Modern Restaurant Management

JULY 28, 2022

Customer data is only one segment of the information you need for good sales insights, marketing information, and business analytics. Some great examples for restaurants are: How often the customer orders. What the customer orders. Which of your locations the customer orders from most. What the customer orders.

Loyalty Program 203

Loyalty Program Mobile Ordering Email Marketing Online Ordering 203

Modern Restaurant Management

JANUARY 22, 2024

How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? How do you manage your restaurant in a modern and efficient way? You can craft a B2C marketing strategy that is interesting, relevant, and successful by following this checklist.

Loyalty Program 146

Loyalty Program Dietary Restrictions Mobile Ordering Social Media 146

7 Shifts

NOVEMBER 9, 2022

A great email newsletter. When done right, email marketing works wonders—you stay top of mind and increase order values. of customers make a monthly purchase based on marketing emails. But what makes email newsletters such an effective marketing strategy for restaurants? Increase online orders?

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

7 Shifts

DECEMBER 17, 2020

Customer retention is important because it measures how good your restaurant is at making your customers happy and bringing them back in the door (or ordering delivery). Once every few days, add that info to a spreadsheet of customer relationship management software like Constant Contact or HubSpot. Why is customer retention important?

Loyalty Program 370

Loyalty Program Social Media Email Marketing Customer Service 370

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 221

Seating Email Marketing Marketing SEO 221

Modern Restaurant Management

JULY 12, 2022

Offer Easy Online Ordering. Consumer behaviors are changing rapidly, but there’s one thing you can count on: online ordering. It’s important to note that not all online ordering platforms are created equal. Be In Charge of Your Own Marketing.

Loyalty Program 220

Loyalty Program Online Ordering Point of Sale Customer Experience 220

Modern Restaurant Management

NOVEMBER 23, 2021

Today’s restaurant guests are more selective about their dining experiences, and boosting customer loyalty is crucial as restaurants shift into this next phase of service and look toward the holidays. Customers now expect more than a simple rewards program or general mailing list. Enhancing the In-Person Experience.

Loyalty Program 184

Loyalty Program Email Marketing Customer Experience Seasonal Menu 184

Modern Restaurant Management

JANUARY 31, 2024

To delve more into the results, Modern Restaurant Management (MRM) magazine reached out to Matt Zibell, VP Technology at TouchBistro. The website is one part of it, but it’s also about maintaining an active social media presence, offering a loyalty program, and investing in ongoing marketing campaigns.

2024 198

2024 Online Ordering Website Management 2023 198

The Restaurant Times

SEPTEMBER 22, 2021

Building brand loyalty when starting a new restaurant can save you money and increase your total profitability. A loyalty program can take a variety of shapes, but at its most basic level, it’s a restaurant marketing strategy that encourages consumers to come back. Offer Loyalty Points . Make It Exclusive .

Loyalty Program 52

Loyalty Program Social Media POS Email Marketing 52

Lavu

FEBRUARY 21, 2020

Gift cards, loyalty benefits, and customer reviews are some of the most effective ways of attracting and retaining customers. Importance of Restaurant Loyalty Programs. Restaurant loyalty program s help restaurants to meet their targets by giving incentives to the right customers.

Loyalty Program 78

Loyalty Program Point of Sale Website Management Customer Experience 78

Modern Restaurant Management

JULY 13, 2022

Differences in manpower, brand recognition, technology and marketing budgets have all presented significant challenges for single location restaurants to compete for market share. Multichannel Ordering. Text and online ordering and self-service kiosks enabled with contactless payments became mainstays in franchises.

Franchise 204

Franchise Franchising Operations Loyalty Program 204

Modern Restaurant Management

JANUARY 31, 2023

With the Super Bowl and March Madness coming up, restaurant owners should be preparing now in order to capitalize on the influx of online orders. 5 Use social media and email marketing to promote Super Bowl specials and gift card promotions to attract customers.

Loyalty Program 165

Loyalty Program Social Media Email Marketing Online Ordering 165

Modern Restaurant Management

DECEMBER 5, 2022

Before the pandemic, many restaurants across the country experimented with contactless order and payment solutions but did so with a relative lack of urgency. Contactless payments have become the industry standard and the future of ordering and payment solutions for restaurants of all sizes.

Loyalty Program 223

Loyalty Program Mobile Ordering Employee Relations Customer Experience 223

Sling

JULY 24, 2023

Restaurant management software is a rapidly expanding niche of software development. Some of these apps are designed to solve specific problems, like shift scheduling or point of sale , while others boast all-in-one suites for every aspect of restaurant management.

2023 78

2023 Management Management Tip Distribution 78

SpotOn

MAY 13, 2024

  From crafting a summer menu that celebrates seasonal ingredients to offering cool beverages can enhance customer loyalty, adapting to the busy season with innovative menu ideas and online ordering can set your restaurant apart. Lean into marketing Summer brings a shift in consumer behavior and preferences.

Seasonal Menu 98

Seasonal Menu Outdoor Email Marketing Loyalty Program 98

Modern Restaurant Management

DECEMBER 30, 2020

Marketing Moves to Make Now. Beyond waiting for Congress or the states to act, what can restaurants do from a marketing perspective, to maximize the likelihood of survival during the final four to six months of COVID? Franchise brands have the benefit of higher levels of awareness and national brand marketing dollars behind them.

Loyalty Program 205

Loyalty Program Email Marketing Online Ordering Employee Relations 205

The Restaurant Coach University

MARCH 2, 2017

When business is slow, many restaurants turn to discounts and coupons in order to get more people through the door. We spoke to Donald Burns (aka The Restaurant Coach™) to learn why loyalty programs are a much wiser path to success than giving away your product. There are all kinds of loyalty programs.

Loyalty Program 126

Loyalty Program Coupons Seating Customer Experience 126

SpotOn

MARCH 12, 2024

Gigi Cohen is the Director of Marketing for MDP Restaurant Group. In her role, Cohen sets the restaurant marketing strategy, develops social media ads, and tracks the success of their online advertising and email marketing. The rest of our restaurants are in food courts, requiring different marketing strategies.

Email Marketing 98

Email Marketing Social Media Advertising Online Ordering 98

Modern Restaurant Management

JUNE 20, 2023

The restaurant industry has generally seen an increase in online orders since the start of the pandemic. It means more restaurant businesses now have an online presence. So, how do you attract more customers to your restaurant in the competitive market? One way to do this is by building social proof.

Social Media 197

Social Media Email Marketing SEO Consumer Goods 197

Modern Restaurant Management

DECEMBER 3, 2020

If you don’t already have a gift card program, now would be the time to launch one. As well, eGift cards are a flexible option for those who are choosing to do their holiday shopping online this year. Promo cards can be an extremely effective marketing tool and they’re easy to set-up. Launch a Loyalty Program.

Loyalty Program 209

Loyalty Program Seasonal Menu Social Media Email Marketing 209

Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 199

Marketing Social Media Mobile Ordering Website Management 199

Modern Restaurant Management

OCTOBER 1, 2022

Restaurant marketing revolves around making your business known. It combines different online and offline strategies to promote a restaurant and increase orders. Let’s look at low-budget restaurant marketing ideas to succeed in inflationary times. Send Relevant Emails.

Marketing 199

Marketing Email Marketing SEO Social Media 199

Modern Restaurant Management

FEBRUARY 2, 2022

For example, a handheld POS device will allow you to turn tables faster, improve order accuracy, and speed up service. A kitchen display system (KDS) can significantly improve your operations by digitally routing orders to the kitchen and then tracking them. And that's not all. Go Digital. Optimize Your Menu.

Loyalty Program 190

Loyalty Program Online Ordering Social Media Mobile Ordering 190

Modern Restaurant Management

JANUARY 22, 2021

Marketing a restaurant looks completely different today than it did heading into 2020. Not only are marketers in the restaurant space facing the fallout of the pandemic, they are dealing with the implications of ever-increasing privacy concerns. One of the best places to meet your customers is in their email inbox.

Marketing 199

Marketing Email Marketing Loyalty Program Point of Sale 199

Focus POS

SEPTEMBER 10, 2020

While it’s possible to get by on manual processes, these are outdated, and won’t give you proper tools you need in order to handle the competition. Online ordering. Online ordering is one of the most popular ordering channels for consumers today. Loyalty program.

POS 97

POS Loyalty Program Email Marketing Mobile Ordering 97

Modern Restaurant Management

JUNE 29, 2023

Now, almost every restaurant offers delivery, almost every restaurant connects to Ubereats or DoorDash or has an online ordering platform and almost every restaurant uses a reservation system or even a loyalty platform. Some restaurants were able to implement omnichannel strategies to stand out from the crowd.

Hospitality 88

Hospitality Loyalty Program Online Ordering Mobile Ordering 88

Focus POS

JANUARY 18, 2022

Many mobile POS systems also increase your customer convenience by offering more payment options, the ability to split checks, email receipts, and ask for client feedback. Incorrect orders. Cheaper than paper kitchen order tickets (KOTs ) and is more environmentally friendly. Cloud Storage Loyalty. Misplaced tickets.

2022 78

2022 Technology Loyalty Program 2025 78

Open for Business

NOVEMBER 21, 2022

Once upon a time, most restaurants operated on a patchwork of paper systems involving notebooks and back-of-the-napkin calculations, not to mention information owners and managers kept in their heads, hunches, and habits. Manage your team and costs. Online reservation system. It can sync with a loyalty program.

Technology 147

Technology Front of House Back of House Online Ordering 147

Modern Restaurant Management

DECEMBER 28, 2020

Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their opinions on what we can expect in 2021. And three, above all, we see the need for digital marketing automation continuing and growing into 2021 and beyond. Here are their responses. To read part one, click here.

2021 229

2021 Mobile Ordering Loyalty Program Kitchen Safety 229

7 Shifts

NOVEMBER 3, 2021

This is why, according to research from Sift , 62% of American restaurant guests fear data breaches in restaurants, and are often hesitant to order directly from restaurants that don't make them feel as though their data is safe. The report also noted the use of keyloggers, which are programs designed to capture the keys struck on a keyboard.

Audits 370

Audits POS Loyalty Program Information 370

Deliverect

JUNE 29, 2020

Today’s consumers want to order their food fast, wherever they are, whenever they feel like it. For restaurants, that means providing multiple ways for your customers to order, pay, and get their meals. And let’s not forget that multiple convenient ordering options, both online and offline, is exactly what your customer is looking for.

Online Ordering 148

Online Ordering Email Marketing Loyalty Program Customer Experience 148

The Rail

NOVEMBER 10, 2023

By Viktoria Arsenteva, Contributor In the hyper-competitive restaurant industry, effective marketing can be the difference between a bustling dining room and a quiet one. Clear Calls to Action (CTA): Whether it's "Book Now", "Order Online", or "View Menu", ensure the viewer knows the next steps.

Advertising 59

Advertising Loyalty Program Email Marketing Mobile Ordering 59

Modern Restaurant Management

OCTOBER 1, 2020

Some have white-labeled those same delivery services for integration within their organizations, and others have built out programs for pick up or delivery entirely in house. Delivery, digital ordering and the digital tools associated are at the heart of many discussions in the industry.

Delivery 193

Delivery Loyalty Program Download Online Ordering 193

Bingage

MARCH 10, 2023

Post-purchase emails have become a part of sales and engagement with fundamental email workflows, and with the help of emails, you can often make the difference between one-time customers and loyal customers. Post-purchase emails can help you retain customers, build loyalty, and engage more with customers.

Email Marketing 52

Email Marketing Loyalty Program Customer Experience Online Ordering 52

Open for Business

MAY 19, 2023

And showing that you’re aware of the latest trends can attract new guests, build loyalty, and raise your profile. Digital ordering has been a game changer, and the latest trends for 2023 could change how hospitality businesses operate even more. Instead, they show orders on a screen and can even help manage how meals are coursed out.

2023 78

2023 Hospitality Loyalty Program Email Marketing 78

Modern Restaurant Management

JUNE 1, 2021

Just a few short years ago, customers paid for their meals in cash or credit cards, orders were totaled on analog cash registers, and customers called restaurants to place orders over the landline phone. The New Norm: Text to Order. These solutions work in tandem, making it easier than ever for customers to order and pay.

Ordering 178

Ordering Technology Mobile Ordering Online Ordering 178

ChowNow

FEBRUARY 18, 2021

This critical information—such as email addresses, ordering trends, and so on— can help spur business decisions and inform data-driven restaurant marketing tactics. One of the easiest ways is via your online orders – if it’s set up correctly. Social media is an opportune place to market your restaurant.

Marketing 78

Marketing Email Marketing Social Media Online Ordering 78