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Understanding the Customer to Enhance Brand Experience

Modern Restaurant Management

More than ever, brands, especially QSR and Fast Casual restaurants brands, are taking advantage of the vast and varied platforms available for consumer engagement; most notably social media. In creating this social media persona, Burger King, and other brands, establish a voice. Making Personalization Central.

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Restaurant Loyalty Programs to Boost Revenues

Cheetah

From their humble, though ingenious, beginnings as copper tokens and stamps, through the era of credit card clubs, to today’s mobile apps, loyalty programs have become indispensable marketing tools. million members, all driven through their mobile app. But no one forgets their mobile phone. They have roughly 14.2

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MRM Research Roundup: End-of-September 2021 Edition

Modern Restaurant Management

The findings have offered insight into consumer expectations to support restaurant brands as they work to navigate ongoing operating, social, and economic shifts over the past year and a half. The new report captures a steady rise in mobile ordering, reinforcing the critical importance of mobile initiatives for restaurant brands.

2021 146
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What is a loyalty program, and how can it work for your restaurant?

Open for Business

In fact, loyalty programs date back to at least the Great Depression, when Betty Crocker asked customers to save their cake-mix box tops and send them back to the company in exchange for money-saving coupons for their products. Loyalty programs have come a very long way since then, thanks in part to technology.

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MRM Research Roundup: Mid-August 2020 Edition

Modern Restaurant Management

Diners are looking for reassurance on cleaning procedures and technology to reduce contact with servers. Thirty-nine percent of those in the US and 36 percent in the UK ordered more frequently from their local restaurant than before the crisis. "Throughout The US and UK also varied on how they wanted to retrieve take-out orders.

2020 192
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Use These Methods To Collect Customer Feedback And Grow Your Restaurant Business In The UAE

The Restaurant Times

Based on your business format, you can choose any feedback collection technique ranging from face-to-face feedback collection to using technology. Mobile POS Feedback System: Using a tablet connected to a POS system to collect customer feedback, based on customer order history. Mobile POS Feedback System .

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Pizza Marketing: Examples of Campaigns to Grow Sales?

Aaron Allen & Associates

Using Technology to Generate Buzz U.S. Pizza Promotion Taking a Political Stance Texas pizza chain, Pizza Patron, took a unique approach to pizza marketing when they offered customers a free pizza if they placed their orders entirely in Spanish. Online or smartphone orders receive one point per $5 spent.