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Restaurant Loyalty Programs to Boost Revenues

Cheetah

Restaurants, retailers and airlines have been using loyalty programs to drive revenue for nearly three centuries. From their humble, though ingenious, beginnings as copper tokens and stamps, through the era of credit card clubs, to today’s mobile apps, loyalty programs have become indispensable marketing tools.

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How Does a Single-Location Independent Operator Restaurant Compete with Chain Franchises?

Modern Restaurant Management

Even in the best of times, it’s mostly been an uphill battle for single location restaurants to compete with chain franchises. Differences in manpower, brand recognition, technology and marketing budgets have all presented significant challenges for single location restaurants to compete for market share. Marketing.

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MRM Franchise Feed: Church’s Goes Hybrid and Curry Up Incentives Now

Modern Restaurant Management

MRM Franchise Feed features news about the restaurant franchise (MUFSO) landscape. This program, piloted last year, is designed to help KFC team members build short-term savings and create lasting savings behaviors. KFC Foundation Launches MyChange. “We are very excited about our partnership with SaverLife.

Franchise 194
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MRM Franchise Feed: Modular Chicken and 2020 Year-End Results

Modern Restaurant Management

Modern Restaurant Management (MRM) magazine's Franchise Feed offers a glimpse at what's new in the restaurant franchise and MUFSO environment. Dave’s Hot Chicken is spicing up its 2021 franchise development strategy. Modular Chicken. Golden Chick is introducing its first modular constructed building.

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Teriyaki Madness: From Oops to Opportunity

Modern Restaurant Management

Teriyaki Madness (TMAD) had the "bowls" to admit they messed up and turned the mistake into a unique marketing opportunity. In late February, a marketing team member was training a coworker on how to send five winners of a “Free Bowls for a Year” drawing their notifications at once instead of one at a time.

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2024 Outlook: Restaurant Trends and Challenges, Part Three

Modern Restaurant Management

Other advancements include: integrating data from various sources, including social media, reviews, and loyalty programs, to gain a holistic view of customer behaviour as well as as well as the implementation of real-time analytics for immediate insights into customer behaviour and preferences.

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What Can Restaurants Do to Survive the Winter Season?

Modern Restaurant Management

Marketing Moves to Make Now. Beyond waiting for Congress or the states to act, what can restaurants do from a marketing perspective, to maximize the likelihood of survival during the final four to six months of COVID? Franchise brands have the benefit of higher levels of awareness and national brand marketing dollars behind them.