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Menu Prices Are Rising, But Loyalty Programs Can Help Restaurants Stay Ahead

Modern Restaurant Management

Not all restaurants have seen a dip in sales as a result—Chipotle, for example, reported a surge in sales in spite of the fact that the chain has raised regular menu prices twice and delivery prices three times since August 2020. Rewards for Loyalty. It’s a strategy that seems to be paying off. A More Seamless Approach.

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Not Just a Trend: The Restaurant Loyalty App

Lavu

While it may seem like just another trend it’s really the next best thing for expanding your customer base and building customer loyalty. How to Build a Loyalty Program. If you don’t already have a loyalty program started, you’ll need to think about the following while considering an app: know your customer base.

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MRM Research Roundup: Mid-August 2020 Edition

Modern Restaurant Management

Americans preferred to pick-up their food (38 percent US vs. 22 percent UK), while the UK preferred home-delivery (57 percent UK vs. 33 percent US). Restaurants vs. delivery services. Despite the popularity of third-party delivery apps, many consumers prefer to interact directly with the restaurant itself.

2020 198
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MRM Research Roundup: End-of-May 2021 Edition

Modern Restaurant Management

This edition of MRM Research Roundup features What Feeds Us, top delivery apps, popular drinks and who is winning the chicken wars. While 40 percent download mobile apps to bypass a long line, 48 percent will delete a restaurant’s app if they still have to wait once they’ve arrived. Order & Delivery Report.

2021 190
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MRM Research Roundup: End-of-September 2021 Edition

Modern Restaurant Management

App downloads remain strong. 59 percent downloaded at least one new restaurant app in the last three months. Consumers ranked local chains as their second most desired type of apps and loyalty programs. · Better prices could yield more app downloads. Loyalty programs yield repeat business.

2021 171
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How to write a restaurant marketing plan that puts butts in seats [Ideas and Strategies]

7 Shifts

Delivery and takeout options are endlessly accessible for most. Download now. Download now. Loyalty programs. Customer loyalty programs can be simple cards, or you can take the gamification aspect further with digital 'point scoring' for every dollar spent. So, what sets you apart from the pack?

Seating 221
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Deals Over Disses: QSR Marketing Post-COVID

Modern Restaurant Management

Marketing messaging must shift to encouraging already loyal customers to come out for contactless access to food, drive-through speediness or free delivery charges. Deal or No Deal : The coupon, the freebie, the buy one/get one. Consumers have long gravitated toward incentives to choose a brand and restaurants are no exception.

Marketing 177