Modern Restaurant Management

MARCH 3, 2025

First, we seek a deep understanding of the restauranteur’s vision and values, as well as their target audience and market positioning. First, we seek a deep understanding of the restauranteur’s vision and values, as well as their target audience and market positioning. We want a new brand to hit the market with impact.

Social Media 251

Social Media Customer Experience Email Marketing Loyalty Program 251

7 Shifts

OCTOBER 22, 2024

If you feel that digital marketing isn’t giving your local restaurant the results you need, then it's time to explore more targeted strategies. Local restaurant marketing can help you reach your target audience more effectively. Local restaurant marketing can help you reach your target audience more effectively.

Marketing 195

Marketing 2025 Social Media Email Marketing 195

ChowNow

MAY 30, 2025

A restaurant marketing strategy that works for a sports bar might fall flat at a vegan cafe. Restaurant Promotion Ideas Your Customers Will Love You dont need a full-fledged marketing team to pull off these promotions. Rewarding customers for ordering direct creates long-term habits that boost your sales.

Ordering 195

Ordering Loyalty Program Social Media Email Marketing 195

Perfect Daily Grind

JUNE 15, 2025

Current market challenges mean it’s never been harder to operate a coffee business – and this includes marketing and branding. High and volatile green coffee prices , along with increasing operational costs, are creating a more competitive market. Print and offline marketing remain crucial tools.

Marketing 150

Marketing Email Marketing Social Media SEO 150

Modern Restaurant Management

JUNE 27, 2025

Quick-service restaurants maintain a steady customer satisfaction score of 79 (on a 100 point scale), while full-service restaurants — despite slipping 2 percent to 82 — remain one of the highest-rated industries in the Index, according to the American Customer Satisfaction Index (ACSI®) Restaurant and Food Delivery Study 2025.

Loyalty Program 371

Loyalty Program Customer Experience 2025 Customer Service 371

ChowNow

JULY 18, 2025

Restaurant customer acquisition cost boils down to two things: How much you’re spending to market your restaurant How many new customers you’re actually getting from those marketing costs Most restaurant operators are solid on the first part. Customer acquisition cost (CAC) is the amount you spend to bring in a single new customer.

Email Marketing 195

Email Marketing Social Media Customer Service Online Ordering 195

The Rail

DECEMBER 2, 2024

The global online food delivery market size was valued at USD 221.65 The graph below illustrates how these models interact within the market: 1. Comprehensive analytics dashboard for insights into customer preferences and sales trends. Customer data management for targeted promotions and personalized marketing.

Delivery 147

Delivery Food Loyalty Program Food Order 147

Lavu

APRIL 4, 2025

Personalized marketing helps restaurants connect with customers by tailoring offers and experiences to individual preferences. With 62% of consumers leaving brands that fail to personalize experiences , personalized restaurant marketing can increase revenue by 10-30%. favorite dishes, dining frequency).

Marketing 78

Marketing Loyalty Program Email Marketing POS 78

Lavu

APRIL 25, 2025

Smarter Menus : Analyze sales trends to adjust menu items, pricing, and promotions for what customers love most. Loyalty Programs : Automate rewards and segment customers to offer relevant perks, like double points during lunch for weekday regulars. Example: Recommend vegetarian specials to frequent plant-based diners.

POS 78

POS Loyalty Program Email Marketing Point of Sale 78

Restaurant Engine

JULY 9, 2025

Digital marketing strategies are the best way to promote your new carry-out services. In this article, we look at carry-out services and seven brilliant marketing strategies to launch your restaurant’s new offering. Your email marketing is a powerful tool. So, that’s where carry-out services come into play.

Loyalty Program 52

Loyalty Program Marketing Email Marketing Online Ordering 52

Modern Restaurant Management

MARCH 4, 2025

SpotOn worked with Penta to conduct a nationwide survey of 200 independent and chain restaurant operators to better understand the state of financial literacy among US operators in major markets including including Seattle, San Francisco, Los Angeles, Dallas, St. On a year-over-year basis, small business sales (+2.1 percent) also grew.

Delivery 221

Delivery 2025 2024 Point of Sale 221

EATER

NOVEMBER 4, 2024

That cookbook, due next year, appears to bear at least some of Entertaining ’s influence.) How much Hayden ultimately paid isn’t clear since she wasn’t made available for an interview, but it suggests a hot market for old Martha Stewart cookbooks. It also picked up with the start of the pandemic.

Book 241

Book Entertainment Point of Sale Email Marketing 241

Modern Restaurant Management

FEBRUARY 27, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the National Restaurant Association's State of the Indusrty Report, food industry pressures, foodservice opportunities, influencer marketing, foot traffic analysis and the dining-out dollar. 2020 State of the Restaurant Industry.

2020 481

2020 Influencer Point of Sale Food Safety 481

Modern Restaurant Management

AUGUST 8, 2022

Customers come in many forms, so often the focus is on new customers, but the reality is that repeat, loyal customers are really the starting point. So how can a restaurant drive revenue without time-intensive and costly marketing initiatives? What allows simple WiFi to move past WiFi “marketing”? Real-Time Offers.

Social Media 468

Social Media Loyalty Program Email Marketing Point of Sale 468

Modern Restaurant Management

MAY 24, 2024

Today, customers find restaurant brands through influencers, social media, review sites, and multiple channels. Brands like McDonald's, Pizza Hut, Domino's, Starbucks, and others invest and implement customer retention strategies to hold the market share. It increases the restaurant sales and builds a loyal customer base.

Loyalty Program 438

Loyalty Program Point of Sale Email Marketing Customer Experience 438

7 Shifts

AUGUST 12, 2021

In today's highly competitive environment, restaurant marketing requires precise, dependable, and complete consumer data. Data acquired about your actual consumers can be used in both online and offline marketing campaigns. According to brightlocal , at least 87% of internet users are influenced by reviews and comments.

Marketing 397

Marketing Email Marketing Loyalty Program Social Media 397

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

Modern Restaurant Management

JULY 2, 2021

The National Restaurant Association’s 2021 State of the Restaurant Industry report has some sobering findings: The restaurant industry ended 2020 with total sales $240 billion below the pre-pandemic forecast for the year. As of Dec. 1, 2020, more than 110,000 eating and drinking places were closed for business temporarily or for good.

Social Media 474

Social Media Point of Sale Email Marketing Consumer Goods 474

7 Shifts

DECEMBER 18, 2023

This keeps information from getting lost in the text and email shuffle. The role of a restaurant manager is always in motion. There’s always something else to get done, a new fire to put out, and broken things to fix. All of that on top of the everyday tasks from scheduling to payroll to reporting can catch up to you.

Management 397

Management Management Email Marketing Point of Sale 397

Modern Restaurant Management

MAY 5, 2021

In this edition of MRM Research Roundup, we have news on understanding customer loyalty, beverage insights, restaurant supply loyalty, the influence of discounts, the state of payments and the evolution of gift cards. The average $ sales velocity for units across America were down -6 percent compared to the week before (April 17 v April 10).

2021 490

2021 Coupons Loyalty Program Consumer Goods 490

Modern Restaurant Management

OCTOBER 31, 2019

They range the gamut from loyalty points ( Fivestarts ) to local events ( Restaurant Week ). You may question the cost and resources on actively posting on Facebook, Instagram and Twitter but three out five Centennial’s buying decisions are influenced by social media. Email isn’t going away. Offer Online Promotions.

SEO 318

SEO Social Media Email Marketing Point of Sale 318

Modern Restaurant Management

JANUARY 8, 2024

Consider, for instance, a scenario in which your Point of Sale (POS) system can forecast the popularity of a new dish based on historical customer behaviour. This trend reflects the growing popularity of drive-thru and fast-casual dining, coupled with the demand for digital technologies such as QSR digital signage and QR codes.

2024 539

2024 Loyalty Program Cash Management Customer Experience 539

Modern Restaurant Management

AUGUST 31, 2023

An increase in sales. Here are some ways: Ask your marketing and sales team. Your restaurant marketing and sales teams will always know what selling points your customers respond to best. You can use an email finder to look for reporters’ or editors’ email addresses.

Social Media 385

Social Media Email Marketing Influencer Events 385

Modern Restaurant Management

FEBRUARY 28, 2020

Modern Restaurant Management (MRM) magazine's People & Places column features news of company hires and promotions, charitable efforts and product introductions. Send news to Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com. “I found inspiration on my travels.

Coaching 419

Coaching Point of Sale Customer Experience Retail 419

EATER

MAY 20, 2022

Soon enough, she got an email back from Instagram that said her account had been deactivated for violating their terms and conditions, which didn’t make sense. As she waited for those folks to accelerate the recovery process, she worried: Pretty much all of her cake sales come from customers who see her new menu drops on Instagram.

Email Marketing 293

Email Marketing Guest Recovery Point of Sale Social Media 293

Modern Restaurant Management

JUNE 28, 2024

“Both full-service and fast food restaurant customers are skewing a bit more toward higher income levels and college graduates,” says Forrest Morgeson, Associate Professor of Marketing at Michigan State University and Director of Research Emeritus at the ACSI. Olive Garden is next among major chains, up four percent to 83.

2024 294

2024 Mobile Ordering White Paper Food Order 294

7 Shifts

JUNE 16, 2024

This is where being well-equipped with a fool-proof restaurant marketing plan comes in. After analyzing the latest industry trends, viral content, and successful campaigns, we have developed an all-in-one marketing guide to help you craft your strategy to attract new customers and keep your previous diners coming back.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

7 Shifts

MARCH 27, 2020

Consider things like merchandise sales, inventory sales, or private cooking lessons. You can point your restaurant staff towards monetary relief programs offered by the government and other organizations to help them stay afloat if your business closes. In some areas, they are even being legally required to do so.

Social Media 312

Social Media Restaurant Law Employee Relations Communication 312

ChowNow

SEPTEMBER 9, 2024

It all comes down to marketing, whether it’s a social media post or an email blast. Regardless of the size of your budget though, a restaurant marketing plan is what establishes your marketing goals and keeps you on track to measure your progress and achieve success.

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

Modern Restaurant Management

MAY 12, 2020

Since its inception in mid-March, more than 500 restaurants around the world have joined the program and are reporting sales ranging from several thousand dollars to up to $60,000. The company is exploring collaborations with corporate partners and charities, as well as merchandise sales, to keep its mission alive. "When

Mobile Ordering 376

Mobile Ordering Online Ordering Food Order Hospitality 376

7 Shifts

MAY 23, 2024

This proves that any restaurant business owner who wants to survive in this economy should be open to trying unconventional sales strategies to attract customers and continue making a profit. That said, we've compiled some of the best techniques for increasing restaurant sales and taking your business to new heights.

Social Media 195

Social Media Loyalty Program Email Marketing SEO 195

7 Shifts

DECEMBER 18, 2023

This keeps information from getting lost in the text and email shuffle. The role of a restaurant manager is always in motion. There’s always something else to get done, a new fire to put out, and broken things to fix. All of that on top of the everyday tasks from scheduling to payroll to reporting can catch up to you.

Management 195

Management Management Email Marketing Point of Sale 195

The Rail

MARCH 27, 2024

By Emma Carter, Contributor The 2024 National Restaurant Association report shows that sales are up and restaurants are hiring. From employee turnover rate to who makes the most sales, using data science for restaurants helps with employee management. Guests are also looking for more personalized dining experiences.

Email Marketing 130

Email Marketing Point of Sale Seasonal Menu Customer Experience 130

Perfect Daily Grind

APRIL 4, 2023

It’s fair to say that many specialty coffee brands base their marketing strategies around the idea that coffee consumers want to be more connected to farmers. You may also like our article on why more producers don’t market their own coffee. Kosta Kallivrousis is the Sales Manager at Algrano in the US.

Consumer Goods 183

Consumer Goods Sustainability Email Marketing Café 183

The Rail

JULY 5, 2024

To boost sales, concentrate on emphasizing and selectively advertising high-margin goods. Review and alter your menu often in response to consumer input, shifting market trends, and seasonal availability. Marketing and Promotion That Works Attracting new guests and keeping hold of current ones need effective marketing and promotion.

Management 130

Management Management Loyalty Program Point of Sale 130

Perfect Daily Grind

MARCH 30, 2022

Veronika Galova is the Head of Marketing at ROEST , a professional sample roaster manufacturer. It also records a range of key data points throughout the roast. In recent years, there’s no doubt that we’ve seen the rise of artificial intelligence in a number of industries. How is AI becoming more prominent in coffee roasting?

Food Supply 210

Food Supply Point of Sale Technology Supplies 210

Open for Business

JANUARY 26, 2023

Even the most creative restaurant promotion ideas won’t increase sales if they’re poorly planned and executed. And if restaurant owners don’t put restaurant marketing efforts behind a promotion, the best concepts can stall. The trick is making sure the tactic boosts sales instead of cutting into revenue. What is the goal?

2023 122

2023 Loyalty Program Social Media Seasonal Menu 122