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The restaurant experience has quickly become a digital landscape. In 2025 and beyond, restaurant executives should be on the lookout for increasing point-of-sale (POS) systems attacks, AI-powered social engineering tactics, and greater supply chain cyber vulnerabilities. This attack, however, is not out of the ordinary.
Utilizing insights from your POS data will help you make informed decisions that predict how demand will look in the lead up to the big day. Analyze Previous Holiday Sales Data Past sales data is invaluable when it comes to planning the upcoming season.
Steady Online Ordering Brings Food Waste, Donations to the Forefront of Priorities Ordering food online increases restaurant sales, but it also can potentially increase wasted food if proactive measures aren’t taken – for both the business and consumers at home.
Quick-service restaurants maintain a steady customer satisfaction score of 79 (on a 100 point scale), while full-service restaurants — despite slipping 2 percent to 82 — remain one of the highest-rated industries in the Index, according to the American Customer Satisfaction Index (ACSI®) Restaurant and Food Delivery Study 2025.
Restaurants collect a ton of customer data. Think about it: What if you could automatically send a special offer to a customer who hasnt ordered in a while? When used strategically, customer data can help you personalize marketing, streamline operations, and create a better dining experience for your guests.
Regular customers make up the backbone of any restaurants sales , but if you put a group of restaurant owners around a table, the conversation inevitably focuses on growth through new customer acquisition. But first, why is customer retention such a big deal? Sales: 80% of sales typically come from 20% of clients.
Customers expect to browse menus, place orders, and pay for their meals with just a few taps of their phones. For restaurant operators, this presents both an opportunity and a challenge: how to implement an online ordering system that maximizes revenue while maintaining control over their customer relationships. billion in revenue.
As restaurant brands grow, there is an increasing realization that loyalty and guest experience cannot live in isolated departments anymore. That is why breaking down silos between marketing and information technology (IT) has become more than a smart operational move, but a competitive imperative. Growth today requires agility.
These metrics give you a clear picture of your delivery performancefrom order volume and customer retention to delivery speed and profitability. These metrics give you a clear picture of your delivery performancefrom order volume and customer retention to delivery speed and profitability.
What was once a gradual process turned into a rapid transformation, permanently reshaping how restaurants operate and interact with customers. Customers have now fully embraced the benefits of using restaurant technology, and to keep up with guests evolving expectations, the tech industry is growing at an incredible rate.
If your business isnt keeping up with the changes, you risk falling behind and not meeting modern customer expectations. For operators, restaurant apps mean higher sales, greater customer retention, and smoother day-to-day operations. Online ordering and delivery apps.
Menu pricing isnt just about covering costsits about finding that sweet spot where profitability, customer perception, and operational reality meet. Too high, and youll drive customers away. High-end restaurants can charge more for the experience, leaving wiggle room for a higher food cost percentage.
What should be a reassuring sightscreens full of customer ordersis actually a logistical nightmare. A single mistakelike forgetting to accept an order on one app while preparing anothercan result in a frustrated customer and a lost sale. Its a recipe for chaos, leading to mistakes, slower service, and shrinking profit margins.
This is a problem because without a firm grasp of your food cost percentage, it’s nearly impossible to make informed decisions on pricing, purchasing, and profitability. Food cost percentage is the percentage of your total food sales that goes toward the cost of the ingredients used to make your dishes.
By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door. Customers have more choices, higher expectations, and countless ways to discover (or overlook) your restaurant.
From improving your Google listing to leveraging customer reviews, these tips will show you how to boost your visibility and drive more traffic to your restaurant. If your website isn’t optimized for mobile, you could be losing out on potential customers. This way, you won’t need to code your site from scratch.
Youre delivering a great dining experience, yet foot traffic remains inconsistent, online engagement is low, and new customers arent coming in as often as youd like. The problem isnt your food or serviceits visibility and customer engagementand were going to help you fix that. Optimize your Google Business Profile.
It blends sales data, food cost, and menu psychology to help you stop guessing and start making decisions that grow your margins. If youre using a modern POS system or inventory management software, you likely already have most of this information easily at your disposal. What Is Menu Engineering and Why Should You Care?
Your customer email list is your most valuable marketing asset, giving you an incredible ROI of $42 for every $1 you spend. You own it, it costs very little to maintain, and its a direct link to your customers any time youd like to reach themno complicated algorithms or third-party platforms getting in the way.
Restaurant KPIs are numbers that go beyond basic accounting to help you see how every part of your business is performingfrom your profit margins to your guest experience. Not all restaurant KPIs measure the same thingsome help you protect your bottom line, while others can improve your operations efficiency or improve guest experience.
Email marketing might not be as flashy as social media marketing, but for restaurants, its possibly the most effective way to stay connected with customers. Unlike social media platforms, where the algorithm overlords dictate who will and will not see your posts, emails go straight to your customers inboxeswhich they check daily.
Understanding what customers order, when they order, and how often is an untapped goldmine of information for restaurant operators. Using that data can help you answer questions like: Are we pricing our bestsellers too low or overpricing items customers arent buying? What do repeat orders say about our customer preferences?
Whether through supporting local charities or participating in food drives, local restaurants can become go-to places for customers who want to support their community. It helps allocate resources directly to those who are most likely to become loyal, repeat customers.
billion transactions and $67 billion in sales in 2024. Companies saw a sales boost in 2024 as loyalty transactions increased by over 30 percent. In recent years, consumer behaviors have drastically changed to now preferring delivery services and an increased willingness to pay a premium for a seamless experience.
It is atop the list for restaurants looking to modernize, differentiate, and elevate experiences. So much data is generated at every point within a restaurant, whether fast casual or fine dining. The question now becomes – how to make sense of that data and use it to elevate the dining experience.
By Kateryna Reshetilo, Contributor Are you a restaurant owner looking for ways to keep up with the fast-changing demands of your customers? Today, more than ever, restaurants are turning to custom-built apps to improve convenience, streamline operations, and foster customer loyalty. If so, you’re not alone. from 2023 to 2030.
A modern point of sale (POS) system utilizes modern technology that can help streamline your business operations and improve the guest experience. By integrating it with your other systems, you are able to grow your restaurant and manage your inventory, employees, and sales data with ease.
In the end, restaurant groups can turn managing multiple offices into a competitive advantage by focusing on these key areas, which will drive customer happiness and the business forward. Real-Time Data Sharing: Multiple teams can get the latest information when data is shared in real-time.
Your waiters and waitresses are the face of your establishment, shaping the customerexperience and directly impacting revenue. Waiter interview questions to ask: What experience do you have as a waiter or waitress? What does excellent customer service mean to you? Tell us about a time you dealt with a difficult customer.
On the flip side, a cluttered or confusing category setup can overwhelm guests, slow down ordering, and lead to missed sales opportunities. Why Menu Categories Make Or Break the CustomerExperience Most diners don’t read menus top to bottom or word for word—they scan them. so guests can zero in on what they want.
Third-party delivery apps start out as a convenient way to reach new customers, but they always take a significant chunk of your profits. While these platforms do bring in orders, they also come with the price of high commission fees, loss of customer data, and a weaker connection between you and your guests.
Coffee roasters around the world are struggling to navigate the rising tide of costs without losing loyal customers. Absorbing these additional costs can erode already tight margins, while raising prices too sharply may alienate customers. But an obvious risk is pricing current customers out.”
Operators who ignore this opportunity risk losing significant revenue to their competitors while missing out on the chance to build a stronger connection with their customers. Many restaurants struggle with high third-party app fees, low website traffic, and clunky ordering experiences that drive customers away.
Start by analyzing these Top 7 POS Sales Reports to know where your restaurant is headed. These reports help you understand sales trends, manage inventory, optimize staffing, and improve customer satisfaction. Sales Exceptions Reports : Spot voids, refunds, and discounts to minimize losses and detect irregularities.
Dining habits change, food costs fluctuate, and customer preferences can shift depending on what’s trending. The reason why this happens can vary, but it’s usually one of these three scenarios: Regular customers are tired of ordering the same menu items and want to try something new. A shift in dining trends.
These features help restaurant owners and interior designers draft layouts and experiment with configurations. By Lindsay Lawrence, Contributor Relocating a restaurant is no small feat, as it involves managing the transportation of kitchen equipment, reestablishing the space’s atmosphere, and ensuring minimal disruption to your business.
Personalized restaurant marketing using POS data is a powerful way to drive sales and foster customer loyalty. By tapping into the insights your POS system provides, you can tailor marketing efforts that speak directly to the needs and preferences of your customers. Here’s how: What is POS Data?
Look at your financials — steady profits, a loyal customer base , and strong staff retention are all signs of readiness. Customers expect the same quality, ambiance, and service they experienced at your first location. This includes everything from recipes and plating instructions to customer service protocols and cleaning routines.
The restaurant industry is evolving rapidly, and outdated point-of-sale systems are no longer enough to stay competitive. Software, as a Service, commonly referred to as SaaS, is a relatively new business model where software is licensed to customers on a subscription-based plan over the internet.
On one hand, US consumers have a growing appetite for premium coffee experiences. On the other hand, leading origins, such as Vietnam, are scaling up to meet demand for more cost-effective options as customers’ pockets tighten. Editor’s note Specialty coffee consumption in the US has reached a 14‑year high.
POS systems do more than just process payments they enable restaurants to personalize menus by analyzing customer data. Customer Insights : Track orders, dietary preferences, and trends. Why It Matters: Boosts Satisfaction : Tailored dishes meet customer preferences. Improves Operations : Smarter inventory and menu management.
50% of restaurant operators say off-premises represents a bigger proportion of their sales than it did in 2019. 95% of restaurant operators say guests are more value-conscious, while 61% of customers say loyalty offerings are an important when choosing a restaurant for delivery. Everything needs to be just right.
No more scrambling to update information across multiple platforms, worrying about inconsistenciesjust one streamlined solution that keeps everything in sync. If one update slips through the cracks, you could end up with mismatched pricing or customers ordering items that are no longer available. What is Menu Management Software?
POS systems do more than handle payments they utilize POS data to help restaurants analyze and manage seasonal sales trends. Plan Inventory : Track sales velocity to stock up on popular items while avoiding overstocking. Monitor Key Metrics : Track sales, customer visits, and average ticket sizes to make data-driven decisions.
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