-mouth marketing is a form of organic advertising.

Marketing 78

Marketing Social Media Email Marketing Customer Experience 78

Sante

FEBRUARY 24, 2020

Last 2 Weeks Left To Grow Your Wine Brand's Presence In The US Market. Sommeliers Choice Awards gathers the top wine restaurant buyers, Master Sommeliers, wine directors who have a direct influence on the US on-premise market. Managing Director and Winemaker, Wakefield Wines. Beverage Manager, Claremont Club & Spa.

Marketing 130

Marketing Email Marketing 2020 Website Management 130

Indoor Media

JULY 15, 2021

Initially, it was little more than email infrastructure allowing a small group of people to swap business reviews. ” It wasn’t until 2005 that Yelp launched the first website version that looked somewhat like the Yelp of today. That said, it should only be one part of a multi-faceted marketing strategy.

Advertising 78

Advertising Website Management Email Marketing Social Media 78

Lavu

MARCH 6, 2020

At the heart of restaurant technology for marketing is customer analytics. This way, restaurant owners and managers can unlock insights into such data and turn the insight into action. Identifying slow and peak hours to provide special offers, time-sensitive discounts, and happy hours. Customer Engagement.

Technology 78

Technology Marketing Loyalty Program Social Media 78

Modern Restaurant Management

OCTOBER 21, 2019

There’s no question that the restaurant delivery and reservations experience has become increasingly digitized in recent years, and there’s no sign of this trend slowing down in the future. also adjust information on their website or other online business listings to ensure they reflect gluten-free and vegetarian options.

Customer Experience 100

Customer Experience Online Ordering Customer Service Reservations 100

The Restaurant Times

SEPTEMBER 22, 2021

In a pandemic-affected world, a restaurant website is critical for your restaurant. A website is a tool for branding, expanding business opportunities, effectively engaging customers, and other stakeholders. Your restaurant website acts as an online storefront and defines your online identity. . Social Media Integration .

Social Media 59

Social Media SEO Website Management Online Ordering 59

BNG Point of Sale

NOVEMBER 20, 2020

This easy add-on feature gives you the power to stay efficient while managing food orders, all the while providing a wealth of backend information to help you manage your restaurant teams for improved performance. This new online ordering system allows waiters, managers, and customers to send orders directly to the kitchen.

POS 52

POS Ordering Mobile Ordering Online Ordering 52

The Food Corridor

MAY 7, 2020

Artisan producers, bakers, and caterers are also struggling with events and farmer’s markets not taking place, so many are looking to online channels and setting up ecommerce stores to sell their products. And keeping things in-house also allows you to keep control of your guest relationships and data for future use in marketing.

Delivery 98

Delivery Food Online Ordering Email Marketing 98

Restaurant Clicks

NOVEMBER 5, 2017

Whether your restaurant is opening soon or has been open for some time, you’ll need to make some decisions on hiring an internal marketing team. Too many people applying for marketing jobs believe posting on instagram and snap chat qualifies them as a marketing director. Promotions and specials. Social Media Marketing.

Marketing 61

Marketing Email Marketing SEO Social Media 61

Takeaway Solutions

DECEMBER 30, 2018

These days it is more important than ever to market your restaurant online. Whether it is to book a table in your restaurant or to order takeaway, online marketing is important. Here are some things to consider when to help market your restaurant online. Online ordering websites and apps are here to stay.

Marketing 45

Marketing Online Ordering Social Media Website Management 45

Restaurant365

JULY 24, 2020

market for online food delivery. According to Statista, a provider of market and consumer data, the market for online food delivery in the U.S. Revenue is expected to show an annual growth rate (CAGR 2020-2024) of 5.1%, resulting in a projected market volume of $32,325m by 2024. Size of U.S. You’ll have to package.

Front of House 147

Front of House Online Ordering Kitchen Safety Customer Service 147

The Restaurant Times

JULY 28, 2020

According to a study, the online food delivery market will be worth $200 Billion by 2025. This versatile model is gaining popularity for its sustainable dynamics such as low capital investment, quick turnaround times, limited human resources, target driven marketing, ease of customer acquisition, etc. Improper Food Costing.

Customer Service 85

Customer Service Online Ordering Email Marketing Delivery 85

Restaurant365

NOVEMBER 19, 2019

To prepare for the new year, restaurant owners, operators, and managers need to start planning now. New training methods focus on thorough cross-training, an emphasis on company mission and values, and solid management team structures. Managing complex, rotating inventory. Finding and training staff.

Operations 92

Operations 2020 Mobile Ordering Social Media 92

The Restaurant Times

SEPTEMBER 22, 2021

A loyalty program can take a variety of shapes, but at its most basic level, it’s a restaurant marketing strategy that encourages consumers to come back. Sending attractive SMS or emails to your clients to remind them to redeem their points is not the only way you can have a great loyalty program.

Loyalty Program 52

Loyalty Program Social Media POS Email Marketing 52

Ordyx

MARCH 4, 2019

Well let me ask you this: As a restaurant owner or manager, have you ever found yourself wondering where all the money has gone? Restaurant owners and managers need to keep track of all the inventory because each missing dollar adds up and can become rather costly. Accept Online Reservations and Ordering.

POS 52

POS Email Marketing Point of Sale Website Management 52

Notch

JANUARY 23, 2019

And when all costs and variables are considered, high-end restaurants need to be particularly well-managed to survive. Shifts in the real estate market can raise rent. At the end of the shift, the manager would then inspect the contents of the food box. But the margin for the full-service restaurants was even skinnier—at 1.8%.

Email Marketing 72

Email Marketing Merchandise Website Management Point of Sale 72

Notch

JANUARY 23, 2019

And when all costs and variables are considered, high-end restaurants need to be particularly well-managed to survive. Shifts in the real estate market can raise rent. At the end of the shift, the manager would then inspect the contents of the food box. But the margin for the full-service restaurants was even skinnier—at 1.8%.

Email Marketing 52

Email Marketing Merchandise Website Management Point of Sale 52

SpotOn

MAY 21, 2024

School's out, the farmer's markets are booming, and summer vacation plans are finally coming to life. Provide these guests with off-premise options like meal kits, online order specials, and other food they can take to-go. You'll want to kick things off with an effective restaurant marketing strategy.

Specials 52

Specials Online Ordering Seasonal Menu Social Media 52

Deliverect

NOVEMBER 9, 2020

In a growing market in which probably half or more of the population aged 18 to 36 is already using food delivery apps - and in which many users have installed not one, but several of these apps - it is crucial for restaurants not only to be present in the main ones, but also to get the most out of them. POS integration.

Mobile Ordering 78

Mobile Ordering Customer Service Point of Sale Delivery 78