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Omnichannel communications and value-oriented customer expectations are two elements challenging restaurant owners and operators, according to a survey from Klaviyo. Brand websites and web browsing are 533 percent more popular than online marketplaces for restaurant discovery.
The restaurant experience has quickly become a digital landscape. While a boon for both restauranteurs and customers in the name of increased sales, greater convenience, and streamlined payment processes, these cashless payment systems add new vulnerabilities to already often-targeted point-of-sale systems.
Just like a well-crafted mission statement will help guide your business decisions, identifying and understanding your target customers and competitors through restaurant market research will give your business a competitive edge. Clear goals help you focus your efforts and gather the right information.
Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their views on what trends and challenges owners and operators can expect to see in 2025. When consumers order more food online, it’s clearly good for business – but it can also make it harder for businesses to manage inventory.
Today, Google reviews have become a massive deciding factor for customers, who are now more likely than ever to leave their own feedback.But here’s the twist: a good star rating isn’t enough anymore. In many cities, restaurants need thousands of reviews to even be considered by customers. Here’s how: 1.
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the present and future of AI use in F&B, The Splintered Path to Purchase, the Datassential 500 Awards, and where chefs are earning six figures. Customers can become more critical of the quality of products and services when prices increase.
Customers expect to browse menus, place orders, and pay for their meals with just a few taps of their phones. For restaurant operators, this presents both an opportunity and a challenge: how to implement an online ordering system that maximizes revenue while maintaining control over their customer relationships. billion in revenue.
Its the number one way customers discover new restaurants and if your business isnt showing up in the search results, youre losing diners to competitors who are. Local restaurant SEO is the best way to attract new customers, and its easier than you thinkyou dont need to be a technical expert to start seeing real results.
By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door. Customers have more choices, higher expectations, and countless ways to discover (or overlook) your restaurant.
To do so, you must have an optimized website and engaging social media profiles. From improving your Google listing to leveraging customer reviews, these tips will show you how to boost your visibility and drive more traffic to your restaurant. A smooth mobile experience keeps people engaged and leads to more online bookings.
And in a world where one viral comment or ignored review can snowball, restaurant reputation management isnt just smartits essential. What is Online Reputation Management and Why Does it Matter? Its actively managing how your business is perceived across platforms like Google, Yelp, TripAdvisor, and social media.
For a long time, third-party delivery apps seemed like the easiest way to get your restaurant online and in front of new customers. This means customers place orders through your own website or appnot a third-party platform. This means customers place orders through your own website or appnot a third-party platform.
What was once a gradual process turned into a rapid transformation, permanently reshaping how restaurants operate and interact with customers. Customers have now fully embraced the benefits of using restaurant technology, and to keep up with guests evolving expectations, the tech industry is growing at an incredible rate.
“Consumers want more from their overall search experiences, and the multi-platform discovery journey is a hunt for authenticity, especially for Gen Z," said Monica Ho, Chief Marketing Officer, SOCi. "At ” Modern Restaurant Management (MRM). The customer journey is now a dynamic, multi-platform experience.
If your business isnt keeping up with the changes, you risk falling behind and not meeting modern customer expectations. For operators, restaurant apps mean higher sales, greater customer retention, and smoother day-to-day operations. Beyond mobile ordering, restaurant apps support operations in ways that were never available before.
Regular customers make up the backbone of any restaurants sales , but if you put a group of restaurant owners around a table, the conversation inevitably focuses on growth through new customer acquisition. But first, why is customer retention such a big deal? Sales: 80% of sales typically come from 20% of clients. Thats huge!
In this guide, youll learn how to use ChowNow tools along with a handful of other effective strategies to increase order volume, boost your current customer traffic, and grow your overall sales. Email marketing is one of the most effective ways to stay top-of-mind with customers and remind them its time to order again from your restaurant.
Managing multiple third-party delivery platforms can feel like running several businesses at once. In this article, well show you how to consolidate your delivery apps into one system so you can end tablet chaos, improve takeout operation, and ensure customers get their food fast, hot, and, most importantly, accurate.
Restaurant review sites aren’t just for diners—they’re also savvy tools for restaurant operators to gather customer feedback and help control the narrative around their dining experience. But again: how do you know which ones deserve your attention? Add high-quality photos. family-friendly,” “vegetarian options”) 2.
Operators who ignore this opportunity risk losing significant revenue to their competitors while missing out on the chance to build a stronger connection with their customers. Many restaurants struggle with high third-party app fees, low website traffic, and clunky ordering experiences that drive customers away.
However, it’s best to understand how cost-effective your current customer acquisition efforts are before dedicating resources to it. Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies.
Whether through supporting local charities or participating in food drives, local restaurants can become go-to places for customers who want to support their community. It helps allocate resources directly to those who are most likely to become loyal, repeat customers. Go to the Google Business page and claim your restaurant.
If youre using a modern POS system or inventory management software, you likely already have most of this information easily at your disposal. Limit Menu Options Too many choices can overwhelm customers and lead to whats called decision fatigue, which can hurt sales volume. These are your high-visibility zones.
No more scrambling to update information across multiple platforms, worrying about inconsistenciesjust one streamlined solution that keeps everything in sync. What is Menu Management Software? Think of menu management software as the control center for all your restaurants menus.
Changing the restaurant enhances the dining experience and demonstrates to the patrons that the company values them. The design also reveals that the company values customer comfort and takes immense satisfaction in its space. A modern restaurant with good technological use can keep patrons happy and manage busy periods.
Are you moving to provide a better customer base? This clarity also lets you communicate confidently with your team and customers, helping them buy into your vision for your restaurants future. Remember, location influences customer flow, staff retention, and menu pricing. Lower rent? More foot traffic?
Why Menu Categories Make Or Break the CustomerExperience Most diners don’t read menus top to bottom or word for word—they scan them. For more information on menu psychology, read our article, Digital Menu Psychology: How to Influence Ordering Decisions Online. It’s called decision fatigue , and it kills conversions.
This shift is driven by growing environmental awareness, social media scrutiny, and increased access to digital information. These figures underscore that sustainability benefits the environment and helps restaurants as well by improving their efficiency, saving costs, and strengthening customer loyalty.
There are two reasons every restaurant operator should actively manage their Google Business Profile. It’s the first impression most customers will have of your restaurant. Restaurant operators who neglect their Google Business Profile are missing out on the 62% of customers who turn to Google when looking for a place to eat.
Online Reputation for Small Restaurants is critical to attract customers and build trust. Managing how people see your business online can mean the difference between success and struggle. It involves making sure customers find positive, accurate information. A strong online reputation leads to better customer trust.
Dining habits change, food costs fluctuate, and customer preferences can shift depending on what’s trending. The reason why this happens can vary, but it’s usually one of these three scenarios: Regular customers are tired of ordering the same menu items and want to try something new.
95% of restaurant operators say guests are more value-conscious, while 61% of customers say loyalty offerings are an important when choosing a restaurant for delivery. Expert setup technical support A good POS provider will set up your online ordering page and provide 24/7/365 customer support.
With all the focus on the day-to-day—making sure the kitchen runs smoothly, managing staff, and keeping customers happy—it’s easy to overlook the bigger picture: how do you get your customers to keep coming back? Offer personalized rewards Not all customers are the same. Because it was easier.
In an industry that thrives on competition and customer expectations, success when starting a pizza shop is built on a foundation of core principles. Exceptional pizza Consistent branding and marketing, Efficient operations, Cleanliness Strong customer focus These aren’t just sides; they are the central slices in the pie of success.
Hungry customers in your area are searching for their next meal right now. We have helped countless dining establishments transform their online presence into a customer-generating machine. This encompasses everything from review quantity and quality to website authority and social media presence. Is your business in the menu?
Social Media Do: Know Your Audience The only way you can craft compelling content for your social media followers is to know your target audience and your ideal customer. Helpful, informative, and entertaining content is what will drive people to your restaurant. Unique, creative content is attractive to social media users.
From AI-driven ordering systems to smart inventory tools and contactless dining experiences, today’s innovations are reshaping how restaurants operate, serve customers, and stay competitive. Chefs are experimenting with unique flavors and there are some wonderful technologies to look into. The good news is that now you can.
From information in delivery service provider portals such as DoorDash, Uber Eats and Grubhub to BOH operations and store sales figures tracked via POS systems, the data generated by everyday business operations is highly valuable but complex. For restaurants, that means harvesting information from internal and external sources.
With rising ingredient prices, labor shortages, and tighter margins, operators must find strategic ways to reduce restaurant costs without compromising quality or customerexperience. Discovering new ways to reduce costs in restaurant management can boost profits. Food cost control is crucial.
In 2025, convenience and speed continue to drive customer expectations, reshaping how people choose and receive their meals. From higher app usage to growing demand for personalized ordering experiences, this data uncovers the trends influencing modern dining behavior. Only 45% of QSR customers prefer to place orders through employees.
It's essential for smooth operations, accurate reporting, and a great guest experience. Features and pricing models change frequently, so review the POS providers' websites and connect with POS providers directly so you know exactly what to expect. The POS system is a restaurant's command center.
Unlike traditional setups, these systems provide real-time access to data, seamless updates, and remote management—making them ideal for today’s fast-paced food service environment. In this post, we’ll explore why SaaS POS is not just a trend but the future of restaurant management.
Guests get free food and operators gain a database of loyal customers, a tool for increasing sales, and a way to differentiate themselves in a competitive market. What are some different kinds of customer loyalty programs? Do you have an existing customer pool, but you're trying to gain more frequent customers?
This is why its essential to manage your restaurants online reviews effectively. In this article, we look at managing your online reviews and how to turn feedback into positive outcomes. These reviews influence your customers choices of where to eat in your hometown more than traditional advertising.
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