This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
This generation prioritizes social responsibility over traditional brand loyalty and gravitates toward integrity, sustainability, and values-driven experiences. Below are five key approaches we at Groucho’s Deli have successfully implemented to attract and retain Gen Z customers.
“This enduring customer loyalty drives the restaurant industry forward, creating clear opportunities for restaurants to enhance the dining experience through strategic limited time offers, efficient delivery and exceptional in-person service," said Samir Zabaneh, CEO of TouchBistro.
In todays digital-first dining culture, having a strong socialmedia presence isnt optionalits essential. For restaurants, socialmedia marketing is more than just posting food photos. Its a strategic tool to attract new customers, build brand loyalty, and create memorable experiences that keep people coming back.
As the restaurant industry moves into 2025, design is taking center stage as a key driver of guest experience, operational efficiency and brand storytelling. Let’s explore how these trends can help restaurant operators thrive in the year ahead. Expect to see bars that blur the lines between form and function.
Leverage SocialMedia and Local Influencers Socialmedia and local influencers are invaluable tools for building connections and expanding your restaurant’s reach. We’ve seen firsthand how socialmedia generates buzz—especially when our famous customers get involved.
Customers are spoiled for choice with restaurants. Incorporating video testimonials into your restaurant marketing strategy can showcase authentic experiences that build trust and engage prospective customers, turning them into loyal regulars. Instead of a dry review, work with the customer to turn the experience into a story.
Omnichannel communications and value-oriented customer expectations are two elements challenging restaurant owners and operators, according to a survey from Klaviyo. Restaurateurs should monetize word-of-mouth recommendations through referral programs and socialmedia contests.
Consider the explosive growth of TikTok restaurant reviews where influencers document dining experiences in real-time. These digital moments reflect a profound truth: a single negative cleanliness experience can severely undermine customer trust and impact perception of your entire brand for years.
While the family-owned and operated firm has evolved from a public relations boutique into a full-service digital and design agency, their main vision has remained: helping food companies tell their stories and connect with the right audiences. However, these challenges also create opportunities for synergy.
Technological Integration : Gen Z's tech-savvy nature means they often discover new foods through socialmedia. They appreciate brands that engage with them online and offer seamless digital experiences – both online and in-store. Fully Leverage SocialMedia : Platforms like TikTok and Instagram are where Gen Z lives.
Recognizing that socialmedia could be a powerful tool for the hospitality industry, Kim Beechner founded Embark Marketing in her senior year of college. The agency has grown from a one-woman operation to a team of nine with clients across the U.S. ” to reflect their marketing philosophy and experience in both sectors.
For restaurant operators striving to cut through the noise and connect with today's diners, understanding the nuances of modern marketing and PR is crucial. What are common mistakes you see restaurant operators making in their marketing efforts and how can they rebound? It's essential for survival and growth.
For restaurants, success lies in recognizing these evolving preferences and strategically adapting operations to meet them. With socialmedia shaping trends, culture and commerce around the clock, younger generations are increasingly using these platforms to discover new dining experiences.
billion in revenue every year due to inadequate digital engagement across key consumer channels such as search engines, socialmedia platforms, and review sites. This means most customers search for unbranded terms like “best seafood restaurant near me” rather than searching for restaurants by name.
With search impressions declining and platforms like socialmedia and AI gaining traction, traditional search strategies are breaking down. Consumers want more from their overall search experiences, and the multi-platform discovery journey is a hunt for authenticity, especially for Gen Z.”
Regular customers make up the backbone of any restaurants sales , but if you put a group of restaurant owners around a table, the conversation inevitably focuses on growth through new customer acquisition. But first, why is customer retention such a big deal? Sales: 80% of sales typically come from 20% of clients. Thats huge!
By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door. Customers have more choices, higher expectations, and countless ways to discover (or overlook) your restaurant.
Beyond the immediate lost revenue from empty reserved tables, these missed bookings disrupt carefully planned kitchen and staffing operations. Businesses can now utilise reservation platforms that seamlessly integrate booking, point-of-sale (POS), and customer management systems.
Yelp is introducing a slew of new AI-powered updated tools designed to help restaurant operators be more efficient as well as improve the overall dining experience. “These updates are built to help restaurants run more efficiently, reduce friction for staff, and ultimately create a smoother experience for diners.
With nearly every organization today adopting digital transformation strategies, many companies are focusing on providing more digital solutions to customers. This is true for businesses operating in office settings just as much as in restaurants, supermarkets, and other settings where businesses have daily contact with consumers.
Many restaurant operators have misconceptions about average order volume (AOV) and how it works, making statements like: I need more customers to make more money. In fact, boosting AOV is one of the easiest and most effective ways to increase revenue while improving the customerexperience for your guests.
Tableside caviar service A prosciutto cart An authentic kaiseki tasting experience and members-only Japanese whiskey lounge Tableside s’mores These are just a few examples of ways restaurants across the country are hoping to attract guest by elevating the dining experience and creating a vibe highlighted by superior food and presentation.
Optimize Menu Design for Customer Behavior A menu is often one of the first things a guest interacts with when entering a restaurant, right after taking in the atmosphere and interior. This shows how a well-designed menu impacts a customer's behavior. check the restaurants’ menu online before deciding where to eat.
For a deeper dive into brand messaging, strategy, and authenticity, creating unified guest experiences, and the orchestration of physical and experiential touchpoints, Modern Restaurant Management (MRM) magazine reached out to The Plaid Penguin’s Founder and Sir Idea Man Joe Haubenhofer. A strong restaurant brand goes beyond a logo.
“Through expansive experiences that inspire our guests paired with the ambiance of the space and the food on the plate, we’re setting new standards for the industry and creating truly spectacular moments for all who enter our restaurants and bars.”
Today, Google reviews have become a massive deciding factor for customers, who are now more likely than ever to leave their own feedback.But here’s the twist: a good star rating isn’t enough anymore. In many cities, restaurants need thousands of reviews to even be considered by customers.
This doesnt mean cutting corners and sacrificing the customerexperience; its about knowing where your money is going, spotting leaks early, and fine-tuning whats already working. A quick audit of your operating costs can uncover easy ways to save money and tighten up your systems.
For a deeper dive, Modern Restaurant Management (MRM) magazine reached out for insights from Frances Alvarez, Senior Vice President of Brand Management at Beanstalk, a global brand extension licensing agency operating in the F&B space. The rise of food as lifestyle content on socialmedia only amplifies this effect.
Every day, youre juggling staff, food quality, inventory, customer service, purchasing, and moreall while trying to cultivate a dining experience that wows your customers enough to keep them coming back. What is Restaurant Operations Management? Great restaurant operations dont happen by accident.
Operators are leaning into four types of AI—Artificial Intelligence, Generative AI, Conversational AI, and Predictive AI—to streamline operations, reduce waste, and personalize the guest experience in ways that weren’t possible just a few years ago. Guest experience is also getting a high-tech upgrade.
You see it in how teams are treated, how customers are greeted, and how feedback is handled. A viral video might bring someone in, but it’s the real, human experience that keeps them coming back. He valued the experience, the sense of belonging, and being part of something others connected with. They expect honesty.
Quick-service restaurants maintain a steady customer satisfaction score of 79 (on a 100 point scale), while full-service restaurants — despite slipping 2 percent to 82 — remain one of the highest-rated industries in the Index, according to the American Customer Satisfaction Index (ACSI®) Restaurant and Food Delivery Study 2025.
This shift is fueled by more adventurous young palates and a desire for children's dining experiences to reflect the culinary sophistication enjoyed by adults. From independent eateries to major chain restaurants, chefs and operators are getting creative, introducing innovative dishes and customizable options for younger diners.
To do so, you must have an optimized website and engaging socialmedia profiles. From improving your Google listing to leveraging customer reviews, these tips will show you how to boost your visibility and drive more traffic to your restaurant. A smooth mobile experience keeps people engaged and leads to more online bookings.
“Now, you will be able to come inside of any of our four locations and get your food fresh to order with great flavor, amazing taste and superior customer service.” Modern Restaurant Management (MRM) magazine asked Murray for her insights on how and why to change a restaurant’s concept, socialmedia marketing, and more.
Today’s consumers are on the hunt for bold and unique flavor combinations that enhance their seasonal experiences. LTOs can ultimately drive incremental traffic and give operators the opportunity to test new flavors before placing them permanently on their menu, all while attracting new consumers.
Youre delivering a great dining experience, yet foot traffic remains inconsistent, online engagement is low, and new customers arent coming in as often as youd like. The problem isnt your food or serviceits visibility and customer engagementand were going to help you fix that. Optimize your Google Business Profile.
Its actively managing how your business is perceived across platforms like Google, Yelp, TripAdvisor, and socialmedia. Youre not just serving foodyoure managing impressions, experiences, and expectations, all in the digital world. This ensures that the information potential customers find is accurate and up-to-date.
Think of your Yelp rating as your social credit score. Just like banks debate on whether or not to lend you money based on your credit history, customers will decide whether or not to eat at your restaurant based on your overall Yelp rating. If it’s outdated, it’s costing you new customers.
Youre not just managing food and staff, youre battling slim profit margins, high operating expenses, and constantly changing customer preferences. And with the often-repeated stat that the restaurant failure rate is sky-high, its no wonder so many operators feel like theyre one bad month away from closing. So why the disconnect?
The real wins come from small, smart shifts; things like improving your online ordering system, highlighting your most profitable dishes, and giving existing customers more reasons to come back. Create Limited-Time Offers That Drive Action Limited-time offers (LTOs) give potential customers a reason to order now, not later.
. “We’re thrilled to collaborate with Dylan, who is the perfect partner for us because she also combines a bunch of amazing things – she’s a talented and successful artist, basketball star, entrepreneur, activist, fashionista, and socialmedia influencer. Experience is great, but notr equired.
Youll learn how to: Make your website easier to use Improve your restaurants online visibility so more customers find you Offer rewards to create more repeat customers Leverage third-party apps to drive more customers to your direct ordering system And so much more. If customers have to hunt for it, they might not bother.
These versatile flours allow chefs to experiment with textures and flavors, offering creative options that resonate with health-conscious customers. Socialmedia buzz, particularly on platforms like TikTok , has amplified turmerics reputation as a natural remedy for clearer skin and overall wellness.
We organize all of the trending information in your field so you don't have to. Join 49,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content