Apicbase

JANUARY 12, 2023

Email marketing is an invaluable strategy for boosting your restaurant. Whether you’re launching a new venture, realizing the untapped potential of promotional emails, or creating an email newsletter , email marketing will help your restaurant flourish. Why email marketing works for food service operations.

Email Marketing 52

Email Marketing Marketing Tip Distribution Social Media 52

Goliath Consulting

AUGUST 16, 2023

With social media platforms leading the charge, there has been a profound impact on how eateries connect with their patrons and curate dining experiences. But with the emergence of a new platform, referred to as ‘X’ for now, what does the future look like for social media and restaurants? Let’s dive in.

Social Media 78

Social Media Email Marketing Customer Experience Innovation 78

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 233

Marketing Social Media Food Safety Email Marketing 233

Modern Restaurant Management

OCTOBER 28, 2021

The good news is, with a thoughtful and ongoing communications plan this work can be accomplished while also promoting the restaurant to new and existing patrons. Both owned and earned media are available to nearly every restaurant that promotes itself to the public. Today’s Pandemic Special.

Communication 197

Communication Social Media Menu Loyalty Program 197

Modern Restaurant Management

APRIL 15, 2024

This can be done through several methods, such as email communications, social media postings, or even through verbal communication at the restaurant. This will place them in a perfect position to market your surveys. Email is one of the most popular channels for sending surveys.

Management 190

Management Management Loyalty Program Social Media 190

Modern Restaurant Management

DECEMBER 10, 2020

Digital marketing is a key ingredient that can help restauranteurs connect with customers to achieve both. Digital marketing strategies can be a force multiplier for bringing back loyal restaurant customers, attracting new customers and increasing brand awareness. Prioritizing Social Media. Focusing on local SEO.

Marketing 224

Marketing Social Media SEO Website Management 224

7 Shifts

JULY 30, 2021

From stand-out social media accounts, to good old-fashioned mail marketing, we'll walk you through 12 unique customer-driving ideas! Write a Marketing Plan. Your marketing plan is your restaurant's holy grail, so make sure you take the time to prioritize it. Social Media. Influencer Marketing.

Email Marketing 370

Email Marketing Social Media Loyalty Program Website Management 370

Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 199

Marketing Social Media Mobile Ordering Website Management 199

ChowNow

DECEMBER 2, 2020

When looking for ways to grow your sales, look no further than restaurant email marketing. For the average business using this tried and true communication method, every $1 spent results in $42 earned, according to Litmus. . This makes email a great way to stay top of mind. Step 1: Build your email list.

Email Marketing 78

Email Marketing Marketing Online Ordering Social Media 78

Chowly

APRIL 17, 2024

Introduction In the dynamic realm of restaurant marketing, two industry leaders, Targetable and Chowly, are forging a united path forward. Their recent insights, shared on a Hospitality Hangout podcast episode, shed light on innovative strategies tailored to improve digital marketing for SMBs. The journey begins with discoverability.

Marketing 52

Marketing Social Media Email Marketing Online Ordering 52

Modern Restaurant Management

FEBRUARY 9, 2021

This article includes some simple digital marketing strategies that restaurants can quickly implement ahead of the Valentine’s Day holiday. With the Marketing Rule of 7 , it takes an average of seven interactions with a brand before a purchase takes place.

Marketing 219

Marketing Email Marketing Website Management Social Media 219

SpotOn

MARCH 12, 2024

Gigi Cohen is the Director of Marketing for MDP Restaurant Group. In her role, Cohen sets the restaurant marketing strategy, develops social media ads, and tracks the success of their online advertising and email marketing. What will work in this specific market?

Email Marketing 98

Email Marketing Social Media Advertising Online Ordering 98

7 Shifts

NOVEMBER 9, 2022

A great email newsletter. When done right, email marketing works wonders—you stay top of mind and increase order values. of customers make a monthly purchase based on marketing emails. But what makes email newsletters such an effective marketing strategy for restaurants? Emails are easy to track.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

7 Shifts

OCTOBER 9, 2019

That’s why digital marketing is so important. Read on to learn more about creative digital marketing ideas you can get started on today. Giving the customer a direct line of communication is crucial as users prefer simpler and more convenient ways of communication. The graph trend speaks for itself.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

Open for Business

MARCH 21, 2023

Word-of-mouth marketing and evangelism marketing are valuable parts of a restaurant’s marketing strategy. Because word-of-mouth marketing is an unpaid form of advertising, you can use this important tool no matter your restaurant’s marketing budget. Word-of-mouth marketing is a form of organic advertising.

Marketing 78

Marketing Social Media Email Marketing Customer Experience 78

Open for Business

MARCH 23, 2023

Restaurant marketing jobs are some of the most important roles in the hospitality industry. A solid marketing strategy will help you attract new guests and keep them coming back, but marketing duties often fall to the bottom of a busy restaurant owner or manager’s to-do list.

2023 78

2023 Marketing Social Media Email Marketing 78

Modern Restaurant Management

OCTOBER 21, 2020

Raise your hand if your 2020 marketing plan included messaging about wearing a mask. And when it comes to those marketing plans, 2020’s lessons will, at least, provide good advice for 2021 and the years to come. Teaching is one of the themes when it comes to communicating through the pandemic. Still nothing? Be a Teacher.

2021 193

2021 2020 Marketing Social Media 193

7 Shifts

JANUARY 20, 2023

Next, promote your contest or giveaway through social media and other channels. Advertise on social media Social media is one of the most powerful tools at a restaurant's disposal. And what better time to use social media to advertise your restaurant than during the Super Bowl?

Specials 195

Specials 2023 Social Media Email Marketing 195

Bingage

APRIL 16, 2024

In today’s competitive market, building customer loyalty is paramount, and cutting-edge loyalty solutions are helpful to drive engagement and boost retention but the question is there are several loyalty program providers in the market so which one to choose? That is where a restaurant loyalty program plays a crucial role.

Loyalty Program 98

Loyalty Program 2024 Email Marketing Coupons 98

ChowNow

FEBRUARY 27, 2024

Effective restaurant marketing means reaching diners wherever they are. To gain more diners and drive more orders, restaurants need to optimize their mobile marketing and make it easier to order. What’s mobile marketing? Why mobile marketing for restaurants? In today’s world, that means their mobile devices.

Marketing 78

Marketing Mobile Ordering Email Marketing Online Ordering 78

Bingage

APRIL 16, 2024

In today’s competitive market, building customer loyalty is paramount, and cutting-edge loyalty solutions are helpful to drive engagement and boost retention but the question is there are several loyalty program providers in the market so which one to choose? That is where a restaurant loyalty program plays a crucial role.

Loyalty Program 97

Loyalty Program 2024 Email Marketing Coupons 97

Modern Restaurant Management

JANUARY 22, 2021

Marketing a restaurant looks completely different today than it did heading into 2020. Not only are marketers in the restaurant space facing the fallout of the pandemic, they are dealing with the implications of ever-increasing privacy concerns. One of the best places to meet your customers is in their email inbox.

Marketing 199

Marketing Email Marketing Loyalty Program Point of Sale 199

Modern Restaurant Management

AUGUST 8, 2022

A repeat sale is 30 percent the cost of attracting a new customer, and repeat customers are walking advocates / marketers to new customers, ultimately generating more revenue–and reliable revenue–for less cost. So how can a restaurant drive revenue without time-intensive and costly marketing initiatives?

Loyalty Program 181

Loyalty Program Social Media Email Marketing Point of Sale 181

Goliath Consulting

AUGUST 24, 2023

In today’s competitive food industry, effective local restaurant marketing is the key to success. For restaurants seeking to increase their customer base, enhance visibility, and build long-lasting relationships with patrons, a well-rounded marketing strategy tailored to the local community is essential.

Loyalty Program 78

Loyalty Program Marketing Email Marketing SEO 78

Modern Restaurant Management

JANUARY 22, 2024

How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? You can craft a B2C marketing strategy that is interesting, relevant, and successful by following this checklist. Use social media, blogs, and visually attractive pictures to fascinate diners and increase anticipation.

Loyalty Program 156

Loyalty Program Dietary Restrictions Mobile Ordering Social Media 156

Modern Restaurant Management

OCTOBER 11, 2022

While digital tools help solve these problems and open up a new world of marketing possibilities, they can also help brands create more personalized experiences, and therefore, a more meaningful relationship with their guests. These communications were heavy on discounts and had little brand voice or personality.

Social Media 212

Social Media Email Marketing Customer Experience Communication 212

Modern Restaurant Management

MARCH 30, 2022

Restaurants are making use of workflow automation to increase efficiency in numerous ways inlcuding customer service automation and sales and marketing automation. Sales teams and marketers are deploying sales and marketing technology to automate the customers' journey and accelerate conversions. Improved communication.

Front of House 178

Front of House Social Media Email Marketing Point of Sale 178

7 Shifts

JUNE 3, 2022

This can be as large as supporting a social mission or as small as a commitment to creating a great place to work. And there are a number of easy ways to do it: Praise publicly on internal communication channels like email, group chats, or staff pages. Communication is lacking. Not Urgent & Important — Email.

Tip Distribution 397

Tip Distribution Email Marketing Communication Coaching 397

Restaurant Engine

APRIL 26, 2023

That’s because it’s one of the most critical marketing tactics you can utilize to grow your restaurant. You can have text opt-ins on your website, in your restaurant, on your social media pages, and even in your mobile app if you have one. Communication and engagement work to make great relationships and loyal customers.

Email Marketing 105

Email Marketing Loyalty Program Social Media Mobile Ordering 105

7 Shifts

APRIL 15, 2020

Next, you should create a communication channel for the pickup. The order can be placed through the phone or online, and in both cases can notify the user through text and/or email that order is ready to pick up. The easiest way to do this is to write the instructions and put it on the website or social media account.

Online Ordering 362

Online Ordering Email Marketing Social Media Food Order 362

7 Shifts

AUGUST 5, 2020

How do you market food delivery and takeout? When you decide who is responsible for managing delivery orders, train those staff members on the processes they need to follow, how they should communicate delays to customers, and the tools they need to use to fulfill orders. How do you market food delivery and takeout?

Delivery 341

Delivery Food Email Marketing Front of House 341

Squirrel Systems

OCTOBER 2, 2023

Omnichannel marketing is a strategy for restaurants that can drive greater customer loyalty, brand awareness, and repeat visits from guests. Omnichannel marketing is a common strategy in many industries, including retail, entertainment, and eCommerce. Many hospitality businesses already operate over a variety of channels.

Marketing 52

Marketing Loyalty Program Social Media Email Marketing 52

Modern Restaurant Management

FEBRUARY 10, 2022

You’ve decided to focus on your restaurant's social media marketing. In this post, we'll explain what it is, why you need one, and what links you can add to give your social media marketing a jumpstart. That's because they’re handy marketing tools! What is a Link in Bio page?

Social Media 186

Social Media Online Ordering Seasonal Menu Email Marketing 186

Modern Restaurant Management

JANUARY 9, 2020

These aren’t just adjectives explaining coffee flavors, but should also be terms that describe your coffee shop’s marketing campaigns. Keep reading as we share marketing tips designed to help small coffee shops better compete in today’s market. Crisp and sharp. Attracting New Customers. Out-Of-Home.

Marketing 178

Marketing Email Marketing Loyalty Program Social Media 178

Next Restaurants

JUNE 30, 2020

Advertise & Promote Your Restaurant on Social Media. Social media channels like Instagram are more important now than ever. Social media brings people together over distance across the world or even just a few blocks away. Use this time to modify your social media plan.

Social Media 163

Social Media Email Marketing Online Ordering Food Safety 163

The Restaurant Times

AUGUST 29, 2020

One of the biggest challenges restaurateurs are facing today is marketing during the reopening. In this article, we will uncover some effective restaurant marketing tactics to market your restaurant during the reopening phase. . How To Market Your Restaurant During Reopening. Communicate About Your Restaurant Reopening.

Marketing 105

Marketing Social Media Email Marketing Loyalty Program 105

7 Shifts

SEPTEMBER 20, 2022

Here you'll find links to our favorite blog and support articles, information about 7shifts Academy, our social media profiles, and more. Check us out on social media. Learn more about the ins and outs of restaurant management or brush up on your marketing know-how. Restaurant Marketing Course. 7shifts 101.

FOH 195

FOH BOH Social Media Fine Dining 195