Modern Restaurant Management

OCTOBER 1, 2022

Restaurant marketing revolves around making your business known. It combines different online and offline strategies to promote a restaurant and increase orders. Let’s look at low-budget restaurant marketing ideas to succeed in inflationary times. Optimize the website for mobile screens. Send Relevant Emails.

Marketing 199

Marketing Email Marketing SEO Social Media 199

7 Shifts

OCTOBER 9, 2020

Diners are turning to online ordering in increasing numbers because of COVID-19 pandemic restrictions on on-premise dining. According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic. Online ordering - Ditto.

Design 397

Design Social Media Mobile Ordering Online Ordering 397

Modern Restaurant Management

DECEMBER 10, 2020

Digital marketing is a key ingredient that can help restauranteurs connect with customers to achieve both. Digital marketing strategies can be a force multiplier for bringing back loyal restaurant customers, attracting new customers and increasing brand awareness. The fact is, mobile optimized websites fare better in search rankings.

Marketing 224

Marketing Social Media SEO Website Management 224

Modern Restaurant Management

FEBRUARY 9, 2021

This article includes some simple digital marketing strategies that restaurants can quickly implement ahead of the Valentine’s Day holiday. With the Marketing Rule of 7 , it takes an average of seven interactions with a brand before a purchase takes place. This means fast-loading and easy to navigate on a phone while on the go.

Marketing 219

Marketing Email Marketing Website Management Social Media 219

Modern Restaurant Management

JUNE 1, 2021

Just a few short years ago, customers paid for their meals in cash or credit cards, orders were totaled on analog cash registers, and customers called restaurants to place orders over the landline phone. The New Norm: Text to Order. These solutions work in tandem, making it easier than ever for customers to order and pay.

Ordering 178

Ordering Technology Mobile Ordering Online Ordering 178

Modern Restaurant Management

JULY 23, 2021

This is no surprise given that mobile has now become the restaurant industry standard, especially as the pandemic accelerated the need for digital ordering technologies. In 2020, Starbucks reported that nearly a quarter of all its orders in the U.S. Mobile engagement is extremely valuable for restaurants, as timing is critical.

Loyalty Program 221

Loyalty Program Mobile Ordering Download Email Marketing 221

Modern Restaurant Management

JANUARY 22, 2021

Marketing a restaurant looks completely different today than it did heading into 2020. Not only are marketers in the restaurant space facing the fallout of the pandemic, they are dealing with the implications of ever-increasing privacy concerns. Try offering a discount in exchange for some of their information.

Marketing 199

Marketing Email Marketing Loyalty Program Point of Sale 199

Modern Restaurant Management

JULY 1, 2021

Almost one in four Americans (22 percent) say that the ability to join a virtual waitlist before they arrive would convince them to dine in, while 17 percent noted that contactless ordering would inspire a visit. diners say they are comfortable sharing their information with restaurants to receive discounted offers or promotions.

Dietary Restrictions 174

Dietary Restrictions Email Marketing Customer Experience Mobile Ordering 174

Next Restaurants

JUNE 30, 2020

According to a report by marketing research firm Nielsen, there has been a 15% increase in social media app usage since the pandemic. So, save on your marketing budget and use social media marketing tools for best results on social media. . Eggslut informs customers that you can order their egg sandwiches on UberEats.

Social Media 163

Social Media Email Marketing Online Ordering Food Safety 163

Open for Business

NOVEMBER 21, 2022

Once upon a time, most restaurants operated on a patchwork of paper systems involving notebooks and back-of-the-napkin calculations, not to mention information owners and managers kept in their heads, hunches, and habits. Communicate with guests. A good CRM provides a rich database of information on all past guests. Quick links.

Technology 147

Technology Front of House Back of House Online Ordering 147

7 Shifts

OCTOBER 9, 2019

That’s why digital marketing is so important. And if that information isn’t there, people will go somewhere else. Read on to learn more about creative digital marketing ideas you can get started on today. The first thing you’re going to do is search online for a place that meets these criteria, right?

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 233

Marketing Social Media Food Safety Email Marketing 233

Open for Business

APRIL 9, 2024

For example, suppose your loyalty program offers extra rewards for ordering a combo or specific add-ons. Many restaurants build this type of loyalty rewards program into their mobile apps to easily track transactions and dollars spent. Carry that level of personalization through to your communications.

Loyalty Program 78

Loyalty Program Social Media Email Marketing Point of Sale 78

7 Shifts

MARCH 16, 2022

In order to deliver on both these accounts, it's critical to cultivate an environment where people — customers and staff alike — want to be. These incentivize employees to stick around and perform better in order to attain their bonus. And what better way to source that information than from your employees themselves?

Front of House 370

Front of House Back of House Communication Customer Service 370

Sling

AUGUST 15, 2023

Looking for an employee roster app to bring a little order to the chaos of scheduling your team? In this article, we discuss some of the top options on the market today so you can make the right choice for your team and your business. We can help. After that, scheduling and other basic features remain free.

2023 78

2023 Mobile Ordering Sourcing Communication 78

Kounta

AUGUST 13, 2019

Communicating in person. Here are some tips on what to focus on when communicating with a customer in-person: Non-verbal communication: This includes tone of voice, voice quality, eye contact when talking (a big one!), Where people often go wrong is communicating one thing verbally, and another non-verbally.

Communication 49

Communication Hospitality Email Marketing Social Media 49

Perfect Daily Grind

APRIL 4, 2023

It’s fair to say that many specialty coffee brands base their marketing strategies around the idea that coffee consumers want to be more connected to farmers. These branding techniques largely revolve around disseminating more information about where coffee comes from , including the farmers who grow it.

Consumer Goods 144

Consumer Goods Sustainability Email Marketing Café 144

Modern Restaurant Management

DECEMBER 28, 2020

We also see this gaining traction with consumers similar to how calorie labeling became a major source of information for our personal health. Carbon emissions labeling helps inform our impact on planetary health. And three, above all, we see the need for digital marketing automation continuing and growing into 2021 and beyond.

2021 229

2021 Mobile Ordering Loyalty Program Kitchen Safety 229

Focus POS

SEPTEMBER 10, 2020

While it’s possible to get by on manual processes, these are outdated, and won’t give you proper tools you need in order to handle the competition. It can increase mobility within your restaurant, and more importantly, improve communication between systems and staff. Online ordering.

POS 97

POS Loyalty Program Email Marketing Mobile Ordering 97

Sling

JULY 24, 2023

There is an ever-growing market of specialized software for all of the outside-the-kitchen things restaurateurs have to think about. In addition to scheduling, Sling offers task management and team communication features with notification alerts to keep your entire team on the same page.

2023 78

2023 Management Management Tip Distribution 78

Modern Restaurant Management

FEBRUARY 2, 2022

For example, a handheld POS device will allow you to turn tables faster, improve order accuracy, and speed up service. A kitchen display system (KDS) can significantly improve your operations by digitally routing orders to the kitchen and then tracking them. And that's not all. Go Digital. Don't forget QR codes.

Loyalty Program 193

Loyalty Program Online Ordering Social Media Mobile Ordering 193

Modern Restaurant Management

JANUARY 8, 2024

For example, there will be fewer human interactions when ordering takeaways during busy lunch hours, quick customer seating, or bill payments. – Corin Camenisch, Product Marketing Lead at SumUp 1 + 0 = 3: The New Math of Marketing!

2024 212

2024 Loyalty Program Cash Management Customer Experience 212

Restaurant365

JANUARY 7, 2020

With unemployment hovering around 4% , today’s labor market is one of the toughest in three decades. The new tool many restaurants are turning to, in order to improve employee retention and engage with today’s modern workforce? Overview of How Employee Mobile Apps Have Improved Restaurant Management.

Mobile Ordering 120

Mobile Ordering Employee Relations Hiring Point of Sale 120

Next Restaurants

SEPTEMBER 3, 2020

Optimize Your Restaurant’s Website for Mobile Access. Failure to fully optimize a website for mobile access is one of the biggest mistakes a web designer can do when it comes to eCommerce presentation. Mobile access recently overtook the computer and that gap is only going to grow as the years roll by. Simple Website Navigation.

Design 181

Design Loyalty Program Mobile Ordering Online Ordering 181

Next Restaurants

OCTOBER 9, 2019

Otherwise, you’ll miss out on a huge market and wind up with disappointed guests. If it’s time to upgrade to a modern point-of-purchase system that improves your guests’ experiences, consider these key features: Mobility Streamlined ordering Refined business workflow Customer and management metrics. Staff Mobility.

Customer Experience 61

Customer Experience POS Mobile Ordering Point of Sale 61

ChowNow

MARCH 10, 2021

When you’re researching online ordering providers like ChowNow for your restaurant, you’re bound to have questions. There’s a whole lot of information out there, and you definitely don’t have the time to parse through it all. ChowNow builds restaurants their very own online ordering systems. Is ChowNow good for restaurants?

Online Ordering 78

Online Ordering Email Marketing Loyalty Program Website Management 78

Modern Restaurant Management

JUNE 24, 2020

Square is launching On-Demand Delivery for Square Online Store where sellers can dispatch a courier through delivery partners for orders placed directly on their website. This approach is often expensive because these platforms charge a commission to fulfill the delivery for each order. On-Demand Delivery for Square Online Store.

Guest Recovery 212

Guest Recovery Kitchen Safety Mobile Ordering Food Safety 212

Modern Restaurant Management

AUGUST 17, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. Ninety-five percent of Americans and 87 percent of those in the UK noted they often ordered take-out before stay-at-home orders began.

2020 193

2020 Loyalty Program Mobile Ordering Fast Casual 193

Lavu

MARCH 6, 2020

At the heart of restaurant technology for marketing is customer analytics. This information helps in adjusting services to offer better customer experiences. The three important aspects of improving customer service include customer engagement, digital marketing channels, and customer relationship management (CRM) integration. .

Technology 78

Technology Marketing Loyalty Program Social Media 78

The Restaurant Times

JULY 31, 2020

According to research, the global cloud kitchen market is expected to reach USD 2.63 Therefore, apart from following the necessary operational processes in setting a cloud kitchen business, operators must adopt effective marketing strategies that will increase the overall sales and help retain customers. . Incentive Programs.

Loyalty Program 95

Loyalty Program Marketing Mobile Ordering Online Ordering 95

Apicbase

MARCH 28, 2024

The F&B director works with the order forms, the COO analyses the profit and loss statements, the inventory manager checks the stock counts, the executive chef works in the recipes database and so on. That vital piece of information is your recipe. Most successful food businesses are now multi-unit and multi-channel.

Management 52

Management Management Point of Sale Kitchen Safety 52

Modern Restaurant Management

NOVEMBER 19, 2020

. “As a cooperative, Ocean Spray farmers know the importance of building and feeding communities, and share these values with local independent restaurants,” said Chris O’Connor, Vice President of Marketing at Ocean Spray. We know that by coming together, we can create real and lasting impact in our community.”

Mobile Ordering 141

Mobile Ordering Kitchen Safety Online Ordering Coaching 141

Modern Restaurant Management

APRIL 2, 2020

Toast's Rally for Restaurants initiative, uniting top brands across the technology and foodservice sectors in support of the foodservice community during the COVID-19 health crisis. One of the ways they are doing this is by providing information and insights to make it easier for them to find new ways of conducting business.

Healthcare 205

Healthcare Employee Relations Online Ordering Customer Service 205

BNG Point of Sale

NOVEMBER 20, 2020

The answer lies in restaurant ordering systems. This easy add-on feature gives you the power to stay efficient while managing food orders, all the while providing a wealth of backend information to help you manage your restaurant teams for improved performance. What is a restaurant ordering system? Table-Side Ordering.

POS 98

POS Ordering Mobile Ordering Online Ordering 98

Apicbase

FEBRUARY 29, 2024

71% of restaurant customers prefer to order food delivery directly from the restaurant rather than using third-party apps. 85% of operators use POS data to engage with customers via text or email, while 60% use it for their loyalty programs. The global foodservice market size reached $2,989.5 Let’s dig in. billion by 2030.

2024 52

2024 Operations 2023 Loyalty Program 52

BNG Point of Sale

OCTOBER 13, 2021

A POS targets pinpointed messages that match customer interests, thus aiding marketing initiatives, including gift cards and loyalty programs. There are a wide array of options on the market today. POS hardware examples include: A mobile device, such as a smartphone or tablet, and any proprietary hardware options.

POS 52

POS Loyalty Program Point of Sale Cash Management 52

Web Diner

AUGUST 27, 2020

Offer Online Ordering the Right Way. Even before all this, online ordering and delivery had already recorded a 300% growth compared to dine-in traffic since 2014. customers ordered takeout or delivery once a week. Those with the data control the market. And at least 60% of U.S And that percentage is never low.

Social Media 69

Social Media Email Marketing Online Ordering Mobile Ordering 69