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The Ultimate Guide to Local Restaurant Marketing 2025

7 Shifts

If you feel that digital marketing isn’t giving your local restaurant the results you need, then it's time to explore more targeted strategies. Local restaurant marketing can help you reach your target audience more effectively. Local restaurant marketing can help you reach your target audience more effectively.

Marketing 195
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MRM Research Roundup: End-of-April 2021 Edition

Modern Restaurant Management

CGA’s latest sales data reveal significant increases compared to performance in 2020, during one of the worst periods of decline when full lockdown restrictions were in place. The average $ sales velocity for units across America were down -6 percent compared to the week before (April 17 v April 10). The Value of Trust.

2021 490
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Three Steps to Improving Customer Loyalty During the Pandemic 

Modern Restaurant Management

While customer loyalty apps offer the benefit of being touch-free, they often require extensive personal information such as names, email addresses and birth dates. Once implemented, businesses can leverage a reward system to boost sales during slow periods, with adjustments like bonus point periods or special offers for diners.

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Five Tips to Increase Gift Card Sales This Holiday Season 

Modern Restaurant Management

Gift cards practically eliminate the need for packaging and can be sent via email when purchased digitally, which is no doubt a handy feature for the last-minute shopper. By 2024, global digital gift card sales are projected to hit $698.2 This is all excellent news for restaurant brands, as gift cards can be powerful marketing tools.

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Owning a Bar: Everything You Need to Know

7 Shifts

You'll have late nights and have to work on weekends and public holidays The market is saturated with loads of competition. An alternative is to buy an existing bar that is up for sale. This document will outline your bar's concept, menu, marketing strategy, and financial projections. How Do I Run a Profitable Bar?

Bar 370
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Gamification Prompts Restaurant Engagement and Loyalty

Modern Restaurant Management

“Much of restaurant industry marketing is mired in a sea of sameness,” states Lobliner. “Most loyalty programs are largely transactional, and many brands still heavily rely on discounts and coupons to drive sales. It is about cutting through the clutter and giving people tangible reasons to pay attention.”

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MRM Research Roundup: Mid-August 2020 Edition

Modern Restaurant Management

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. COVID-19 Consumer Dining Trends. Diners are looking for reassurance on cleaning procedures and technology to reduce contact with servers.

2020 493