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Prepare Now for a More Profitable Christmas

Ken Burgin

Finalise the Festive Menus – it may be months away, but customers want menu and price certainty. Review the range of menu styles and pricing – small, medium, large still works for pricing and range. If you haven’t heard from them, phone, text or email – this year needs more aggressive marketing.

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The Recipe for Rebranding Success: Transforming Your Restaurant’s Image

Modern Restaurant Management

Rebranding is the process of creating a new identity both visually and strategically through a new logo, website, and marketing strategy. Define Your Reasoning A rebrand allows a company to start fresh with a new logo, website, or marketing strategy that better matches its business plan.

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Restaurant Loyalty Programs to Boost Revenues

Cheetah

From their humble, though ingenious, beginnings as copper tokens and stamps, through the era of credit card clubs, to today’s mobile apps, loyalty programs have become indispensable marketing tools. 3 rd party delivery apps, ghost kitchens and privately owned franchises are all fighting for the same market share.

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How I Got My Job: Designing NYC’s Coolest Restaurant Merch and Food Labels

EATER

From eye-catching labels for chile sauce to restaurant wallpaper, Overice founder Meijun Li translates culinary vision into visual design In How I Got My Job , folks from across the food and restaurant industry answer Eater’s questions about, well, how they got their job. For most, a food label is a piece of paper that provides information.

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The Leftovers

EATER

Can an app promising discount, end-of-day goods make a dent in America’s food waste problem? Now, in a bid to reduce food waste, an app is using the appeal of cheap, unexpected food to motivate consumers to buy items restaurants would otherwise throw away. Lille Allen/Eater. Too Good To Go, which launched in 2015 in the U.K.

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Leveraging Relationships to Build a Better Bar Program

Goliath Consulting

Your bar gets free product to try out different flavors or drop the price on name brand spirits, the distributor keeps their inventory fluid and product shipping. Did you know many brands/distributors will offer special pricing if their spirit is featured in a specialty cocktail? Already have set spirits and menus printed?

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Is Your Restaurant Branding Working?

Indoor Media

You’ve done what you can to build out your social media platforms, and you’re starting to see some serious merchandise sales. Campaigns and Promotions When it comes to good restaurant marketing, nothing beats a promotion. Read on for our guide to good branding and learn how to make adjustments within your restaurant.

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