Open for Business

APRIL 9, 2024

Loyalty is more than a frequent guest punch card or a points-based rewards program in the restaurant world. That’s the definition of loyalty. So why does loyalty matter so much to restaurants? They also serve as brand advocates, spreading their positive experiences to friends and family.

Loyalty Program 78

Loyalty Program Social Media Email Marketing Point of Sale 78

7 Shifts

JULY 30, 2021

From stand-out social media accounts, to good old-fashioned mail marketing, we'll walk you through 12 unique customer-driving ideas! Write a Marketing Plan. Your marketing plan is your restaurant's holy grail, so make sure you take the time to prioritize it. Did you know that over 35% of restaurant customers in the U.S.

Email Marketing 370

Email Marketing Social Media Loyalty Program Website Management 370

Modern Restaurant Management

OCTOBER 20, 2023

To attract customers while accommodating tightened budgets, restaurants should consider employing marketing strategies that leverage data-driven insights to tailor messaging according to consumer needs. However, to best promote potential discounts, they’ll need high-quality insights into what customers want.

Marketing 197

Marketing Loyalty Program Email Marketing Coupons 197

Restaurant Business

DECEMBER 2, 2022

When consumers dine out, they choose where to go based on a number of factors—menu variety, value, the experience and service they get when they go to a certain place and more. But one thing that they may not consciously consider is their experience with a restaurant after they’ve left—and this is a big area for operators to capitalize on.

Customer Experience 93

Customer Experience Loyalty Program Email Marketing Coupons 93

Modern Restaurant Management

DECEMBER 5, 2022

Contactless payment solutions drive operators’ revenue and elevate customer experiences, but how can the technology set restaurants up for long-term success? The restaurant industry has perhaps seen higher adoption rates of this technology than any other industry.

Loyalty Program 225

Loyalty Program Mobile Ordering Employee Relations Customer Experience 225

Focus POS

JANUARY 18, 2022

4 Ways to Upgrade Your Restaurant Technology in 2022. Whether it be an upgrade or adding new to your business, here are four major restaurant technologies you should consider in the new year. They want the most out of their experience with as little effort as possible. Cloud Storage Loyalty. eGift Card Offering.

2022 78

2022 Technology Loyalty Program 2025 78

Modern Restaurant Management

JULY 12, 2022

The event celebrates another year of connecting hungry guests with discounted meals at restaurants all over the country, and 2022 is shaping up to be a different experience than in years past. The best solutions always put the focus on providing a fulfilling end-to-end experience for both your your customers and your staff.

Loyalty Program 223

Loyalty Program Online Ordering Point of Sale Customer Experience 223

Modern Restaurant Management

JULY 13, 2022

Differences in manpower, brand recognition, technology and marketing budgets have all presented significant challenges for single location restaurants to compete for market share. One of the biggest COVID-born shifts in the industry was the widespread adoption of technology solutions to streamline the ordering process.

Franchise 214

Franchise Franchising Operations Loyalty Program 214

Modern Restaurant Management

AUGUST 8, 2022

But one thing is a universal truth: Without customers at your tables you will fail. Customers come in many forms, so often the focus is on new customers, but the reality is that repeat, loyal customers are really the starting point. According to Cisco, 96 percent of customers prefer a business that offers free WiFi.

Loyalty Program 187

Loyalty Program Social Media Email Marketing Point of Sale 187

Modern Restaurant Management

DECEMBER 1, 2020

With new health and safety guidelines and constantly-evolving regulations, restaurant owners are faced with unique challenges to continue delivering a positive dining experience to customers. And while the pressures of the pandemic continue, customer loyalty can play a role in whether or not restaurants will sink or swim.

Loyalty Program 207

Loyalty Program Customer Experience Point of Sale Employee Relations 207

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 221

Seating Email Marketing Marketing SEO 221

Modern Restaurant Management

JUNE 1, 2021

Just a few short years ago, customers paid for their meals in cash or credit cards, orders were totaled on analog cash registers, and customers called restaurants to place orders over the landline phone. Customers don’t want to be bogged down with a massive library of food apps on their phone. The New Norm: Text to Order.

Ordering 180

Ordering Technology Mobile Ordering Online Ordering 180

Modern Restaurant Management

JANUARY 31, 2024

To delve more into the results, Modern Restaurant Management (MRM) magazine reached out to Matt Zibell, VP Technology at TouchBistro. I think most of us know that now, more than ever, the dining experience starts long before the customer even walks through the door. What results did you find surprising and why?

2024 203

2024 Online Ordering Website Management 2023 203

Bingage

MAY 24, 2022

It’s no secret that the customer experience is one of the most important parts of running a restaurant. If you don’t have happy customers, they won’t come back! There is a gap between customers and business. The problem is there are lacking in customer engagement. It’s pretty simple math.

Customer Experience 52

Customer Experience Email Marketing Loyalty Program Demo 52

The Restaurant Coach University

MARCH 2, 2017

However, discounting is rarely an effective strategy for developing regular customers, and can even end up hurting your business. We spoke to Donald Burns (aka The Restaurant Coach™) to learn why loyalty programs are a much wiser path to success than giving away your product. There are all kinds of loyalty programs.

Loyalty Program 126

Loyalty Program Coupons Seating Customer Experience 126

Open for Business

NOVEMBER 21, 2022

Restaurant technology has changed everything about the way people do business today. Better yet, it can send email and text confirmations without restaurant staff ever picking up the phone. There are digital tools that can help you create a customized floor plan and even preview it in 3D before moving all that furniture around.

Technology 147

Technology Front of House Back of House Online Ordering 147

Goliath Consulting

SEPTEMBER 7, 2023

With technology evolving at a rapid pace, the way customers engage with eateries has undergone a drastic transformation. In this post, we’ll outline top digital marketing strategies that every restaurant should consider to stay competitive in the current digital landscape. Let’s redefine your digital dining experience.

Marketing 78

Marketing SEO Email Marketing Mobile Ordering 78

Bingage

JANUARY 29, 2021

SMS marketing is one of the best restaurant marketing strategies to reach out to more customers, retain them. With CRM for the restaurant, it is easy to automate SMS marketing. You can read about personalised SMS marketing here. Bingage helps you to send automated SMS campaigns to customers.

Customer Experience 52

Customer Experience Email Marketing Demo Loyalty Program 52

Lavu

MARCH 6, 2020

The success of a restaurant depends on the ability to attract and retain customers. To improve restaurant customer engagement and satisfaction, restaurant leverage should technology to offer better services. At the heart of restaurant technology for marketing is customer analytics. Customer Engagement.

Technology 78

Technology Marketing Loyalty Program Social Media 78

Bingage

JANUARY 29, 2021

It’s no secret that the customer experience is one of the most important parts of running a restaurant. If you don’t have happy customers, they won’t come back! A common complaint among restaurant owners is that customers don’t feel like they’re getting enough attention. How does it work?

Customer Experience 52

Customer Experience Email Marketing Demo Loyalty Program 52

Modern Restaurant Management

FEBRUARY 2, 2022

Meanwhile, operators get the opportunity to grow their customer databases and turn new customers into loyal regulars. Thankfully, using the right technology the right way can help you do more with less to elevate your guest experience and improve profit margins. Take Advantage of Technology. Go Digital.

Loyalty Program 197

Loyalty Program Online Ordering Social Media Mobile Ordering 197

Next Restaurants

OCTOBER 9, 2019

Change is constant, especially when it comes to technology. Your point-of-sale (POS) system should evolve as your customer base transitions into more of a “cashless society.” Otherwise, you’ll miss out on a huge market and wind up with disappointed guests. Personalized experience Enhanced outreach. Let’s get started!

Customer Experience 61

Customer Experience POS Mobile Ordering Point of Sale 61

7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. So, where do you start?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

Modern Restaurant Management

JUNE 29, 2023

A restaurant omnichannel strategy puts the customer at the center of the dining experience. Now more than ever, customers have more opportunities to engage with restaurants across multiple channels. Meeting Growing Customer Expectations Omnichannel is something customers have now come to expect.

Hospitality 88

Hospitality Loyalty Program Online Ordering Mobile Ordering 88

Modern Restaurant Management

DECEMBER 28, 2020

And three, above all, we see the need for digital marketing automation continuing and growing into 2021 and beyond. Restaurant owners are as busy as they’ve ever been, so they will look for marketing platforms that allow them to efficiently and effectively set their marketing campaigns, to drive traffic and growth without added effort.

2021 230

2021 Mobile Ordering Loyalty Program Kitchen Safety 230

Open for Business

MAY 19, 2023

As guest preferences change and new developments in technology come out, keeping up to date can help you in several key ways. First of all, making the most of technology can boost your bottom line by helping you do more with less without compromising hospitality. Bar seating with light bites continues to be a hospitality trend.

2023 78

2023 Hospitality Loyalty Program Email Marketing 78

SpotOn

MARCH 5, 2024

Kim Dieu knows marketing. Before she opened the modern Vietnamese concept Mi' N Tea , alongside her brother, Troy, and parents, Kim Tran and Dan Dieu, she worked in product marketing and graphic design, helping build brands.   When they first opened, third-party platforms helped Mi' N Tea find potential customers.

Email Marketing 52

Email Marketing Loyalty Program Online Ordering Front of House 52

Modern Restaurant Management

JANUARY 19, 2022

For most successful brands, the way out is clear: become more digital, become more data-driven, operate more efficiently, move the marketing needle. But for most successful brands, the way out is clear: become more digital, become more data-driven, operate more efficiently, move the marketing needle.

Food Supply 199

Food Supply Restaurant Law Email Marketing Mobile Ordering 199

Deliverect

JUNE 29, 2020

A seamless and connected customer experience is a must, not just a nice-to-have. For restaurants, that means providing multiple ways for your customers to order, pay, and get their meals. Your guests expect a consistent experience, no matter the sales channel they use. Multi-channel marketing. And there’s more.

Online Ordering 148

Online Ordering Email Marketing Loyalty Program Customer Experience 148

Focus POS

SEPTEMBER 10, 2020

Thanks to the pandemic sweeping the globe, and an increased focus on customer safety, online ordering is now a staple. Beyond keeping customers safe from the spread of pathogens by reducing face-to-face interactions, online ordering increases customer satisfaction by delivering on the conveniences customers now expect.

POS 97

POS Loyalty Program Email Marketing Mobile Ordering 97

The Rail

MARCH 21, 2023

They help with everything from always have an updated menu, to faster service, to direct in-house marketing, and even less stressful staff! In this way, QR codes not only enhance the dining experience for customers but also help restaurants streamline their operations and reduce costs.

Social Media 111

Social Media Email Marketing Front of House Customer Experience 111

Mad Mobile

FEBRUARY 16, 2024

Welcome to the digital age of dining, where QR codes are becoming the cornerstone of a modern, efficient, and engaging restaurant experience. A 2022 Deloitte Study found that consumers spend an incredible 20% more when ordering through technology like tableside ordering , online menus, and handheld POS devices. Absolutely not.

Ordering 40

Ordering Loyalty Program Social Media Mobile Ordering 40

Modern Restaurant Management

DECEMBER 2, 2019

With data showing that 65 percent of gift card recipients spend approximately 38 percent more than the face value of their cards, restaurant brands should be taking action to optimize their gift card programs for the holiday season. This attitude has shifted, however, particularly with the advent of smartphone technology.

Point of Sale 177

Point of Sale Loyalty Program Email Marketing Mobile Ordering 177

Lavu

NOVEMBER 27, 2019

Across the country, food truck operators are relying on the latest technology to streamline operations, manage wait times, inform customers, and so much more. Today, we list the must-have technologies for food trucks. These customization options can also be used to remove items, which is imperative for customers with allergies.

Food Truck 78

Food Truck Technology Food Mobile Ordering 78

Bingage

JANUARY 29, 2021

Now, what are the ways that you should adopt to increase restaurant sales & customers in 2021? . We have collected Smart ways to increase the number of customers and so the restaurant sales. . Increase sales through automated SMS marketing. With CRM for the restaurant, it is easy to automate SMS marketing.

2021 98

2021 Email Marketing Demo Loyalty Program 98

Modern Restaurant Management

AUGUST 17, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. Diners are looking for reassurance on cleaning procedures and technology to reduce contact with servers. Can't touch this.

2020 197

2020 Loyalty Program Mobile Ordering Fast Casual 197