Social Hospitality

SEPTEMBER 27, 2023

The right photos have the power to sway customer opinions in a matter of seconds, both positively and negatively. As such, carefully consider every image your brand puts out online or in print. The goal of these marketing materials is to form a clear visual identity and convey the desired message to your target audience.

Social Media 436

Social Media Email Marketing Uniforms Sourcing 436

Modern Restaurant Management

APRIL 15, 2024

Restaurant managers balance several responsibilities while taking care of staff and guest needs. One of the most important parts of being a successful restaurant manager is having the ability to hear their customers’ concerns. However, it can sometimes take time to get customers to respond to surveys they're given.

Management 191

Management Management Loyalty Program Social Media 191

Modern Restaurant Management

OCTOBER 28, 2021

The good news is, with a thoughtful and ongoing communications plan this work can be accomplished while also promoting the restaurant to new and existing patrons. These media should be leveraged to communicate in a style and voice that is authentic to your business and your policies so there is no guesswork on the part of your customers.

Communication 197

Communication Social Media Menu Loyalty Program 197

Apicbase

JANUARY 12, 2023

Email marketing is an invaluable strategy for boosting your restaurant. Whether you’re launching a new venture, realizing the untapped potential of promotional emails, or creating an email newsletter , email marketing will help your restaurant flourish. Why email marketing works for food service operations.

Email Marketing 52

Email Marketing Marketing Tip Distribution Social Media 52

7 Shifts

FEBRUARY 7, 2024

After that, the most popular back-office technologies were accounting software (55%), mobile payments (52%), and third-party food delivery services (51%). The restaurant tech industry is growing, with software and services designed to streamline almost every aspect of your business. All of this (and more!) is possible with a great POS.

Technology 312

Technology Mobile Ordering Social Media Online Ordering 312

Modern Restaurant Management

JUNE 22, 2020

With six times the engagement of email, text messaging is revolutionizing the marketing strategies of QSR, fast food, and dine-in restaurants. Text marketing offers unique and exciting approaches to generate peak engagement and ultimately drive more successful campaigns. Timing Is Everything. Keep it Simple and Concise.

Communication 197

Communication Email Marketing Customer Service Reservations 197

7 Shifts

DECEMBER 18, 2023

There’s always something else to get done, a new fire to put out, and broken things to fix. This keeps information from getting lost in the text and email shuffle. When customer complaints or employee concerns come up, each manager can get up to speed just by reading the log book. Management log books also cut down on confusion.

Management 195

Management Management Email Marketing Point of Sale 195

7 Shifts

NOVEMBER 9, 2022

As a restaurant owner, you know how difficult it is to win a customer's attention and make them keep coming back to your restaurant. Consumer-facing industries like food & beverage see more short-term purchases based on emotional triggers—which means maintaining a healthy bottom line becomes a challenge without a dedicated customer base.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

7 Shifts

AUGUST 5, 2020

Even as many restaurants around North America reopen for on-premise dining, many customers will continue to opt for off-premise dining options. How do you market food delivery and takeout? Determine who will be responsible for delivering orders to customers. Take advantage of discounts for bulk orders from your vendors.

Delivery 341

Delivery Food Email Marketing Front of House 341

Modern Restaurant Management

APRIL 7, 2020

Communication styles have never been as important to our employees and customers during this unprecedented time. Over the last month we've seen companies take on different communication strategies in a day-by-day changing marketplace. No evident change in marketing or communication strategy.

Communication 133

Communication Social Media Email Marketing Franchise 133

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. There are more options for eating out than ever before. And the big restaurant brands are only getting bigger , making it even harder to stand out.

Seating 222

Seating Email Marketing Marketing SEO 222

7 Shifts

JANUARY 31, 2024

This includes greeting guests and thanking them for their patronage, conducting tableside checks, and resolving any customer complaints quickly, effectively, and empathetically. The best restaurant managers take customer service a step further, recognizing regulars and personalizing service for a more memorable guest experience.

Management 398

Management Management Kitchen Safety Front of House 398

7 Shifts

JANUARY 20, 2023

This means big business for restaurants, and a surge in customers and sales. While some restaurants may see a decrease in business on Super Bowl Sunday due to the game being televised, many others see it as an opportunity to bring in more customers. But how do you stand out? In 2019, diners spent $81.30

Specials 195

Specials 2023 Social Media Email Marketing 195

Bingage

APRIL 16, 2024

Earning customer loyalty takes time and effort! but the first and most important step is to choose the best loyalty program which can help to gain customer loyalty, engagement, retention and of course revenue generation. Tier-based loyalty program: Enables VIP Tiers and sends exclusive perks to customers on achieving milestones.

Loyalty Program 104

Loyalty Program 2024 Email Marketing Coupons 104

7 Shifts

MARCH 10, 2021

The fact that 60% of restaurants fail in their first year and 80% close within five years of their grand opening is an indication that few have what it takes for long-term success. If you want to open a restaurant , or if you're going to take a fresh look at where you are in your journey as a restaurateur, you must develop a business plan.

Management 370

Management Management Small Business Email Marketing 370

7 Shifts

DECEMBER 11, 2019

Clever marketing and strong branding from a restaurant’s corporate offices can boost sales for franchised restaurants. A lack of trust and communication between both parties worsens this cycle, with franchisees of worldwide restaurants like McDonald’s, Dominos, and Subway having very public disputes with their franchisors.

Franchise 436

Franchise Franchising Email Marketing Communication 436

Modern Restaurant Management

FEBRUARY 9, 2021

Valentine’s Day is often a busy time for restaurants, but many are now dealing with various challenges amid the pandemic, like no indoor dining or limited capacity as well as more customers opting for carry out. With the Marketing Rule of 7 , it takes an average of seven interactions with a brand before a purchase takes place.

Marketing 219

Marketing Email Marketing Website Management Social Media 219

SpotOn

MARCH 12, 2024

Gigi Cohen is the Director of Marketing for MDP Restaurant Group. In her role, Cohen sets the restaurant marketing strategy, develops social media ads, and tracks the success of their online advertising and email marketing. The rest of our restaurants are in food courts, requiring different marketing strategies.

Email Marketing 98

Email Marketing Social Media Advertising Online Ordering 98

SpotOn

MAY 8, 2024

Transactional emails are a good case in point. Email marketing often hogs the limelight, at the expense of transactional emails. So, let’s see what you can do about this, as we explore some transactional email best practices. We won’t take long. What are transactional emails?

Small Business 52

Small Business Email Marketing Mobile Ordering Social Media 52

Modern Restaurant Management

FEBRUARY 10, 2023

Why You Need a Restaurant Website Digital marketing is crucial to restaurant growth because most diners aren’t just looking up information on your website, they’re also examining your menu online. What other diners say about your food, service, and dining space will matter a great deal to would-be diners. Yes, you do.

Social Media 192

Social Media Mobile Ordering Email Marketing Online Ordering 192

Social Hospitality

OCTOBER 28, 2020

The hospitality industry is the poster child of customer-centricity and always putting the customers’ needs first. Customers are now accustomed to a new level of customer care. Thus, those in the world of hospitality need to, again, elevate their own service and boost the experience they provide to guests.

Hospitality 237

Hospitality Hotels Customer Service Customer Experience 237

Culinary Cues

APRIL 26, 2020

Building a well thought out strategy for starting up the restaurant engine after we move forward is paramount and will, in the process of thinking it through, give every chef and restaurateur a spark of excitement to lean on. The planning process seems overwhelming because there are so many unknowns.

Guest Recovery 310

Guest Recovery Kitchen Safety Customer Service Food Safety 310

Modern Restaurant Management

MAY 1, 2023

Cybercriminals are increasingly targeting restaurants, seeking to steal sensitive customer data and disrupt business operations. First, they typically store significant customer and employee data, including names, addresses, and credit card information. Restaurants are attractive targets for cybercriminals for several reasons.

Insurance 199

Insurance Email Marketing Employee Relations Customer Experience 199

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Customers are going to be hesitant to dine indoors. Basant Baruah, Senior Content Marketer, Beaconstac. Keegan Brown, Marketing Manager Easy On Hold & Brand Music.

Marketing 233

Marketing Social Media Food Safety Email Marketing 233

Modern Restaurant Management

MAY 4, 2023

A 10-percent discount for a local restaurant is of course appreciated, but when looking to grab the attention of new customers – offering free food via direct mail has proven to be a more effective strategy. A free meal helps create lifelong customers. You can blanket a zip code or send the message straight to existing customers.

Loyalty Program 98

Loyalty Program Email Marketing Customer Service Certification 98

Social Hospitality

OCTOBER 28, 2020

The hospitality industry is the poster child of customer-centricity and always putting the customers’ needs first. Customers are now accustomed to a new level of customer care. Thus, those in the world of hospitality need to, again, elevate their own service and boost the experience they provide to guests.

Hospitality 195

Hospitality Hotels Customer Service Customer Experience 195

7 Shifts

JANUARY 10, 2024

They can take orders on iPads and process transactions via handheld POS devices. What sets an RMS apart from a general POS system or retail software is that RMS suites specifically serve the restaurant industry and are full of features that support how food service businesses work. How does a restaurant management system work?

Management 195

Management Management Point of Sale POS 195

7 Shifts

JANUARY 10, 2024

They can take orders on iPads and process transactions via handheld POS devices. What sets an RMS apart from a general POS system or retail software is that RMS suites specifically serve the restaurant industry and are full of features that support how food service businesses work. How does a restaurant management system work?

Management 195

Management Management Point of Sale POS 195

7 Shifts

MARCH 27, 2020

However, many states that are forcing restaurants to stop their dine-in services are allowing them to operate as takeout and delivery-only establishments. Do you have delivery drivers who you could hire, or would your FOH staff take on this role for extra pay? How to communicate your COVID-19 restaurant closure.

Social Media 312

Social Media Restaurant Law Employee Relations Communication 312

7 Shifts

MARCH 16, 2022

A restaurant earns its reputation primarily from two things: its food and its service. In order to deliver on both these accounts, it's critical to cultivate an environment where people — customers and staff alike — want to be. That's why it is important to learn how to motivate your restaurant employees. Acknowledge Your Employees.

Front of House 370

Front of House Back of House Communication Customer Service 370

Clover - Restaurants

MAY 10, 2024

Digital marketing efforts like social media, email marketing, pay-per-click advertising, and search engine optimization can help you build a strong presence online. Digital marketing also helps you build stronger relationships with your current customers. 57% of consumers looked at restaurant reviews.

Marketing 52

Marketing Email Marketing Social Media POS 52

7 Shifts

SEPTEMBER 16, 2021

It means guests love the food you serve so much that one location simply won’t cut it — and you get to serve more customers, generate more revenue , and expand your business. Expanding your place in the food service industry happens in one of two ways — developing a new restaurant concept or replicating an existing one.

Management 370

Management Management Document Hiring 370

Modern Restaurant Management

AUGUST 3, 2021

As we return to in-person dining across the country, restaurants are facing yet another challenge: delivering an exceptional customer experience (CX) for guests who come with high expectations after more than a year stuck at home. Consumers expect more in terms of atmosphere, service and memorable experiences. Here are some strategies.

Customer Experience 212

Customer Experience Email Marketing Social Media Online Ordering 212

7 Shifts

FEBRUARY 26, 2021

The easiest way to get your food out there is by partnering with a third-party delivery app. But when it’s so dead simple to get listed on third-party delivery marketplaces and take orders, why do all the other work to create your own system when you are a time-strapped restaurateur? It will still cost you to run your own delivery.

Online Ordering 341

Online Ordering Ordering Customer Service Food Order 341

Modern Restaurant Management

JULY 12, 2022

With deep roots in the restaurant industry, we’ve worked with our clients to test a number of strategies to take on Restaurant Week as an opportunity to attract new customers. The best solutions always put the focus on providing a fulfilling end-to-end experience for both your your customers and your staff.

Loyalty Program 221

Loyalty Program Online Ordering Point of Sale Customer Experience 221

7 Shifts

OCTOBER 9, 2020

According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic. After all, intuitive design and up-to-date information can turn a website visitor into a paying customer. Online ordering - Ditto.

Design 398

Design Social Media Mobile Ordering Online Ordering 398

Modern Restaurant Management

JULY 11, 2022

In today’s market, it seems that just about every restaurant is hiring. As a result, instead of overseeing customer service or reviewing sales, many managers lose time preparing for interviews and waiting for candidates who never arrive. While screening candidates takes time, hiring software makes it easier.

Hiring 200

Hiring Email Marketing Communication Customer Service 200