7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 221

Seating Email Marketing Marketing SEO 221

Modern Restaurant Management

JULY 28, 2022

Customer data is only one segment of the information you need for good sales insights, marketing information, and business analytics. Some great examples for restaurants are: How often the customer orders. What the customer orders. Which of your locations the customer orders from most. What the customer orders.

Loyalty Program 208

Loyalty Program Mobile Ordering Email Marketing Online Ordering 208

7 Shifts

OCTOBER 23, 2020

In an era when enabling online ordering is essential to running a restaurant, having an online presence for your restaurant is critical. These social networks don't have the capabilities your restaurant needs to become an online business. However, relying on your restaurant's Facebook page or Instagram just won't cut it.

Website Management 370

Website Management Online Ordering SEO Hiring 370

Modern Restaurant Management

JULY 12, 2022

The event celebrates another year of connecting hungry guests with discounted meals at restaurants all over the country, and 2022 is shaping up to be a different experience than in years past. Offer Easy Online Ordering. Consumer behaviors are changing rapidly, but there’s one thing you can count on: online ordering.

Loyalty Program 223

Loyalty Program Online Ordering Point of Sale Customer Experience 223

Modern Restaurant Management

OCTOBER 1, 2022

Restaurant marketing revolves around making your business known. It combines different online and offline strategies to promote a restaurant and increase orders. Let’s look at low-budget restaurant marketing ideas to succeed in inflationary times. Send Relevant Emails. Meet your guests on social media.

Marketing 203

Marketing Email Marketing SEO Social Media 203

Open for Business

NOVEMBER 21, 2022

Online reservation system. Make the pen-powered reservation book a thing of the past by moving the reservation-making process online. A system like OpenTable takes reservations day and night, running the book even when you’re away from the restaurant. It can sync with a loyalty program.

Technology 147

Technology Front of House Back of House Online Ordering 147

Modern Restaurant Management

FEBRUARY 10, 2022

You’ve decided to focus on your restaurant's social media marketing. In this post, we'll explain what it is, why you need one, and what links you can add to give your social media marketing a jumpstart. That's because they’re handy marketing tools! Online Menu Link. Online Ordering Link.

Social Media 189

Social Media Online Ordering Seasonal Menu Email Marketing 189

Modern Restaurant Management

AUGUST 3, 2021

That means the digital experience is of the utmost importance as more consumers are accustomed to researching online, reading reviews and turning to social media for what’s new and hot in their area. Beef Up Your Online Presence. For example, one local restaurant in my area runs a week-long Maine lobster event in the summer.

Customer Experience 215

Customer Experience Email Marketing Social Media Online Ordering 215

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Open for Business

APRIL 3, 2023

The “4 Ps of marketing” may sound like blah business jargon to restaurant types, but these four principles—product, price, place, and promotion—can magnetize new guests and keep regulars coming back. Here’s how to put the 4 Ps of marketing to work for your restaurant, plus a few examples to get you started.

Marketing 78

Marketing Email Marketing Social Media Loyalty Program 78

7 Shifts

OCTOBER 9, 2019

Having an online presence that’s consistent, accessible, and engaging is one of the best ways for your restaurant to make a great first impression to prospective customers. The first thing you’re going to do is search online for a place that meets these criteria, right? That’s why digital marketing is so important.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

Lavu

FEBRUARY 3, 2020

Email newsletters are a great way to share your restaurant’s latest announcements, and when used in conjunction with other marketing channels, they are a highly effective way to retain restaurant customers and increase sales. . The point of a drip email marketing campaign is to give customers the right information at the right time.

Email Marketing 78

Email Marketing Point of Sale Online Ordering Seasonal Menu 78

The Rail

MARCH 21, 2023

They help with everything from always have an updated menu, to faster service, to direct in-house marketing, and even less stressful staff! By scanning the code, customers can access the restaurant's digital menu and place orders without physical contact or interaction with staff. This reduces the risk of spreading germs and viruses.

Social Media 111

Social Media Email Marketing Front of House Customer Experience 111

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

SpotOn

FEBRUARY 27, 2024

Preparing for major events and holidays, like Easter weekend, can help save your restaurant from chaos and make the most out of a holiday synonymous with the brunch rush. User-generated content, as it is called, is a key part of restaurant marketing. Decorate your business for Easter What makes a restaurant an Easter restaurant?

Social Media 52

Social Media Seasonal Menu Email Marketing Online Ordering 52

Ken Burgin

JULY 17, 2022

If you haven’t heard from them, phone, text or email – this year needs more aggressive marketing. Upgrade your Booking System: is a book still adequate, or emailing PDF docs to be filled in and returned? There are excellent reservation systems available, often linked to your POS. Rea mail is now next-level marketing.

Email Marketing 153

Email Marketing Book Merchandise Seasonal Menu 153

7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. What are they ordering?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

The Rail

NOVEMBER 10, 2023

By Viktoria Arsenteva, Contributor In the hyper-competitive restaurant industry, effective marketing can be the difference between a bustling dining room and a quiet one. LinkedIn Ads: Not traditionally used for restaurants, but it can be an avenue if you're targeting corporate events or business lunches.

Advertising 59

Advertising Loyalty Program Email Marketing Mobile Ordering 59

BNG Point of Sale

NOVEMBER 20, 2020

The answer lies in restaurant ordering systems. This easy add-on feature gives you the power to stay efficient while managing food orders, all the while providing a wealth of backend information to help you manage your restaurant teams for improved performance. What is a restaurant ordering system? Multiple methods for ordering.

POS 98

POS Ordering Mobile Ordering Online Ordering 98

Modern Restaurant Management

MAY 21, 2020

Take the Flights restaurant , for example: Partnering up with the Los Gatos Chamber of Commerce, Flights started ‘Feed the Need Bay Area’ to leverage accounting support and marketing talent so that they could support the Bay Area community. Have a Marketing Plan for Reopening. Offer Safe and Contact-Free Services.

Social Media 215

Social Media Food Safety Cash Management Kitchen Safety 215

Apicbase

AUGUST 5, 2022

If you look under the bonnet, you will see that struggling businesses often lack a clear restaurant marketing plan. Of course, marketing isn’t the only thing that makes or breaks a business, but it does give you an edge when you expand and open in new locations. You don’t need a fancy consultant to do your marketing.

Marketing 97

Marketing Operations Social Media Email Marketing 97

The Rail

NOVEMBER 11, 2022

Consider giving a discount or a voucher to people who bring donations to help the event succeed. Planning a charity event where a percentage of the profit goes to a nonprofit is a good way to boost business and be able to donate to a cause. Host Events for Local Businesses. Participate in local events and festivals.

Social Media 105

Social Media Events Online Ordering Consumer Goods 105

Mad Mobile

FEBRUARY 29, 2024

Restaurant POS systems rely on table-side ordering directly communicating from the server to the kitchen and bar. We’ll walk you through the bells and whistles and show you why CAKE is the best bar POS system on the market. During peak service, they don’t have to wait to get their orders in the queue.

POS 40

POS Bar Brewery Customer Service 40

Deliverect

JULY 24, 2020

The lockdown accelerated the adoption of online ordering and delivery tech as dining rooms closed and people were stuck at home. It has also brought contactless ordering and payment to the fore, especially as restaurants prepare to reopen with new sanitation and distancing measures in place. Online reservation systems.

Technology 110

Technology Mobile Ordering Front of House Online Ordering 110

Touch Bistro

APRIL 27, 2021

The best restaurant websites all have one thing in common: they make it incredibly easy for online visitors to find what they’re looking for. This is crucial because 77% of diners report visiting a restaurant’s website before they dine in or order takeout or delivery from an establishment. Elements of Great Restaurant Websites.

Design 92

Design 2021 Online Ordering Website Management 92

Open for Business

OCTOBER 20, 2023

Quick links Market research and business plan Location and layout Budgeting and costs Licenses and legal requirements Creating the menu Staffing Technology and systems Marketing and branding Opening your restaurant Market research and business plan Market research and crafting a solid business plan are foundational steps in opening a restaurant.

License 78

License Email Marketing Seasonal Menu Front of House 78

The Rail

JUNE 10, 2022

The industry is competitive, so you must step up your marketing campaigns. Restaurant email marketing through newsletters is one of the best ways to market your business. The subject line on your email newsletter is the first thing your email subscribers see when they receive your emails.

Email Marketing 52

Email Marketing Coupons Social Media Events 52

Modern Restaurant Management

OCTOBER 21, 2019

There’s no question that the restaurant delivery and reservations experience has become increasingly digitized in recent years, and there’s no sign of this trend slowing down in the future. also adjust information on their website or other online business listings to ensure they reflect gluten-free and vegetarian options.

Customer Experience 119

Customer Experience Online Ordering Customer Service Reservations 119

Restaurant Engine

NOVEMBER 23, 2022

With some creative social media marketing you can convert your followers. You can use this welcome email to thank them for following you. The goal is to give them something that encourages them to order from you. Once on your website, you ask for their name and email. Skip the pdf and include a link to your online menu.

Social Media 78

Social Media Coupons Email Marketing Online Ordering 78

The Food Corridor

MAY 7, 2020

Two common themes are food businesses transitioning to online ordering for delivery or curbside pickup, and others turning to an ecommerce model. Build your menu around what your best customers repeatedly order and optimize it for maximum efficiency. Your delivery menu needs to be focused and full of favorites.

Delivery 98

Delivery Food Online Ordering Email Marketing 98

The Restaurant Times

MAY 10, 2021

Social media marketing is a huge field in itself. These cafes assume customers will order food or coffee from them as they are working, which can be a great way to boost revenue. Such events will draw a huge crowd and introduce many new customers to your establishment. Use Email Marketing. Source : pexels.

Social Media 52

Social Media Email Marketing Online Ordering Customer Service 52

BNG Point of Sale

NOVEMBER 20, 2020

The answer lies in restaurant ordering systems. This easy add-on feature gives you the power to stay efficient while managing food orders, all the while providing a wealth of backend information to help you manage your restaurant teams for improved performance. What is a restaurant ordering system? Multiple methods for ordering.

POS 52

POS Ordering Mobile Ordering Online Ordering 52

360Training

JUNE 18, 2020

These days, paying attention to your business’s online rating just isn’t optional. But unlike word of mouth, you can track your online reviews. 5 Ways to Increase Positive Online Reviews. 5 Ways to Increase Positive Online Reviews. Restaurant Review Tip #1: Maintain Your Online Presence. One and done.

Social Media 78

Social Media Email Marketing Online Ordering Customer Experience 78

Tableo

JUNE 26, 2023

Yet in order to keep a loyal clientele and encourage repeat business it’s a hurdle restaurateurs must learn to overcome. Host special events, themed nights or team up with regional artists or musicians to create unforgettable experiences. Use email marketing to communicate with your customers. New to Tableo?

Social Media 40

Social Media Customer Experience Loyalty Program Customer Service 40

7 Shifts

DECEMBER 18, 2023

This keeps information from getting lost in the text and email shuffle. Slack is a more general employee communication tool that also makes it easy to connect online. Kiosk ordering Your busy customers don’t always have time to wait in line. They receive a number, and the order is sent directly to the kitchen.

Management 397

Management Management Email Marketing Point of Sale 397

BNG Point of Sale

AUGUST 25, 2021

COVID has restricted the number of restaurant guests both indoors and outdoors, but it has shown the benefits of online and phone orders. Online Ordering Capability . Today’s software lets you connect orders from delivery services directly to your kitchens. . Delivery Services . Curbside Pickup .

Loyalty Program 52

Loyalty Program Social Media Point of Sale Customer Service 52

The Restaurant Times

SEPTEMBER 22, 2021

No business can be successful without going online these days. Your restaurant website acts as an online storefront and defines your online identity. . Moreover, visual marketing is on an upward trajectory. If you add pictures to your marketing content, you stand to get 94% more views than without. Source: Medium.

Social Media 59

Social Media SEO Website Management Online Ordering 59