article thumbnail

The Rise of Exclusivity: VIP vs Traditional Discounting

Modern Restaurant Management

Offering discounts to incentivize customers to enroll and engage with loyalty programs has been a common practice in the restaurant industry for years. Targeted loyalty benefits focused on access and exclusivity are essential tools to drive cost-effective guest engagement.

article thumbnail

MRM Research Roundup: Super Bowl and Valentine’s Day 2024 Edition

Modern Restaurant Management

In this edition of MRM Research Roundup, we feature pizza predictions, Valentine's Day menu trends and lots about loyalty. However, the best available coupon and fastest delivery time tied in second place. Prepaid Consumer Insights Study from Fiserv , gift cards are becoming the perfect way to drive customer loyalty.

2024 192
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Four Factors Likely to Drive Global Mobile Wallet Market Expansion

Modern Restaurant Management

This payment method makes it easy for customers to pay for their meals instantly while helping the restaurants attract a larger audience and build a strong loyalty base. They also provide customers the facility to save and store discount coupons and loyalty gift cards for future transactions.

Marketing 199
article thumbnail

Factors Likely to Drive Global Mobile Wallet Market Expansion

Modern Restaurant Management

This payment method makes it easy for customers to pay for their meals instantly while helping the restaurants attract a larger audience and build a strong loyalty base. They also provide customers the facility to save and store discount coupons and loyalty gift cards for future transactions.

Marketing 177
article thumbnail

Best Practices for Launching Online Ordering

Modern Restaurant Management

Take the casual-dining chain, TGI Fridays, for example. The best thing to do is find online ordering software that is easy to set up, fast to get started with and doesn’t cost a lot of money. Software that helps track where users are coming from and which coupons they like the most can be a huge factor in future success.

article thumbnail

MRM Research Roundup: End-of-September 2021 Edition

Modern Restaurant Management

Intriguingly, it appears fast casual restaurants have started taking back the customers they lost to quick serve restaurants since the pandemic, with consumers visiting fast casual restaurants more often, up to 24 percent from 21 percent in May. Loyalty programs yield repeat business. Fast Casual.

2021 157
article thumbnail

MRM Research Roundup: End-of-May 2021 Edition

Modern Restaurant Management

In addition to the emergence of indoor dining, it explores rising competition between fast food and fast casual restaurant brands with COVID restrictions loosening. “The data strongly signals long wait times are a vulnerability for fast food restaurants as they compete for customers. . Fast food reigns supreme.

2021 186