7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 221

Seating Email Marketing Marketing SEO 221

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

7 Shifts

NOVEMBER 9, 2022

As a restaurant owner, you know how difficult it is to win a customer's attention and make them keep coming back to your restaurant. Consumer-facing industries like food & beverage see more short-term purchases based on emotional triggers—which means maintaining a healthy bottom line becomes a challenge without a dedicated customer base.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

Open for Business

MAY 16, 2024

Diners are doing more research than ever and a restaurant website is a critical touchpoint of the guest experience. A website can be a powerful tool for marketing your restaurant. Additionally, a website allows you to reach a wider audience through social media sharing, linked press coverage, or online advertising.

Website Management 78

Website Management Email Marketing SEO Seasonal Menu 78

7 Shifts

JUNE 20, 2022

Ghost kitchens emerged in the back half of the 2010s as delivery apps began to take hold of the dining market. Benefits can include: Increased efficiency: Ghost kitchens are designed for efficiency with less staff, and can help restaurant owners save time and money. Testing a proven restaurant concept or idea in a new market.

Front of House 435

Front of House Food Truck Back of House Social Media 435

Modern Restaurant Management

AUGUST 8, 2022

But one thing is a universal truth: Without customers at your tables you will fail. Customers come in many forms, so often the focus is on new customers, but the reality is that repeat, loyal customers are really the starting point. According to Cisco, 96 percent of customers prefer a business that offers free WiFi.

Loyalty Program 187

Loyalty Program Social Media Email Marketing Point of Sale 187

7 Shifts

DECEMBER 17, 2020

The ideal customer for your business is the one who comes back time and time again. When it comes to getting people in the door, it’s always easier to get someone back then to find brand-new customers. Retaining an existing customer is five times cheaper than acquiring a fresh face. How to measure customer retention.

Loyalty Program 370

Loyalty Program Social Media Email Marketing Customer Service 370

Bingage

APRIL 16, 2024

Earning customer loyalty takes time and effort! but the first and most important step is to choose the best loyalty program which can help to gain customer loyalty, engagement, retention and of course revenue generation. It provides an omnichannel marketing platform for businesses including SMS, Whatsapp marketing, email marketing etc.

Loyalty Program 104

Loyalty Program 2024 Email Marketing Coupons 104

7 Shifts

FEBRUARY 22, 2021

Leveraging F&B technologies solutions can entice online customers and attract traffic to your website and social media pages. If you aim to increase customer retention, one of the most important investments is loyalty programs. Here, the card is stamped or punched each time a customer makes a qualifying purchase.

Loyalty Program 195

Loyalty Program Tip Distribution Email Marketing Social Media 195

Bingage

APRIL 16, 2024

Earning customer loyalty takes time and effort! but the first and most important step is to choose the best loyalty program which can help to gain customer loyalty, engagement, retention and of course revenue generation. It provides an omnichannel marketing platform for businesses including SMS, Whatsapp marketing, email marketing etc.

Loyalty Program 105

Loyalty Program 2024 Email Marketing Coupons 105

Modern Restaurant Management

MAY 21, 2021

As an owner or manager, you’re already well aware that your team and your customers are the lifeblood of your enterprise. Considering your customers as part of your team may be an even more constructive approach. Just like your team, you need to engage with your customers. Many successful brands take a different approach.

Social Media 203

Social Media Customer Experience Email Marketing Online Ordering 203

7 Shifts

SEPTEMBER 20, 2022

Here you'll find links to our favorite blog and support articles, information about 7shifts Academy, our social media profiles, and more. These resources are designed to help you excel. Check us out on social media. From upset customers to drama with your coworkers, here are ways to help manage the storm.

FOH 195

FOH BOH Social Media Fine Dining 195

Modern Restaurant Management

DECEMBER 10, 2020

As restaurants work to navigate through the seismic economic impact of the coronavirus, connecting with and engaging customers is more important than ever for driving revenue and weathering the crisis. Digital marketing is a key ingredient that can help restauranteurs connect with customers to achieve both. Leveraging CRM.

Marketing 225

Marketing Social Media SEO Website Management 225

Open for Business

APRIL 9, 2024

They also serve as brand advocates, spreading their positive experiences to friends and family. Four examples of customer loyalty programs When it comes to customer loyalty programs, what works for one restaurant might not work for the next. They help boost your bottom line by spending more per visit.

Loyalty Program 78

Loyalty Program Social Media Email Marketing Point of Sale 78

7 Shifts

JUNE 3, 2022

For the average restaurant, that means serving four more customers a day. This can be as large as supporting a social mission or as small as a commitment to creating a great place to work. Does your restaurant have core values that guide the customer and employee experience? Not Urgent & Important — Email.

Tip Distribution 397

Tip Distribution Email Marketing Communication Coaching 397

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Customers are going to be hesitant to dine indoors. Basant Baruah, Senior Content Marketer, Beaconstac. An app-first experience for restaurant chains. Here are their insights.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

Bingage

JULY 18, 2023

Starting an online business is easy but the most difficult part is getting customers and increasing sales. Because In today’s highly competitive online business landscape, driving sales and attracting customers in business is crucial for success.

Loyalty Program 69

Loyalty Program Email Marketing Social Media SEO 69

Modern Restaurant Management

JANUARY 8, 2024

QSRs Shift Focus from Slow-Paced Dining to Swift, Transactional Experiences Quick Service Restaurants (QSRs) are reimagining their dining spaces to prioritize speed, convenience, and personalization over traditional, slow-paced dining experiences. For the second part, click here.

2024 215

2024 Loyalty Program Cash Management Customer Experience 215

ChowNow

JANUARY 22, 2021

Now that you’ve invested in your own restaurant app for online ordering , your next question is likely, “How do I encourage my customers to use it?”. Incentivizing app downloads is important because it gives you a boost in visibility and customer loyalty. You could try offering a free item with your customers’ first app order.

Email Marketing 148

Email Marketing Mobile Ordering Social Media Download 148

SpotOn

MAY 8, 2024

Transactional emails are a good case in point. Email marketing often hogs the limelight, at the expense of transactional emails. So, let’s see what you can do about this, as we explore some transactional email best practices. What are transactional emails? Sometimes this can be a pretty big deal.

Small Business 52

Small Business Email Marketing Mobile Ordering Social Media 52

ChowNow

FEBRUARY 14, 2024

For us, the opportunity was clear: How can we help restaurants create better connections with customers, while also giving them a much-needed lift? That’s why we’re partnering with Squarespace , the design-driven platform helping entrepreneurs build brands and businesses online. .” Our customers are loving it.”

Website Management 78

Website Management SEO Mobile Ordering Online Ordering 78

Bingage

JULY 18, 2023

Starting an online business is easy but the most difficult part is getting customers and increasing sales. Because In today’s highly competitive online business landscape, driving sales and attracting customers in business is crucial for success.

Loyalty Program 61

Loyalty Program Email Marketing Social Media SEO 61

Chowly

APRIL 17, 2024

Introduction In the dynamic realm of restaurant marketing, two industry leaders, Targetable and Chowly, are forging a united path forward. Their recent insights, shared on a Hospitality Hangout podcast episode, shed light on innovative strategies tailored to improve digital marketing for SMBs. The journey begins with discoverability.

Marketing 52

Marketing Social Media Email Marketing Online Ordering 52

7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. So, where do you start?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

The Rail

MARCH 21, 2023

They help with everything from always have an updated menu, to faster service, to direct in-house marketing, and even less stressful staff! In this way, QR codes not only enhance the dining experience for customers but also help restaurants streamline their operations and reduce costs.

Social Media 111

Social Media Email Marketing Front of House Customer Experience 111

SpotOn

MARCH 19, 2024

The innovation continues with the company’s release of SpotOn Marketing Assist , its first automated, AI-enabled marketing tool for restaurants.  SpotOn is the first point-of-sale provider to offer an automated restaurant marketing solution for email and social media campaigns.

2024 98

2024 Innovation Email Marketing Point of Sale 98

Goliath Consulting

AUGUST 24, 2023

In today’s competitive food industry, effective local restaurant marketing is the key to success. For restaurants seeking to increase their customer base, enhance visibility, and build long-lasting relationships with patrons, a well-rounded marketing strategy tailored to the local community is essential.

Loyalty Program 78

Loyalty Program Marketing Email Marketing SEO 78

Goliath Consulting

JUNE 8, 2023

From conceptualizing your vision to providing exceptional customer experiences, these strategies will set you on the path to culinary triumph. Delve into considerations like cuisine, ambiance, and overall atmosphere, creating an enticing experience that sets you apart from the crowd.

Dietary Restrictions 78

Dietary Restrictions Email Marketing Social Media Customer Experience 78

EATER

AUGUST 19, 2021

From eye-catching labels for chile sauce to restaurant wallpaper, Overice founder Meijun Li translates culinary vision into visual design In How I Got My Job , folks from across the food and restaurant industry answer Eater’s questions about, well, how they got their job. Today’s installment: Meijun Li.

Design 116

Design Food Social Media Merchandise 116

Bingage

APRIL 15, 2023

Bringing Influencers marketing for your Ecommerce business on board this traditional word-of-mouth marketing by tapping into a pre-build audience. Whatever route you choose, Whatever channel you choose, you’ll find influencers everywhere, as Influencer marketing is getting bigger and bigger every day.

Influencer 98

Influencer Social Media Marketing Email Marketing 98

Cheetah

APRIL 23, 2021

In this fourth and final chapter of the Ghost Kitchen 101 series we look at the marketing strategies that empower ghost kitchen brands, help increase their online visibility and enable them to crush the competition. Ghost kitchens don’t have a brick-and-mortar location where guests can enjoy the whole experience of the brand.

Email Marketing 148

Email Marketing Social Media Online Ordering Customer Experience 148

Bingage

JUNE 27, 2023

In today’s competitive e-commerce landscape, building a loyal customer base is crucial for the success of your online store. One effective way to foster customer loyalty is by implementing a well-designed loyalty program. Drive sales growth by incentivizing customers through referral rewards.

Loyalty Program 98

Loyalty Program Point of Sale Social Media Email Marketing 98

Modern Restaurant Management

MAY 21, 2020

The news may raise concerns for both customers and operators alike because it’s no secret just how contagious COVID-19 can be in public places. With less inventory and even fewer customers coming in, we recommend that you widen your margins and revamp your offerings. Install Barriers at Reception. Protect Your Employees.

Social Media 215

Social Media Food Safety Cash Management Kitchen Safety 215

Modern Restaurant Management

APRIL 26, 2024

Customers now want to see what’s in their food and have the option to adjust meals to fit their dietary needs. Contactless ordering lets customers pick their meals without speaking directly to staff, which is great for those with food allergies. When customers pay and note their dietary needs, the kitchen gets an alert.

Dietary Restrictions 100

Dietary Restrictions Allergens Point of Sale Customer Experience 100

Next Restaurants

MAY 12, 2021

If the content on social media doesn’t make someone want to swing by for a drink in the evening, it’s time to make it “tastier.”. An account on social media is not only an opportunity to present the activities of a bar or restaurant. Bar marketing is all about that. Create an Email List.

Bar 159

Bar Marketing Email Marketing Social Media 159

7 Shifts

MARCH 27, 2020

Due to the volatile situation caused by COVID-19, restaurateurs across the globe are having to temporarily close their businesses to support social distancing. What measures can you take to make customers feel more comfortable ordering from you? Make sure that staff know about your COVID-19 restaurant closure before customers do.

Social Media 312

Social Media Restaurant Law Employee Relations Communication 312

Modern Restaurant Management

JULY 2, 2021

This sudden interest in food has led to the rise of social media influencer “foodies” whose star power rivals Food Network hosts. And with millions of recipes being shared over social media channels daily, this interest will surely grow over time. Mailing lists come in many different shapes and sizes.

Social Media 189

Social Media Point of Sale Email Marketing Fast Casual 189