Modern Restaurant Management

OCTOBER 1, 2022

Restaurant marketing revolves around making your business known. It combines different online and offline strategies to promote a restaurant and increase orders. Let’s look at low-budget restaurant marketing ideas to succeed in inflationary times. Optimize the website for mobile screens. Send Relevant Emails.

Marketing 199

Marketing Email Marketing SEO Social Media 199

Modern Restaurant Management

DECEMBER 10, 2020

Digital marketing is a key ingredient that can help restauranteurs connect with customers to achieve both. Digital marketing strategies can be a force multiplier for bringing back loyal restaurant customers, attracting new customers and increasing brand awareness. The fact is, mobile optimized websites fare better in search rankings.

Marketing 224

Marketing Social Media SEO Website Management 224

Goliath Consulting

SEPTEMBER 7, 2023

In this post, we’ll outline top digital marketing strategies that every restaurant should consider to stay competitive in the current digital landscape. Beyond basic information, include detailed menus, daily specials, and an events calendar. Email Marketing: Beyond Newsletters Segment your email list based on preferences.

Marketing 78

Marketing SEO Email Marketing Mobile Ordering 78

ChowNow

JANUARY 22, 2021

Now that you’ve invested in your own restaurant app for online ordering , your next question is likely, “How do I encourage my customers to use it?”. In fact, diners who download restaurant apps order twice as often as diners who don’t, according to ChowNow internal data. Market your restaurant app via email.

Email Marketing 148

Email Marketing Mobile Ordering Social Media Download 148

Modern Restaurant Management

DECEMBER 5, 2022

Before the pandemic, many restaurants across the country experimented with contactless order and payment solutions but did so with a relative lack of urgency. Contactless payments have become the industry standard and the future of ordering and payment solutions for restaurants of all sizes.

Loyalty Program 224

Loyalty Program Mobile Ordering Employee Relations Customer Experience 224

7 Shifts

FEBRUARY 22, 2021

Instead, customers can get information about promos, discounts and even make a purchase through the loyalty program app or website. The software processes and tracks customer orders then distribute the rewards when a qualifying purchase is made. A good tip is to condense this information in an employee handbook.

Loyalty Program 195

Loyalty Program Tip Distribution Email Marketing Social Media 195

Modern Restaurant Management

MAY 20, 2020

Email Marketing: Keep People Informed. Along the same lines, you'll want to have a crystal clear and effortless way for customers to sign up for your email newsletter. Be sure to send everyone on your list at least two email blasts per week to keep them up to date on what you're doing.

Mobile Ordering 233

Mobile Ordering Email Marketing Online Ordering Point of Sale 233

Modern Restaurant Management

NOVEMBER 4, 2021

As consumer options and demand shifted, businesses were forced to adapt and prioritize new technologies and alternate ordering experiences that would allow them to deliver on customer expectations. Adopting a digital-first environment quickly became a priority and mobile technology is playing an integral role.

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Mobile Ordering Marketing Menu Fast Casual 199

Modern Restaurant Management

JULY 23, 2021

This is no surprise given that mobile has now become the restaurant industry standard, especially as the pandemic accelerated the need for digital ordering technologies. In 2020, Starbucks reported that nearly a quarter of all its orders in the U.S. Mobile engagement is extremely valuable for restaurants, as timing is critical.

Loyalty Program 221

Loyalty Program Mobile Ordering Download Email Marketing 221

Modern Restaurant Management

OCTOBER 25, 2022

As our world becomes increasingly digitized- with the rise of food delivery services, QR Code Menus and online orders- it's more important than ever for restaurant owners and employees to become familiar with the latest threats to their business. Patrons can simply scan a QR code to view a menu, order, and pay.

Online Ordering 186

Online Ordering Website Management Social Media Mobile Ordering 186

Modern Restaurant Management

JANUARY 22, 2021

Marketing a restaurant looks completely different today than it did heading into 2020. Not only are marketers in the restaurant space facing the fallout of the pandemic, they are dealing with the implications of ever-increasing privacy concerns. Try offering a discount in exchange for some of their information.

Marketing 199

Marketing Email Marketing Loyalty Program Point of Sale 199

Modern Restaurant Management

JUNE 1, 2021

Just a few short years ago, customers paid for their meals in cash or credit cards, orders were totaled on analog cash registers, and customers called restaurants to place orders over the landline phone. The New Norm: Text to Order. These solutions work in tandem, making it easier than ever for customers to order and pay.

Ordering 178

Ordering Technology Mobile Ordering Online Ordering 178

Next Restaurants

AUGUST 17, 2022

Never Open Suspicious Email Attachments. It means affirming as a genuine entity to deceive recipients into exposing confidential information. It can be done via an email attachment from an unknown sender, which can install any ransomware or malware to pilfer the user names and passwords. Perform Background Checks on Employees.

Email Marketing 152

Email Marketing Certification Employee Relations Online Ordering 152

Open for Business

APRIL 9, 2024

For example, suppose your loyalty program offers extra rewards for ordering a combo or specific add-ons. Many restaurants build this type of loyalty rewards program into their mobile apps to easily track transactions and dollars spent. Refer to guests by name in your emails and provide recommendations tailored to their preferences.

Loyalty Program 78

Loyalty Program Social Media Email Marketing Point of Sale 78

7 Shifts

OCTOBER 23, 2020

In an era when enabling online ordering is essential to running a restaurant, having an online presence for your restaurant is critical. They create a website for you so that you can easily update critical business information like your menu and hours without having to worry about design. used Shopify to build their websites.

Website Management 370

Website Management Online Ordering SEO Hiring 370

Modern Restaurant Management

FEBRUARY 9, 2021

This article includes some simple digital marketing strategies that restaurants can quickly implement ahead of the Valentine’s Day holiday. With the Marketing Rule of 7 , it takes an average of seven interactions with a brand before a purchase takes place. This means fast-loading and easy to navigate on a phone while on the go.

Marketing 219

Marketing Email Marketing Website Management Social Media 219

ChowNow

JANUARY 6, 2021

Invest in the right online ordering platform. Online ordering became a vital lifeline for restaurants at the peak of the COVID-19 pandemic. Even long after the pandemic has ended, consumers will continue to use online ordering to patronize their favorite restaurant. Protect your brand with a mobile app. .

2021 148

2021 Mobile Ordering Online Ordering Email Marketing 148

Next Restaurants

JUNE 30, 2020

According to a report by marketing research firm Nielsen, there has been a 15% increase in social media app usage since the pandemic. So, save on your marketing budget and use social media marketing tools for best results on social media. . Eggslut informs customers that you can order their egg sandwiches on UberEats.

Social Media 163

Social Media Email Marketing Online Ordering Food Safety 163

The Rail

MARCH 21, 2023

They help with everything from always have an updated menu, to faster service, to direct in-house marketing, and even less stressful staff! By placing QR codes in strategic locations throughout the restaurant, your guests can easily access the information they need without needing physical menus or lengthy interactions with waitstaff.

Social Media 111

Social Media Email Marketing Front of House Loyalty Program 111

7 Shifts

OCTOBER 9, 2019

That’s why digital marketing is so important. And if that information isn’t there, people will go somewhere else. Read on to learn more about creative digital marketing ideas you can get started on today. The first thing you’re going to do is search online for a place that meets these criteria, right?

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

ChowNow

FEBRUARY 18, 2021

This critical information—such as email addresses, ordering trends, and so on— can help spur business decisions and inform data-driven restaurant marketing tactics. One of the easiest ways is via your online orders – if it’s set up correctly. Get your customers to follow you on social media.

Marketing 78

Marketing Email Marketing Social Media Online Ordering 78

Open for Business

NOVEMBER 21, 2022

Once upon a time, most restaurants operated on a patchwork of paper systems involving notebooks and back-of-the-napkin calculations, not to mention information owners and managers kept in their heads, hunches, and habits. Better yet, it can send email and text confirmations without restaurant staff ever picking up the phone.

Technology 147

Technology Front of House Back of House Online Ordering 147

Ken Burgin

JULY 17, 2022

If you haven’t heard from them, phone, text or email – this year needs more aggressive marketing. Upgrade your Booking System: is a book still adequate, or emailing PDF docs to be filled in and returned? Do you have a Gift Certificate Order Form on your website? Rea mail is now next-level marketing.

Email Marketing 153

Email Marketing Book Merchandise Seasonal Menu 153

Focus POS

SEPTEMBER 10, 2020

While it’s possible to get by on manual processes, these are outdated, and won’t give you proper tools you need in order to handle the competition. It can increase mobility within your restaurant, and more importantly, improve communication between systems and staff. Online ordering. Cloud-based POS is especially important.

POS 97

POS Loyalty Program Email Marketing Mobile Ordering 97

Goliath Consulting

SEPTEMBER 27, 2020

But there’s much more that tech has to offer, especially when it comes to AI being integrated into guest order systems, training, and restaurant operations. Here are some standout tech innovations that forward-thinking business owners are investing in today in restaurant technology: Smart ordering.

Technology 158

Technology Mobile Ordering Food Safety Customer Service 158

Restaurant Engine

DECEMBER 28, 2022

According to MenuMag , the most important thing you need on your website is accurate information. This means you want your address, phone number, hours of operation, and contact method (email address or contact form) in a prominent place on every page. 4: Online Ordering. 1: Your Location and Contact Info. 3: Customer Reviews.

Mobile Ordering 105

Mobile Ordering Online Ordering Customer Experience Customer Service 105

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 233

Marketing Social Media Food Safety Email Marketing 233

ChowNow

JANUARY 6, 2022

Invest in the right online ordering platform. Online ordering became a vital lifeline for restaurants at the peak of the COVID-19 pandemic. Even long after the pandemic has ended, consumers will continue to use online ordering to patronize their favorite restaurant. Protect your brand with a mobile app. .

2022 78

2022 Mobile Ordering Online Ordering Email Marketing 78

Restaurant365

APRIL 9, 2020

Marketing for restaurants has never been more critical. Your online presence is a key component of a successful marketing effort for your restaurant business. When considering starting a marketing campaign, it’s first essential to understand your target audience. Use your email database. Prioritize local SEO.

Marketing 88

Marketing Social Media SEO Email Marketing 88

Modern Restaurant Management

JANUARY 19, 2022

For most successful brands, the way out is clear: become more digital, become more data-driven, operate more efficiently, move the marketing needle. But travel to the same establishment’s suburban or rural locations, and you’ll find counter-based ordering, guests dining in and fully open dining room.

Food Supply 195

Food Supply Restaurant Law Email Marketing Mobile Ordering 195

Modern Restaurant Management

DECEMBER 28, 2020

We also see this gaining traction with consumers similar to how calorie labeling became a major source of information for our personal health. Carbon emissions labeling helps inform our impact on planetary health. And three, above all, we see the need for digital marketing automation continuing and growing into 2021 and beyond.

2021 229

2021 Mobile Ordering Loyalty Program Kitchen Safety 229

Indoor Media

NOVEMBER 4, 2021

You can try these restaurant marketing ideas to spread the word about your takeout business and reach more potential customers. 3 Marketing Basics for Your Takeout Business As a restaurant owner, you can rely on a guide to restaurant marketing to help you. You can also use them on your receipts.

Loyalty Program 78

Loyalty Program Email Marketing Social Media Advertising 78

Restaurant Engine

OCTOBER 28, 2020

Whether you’re just starting your food truck, or you’ve been around awhile a website is a pivotal piece in your marketing arsenal. It’s the central hub for all your food truck marketing, and not only does your food truck website need to be mobile friendly, it also must be user friendly and provide all the necessary information.

Food Truck 78

Food Truck Social Media Food Mobile Ordering 78

Modern Restaurant Management

FEBRUARY 2, 2022

For example, a handheld POS device will allow you to turn tables faster, improve order accuracy, and speed up service. A kitchen display system (KDS) can significantly improve your operations by digitally routing orders to the kitchen and then tracking them. And that's not all. Go Digital. Optimize Your Menu.

Loyalty Program 193

Loyalty Program Online Ordering Social Media Mobile Ordering 193

Perfect Daily Grind

APRIL 4, 2023

It’s fair to say that many specialty coffee brands base their marketing strategies around the idea that coffee consumers want to be more connected to farmers. These branding techniques largely revolve around disseminating more information about where coffee comes from , including the farmers who grow it.

Consumer Goods 144

Consumer Goods Sustainability Email Marketing Café 144

Modern Restaurant Management

JANUARY 8, 2024

For example, there will be fewer human interactions when ordering takeaways during busy lunch hours, quick customer seating, or bill payments. – Corin Camenisch, Product Marketing Lead at SumUp 1 + 0 = 3: The New Math of Marketing!

2024 212

2024 Loyalty Program Cash Management Customer Experience 212

Modern Restaurant Management

JULY 29, 2021

Some challenges, like crowded and highly competitive markets and shifting consumer demands, have always been relevant to restaurant owners. Thanks to mobile ordering apps or loyalty programs, you may also have customers’ names, addresses, and other sensitive data. Running a restaurant today is a challenging undertaking.

Loyalty Program 247

Loyalty Program Employee Relations Point of Sale Mobile Ordering 247