Modern Restaurant Management

MAY 27, 2022

It doesn’t matter how good the food is at your restaurant, if your customers can’t see the quality through high-quality images, the email marketing won’t work. Bad photography can make good food look awful, so make sure you hire the right photographer to get the best results. Invest in High-Quality Pictures of Dishes.

Email Marketing 508

Email Marketing Marketing SEO Social Media 508

ChowNow

FEBRUARY 12, 2025

Consumer behavior is constantly evolving. Consumer insights: Beyond the basics, think about why people dine at your restaurant. By defining your ideal customer, you can tailor your branding, social media content, and promotions to resonate with the right peoplerather than wasting marketing dollars on an audience that isnt a good fit.

2025 195

2025 Marketing Email Marketing Operations 195

Modern Restaurant Management

NOVEMBER 24, 2020

It’s a good time to make sure you’re accounting for potential effects of the pandemic as you create next year’s budget. Investing in digital marketing efforts, prioritizing Google ads, SEO and paid social media advertising can go a long way to reach new audiences during this challenging time.

Cash Management 576

Cash Management Social Media Seasonal Menu Food Truck 576

Modern Restaurant Management

JUNE 18, 2020

The good news is that, as a restaurant owner, you've probably had to build up your reserves of these qualities already. For example, if you were previously using long-term marketing strategies such as SEO, maybe now is the time to innovate with more fast-acting connections to Search customers, such as Pay-Per-Click (PPC).

Marketing 568

Marketing Social Media Email Marketing Innovation 568

Web Diner

MARCH 21, 2025

Local SEO isn’t just another marketing buzzwordit’s the digital equivalent of having your restaurant on the most visible intersection in the neighborhood. Our expertise in restaurant-specific local SEO has made them the go-to partner for businesses seeking to dominate their local digital landscape.

SEO 62

SEO Website Management Audits Mobile Ordering 62

Modern Restaurant Management

SEPTEMBER 16, 2020

“The good ol’ days” is a strong sentimental feeling. Blaze Bullock, SEO Strategist, Blaze Digital Marketing. You still have to provide an experience, even though it has become harder (but not impossible) to do and there are some venues already very good at it. Focus on joy and getting away from it all.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

Restaurant365

MARCH 4, 2022

Search Engine Optimization, or SEO, is a great way to increase your revenue by growing your customer base with patrons who may not have otherwise found your restaurant. Search Engine Optimization, or SEO, is a great way to increase your revenue by growing your customer base with patrons who may not have otherwise found your restaurant.

SEO 156

SEO Email Marketing Website Management Consumer Goods 156

7 Shifts

AUGUST 12, 2021

In today's highly competitive environment, restaurant marketing requires precise, dependable, and complete consumer data. Data acquired about your actual consumers can be used in both online and offline marketing campaigns. For example, how do new consumers find your restaurant on the internet? Optimization of NAPs.

Marketing 397

Marketing Email Marketing Loyalty Program Social Media 397

Modern Restaurant Management

MAY 28, 2021

People like to share where they are, how good their food looks, and whether it lives up to the hype. Managing SEO. Because we do live in a world where people are quick to snap food photos on their own, most consumers actively go searching for pictures of whatever dishes your restaurant has to offer. Building Diner Trust.

Social Media 546

Social Media Website Management Mobile Ordering Food Order 546

Modern Restaurant Management

OCTOBER 4, 2021

Because restaurants often thrive and grow based on their ability to appeal to the immediate appetite of the potential consumer. And color choice can directly impact that appeal — and even motivate the consumer to step in and order up. More consumers are looking to interact with brands on social media platforms.

Marketing 474

Marketing Loyalty Program Social Media Online Ordering 474

Modern Restaurant Management

JANUARY 10, 2023

Leverage SEO techniques so your restaurant shows up in search results on the app. Additionally, young consumers now use TikTok as a search engine to source suggestions for restaurants, which gives the platform an edge over other social media as well as traditional search engines and review sites like Google and Yelp.

Marketing 531

Marketing Social Media Small Business Cash Management 531

Modern Restaurant Management

MAY 18, 2021

But as reality of the pandemic sunk in and dining rooms remained closed, it became apparent that ordering delivery and takeout was the best way to help restaurants weather the storm — and there was a significant consumer appetite to do so. By August 2020, Americans reported ordering takeout 2.4 So what’s next?

Delivery 421

Delivery Kitchen Safety Social Media Online Ordering 421

Social Hospitality: Restaurants

FEBRUARY 25, 2021

Now that restaurants and consumers have familiarized themselves with the technology, expect to see QR code usage expand and fill even more digital marketing needs for restaurants. Familiarize yourself with general and local SEO to learn how to optimize your site for these users. 2020 was the year of the QR code comeback.

2021 434

2021 Social Media Mobile Ordering Online Ordering 434

Modern Restaurant Management

JUNE 23, 2023

When the offering is perishable and consumers have seemingly infinite alternatives, why should they choose your restaurant versus another one down the street? Here’s a recipe for good brand stories: Authentic : Tell the story of why your brand exists. Memorable : Good stories elicit a reaction from your audience.

Franchising 450

Franchising Franchise Marketing Social Media 450

Modern Restaurant Management

JULY 20, 2022

Industry advertisers have needed to remain nimble as economic conditions have turned on a dime, reevaluating their campaigns to reflect changing restrictions, consumer behaviors and more, sometimes at a mere moment’s notice. consumers have used the internet to find information about local businesses more than once a week.

Advertising 474

Advertising Consumer Goods Transportation Retail 474

Modern Restaurant Management

JANUARY 31, 2025

The research found that businesses worldwide – particularly restaurants – intend to experiment more in 2025, especially with customer retention programs like loyalty, as they face the triple challenge of sustained high inflation, shrinking consumer wallets and the need to raise prices across the board.

Marketing 221

Marketing Loyalty Program 2024 2025 221

The Rail

FEBRUARY 7, 2025

Behind-the-Scenes Content and Storytelling Modern consumers want transparency and authenticity from their favorite brands, including restaurants. Special events make for good video content as well. Optimizing Videos for Search Engines Search engine optimization (SEO) isnt just for written content.

Serving 130

Serving Marketing Loyalty Program Social Media 130

Modern Restaurant Management

AUGUST 17, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. COVID-19 Consumer Dining Trends. Mixed take-out bag. Restaurants vs. delivery services. Supporting local.

2020 493

2020 Mobile Ordering Loyalty Program Food Safety 493

7 Shifts

OCTOBER 22, 2019

Instagram is now reshaping the way diners consume their food, and in return restaurants have changed to accommodate the need for “ Instagrammable ” experiences. I think we've done a good job with that,” says Black Tap owner Barish in an article on CNN. With social media, we're able to reach people around the globe—it's so important.

Marketing 284

Marketing Social Media SEO Consumer Goods 284

7 Shifts

MAY 31, 2024

Best restaurant marketing tools, software, and platforms for your business We rounded up and categorized various restaurant marketing tools by type, including email marketing, SEO, SMS, and social media tools. ” With proper SEO strategies in place, a diner can appear higher in search rankings and increase its customer reach.

2024 221

2024 Marketing Email Marketing SEO 221

The Rail

AUGUST 23, 2022

The restaurant business is one of the most competitive destinations in search engine optimization (SEO). Any differences should be reflected in the semantic core, meaning the site structure will differ from the main version to get good search visibility. The menu is focused on the preferences of local consumers.

SEO 130

SEO Social Media Customer Service Customer Experience 130

7 Shifts

NOVEMBER 1, 2022

Maybe it's great food, a good happy hour, or an attractive atmosphere. Vertical short-form video has quickly become a popular way to consume content, and TikTok is likely to blame. How we consume food, how menus are engineered , and even how restaurants are designed all owe a hat tip to IG. Creating an SEO-optimized website.

Seating 221

Seating Email Marketing Marketing SEO 221

7 Shifts

OCTOBER 22, 2024

72% of American consumers prefer to do business with companies that share their values both in the retail and restaurant industries. The good news is there are plenty of ways to engage in local marketing, both online and offline. Start by looking for relevant keywords using tools like Google Keyword Planner or Moz.

Marketing 195

Marketing 2025 Social Media Email Marketing 195

7 Shifts

OCTOBER 22, 2024

Nowadays, running a successful restaurant takes more than great food and good service. Local SEO strategies, like targeting location-specific searches, will help your site show up when people look for nearby dining options on search engines. To do so, you must have an optimized website and engaging social media profiles.

Book 195

Book Marketing Email Marketing Social Media 195

Indoor Media

AUGUST 1, 2020

Creating and claiming auto repair local listings can have a significant impact on your shop’s local SEO. In just one week, you can put your business on the map (literally and figuratively) by tackling the online directories that pack the most local SEO punch. Your NAP plays an essential role in your local SEO strategy.

SEO 147

SEO Social Media Website Management Customer Service 147

7 Shifts

MAY 23, 2024

Offer smaller portions as options Large and generous food servings are usually welcomed by customers who love a good deal, as they can get more food by paying less. In this digital age, good plating can serve as your marketing tool if customers love what they see, snap a photo, and upload it to social media.

Social Media 195

Social Media Loyalty Program Email Marketing Seasonal Menu 195

7 Shifts

AUGUST 18, 2024

Buying into a franchise can be a good option because it provides support and brand recognition. This could be a good choice if you find a business that is already established and has a loyal customer base. This will give you a good idea of their product and service. An alternative is to buy an existing bar that is up for sale.

Bar 370

Bar License Email Marketing Customer Service 370

ChowNow

SEPTEMBER 9, 2024

From a Sprout Social survey , 68% of consumers say they use social media to learn about products and brands. According to Epsilon research , 80% of consumers are more likely to make a purchase if a brand offers personalized experiences. Drive repeat business Loyal, repeat customers are hugely important.

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

7 Shifts

JUNE 16, 2024

How do you create a good restaurant marketing strategy? So, in addition to showing your employees how much you value them, you’re also creating a good business image by treating them well, paying them fair wages, and giving them equal opportunities for advancement. In fact, 46% of Americans support buying local.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

7 Shifts

OCTOBER 9, 2019

It’s important to get their attention during these consumer micro-moments as it increases the chance that you will win the customer. If you have the budget for an awareness campaign, it’s a great way to create a good relationship with the community your restaurant is located in. Make online assets search friendly with SEO tactics.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

Social Hospitality: Restaurants

FEBRUARY 25, 2021

Now that restaurants and consumers have familiarized themselves with the technology, expect to see QR code usage expand and fill even more digital marketing needs for restaurants. Familiarize yourself with general and local SEO to learn how to optimize your site for these users. QR Codes 2020 was the year of the QR code comeback.

2021 150

2021 Social Media Mobile Ordering Online Ordering 150

Bingage

JULY 18, 2020

Their target consumer base is tech-savvy and stays energetic on social media platforms. Do Register Locally (Basic SEO). Have an SEO Friendly Website. If you wanna increase online food ordering traffic, then having an SEO friendly website could help with it. Tips for making an SEO friendly website – 1.

Delivery 98

Delivery Social Media Marketing Online Ordering 98

Bingage

JULY 18, 2020

Their target consumer base is tech-savvy and stays energetic on social media platforms. Do Register Locally (Basic SEO). Have an SEO Friendly Website . If you wanna increase online food ordering traffic, then having an SEO friendly website could help with it. Tips for making an SEO friendly website – .

Delivery 98

Delivery Marketing Social Media Email Marketing 98

7 Shifts

AUGUST 26, 2024

62% of consumers use the search engine to find restaurants, while 51% cite it as the best tool to get more information on a dining establishment, so you should maximize your online presence. However, SEO is no longer enough due to high competition in the food industry. What’s a good Google Ad CTR for restaurants?

Seasonal Menu 195

Seasonal Menu Customer Service Website Management Online Ordering 195

The Restaurant Times

DECEMBER 21, 2021

Why Are Dark Kitchens A Good Idea? . Dark kitchens have a lot of benefits over traditional kitchens, and given below are the reasons why investing in a dark kitchen is a good idea: 1. Dark kitchens do not have to worry about ambience, and hence, can focus more on providing good quality food at low prices.

Online Ordering 98

Online Ordering Social Media Food Order Website Management 98

Indoor Media

APRIL 5, 2018

Use design as emphasis: Your website needs to look good, but it also needs to provide value for your customers. Also known as your NAP, these three pieces of information can reap major SEO benefits when used consistently and kept up-to-date. Our recommendation is to use SEO tools to help you with your optimization.

SEO 78

SEO Mobile Ordering Social Media Small Business 78

Restaurant Engine

APRIL 9, 2025

According to one survey , more than 71% of consumers read online reviews when researching a business (that includes your restaurant), and around 70% say reviews frequently influence their purchase decisions. tweet this) Its a good idea to regularly analyze your feedback. These are primary sources where diners share their experiences.

Management 52

Management Management Website Management Email Marketing 52