Remove Consumer Goods Remove Coupons Remove Customer Experience Remove Email Marketing
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How to write a restaurant marketing plan that puts butts in seats [Ideas and Strategies]

7 Shifts

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

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The Difference Between Groupon and Coupon Advertising

Indoor Media

Groupon was a commercial darling in the early 2010s, and though its popularity has cooled over the years, it remains a consideration for restaurants and other local businesses that are looking to increase their customer base. Coupon advertising’s goal is the same: Offer value to draw customers. Sound familiar? How Each Works.

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4 Ways Social Media Impacts a Restaurant’s Bottom Line

Restaurant Engine

Today’s consumer spends hours on social media each week, and if you aren’t leveraging the power of social media marketing, it’s time to get off the fence and take action. In addition, social platforms give your restaurant a place to build relationships so you stay top of mind with customers. 1: Social Media is Valuable.

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Why Your Restaurant Should Abandon Coupons and Embrace Loyalty Programs

The Restaurant Coach University

When business is slow, many restaurants turn to discounts and coupons in order to get more people through the door. However, discounting is rarely an effective strategy for developing regular customers, and can even end up hurting your business. DONALD BURNS: I find that people who use coupons are loyal only to the coupon.

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Boost Restaurant Sales & Traffic with Customer Feedback

Black Box Intelligence

Restaurant customer trends change, food and supply prices fluctuate, and new competitors pop up every day. Leveraging customer feedback. So identifying and focusing on ways to boost your customers’ price/value perception will inevitably boost your sales and traffic without you having to make adjustments on menu pricing or labor costs.

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Restaurant Loyalty Programs to Boost Revenues

Cheetah

From their humble, though ingenious, beginnings as copper tokens and stamps, through the era of credit card clubs, to today’s mobile apps, loyalty programs have become indispensable marketing tools. In the world where consumers are bombarded by options, competition is fiercer than ever. Benefits of Restaurant Loyalty Programs.

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How to Get Your Restaurant Involved in Your Local Community (And Why You Should)

The Rail

By Ellie Shippey, Contributor Getting involved in your local community is not only a great way to show your appreciation and do good in your neighborhood, but it can also boost business. According to research, 73% of American consumers say their buying decisions are affected by a company’s charitable giving. Give to Charities.