ChowNow

FEBRUARY 28, 2025

Leverage Automated Email Marketing ChowNows Automated Email Marketing helps your restaurant bring customers back and increase orders with minimal effort. Email marketing is one of the most effective ways to stay top-of-mind with customers and remind them its time to order again from your restaurant.

Ordering

ChowNow

MARCH 27, 2025

If youre one of the thousands of restaurants that added online food delivery in recent years, you might be wondering: is it actually helping my business grow? Make sure your process doesnt keep food waiting. Youll also know which dishes to cutsaving you money in wasted food and labor. What Impacts Order Volume?

Delivery

ChowNow

FEBRUARY 7, 2025

Building a restaurant marketing budget can feel overwhelming. With tight margins, unpredictable cash flow, and endless marketing options, its hard to know how much to spendor where to spend it. Creating an effective marketing budget doesnt have to be all that complicated. The good news?

Marketing

ChowNow

AUGUST 8, 2025

Use high-quality visuals that reflect your brand Upload a clear, recognizable logo for your profile image and a cover photo that shows off your food or space. Post Content That Promotes Your Brand, Ordering, And Loyalty The most effective Facebook posts for restaurants highlight your food, team, and story to build trust and drive orders.

Ordering

ChowNow

FEBRUARY 7, 2025

Example: Date Night Special 2 steaks, 1 appetizer, and a chocolate lava cake for $70. Leverage Time-Sensitive Offers and Specials Weve all felt the thrill of snagging a great deal just before time runs outwhy not bring that same excitement to your guests? Example: Family Taco Night 12 tacos, 2 sides, and a dessert for $45.

Ordering

The Rail

DECEMBER 2, 2024

Have you noticed how food delivery apps are becoming essential in attracting and retaining diners? In this article, we’ll show you exactly how to create a food delivery app tailored to your restaurant’s needs, while staying competitive in a booming industry. The global online food delivery market size was valued at USD 221.65

Delivery

Restaurant Business

AUGUST 11, 2025

Photo courtesy of Zaza Cuban Comfort Food. Perez is now focused on building Zaza Cuban Comfort Food, a 10-unit regional chain in Central Florida with another six or seven expected to open in the next 18 months or so. Photo courtesy of Zaza Cuban Comfort Food. By Lisa Jennings on Aug. And that’s how Zaza was born in 2013.”

Fast Casual

ChowNow

FEBRUARY 12, 2025

This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.

2025

Restaurant Business

AUGUST 5, 2025

Same-store sales at the fast-food giant rose 2.5% and increased in each of the chain’s biggest markets. The company has been using a combination of value offers, notably the McValue Menu, and marketing to get customers in the door. and internationally. and internationally. By Jonathan Maze on Aug. same-store sales rose 2.5%.

Fast Casual

ChowNow

MARCH 7, 2025

Every online order, email sign up, and reward program interaction generates valuable insightsbut if that data just sits there, youre missing a major opportunity. Think about it: What if you could automatically send a special offer to a customer who hasnt ordered in a while? Personalized marketing and promotions.

Loyalty Program

ChowNow

MARCH 21, 2025

Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.

Marketing

ChowNow

FEBRUARY 21, 2025

Promote Online Ordering Through Social Media and Email Marketing On social media, showcase your food in a way that makes people crave it. Email marketing is another great way to stay top of mind. Keep your emails short, visually appealing, and focused on one clear call to actionplacing an order.

Online Ordering

ChowNow

JANUARY 23, 2025

And heres the other thing about focusing on customer retention: it saves you a boatload of money on marketing. Think about it: your regulars already know what you offer, love your food, and trust your service. Marketing = tons of your money. For more expert tips, check out our article on social media marketing for restaurants.

2025

Restaurant Business

JUNE 17, 2025

Continue to Site >>> Menu C-stores are stealing fast-food tactics. Not quite yet An easy way to bring bold Korean flavors to modern menus From BBQ to beverages, menus are seeing a lot of action Food C-stores are stealing fast-food tactics. Photo: Shutterstock Made-to-order food, value offerings, loyalty programs.

Food

ChowNow

MAY 30, 2025

If youve got a big outdoor patio, maybe a summer evening special event is the best move. A restaurant marketing strategy that works for a sports bar might fall flat at a vegan cafe. Restaurant Promotion Ideas Your Customers Will Love You dont need a full-fledged marketing team to pull off these promotions.

Ordering

ChowNow

FEBRUARY 28, 2025

In 2025, the US online food delivery market is expected to reach $424.9 Customers have a tendency to order more food when theyre not under pressure at the counter or on the phone. Phone orders are prone to human errormisheard items, incorrect addresses, and unclear special requests are all common issues with manual order taking.

Online Ordering

7 Shifts

OCTOBER 22, 2024

If you feel that digital marketing isn’t giving your local restaurant the results you need, then it's time to explore more targeted strategies. Local restaurant marketing can help you reach your target audience more effectively. Local restaurant marketing can help you reach your target audience more effectively.

Marketing

ChowNow

JUNE 12, 2025

Make sure your site has clear calls to action like “Order Now,” showcases your most popular menu items, and links to your current specials. Include direct links to your online ordering page in your bio, posts, and promotional emails. Trimming underperformers not only reduces food waste; it also improves consistency and speed.

Loyalty Program

Restaurant Business

JULY 9, 2025

From elevated comfort food to trending global flavors, operators are using Philly in inventive ways that bring signature flavor and premium texture to the menu. Way #5 CREAMY QUESADILLA WITH PHILLY Mexican food is leading the charge in foodservice growth, with the highest increase in servings vs. last year. Or even on a pizza!

Leadership

Goliath Consulting

MAY 1, 2025

For restaurants, social media marketing is more than just posting food photos. Social media marketing for restaurants isnt just about gaining followersits about building a brand that makes people feel something. In todays digital-first dining culture, having a strong social media presence isnt optionalits essential.

Social Media

Restaurant Business

JULY 25, 2025

Photo: Shutterstock Value, convenience and food quality are the three big drivers that will draw consumers into a restaurant for breakfast. Meanwhile, dine-in visits have increased in fast-casual and fast-food restaurants, while takeout and drive-in orders are down. By Patricia Cobe on Jul. Sign up here.

Mobile Ordering

Restaurant Business

JULY 2, 2025

Investors are leery about fast-food chains and they’re jumping onto a few key casual-dining bandwagons. Premium Financing Restaurant stocks have been all over the place this year The Bottom Line: Wall Street is slowly dipping its toe back into restaurant industry stocks.

Pricing

ChowNow

JANUARY 23, 2025

Email Send out a weekly email blast telling customers about your upcoming event. Email lists are a powerful marketing tool because they provide a direct customer link that you fully controlno one can take it away from you except the customer, and if used correctly, thatll never happen.

Events

Restaurant Business

AUGUST 11, 2025

Potato Wedges were discontinued in 2020, but the Louisville, Kentucky, fast-food brand reported that since then, the call for their return garnered thousands of social media comments and online petition signatures. The two fan favorites, off the chicken chain’s menu for several years, are returning as limited-time offers while supplies last.

Menu

Restaurant Business

JULY 22, 2025

22, 2025 Facebook Twitter LinkedIn Bret Thorn, senior food & beverage editor of Nation’s Restaurant News and Restaurant Hospitality, visited Atlantic City’s Ocean Casino Resort, which just opened two new concepts from restaurateur Stephen Starr. By Patricia Cobe and Bret Thorn on Jul. The pair discussed new offers from Carl’s Jr.,

Loyalty Program

Goliath Consulting

APRIL 5, 2025

Personalization, such as remembering a regulars favorite dish or celebrating special occasions, can leave a lasting impression. High-Quality Food and Presentation Delivering dishes that match or exceed customer expectations is critical. Follow up with thank-you emails, feedback requests, or special offers to keep them engaged.

Customer Experience

ChowNow

AUGUST 1, 2025

Influencer marketing sounds like something reserved for big-name brands with massive budgets and full-time social media managers. diners trying out a new restaurant because of social media, now’s the time to make influencer marketing a part of your marketing strategy, without blowing your budget or partnering with the wrong people.

Influencer

The Rail

MARCH 25, 2025

By using a combination of digital and traditional marketing strategies, you can turn your restaurants move into a celebration rather than a disruption. Offer exclusive deals, special menu items, or limited-time discounts. Craft a well-designed email that shares details about the move, the opening date, and any special promotions.

Social Media

Restaurant Business

JUNE 20, 2025

The chain has kept its menu prices lower than inflation, and it has invested in other limited-time specials, such as its popular Never-Ending Pasta Bowl, in an effort to appeal to price-conscious consumers. Consumers want to go out and spend their hard-earned money, and we think we’re taking some wallet share from fast food and fast casual.”

Delivery

7 Shifts

OCTOBER 28, 2024

Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies. CAC lets you get a clearer view of how your marketing efforts impact your bottom line. This way, you can attract the right customers at a lower cost.

Loyalty Program

Restaurant Business

AUGUST 5, 2025

Cindy Klein Roche | Photo by Mark Weinberg While companies have been using catering as a return-to-office incentive, food has now evolved into a vehicle to drive productivity and collaboration, Roche explains. About 59% of those who place workplace orders are swayed by the menu, with budget-friendliness following close behind at 37%.

Catering

Restaurant Business

AUGUST 5, 2025

Both fast-food chains’ same-store sales fell 5%, while Habit Burger and Grill’s sales also declined. Yum executives blamed weakness at Habit on a soft consumer landscape but they did say that sales improved in June with new marketing. The company plans more marketing in the coming months to continue building on that momentum.

Point of Sale

ChowNow

MAY 9, 2025

In this article, you will learn: The five most important restaurant costs to track and manage Easy strategies for controlling food costs and labor costs Tactics to save money without hurting your guest experience Lets start with the big picture and learn where your money is actually going.

Operations

ChowNow

FEBRUARY 13, 2025

It doesnt matter if you serve the best food in town; if youre missing a website, new customers either wont know about you or will avoid visiting because your restaurant seems outdated. Having complete control of your brands story is how you stand out in a congested market. By now, customers expect every business to have a website.

Social Media

ChowNow

JANUARY 30, 2025

Within this guide, youll discover proven strategies that help you stand out in a crowded market, captivate your ideal customers, and turn casual diners into lifelong regulars. A strong restaurant brand doesnt just sell food; it tells a story. What makes your restaurant special and different from every one of your competitors?

Email Marketing

Restaurant Engine

DECEMBER 11, 2024

Promote your special events and themed nights to both current customers and your target audience. One way to do this is with special events and theme nights. Not only do these special events bring in new people, but they may also help you gain back customers who havent dined with you in a while. Restaurant Web Design, Made Easy.

Events

The Rail

FEBRUARY 7, 2025

Video marketing is an essential tool to captivate audiences, drive foot traffic, and win the fierce battle for online attention. The Power of Visual Storytelling The food and beverage industry is inherently visual. Leveraging User-Generated Content User-generated content (UGC) is a powerful marketing asset for restaurants.

Serving