ChowNow

MARCH 21, 2025

Every successful restaurant has one thing in common: they know exactly who they are serving. Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. In this article, you will learn: How to define your restaurants target market to guide your business decisions.

Marketing 195

Marketing Social Media Email Marketing Loyalty Program 195

ChowNow

FEBRUARY 12, 2025

This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.

2025 195

2025 Marketing Email Marketing Operations 195

Goliath Consulting

MAY 1, 2025

For restaurants, social media marketing is more than just posting food photos. Social media marketing for restaurants isnt just about gaining followersits about building a brand that makes people feel something. In todays digital-first dining culture, having a strong social media presence isnt optionalits essential.

Social Media 195

Social Media Marketing Email Marketing Influencer 195

7 Shifts

OCTOBER 22, 2024

If you feel that digital marketing isn’t giving your local restaurant the results you need, then it's time to explore more targeted strategies. Local restaurant marketing can help you reach your target audience more effectively. Local restaurant marketing can help you reach your target audience more effectively.

Marketing 195

Marketing 2025 Social Media Email Marketing 195

The Rail

FEBRUARY 7, 2025

Video marketing is an essential tool to captivate audiences, drive foot traffic, and win the fierce battle for online attention. Taking it a step further than high-quality images , video marketing taps into the sensory appeal that text and photos cant achieve. Remember the days of beautiful dinner images on Instagram?

Serving 130

Serving Marketing Loyalty Program Social Media 130

Modern Restaurant Management

SEPTEMBER 23, 2020

These include marketing, website development, omnichannel payments and point-of-sale (POS) solutions. "We're Restaurants have been pivoting to reach and serve customers in new ways, and retailers have been seeing the lines blur between brick and mortar and e-commerce. ” Tastewise Data. .” ” Tastewise Data.

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Serving White Paper Food Recycling 517

Modern Restaurant Management

DECEMBER 17, 2024

Today, loyalty is evolving beyond traditional email campaigns into a fully integrated, 360-degree consumer strategy that aims to recognize and engage customers at every interaction with the brand. Simply offering an app or website is no longer enough to meet evolving consumer expectations.

2025 419

2025 Loyalty Program Online Ordering Customer Experience 419

Modern Restaurant Management

JULY 14, 2021

In today’s tight job market, to be competitive and stay top of mind of potential hires, it’s important to launch a holistic recruitment marketing strategy to support basic recruiting functions. It is important that you have a recruitment marketing budget to drive top-of-funnel traffic in your hiring funnel.

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Recruiting Hiring Marketing Advertising 531

ChowNow

SEPTEMBER 30, 2020

When brainstorming restaurant marketing ideas, many restaurateurs seek out strategies that will help bring in new customers. Marketing to your existing customers keeps your restaurant top of mind leading to increased order frequency and higher ticket sizes. Keep customers engaged with email. Start a restaurant loyalty program.

Loyalty Program 397

Loyalty Program Marketing Email Marketing Social Media 397

Modern Restaurant Management

MARCH 3, 2025

First, we seek a deep understanding of the restauranteur’s vision and values, as well as their target audience and market positioning. Finally, we look at the launch strategy and marketing plan. We want a new brand to hit the market with impact. First is standing out in a market more crowded today than ever before.

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Social Media Customer Experience Email Marketing Loyalty Program 251

Modern Restaurant Management

JUNE 23, 2023

Franchise brands have many goals in common: enter a new market; attract new franchisees, employees and loyal customers; increase average unit volume (AUV); and accelerate franchise expansion strategies. Community : Focus on who you serve and how you are woven into the community fabric.

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Franchise Franchising Marketing Social Media 450

7 Shifts

AUGUST 12, 2021

In today's highly competitive environment, restaurant marketing requires precise, dependable, and complete consumer data. Data acquired about your actual consumers can be used in both online and offline marketing campaigns. Consider online marketing for restaurant engagement to be a long-term commitment. Email Marketing.

Marketing 397

Marketing Email Marketing Loyalty Program Social Media 397

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.

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Marketing 2020 SEO Loyalty Program 418

ChowNow

MAY 30, 2025

A restaurant marketing strategy that works for a sports bar might fall flat at a vegan cafe. Restaurant Promotion Ideas Your Customers Will Love You dont need a full-fledged marketing team to pull off these promotions. Limited-time offers also give you content for social media, email, and your website. Dont do it manually.

Ordering 195

Ordering Loyalty Program Social Media Email Marketing 195

Goliath Consulting

FEBRUARY 8, 2025

He owns several fast-food franchises, including Krispy Kreme and Papa Johns, where he also serves on the board of directors. Shaqs hands-on involvement in branding and expansion has made Big Chicken a rising player in the competitive fast-casual market. Market Strategy Understanding demographics and location impact is critical.

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Fast Casual Franchise Franchising Sports 221

ChowNow

MARCH 7, 2025

Every online order, email sign up, and reward program interaction generates valuable insightsbut if that data just sits there, youre missing a major opportunity. When used strategically, customer data can help you personalize marketing, streamline operations, and create a better dining experience for your guests.

Loyalty Program 195

Loyalty Program Email Marketing Online Ordering Point of Sale 195

ChowNow

APRIL 15, 2025

This does not include things like rent, labor, or marketing, just the costs directly tied to the food and beverages youre serving. Table Turnover Rate Table turnover rate shows how many guests youre serving per table over a given time period during a shift or from open to close.

Operations 195

Operations Email Marketing Point of Sale Online Ordering 195

ChowNow

MAY 2, 2025

What the data doesnt show is just how many of these restaurant closures come down to preventable issues, like: Poor financial management No marketing plan Lack of clarity around the restaurants concept The key takeaway here is: failure is not inevitable. Lack of Marketing and Visibility The Issue: Hoping if you build it, they will come.

Email Marketing 195

Email Marketing Social Media Cash Management Customer Service 195

Modern Restaurant Management

FEBRUARY 15, 2022

But while some may predict a future with burger-flipping robots, it’s hard to imagine tech taking the place of a skilled line cook, experienced server, or seasoned marketer. For example, it is not uncommon for cashiers to also serve as expediters, manage drive-through guests, and fulfill drink and food orders.

Technology 563

Technology Loyalty Program Fast Casual Email Marketing 563

Goliath Consulting

APRIL 18, 2025

A warm welcome at the door, personalized follow-ups via email , and even thoughtful social media interactions can bridge the gap between technology and connection. Its not just about how well you serve, but how well you care. But digital convenience and genuine hospitality dont have to be at odds.

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Hospitality Email Marketing Mobile Ordering Customer Service 221

Modern Restaurant Management

MARCH 25, 2022

Although the new tool required many restaurant staffers to serve dual roles as waitstaff and technical consultants, using QR codes was a resounding success. While QR codes are a great tool for contactless service, they have a wide variety of uses, particularly when it comes to marketing. Direct Mail Campaigns. Facebook has more than 2.9

Social Media 539

Social Media Mobile Ordering Email Marketing Kitchen Safety 539

Goliath Consulting

JUNE 28, 2025

For his restaurant, embracing robotics has become part of staying competitive in a challenging labor market. These voice-interactive systems can take orders, engage with guests, and serve drinks quickly and consistently ( Chowbus, 2024 ; FastCasual, 2021 ). On the beverage side, robotic bartenders like Cecilia.ai

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Modern Restaurant Management

NOVEMBER 3, 2022

However, the term ‘get more Google reviews’ receives approximately 14,000 annual global searches, suggesting business owners and marketeers are struggling to find the secret to success. Pair the links with craft hand-written emails to your customers that had a great experience and ask for their feedback.

Email Marketing 508

Email Marketing Customer Service Website Management Customer Experience 508

Modern Restaurant Management

AUGUST 3, 2021

Invest in your website with clear menus, ample dining room and food photos and include online ordering or online reservation options to serve both sets of customers. Deploy email marketing to build a subscriber list and send news of special features and special events on a regular cadence. I really look forward to those emails!

Customer Experience 539

Customer Experience Social Media Email Marketing Online Ordering 539

Modern Restaurant Management

OCTOBER 11, 2022

While digital tools help solve these problems and open up a new world of marketing possibilities, they can also help brands create more personalized experiences, and therefore, a more meaningful relationship with their guests. Increase the efficiency of marketing spend by 10 to 30 percent. Lift revenues by five to 15 percent.

Social Media 542

Social Media Email Marketing Customer Experience Communication 542

ChowNow

FEBRUARY 13, 2025

It doesnt matter if you serve the best food in town; if youre missing a website, new customers either wont know about you or will avoid visiting because your restaurant seems outdated. Having complete control of your brands story is how you stand out in a congested market. By now, customers expect every business to have a website.

Social Media 195

Social Media Online Ordering SEO Email Marketing 195

Goliath Consulting

JUNE 8, 2025

A summer-ready kitchen runs smoother, serves faster, and keeps both staff and guests coming back. Don’t wait until the first heat wave to act. A little prep now goes a long way once the temperatures rise. Goliath Consulting Group is a restaurant consultancy group based in Atlanta, Georgia.

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Kitchen Safety Seasonal Menu Food Safety Equipment 243

Goliath Consulting

APRIL 5, 2025

Checking In Without Intrusion Follow up with guests at the right momentssoon after food is served and again during the meal. Follow up with thank-you emails, feedback requests, or special offers to keep them engaged. Positive online interactions can turn a great experience into valuable word-of-mouth marketing.

Customer Experience 195

Customer Experience Email Marketing Customer Service Mobile Ordering 195

Restaurant Business

JULY 9, 2025

Philly ensures a silky, no-crack bake, so operators can easily serve up an on-trend dessert that excites customers and keeps prep simple. Way #5 CREAMY QUESADILLA WITH PHILLY Mexican food is leading the charge in foodservice growth, with the highest increase in servings vs. last year. Or even on a pizza!

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Leadership Back of House 2025 Food Supply 254

Modern Restaurant Management

DECEMBER 3, 2020

Many restaurants have had to alter how they serve customers, and some have had to close their indoor dining and become creative with extending patio season. Promo cards can be an extremely effective marketing tool and they’re easy to set-up. Get Social with Digital Marketing. Promo Cards. Looking to help cut costs?

Loyalty Program 539

Loyalty Program Seasonal Menu Social Media Email Marketing 539

Goliath Consulting

OCTOBER 26, 2024

Combine tequila, triple sec, fresh lime juice, and blood orange juice, and serve it in a glass rimmed with black salt. Blood Orange Margarita This spooky twist on the classic margarita features the deep red color of blood orange juice, making it ideal for Halloween. Ingredients 2 oz. tequila 2 tsp. simple syrup 2 oz.

Menu 221

Menu Seasonal Menu Email Marketing Bar 221

Modern Restaurant Management

JUNE 27, 2025

. “Restaurants can't simply rely on their traditional playbooks anymore," says Forrest Morgeson, Associate Professor of Marketing at Michigan State University and Director of Research Emeritus at the ACSI. "Smaller, Chick-fil-A and Starbucks show broad appeal across regional markets.

Loyalty Program 371

Loyalty Program 2025 Customer Experience Customer Service 371

Modern Restaurant Management

MAY 21, 2020

Take the Flights restaurant , for example: Partnering up with the Los Gatos Chamber of Commerce, Flights started ‘Feed the Need Bay Area’ to leverage accounting support and marketing talent so that they could support the Bay Area community. Identify your most well-received dishes and continue to serve them.

Social Media 539

Social Media Food Safety Cash Management Kitchen Safety 539

Modern Restaurant Management

JULY 22, 2022

For fast food and quick serve restaurants, nothing is more essential than providing high-quality food services to customers quickly. A full talent acquisition suite is essential in today’s tight job market, especially for restaurant chains that are planning for rapid growth, like Tucson-based restaurant chain eegee’s.

Technology 450

Technology Recruiting Email Marketing Hiring 450

Modern Restaurant Management

MAY 20, 2020

Email Marketing: Keep People Informed. Along the same lines, you'll want to have a crystal clear and effortless way for customers to sign up for your email newsletter. Be sure to send everyone on your list at least two email blasts per week to keep them up to date on what you're doing.

Mobile Ordering 585

Mobile Ordering Email Marketing Online Ordering Back of House 585

Modern Restaurant Management

JUNE 8, 2021

Strong loyalty programs incentivize direct sales and include everything a brand needs to implement a winning marketing strategy, … While it may be easy to think that a sale is a sale, that’s just not the case. These referrals serve as free advertising and are an easy and effective way to gain new potential long-term customers.

Loyalty Program 531

Loyalty Program Point of Sale POS Email Marketing 531

ChowNow

MARCH 14, 2025

In this article, youll learn: How to optimize your restaurant website for more orders The best marketing strategies to increase online visibility How to use incentives and customer data to grow sales Lets dive into the top six ways you can increase order volume for your restaurants website. Use email marketing to re-engage past customers.

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Ordering Mobile Ordering Online Ordering Email Marketing 195