7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Table of Contents.

Seating 221

Seating Email Marketing Marketing SEO 221

Modern Restaurant Management

SEPTEMBER 21, 2023

When it comes to attracting customers to restaurants, local SEO is crucial and can optimize their online presence to attract more local customers. Or, if you want information about another city, state, or country, you just need to enter the desired location, like “restaurants in Orlando.” What Is Local SEO?

SEO 203

SEO Website Management Email Marketing Online Ordering 203

Modern Restaurant Management

OCTOBER 20, 2023

To attract customers while accommodating tightened budgets, restaurants should consider employing marketing strategies that leverage data-driven insights to tailor messaging according to consumer needs. However, to best promote potential discounts, they’ll need high-quality insights into what customers want.

Marketing 197

Marketing Loyalty Program Email Marketing Coupons 197

Modern Restaurant Management

APRIL 26, 2024

This requires technology that can analyze ingredients against common allergens and instantly inform the kitchen and serving staff. Customers now want to see what’s in their food and have the option to adjust meals to fit their dietary needs. When customers pay and note their dietary needs, the kitchen gets an alert.

Dietary Restrictions 100

Dietary Restrictions Allergens Point of Sale Customer Experience 100

7 Shifts

NOVEMBER 9, 2022

As a restaurant owner, you know how difficult it is to win a customer's attention and make them keep coming back to your restaurant. Consumer-facing industries like food & beverage see more short-term purchases based on emotional triggers—which means maintaining a healthy bottom line becomes a challenge without a dedicated customer base.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

7 Shifts

DECEMBER 17, 2020

The ideal customer for your business is the one who comes back time and time again. When it comes to getting people in the door, it’s always easier to get someone back then to find brand-new customers. Retaining an existing customer is five times cheaper than acquiring a fresh face. How to measure customer retention.

Loyalty Program 370

Loyalty Program Social Media Email Marketing Customer Service 370

Modern Restaurant Management

MAY 1, 2023

Cybercriminals are increasingly targeting restaurants, seeking to steal sensitive customer data and disrupt business operations. First, they typically store significant customer and employee data, including names, addresses, and credit card information. Restaurants are attractive targets for cybercriminals for several reasons.

Insurance 203

Insurance Email Marketing Employee Relations Customer Experience 203

Bingage

APRIL 16, 2024

Earning customer loyalty takes time and effort! but the first and most important step is to choose the best loyalty program which can help to gain customer loyalty, engagement, retention and of course revenue generation. It provides an omnichannel marketing platform for businesses including SMS, Whatsapp marketing, email marketing etc.

Loyalty Program 105

Loyalty Program 2024 Email Marketing Coupons 105

Bingage

APRIL 16, 2024

Earning customer loyalty takes time and effort! but the first and most important step is to choose the best loyalty program which can help to gain customer loyalty, engagement, retention and of course revenue generation. It provides an omnichannel marketing platform for businesses including SMS, Whatsapp marketing, email marketing etc.

Loyalty Program 104

Loyalty Program 2024 Email Marketing Coupons 104

Next Restaurants

MAY 8, 2024

This is a struggle for about 80% of restaurateurs worldwide, as they understand customer preferences and deal with higher food costs and fierce competition. From innovative marketing techniques to strategic menu optimization, these methods offer a roadmap for encouraging repeat business and feeling excited to welcome new customers.

Loyalty Program 78

Loyalty Program Social Media Point of Sale Online Ordering 78

SpotOn

MAY 8, 2024

Transactional emails are a good case in point. Email marketing often hogs the limelight, at the expense of transactional emails. So, let’s see what you can do about this, as we explore some transactional email best practices. What are transactional emails? Sometimes this can be a pretty big deal.

Small Business 52

Small Business Email Marketing Mobile Ordering Social Media 52

The Rail

SEPTEMBER 16, 2022

Researchers sought to find out the effects of offering mints to restaurant customers on customer satisfaction. Offering mints led to a 20% increase in customer tips and customer satisfaction. In other words, good and personalized customer service yielded a positive impact for the restaurant business.

Customer Service 52

Customer Service Social Media Email Marketing Reservations 52

Modern Restaurant Management

JANUARY 18, 2023

If 2020 and 2021 were all about helping operators find new revenue streams to reach guests when they couldn’t come into restaurants, then 2022 was all about getting customers back in. In contrast, customers are entering 2023 with higher expectations for stellar experiences when they do choose to spend money on dining out.

2023 189

2023 Guest Recovery Email Marketing Back of House 189

Modern Restaurant Management

MARCH 25, 2022

As the impact of the pandemic wanes, restaurant owners should evaluate the contactless service options they implemented to keep customers and staff safe to see how they can help drive sales. To go contactless, customers scanned a small black and white square called a QR code on their mobile device to see a digital copy of the menu.

Social Media 215

Social Media Email Marketing Mobile Ordering Kitchen Safety 215

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

SpotOn

MARCH 12, 2024

Gigi Cohen is the Director of Marketing for MDP Restaurant Group. In her role, Cohen sets the restaurant marketing strategy, develops social media ads, and tracks the success of their online advertising and email marketing. The rest of our restaurants are in food courts, requiring different marketing strategies.

Email Marketing 98

Email Marketing Social Media Advertising Online Ordering 98

Modern Restaurant Management

OCTOBER 21, 2019

There’s no question that the restaurant delivery and reservations experience has become increasingly digitized in recent years, and there’s no sign of this trend slowing down in the future. Despite the number of customer calls that come in, 62 percent of them go unanswered.

Customer Experience 119

Customer Experience Online Ordering Customer Service Reservations 119

Modern Restaurant Management

JANUARY 8, 2024

QSRs Shift Focus from Slow-Paced Dining to Swift, Transactional Experiences Quick Service Restaurants (QSRs) are reimagining their dining spaces to prioritize speed, convenience, and personalization over traditional, slow-paced dining experiences. For the second part, click here.

2024 215

2024 Loyalty Program Cash Management Customer Experience 215

7 Shifts

FEBRUARY 22, 2021

Leveraging F&B technologies solutions can entice online customers and attract traffic to your website and social media pages. If you aim to increase customer retention, one of the most important investments is loyalty programs. Here, the card is stamped or punched each time a customer makes a qualifying purchase.

Loyalty Program 195

Loyalty Program Tip Distribution Email Marketing Social Media 195

Modern Restaurant Management

NOVEMBER 23, 2021

Restaurant operators are now looking for solutions to retain customers as colder weather and economic conditions threaten their bottom line. Customers now expect more than a simple rewards program or general mailing list. Enhancing the In-Person Experience. Connecting On- and Off-Premises Data.

Loyalty Program 189

Loyalty Program Email Marketing Customer Experience Seasonal Menu 189

Modern Restaurant Management

JANUARY 31, 2024

full service restaurants surveyed plan to introduce catering services. I think most of us know that now, more than ever, the dining experience starts long before the customer even walks through the door. Ninety-four percent of operators are planning some form of expansion and more than half of the 600 U.S

2024 203

2024 Online Ordering Website Management 2023 203

7 Shifts

OCTOBER 9, 2020

According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic. After all, intuitive design and up-to-date information can turn a website visitor into a paying customer. Observe what makes these websites appealing.

Design 397

Design Social Media Mobile Ordering Online Ordering 397

Modern Restaurant Management

JULY 13, 2022

Differences in manpower, brand recognition, technology and marketing budgets have all presented significant challenges for single location restaurants to compete for market share. Text and online ordering and self-service kiosks enabled with contactless payments became mainstays in franchises. Marketing.

Franchise 214

Franchise Franchising Operations Loyalty Program 214

Modern Restaurant Management

JANUARY 4, 2022

From the moment they set foot inside your restaurant to the first time they log onto your website, your customers are sharing vital pieces of information that can fundamentally change how your brand operates. To understand what customer intelligence is, we have to define what it means for restaurants.

Point of Sale 215

Point of Sale Customer Service Email Marketing Website Management 215

7 Shifts

JANUARY 20, 2023

This means big business for restaurants, and a surge in customers and sales. While some restaurants may see a decrease in business on Super Bowl Sunday due to the game being televised, many others see it as an opportunity to bring in more customers. In 2019, diners spent $81.30 on average during Sunday's game. But how do you stand out?

Specials 195

Specials 2023 Social Media Email Marketing 195

Modern Restaurant Management

AUGUST 8, 2022

But one thing is a universal truth: Without customers at your tables you will fail. Customers come in many forms, so often the focus is on new customers, but the reality is that repeat, loyal customers are really the starting point. According to Cisco, 96 percent of customers prefer a business that offers free WiFi.

Loyalty Program 187

Loyalty Program Social Media Email Marketing Point of Sale 187

Next Restaurants

OCTOBER 9, 2019

Your point-of-sale (POS) system should evolve as your customer base transitions into more of a “cashless society.” Otherwise, you’ll miss out on a huge market and wind up with disappointed guests. Personalized experience Enhanced outreach. As a restaurant owner, customer satisfaction should be your number one priority.

Customer Experience 61

Customer Experience POS Mobile Ordering Point of Sale 61

Modern Restaurant Management

FEBRUARY 9, 2021

Valentine’s Day is often a busy time for restaurants, but many are now dealing with various challenges amid the pandemic, like no indoor dining or limited capacity as well as more customers opting for carry out. With the Marketing Rule of 7 , it takes an average of seven interactions with a brand before a purchase takes place.

Marketing 221

Marketing Email Marketing Website Management Social Media 221

Modern Restaurant Management

NOVEMBER 4, 2021

As consumer options and demand shifted, businesses were forced to adapt and prioritize new technologies and alternate ordering experiences that would allow them to deliver on customer expectations. This allows for brands to have a direct relationship with customers, and in turn, create more personalized, frictionless engagements.

Mobile Ordering 203

Mobile Ordering Marketing Menu Fast Casual 203

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Customers are going to be hesitant to dine indoors. Basant Baruah, Senior Content Marketer, Beaconstac. An app-first experience for restaurant chains. Here are their insights.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

Modern Restaurant Management

OCTOBER 25, 2022

As our world becomes increasingly digitized- with the rise of food delivery services, QR Code Menus and online orders- it's more important than ever for restaurant owners and employees to become familiar with the latest threats to their business. What can restaurants do to protect themselves and their customers?

Online Ordering 189

Online Ordering Website Management Social Media Mobile Ordering 189

Open for Business

APRIL 9, 2024

They also serve as brand advocates, spreading their positive experiences to friends and family. Four examples of customer loyalty programs When it comes to customer loyalty programs, what works for one restaurant might not work for the next. They help boost your bottom line by spending more per visit.

Loyalty Program 78

Loyalty Program Social Media Email Marketing Point of Sale 78

Focus POS

OCTOBER 1, 2020

Operating a restaurant requires a certain degree of understanding when it comes to customers. You need to be relevant, and to do that, you must be in touch with what customers want so that you can deliver on those expectations. Customers love loyalty programs. Believe it or not, this isn’t always easier said than done.

Loyalty Program 187

Loyalty Program Email Marketing Coupons Customer Service 187

The Rail

MARCH 21, 2023

They help with everything from always have an updated menu, to faster service, to direct in-house marketing, and even less stressful staff! By placing QR codes in strategic locations throughout the restaurant, your guests can easily access the information they need without needing physical menus or lengthy interactions with waitstaff.

Social Media 111

Social Media Email Marketing Front of House Customer Experience 111

The Restaurant Times

SEPTEMBER 14, 2020

Customer satisfaction is given utmost importance in businesses everywhere, and the restaurant industry is no exception. Customer Relationship Management (CRM), being an integral part of nearly all types of businesses, helps retain customers and drive sales growth. Helps You Understand Your Customers Better.

Fine Dining 52

Fine Dining Customer Experience Dine-in Email Marketing 52

Goliath Consulting

JUNE 23, 2023

With its ability to streamline operations, elevate customer experiences, and drive overall success, AI has become an indispensable asset for modern restaurants. Through AI algorithms, businesses can analyze vast amounts of data, identify patterns, and gain valuable insights to inform strategic decision-making.

Email Marketing 78

Email Marketing Customer Experience Social Media Technology 78

7 Shifts

OCTOBER 9, 2019

Having an online presence that’s consistent, accessible, and engaging is one of the best ways for your restaurant to make a great first impression to prospective customers. That’s why digital marketing is so important. And if that information isn’t there, people will go somewhere else. Not convinced? Picture this: It’s a Sunday.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284