ChowNow

FEBRUARY 13, 2025

A well-designed website does more than just make a good first impression. The ways a website can drive more orders and reservations while cutting costs. A well-designed website signals professionalism and legitimacy. Customers cant access an up-to-date menu, current hours, schedule a reservation, or place an online order.

Social Media 195

Social Media Online Ordering SEO Email Marketing 195

ChowNow

FEBRUARY 12, 2025

This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.

2025 195

2025 Marketing Email Marketing Operations 195

Modern Restaurant Management

DECEMBER 27, 2024

With AI’s growing prominence in marketing discussions this year, brands have begun navigating both its potential and pitfalls. Now, as restaurant marketers prepare for 2025, lessons learned from the past year are shaping a more pragmatic approach, prioritizing tools and strategies that deliver measurable results.

2025 275

2025 Loyalty Program Email Marketing Customer Experience 275

Modern Restaurant Management

MARCH 3, 2025

Plaid represents structure, heritage, and intentional design. First, we seek a deep understanding of the restauranteur’s vision and values, as well as their target audience and market positioning. From there, we can start developing the brand identity (think color palettes, typography, and logo design).

Social Media 251

Social Media Customer Experience Email Marketing Loyalty Program 251

ChowNow

FEBRUARY 13, 2025

Too many missed reservations? A smart reservation and waitlist system can help. If customer retention is a priority consider a digital loyalty program or automated marketing tools. Multi-Channel Integration : Sync with online ordering platforms, third-party delivery apps, and marketing tools for a connected restaurant ecosystem.

2025 195

2025 Technology Loyalty Program Mobile Ordering 195

Modern Restaurant Management

MAY 20, 2020

Email Marketing: Keep People Informed. Along the same lines, you'll want to have a crystal clear and effortless way for customers to sign up for your email newsletter. Be sure to send everyone on your list at least two email blasts per week to keep them up to date on what you're doing.

Mobile Ordering 585

Mobile Ordering Email Marketing Online Ordering Back of House 585

ChowNow

JANUARY 23, 2025

And heres the other thing about focusing on customer retention: it saves you a boatload of money on marketing. New customers require you to convince them to come in and eatand this usually requires a lot of marketing tactics to keep your brand on the top of their minds. Marketing = tons of your money. Thats huge!

2025 195

2025 Loyalty Program Operations Email Marketing 195

Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d. A double win!

Marketing 508

Marketing Social Media Mobile Ordering Website Management 508

ChowNow

FEBRUARY 21, 2025

They help with reservations and table management, staff scheduling and time management, inventory tracking, rewards programs, automated marketing, and more. Reservation and table management apps. Managing reservations and walk-in traffic can be one of the trickiest parts of running a restaurant.

2025 195

2025 Loyalty Program Mobile Ordering Online Ordering 195

ChowNow

MAY 30, 2025

A restaurant marketing strategy that works for a sports bar might fall flat at a vegan cafe. Restaurant Promotion Ideas Your Customers Will Love You dont need a full-fledged marketing team to pull off these promotions. Limited-time offers also give you content for social media, email, and your website.

Ordering 195

Ordering Loyalty Program Social Media Email Marketing 195

Modern Restaurant Management

MAY 19, 2020

A standard email outlining how your restaurant is dealing with coronavirus isn’t going to cut it. How you communicate this in your marketing will depend completely on your restaurant brand. To be clear: it’s not about a memo or an email blast, it’s about how you will make people feel at every point of interaction.

Guest Recovery 474

Guest Recovery Kitchen Safety Food Safety Email Marketing 474

Modern Restaurant Management

JUNE 22, 2020

With six times the engagement of email, text messaging is revolutionizing the marketing strategies of QSR, fast food, and dine-in restaurants. Text marketing offers unique and exciting approaches to generate peak engagement and ultimately drive more successful campaigns.

Communication 506

Communication Email Marketing Customer Service Reservations 506

ChowNow

MARCH 28, 2025

Its powering voice assistants, helping people write emails faster, and even suggesting what to watch or where to eat next. The best restaurant-focused AI tools are designed to support staff not replace them. Theyre designed to be easy to implement and even easier to see value from. The short answer?

Front of House 195

Front of House Back of House Online Ordering Email Marketing 195

Modern Restaurant Management

MAY 24, 2024

Brands like McDonald's, Pizza Hut, Domino's, Starbucks, and others invest and implement customer retention strategies to hold the market share. This customer loyalty stays strong, negating the changing market landscape. With the least marketing efforts, the results in such a situation are quite high.

Loyalty Program 438

Loyalty Program Point of Sale Email Marketing Customer Experience 438

The Rail

APRIL 11, 2024

By Eric Tress, Contributor If you are looking for an excellent tool to increase your restaurant’s reservations, email marketing is an effective advertising tool you should consider. According to research by Sopro, over 75% percent of consumers prefer to communicate with brands through email. times more than bulk emails.

Email Marketing 130

Email Marketing Reservations Marketing Loyalty Program 130

Modern Restaurant Management

MAY 21, 2020

Take the Flights restaurant , for example: Partnering up with the Los Gatos Chamber of Commerce, Flights started ‘Feed the Need Bay Area’ to leverage accounting support and marketing talent so that they could support the Bay Area community. Have a Marketing Plan for Reopening. Pick the Right Marketing Channels.

Social Media 539

Social Media Food Safety Cash Management Kitchen Safety 539

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

7 Shifts

DECEMBER 18, 2023

This keeps information from getting lost in the text and email shuffle. A well-designed restaurant POS system will integrate directly with other tools you’re using, such as task management, tip management, and inventory management. This information can then influence your marketing initiatives.

Management 397

Management Management Email Marketing Point of Sale 397

ChowNow

SEPTEMBER 26, 2024

Email marketing is a powerful tool to drive repeat orders and boost diner loyalty. Not only do the majority of customers like to be contacted by brands via email according to surveys , the average Return on Investment for email marketing is $36 for every dollar spent. Reservation or catering forms.

Email Marketing 195

Email Marketing Marketing Loyalty Program Online Ordering 195

7 Shifts

OCTOBER 23, 2020

Here are a few things to consider: The pros and cons of the DIY approach to restaurant website design Pros: Making your own website for your restaurant is much more affordable than hiring professional help. Hiring a website designer or developer usually starts at $1k to customize a template or $10k to build a completely custom website.

Website Management 370

Website Management Online Ordering Hiring SEO 370

7 Shifts

JULY 30, 2021

From stand-out social media accounts, to good old-fashioned mail marketing, we'll walk you through 12 unique customer-driving ideas! Write a Marketing Plan. Your marketing plan is your restaurant's holy grail, so make sure you take the time to prioritize it. Influencer Marketing. Email Marketing.

Social Media 370

Social Media Email Marketing Loyalty Program Website Management 370

7 Shifts

FEBRUARY 8, 2024

With the right tech tools, managers can ease their workloads, employees enjoy a much smoother scheduling process, and guests benefit in countless ways — from mobile ordering to digital menus to better ways of making and managing reservations. It's arguably the go-to platform for diners looking to make a reservation. Get a Demo 6.

Management 367

Management Management Operations Mobile Ordering 367

7 Shifts

SEPTEMBER 9, 2021

For many business owners, email marketing is the ideal solution to fostering relationships outside the restaurant. Most people would think that only big companies should use email marketing while the small ones should go for other restaurant marketing strategies. Pros of Using Email Marketing.

Email Marketing 195

Email Marketing Marketing Seasonal Menu Coupons 195

7 Shifts

FEBRUARY 8, 2024

With the right tech tools, managers can ease their workloads, employees enjoy a much smoother scheduling process, and guests benefit in countless ways — from mobile ordering to digital menus to better ways of making and managing reservations. It's arguably the go-to platform for diners looking to make a reservation. Get a Demo 6.

Management 352

Management Management Operations Mobile Ordering 352

Modern Restaurant Management

OCTOBER 31, 2019

Allow Customers to Make Reservations Online. Adding a simple widget like Open Table’s Make a Reservation for customers brings several advantages. With various types of devices ranging from an Apple iPad Pro to a Google Pixel, your website’s content needs to reformat on the fly, better known as responsive design.

SEO 318

SEO Social Media Email Marketing Point of Sale 318

Modern Restaurant Management

JUNE 27, 2025

. “Restaurants can't simply rely on their traditional playbooks anymore," says Forrest Morgeson, Associate Professor of Marketing at Michigan State University and Director of Research Emeritus at the ACSI. "Smaller, Chick-fil-A and Starbucks show broad appeal across regional markets.

Loyalty Program 371

Loyalty Program 2025 Customer Experience Customer Service 371

The Restaurant Group

MAY 31, 2025

Restaurant email marketing is your secret ingredient to standing out, creating memorable dining experiences, and significantly boosting revenue by nurturing strong customer relationships. Why It Helps Small Restaurants Email marketing is a budget-friendly, highly effective strategy ideal for small restaurants.

Email Marketing 78

Email Marketing Loyalty Program Online Ordering Seasonal Menu 78

Modern Restaurant Management

NOVEMBER 22, 2019

While SEO is most-often associated with keywords and content, site design does play a role in searchability. In fact, designing a mobile-first website isn’t a bad idea for restaurateurs. Your website’s content can recreate that experience online, enticing online visitors to become patrons with a standing reservation.

SEO 349

SEO Social Media Email Marketing Customer Experience 349

Culinary Cues

AUGUST 31, 2024

Every marketer insists that a company have a clear mission statement that is designed to give direction to a company and clearly articulate to the customer and employee, what the company stands for. Ahh…the mission statement. Restaurants with a clear, “bought into” mission statement are successful.

Customer Service 414

Customer Service Social Media Customer Experience Reference 414

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

7 Shifts

DECEMBER 17, 2020

Once you have access to a guest’s contact info, it creates the opportunity to reach them via email or text and let them know about special offers, new menu items, changing hours, and more. The basic information you should be collecting is first and last name, phone number, and email address. You have to earn it!

Loyalty Program 370

Loyalty Program Social Media Customer Service Email Marketing 370

Touch Bistro

MAY 18, 2021

Few marketing channels are as effective as restaurant email marketing. A whopping 59% of people say that marketing emails influence their purchase decisions. And, email has proven to generate the highest return on investment of any marketing channel at $38 for every $1 spent. Download Now.

Email Marketing 97

Email Marketing Marketing Loyalty Program Mobile Ordering 97

Modern Restaurant Management

MARCH 19, 2020

Listen to experts from legal, business, and marketing to join us to discuss the lasting implications of the coronavirus outbreak. In a typical week, MealPal drives more than $1 million in sales to restaurants in 20 markets globally, but that figure has dropped by nearly 60 percent since COVID-19. Click here for more information.

Seating 431

Seating Loyalty Program Small Business Restaurant Law 431

Modern Restaurant Management

JULY 30, 2021

This program, piloted last year, is designed to help KFC team members build short-term savings and create lasting savings behaviors. However, according to a 2019 report from the Federal Reserve Bank, 37 percent of all Americans could not cover an unexpected $400 expense without going into debt. and the sky’s the limit.”

Franchise 508

Franchise Franchising Fast Casual Point of Sale 508

Modern Restaurant Management

SEPTEMBER 23, 2020

While the company has products specifically designed for each vertical, such as appointments, eCommerce, online ordering and reservation management, its uniqueness lies in offering high-powered capabilities that every business needs. ” Tastewise Data. social interactions, and 1.2M online recipes. .”

Serving 517

Serving White Paper Food Recycling 517

The Rail

MARCH 21, 2023

They help with everything from always have an updated menu, to faster service, to direct in-house marketing, and even less stressful staff! QR codes in menu stands can also be used to promote specials, deals, and events, providing an additional marketing opportunity for restaurants. This reduces the risk of spreading germs and viruses.

Social Media 278

Social Media Email Marketing Front of House Customer Experience 278

Next Restaurants

SEPTEMBER 3, 2020

Most likely there’s something wrong with your website’s design Let’s go through some key restaurant web design steps that you should take to improve conversions. Failure to fully optimize a website for mobile access is one of the biggest mistakes a web designer can do when it comes to eCommerce presentation.

Design 184

Design Loyalty Program Mobile Ordering Online Ordering 184