7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 221

Seating Email Marketing Marketing SEO 221

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Modern Restaurant Management

DECEMBER 1, 2020

With new health and safety guidelines and constantly-evolving regulations, restaurant owners are faced with unique challenges to continue delivering a positive dining experience to customers. And while the pressures of the pandemic continue, customer loyalty can play a role in whether or not restaurants will sink or swim.

Loyalty Program 207

Loyalty Program Customer Experience Point of Sale Employee Relations 207

ChowNow

SEPTEMBER 30, 2020

When brainstorming restaurant marketing ideas, many restaurateurs seek out strategies that will help bring in new customers. Marketing to your existing customers keeps your restaurant top of mind leading to increased order frequency and higher ticket sizes. Start a restaurant loyalty program.

Loyalty Program 158

Loyalty Program Marketing Email Marketing Social Media 158

Modern Restaurant Management

DECEMBER 3, 2020

Many restaurants have had to alter how they serve customers, and some have had to close their indoor dining and become creative with extending patio season. If you don’t already have a gift card program, now would be the time to launch one. Get Social with Digital Marketing. Sell Physical and Digital Gift Cards.

Loyalty Program 215

Loyalty Program Seasonal Menu Social Media Email Marketing 215

7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. So, where do you start?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

Open for Business

JUNE 30, 2023

Done well, building a brand creates an emotional connection with guests before they step foot in a restaurant and builds long-term loyalty that keeps them coming back. A strong brand identity will be consistent across all parts of the business, from the business’s name to the dining room decor to any social media presence.

Loyalty Program 78

Loyalty Program Email Marketing Social Media Customer Experience 78

The Restaurant Times

DECEMBER 28, 2020

Great food at a reasonable price, with a good ambiance and hospitality, completes an excellent dining experience. Not just the quality of the food, but the quantity served and the price charged for it is also a part of excellent service. Make sure you don’t make your customers wait too long to be seated, or served.

Loyalty Program 98

Loyalty Program Email Marketing Social Media Customer Service 98

Modern Restaurant Management

DECEMBER 28, 2020

And three, above all, we see the need for digital marketing automation continuing and growing into 2021 and beyond. And three, above all, we see the need for digital marketing automation continuing and growing into 2021 and beyond. People have so many options when it comes to dining out so we need to go above and beyond.

2021 230

2021 Mobile Ordering Loyalty Program Kitchen Safety 230

Modern Restaurant Management

FEBRUARY 2, 2022

And the numbers don't lie: at SpotOn, our restaurant clients found that by adding three handheld devices, they can serve 5+ additional tables per day. Restaurant Week is all about creating great food experiences, and in the pandemic era, this means branching out from the old dine-in-only norms and offering attractive takeout options.

Loyalty Program 197

Loyalty Program Online Ordering Social Media Mobile Ordering 197

The Restaurant Times

SEPTEMBER 14, 2020

A study suggests that while CRM does not have a direct effect on customer loyalty, it has a lasting influence on customer satisfaction. A study suggests that while CRM does not have a direct effect on customer loyalty, it has a lasting influence on customer satisfaction. Gather Meal Preference.

Fine Dining 52

Fine Dining Customer Experience Dine-in Email Marketing 52

Next Restaurants

OCTOBER 31, 2019

In fact, 90% of people research a restaurant online before dining there , according to Upserve. It’s time to craft an attention-grabbing digital marketing campaign. An online presence that builds loyalty, hype and grows your restaurant business. A better approach is to follow the social media marketing example of Starbucks.

Email Marketing 84

Email Marketing Marketing Loyalty Program Social Media 84

Modern Restaurant Management

OCTOBER 28, 2021

They run the gamut, from signage at the host stand and the restaurant website, to the restaurant’s social media pages and customer email list or loyalty program. Any restaurant reward or loyalty program should have this messaging included as well. In some instances, the restaurants have no choice.

Communication 202

Communication Social Media Menu Loyalty Program 202

SpotOn

APRIL 8, 2024

Consider allowing guests to opt out of email marketing content about this specific holiday and encourage staff to swap shifts if necessary for their wellbeing. Have a Mother's Day brunch If you normally serve breakfast and lunch, or just lunch, consider opening a bit earlier and offering a special Mother's Day brunch.

2024 98

2024 Seasonal Menu Social Media Loyalty Program 98

Squirrel Systems

OCTOBER 2, 2023

Omnichannel marketing is a strategy for restaurants that can drive greater customer loyalty, brand awareness, and repeat visits from guests. Omnichannel marketing is a common strategy in many industries, including retail, entertainment, and eCommerce. Many hospitality businesses already operate over a variety of channels.

Marketing 52

Marketing Loyalty Program Social Media Email Marketing 52

Open for Business

MAY 19, 2023

And showing that you’re aware of the latest trends can attract new guests, build loyalty, and raise your profile. These days, you can create email campaigns that send automatically and auto tag your most valuable guests by visit frequency or spend amount. Bar seating with light bites continues to be a hospitality trend.

2023 78

2023 Hospitality Loyalty Program Email Marketing 78

The Restaurant Times

AUGUST 29, 2020

As restrictions are now easing in many regions, operators are slowly beginning to reopen their dine-in restaurants. One of the biggest challenges restaurateurs are facing today is marketing during the reopening. How To Market Your Restaurant During Reopening. Communicate About Your Restaurant Reopening.

Marketing 105

Marketing Social Media Email Marketing Loyalty Program 105

Modern Restaurant Management

DECEMBER 21, 2020

Chris Prociv, VP Marketing & Innovation at La Brea Bakery. Keeping our guests and team members safe remains our top priority and is the highest form of hospitality in these times. We’ve always seen bartaco as a place to escape, and providing that comfort allows our guests to relax, have fun, and feel transported for a while.

2020 197

2020 Kitchen Safety Food Safety Loyalty Program 197

Bingage

JUNE 8, 2022

It Helps to Track Customer Database : It helps you track sales data, and get a clear insight into customers’ buying behaviour so you know exactly how much money each customer spends each month/year and how often they come back to dine with you again! It collects valuable customer data which helps you with the targeted marketing.

Loyalty Program 98

Loyalty Program Email Marketing Customer Service Customer Experience 98

Open for Business

NOVEMBER 21, 2022

Better yet, it can send email and text confirmations without restaurant staff ever picking up the phone. For starters, the dining room should have: A warm, appealing vibe for guests. To deliver the best dining experience possible, the right CRM is essential. It can sync with a loyalty program. Pre-shift reporting.

Technology 147

Technology Front of House Back of House Online Ordering 147

ChowNow

FEBRUARY 18, 2021

This critical information—such as email addresses, ordering trends, and so on— can help spur business decisions and inform data-driven restaurant marketing tactics. In contrast, the typical ChowNow restaurant location has about 2,228 customers in their database that they can market to.

Marketing 78

Marketing Email Marketing Social Media Online Ordering 78

Apicbase

AUGUST 5, 2022

If you look under the bonnet, you will see that struggling businesses often lack a clear restaurant marketing plan. If you look under the bonnet, you will see that struggling businesses often lack a clear restaurant marketing plan. Okay, stop right there, if you’ve started googling for a restaurant marketing agency.

Marketing 97

Marketing Operations Social Media Email Marketing 97

Open for Business

MAY 4, 2023

Keeping your online presence up to date, cutting wait times, and highlighting your value all make for a dining experience that feels good to guests and keeps them coming back—no matter what’s happening in the economy. Leveling up the dining experience and taking feedback seriously can turn guests into evangelists for your brand.

Take-out 78

Take-out 2023 Customer Service Online Ordering 78

Modern Restaurant Management

OCTOBER 4, 2021

Intriguingly, it appears fast casual restaurants have started taking back the customers they lost to quick serve restaurants since the pandemic, with consumers visiting fast casual restaurants more often, up to 24 percent from 21 percent in May. Consumers ranked local chains as their second most desired type of apps and loyalty programs.

2021 170

2021 Fast Casual Mobile Ordering Social Media 170

Lavu

MARCH 6, 2020

At the heart of restaurant technology for marketing is customer analytics. It serves as a vertical business intelligence platform, which consolidated siloed data that flows through the organization. The aim is to encourage repeat customers and cultivate customer loyalty. Customer Engagement. This information is helpful in: .

Technology 78

Technology Marketing Loyalty Program Social Media 78

Open for Business

OCTOBER 20, 2023

Quick links Market research and business plan Location and layout Budgeting and costs Licenses and legal requirements Creating the menu Staffing Technology and systems Marketing and branding Opening your restaurant Market research and business plan Market research and crafting a solid business plan are foundational steps in opening a restaurant.

License 78

License Email Marketing Seasonal Menu Front of House 78

Modern Restaurant Management

JULY 30, 2021

This program, piloted last year, is designed to help KFC team members build short-term savings and create lasting savings behaviors. “This program is a way to empower and equip restaurant employees with tools and resources to help them succeed and achieve their goals. .

Franchise 203

Franchise Franchising Fast Casual Point of Sale 203

The Restaurant Times

SEPTEMBER 22, 2021

Segmentation and target marketing can help you: better engage your consumers to understand their demands and needs and then fit them into your program. . create loyalty to make customers feel like they are important to you and treat them as VIPs. . According to Hubspot , segmented and targeted emails generate 58% of all revenue.

Loyalty Program 52

Loyalty Program Social Media Email Marketing Customer Service 52

Modern Restaurant Management

MARCH 19, 2020

Listen to experts from legal, business, and marketing to join us to discuss the lasting implications of the coronavirus outbreak. While the premise of Seated is rooted in in-restaurant dining and filling seats, its core mission is to help restaurants, specifically helping them increase sales and boost revenue.

Loyalty Program 172

Loyalty Program Seating Email Marketing Restaurant Law 172

Modern Restaurant Management

DECEMBER 21, 2020

From the very beginning we worked to attract loyal guests seeking an authentic, family dining experience. With restaurant dining rooms closing unexpectedly and inconsistently from market to market, the industry realized the ability to communicate frequently and rapidly to their customers is critical. Shasta, California.

2020 180

2020 Online Ordering Point of Sale Fast Casual 180

Modern Restaurant Management

JULY 14, 2020

Miso Robotics understood where we could improve and stay true to White Castle’s brand of taste, innovation and best-in-class dining. In this edition of MRM News Bites, we feature robots in fast food, virtual education and chef-inspired, plant-based ice cream. White Castle Employs Flippy the Robot.

Mobile Ordering 164

Mobile Ordering Certification Loyalty Program Kitchen Safety 164

Bingage

NOVEMBER 18, 2019

This is a great time to come above all the daily restaurant task like ordering and cooking the same food and serving the favourite dish of customers. Social Media has become the primary mode of an advertisement on every special occasion, the Importance of social media marketing is equivalent to the restaurant as well. Promote via SMS.

Loyalty Program 81

Loyalty Program Social Media Email Marketing Advertising 81

Modern Restaurant Management

JANUARY 22, 2021

“This new model will allow our franchisees to go-to-market quicker than ever before, while reducing the overall development and operational costs,” said Jim Stevens, president of Golden Chick. INAA will develop 10 restaurants in the Dallas-Fort Worth market, with the first location scheduled to open this year.

Franchise 203

Franchise Franchising 2020 2021 203

Touch Bistro

APRIL 27, 2021

This is crucial because 77% of diners report visiting a restaurant’s website before they dine in or order takeout or delivery from an establishment. Your Menu: 93% of people view menus online prior to dining out. Begin growing your email list by including an email subscriber form on your website.

Design 92

Design 2021 Online Ordering Website Management 92

BNG Point of Sale

SEPTEMBER 2, 2021

Customer choice when it comes to menu offerings and choosing a restaurant for dining out or ordering takeout is abundant in the restaurant industry, which is highly competitive. Customers who have already purchased from you can serve as your most prominent promoters. How To Increase Food Sales in Your Restaurant .

Point of Sale 52

Point of Sale Food Loyalty Program Online Ordering 52

The Restaurant Times

AUGUST 18, 2020

The food delivery market is booming, and the online food delivery segment is projected to grow to $365 billion by 2030 globally. A cloud kitchen, also known as a virtual restaurant, ghost kitchen, or dark kitchen, is a delivery-only restaurant format that doesn’t offer a dine-in facility. Location & Property. Licenses .

Mobile Ordering 52

Mobile Ordering Online Ordering License Email Marketing 52

The Restaurant Times

JUNE 23, 2020

The food delivery market is booming, and the online food delivery segment is projected to grow to $365 billion by 2030 globally. A cloud kitchen, also known as a virtual restaurant, ghost kitchen, or dark kitchen, is a delivery-only restaurant format that doesn’t offer a dine-in facility. Location & Property. Licenses .

Mobile Ordering 52

Mobile Ordering Online Ordering License Email Marketing 52