Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

Restaurant Engine

FEBRUARY 22, 2023

Update your content regularly to encourage repeat website visits. According to experts, nearly 80% of people will visit a restaurant’s website before dining in or taking out food. This is one of the many reasons your website is the centerpiece of your marketing efforts. Create a regular blog posting schedule.

Website Management 110

Website Management Social Media SEO Email Marketing 110

Goliath Consulting

AUGUST 2, 2022

However, most restaurants were still getting more delivery orders than ever. Because of the vast influx of delivery orders, restaurants have ramped up their takeout, delivery, and online ordering services either through their system or third-party delivery apps such as DoorDash, UberEats, GrubHub, and more. ” 3 .

Delivery 78

Delivery Online Ordering Food Website Management 78

Ordyx

JANUARY 10, 2019

If your restaurant still hasn’t made the addition of online ordering, it’s possible you may not yet see the immediate need. That being said, online ordering can enable you the opportunity to place your order as you’re on the way to a restaurant so that your order is ready by the time you arrive.

Online Ordering 52

Online Ordering Ordering Social Media Food Order 52

The Restaurant Times

OCTOBER 5, 2021

They are unaware of the benefits that digital marketing can provide to restaurants. . The COVID-19 pandemic has revolutionized the global restaurant business scenario and hence, the online sector has seen a tremendous surge. As a result, today, customers are more comfortable in searching and ordering food online.

Email Marketing 64

Email Marketing Marketing Social Media SEO 64

Modern Restaurant Management

JANUARY 13, 2020

By performing an honest assessment and diving deep into point-of-sale (POS) reporting, payroll data, online customer reviews, and various other analytics, even the most successful restaurant operators can identify areas that can be streamlined to cut costs, save time, and boost revenue in the new year. Deploying marketing campaigns.

2020 189

2020 Website Management Online Ordering Point of Sale 189

Goliath Consulting

JUNE 23, 2023

Furthermore, AI-powered scheduling software can automate staff rostering, taking into account factors such as peak hours and employee availability, resulting in efficient labor management. Marketing and Promotion AI’s data-driven capabilities enable restaurants to deliver personalized marketing campaigns.

Email Marketing 78

Email Marketing Customer Experience Social Media Technology 78

Modern Restaurant Management

MARCH 19, 2020

Getting the right recommendation from an established influencer can propel your business into online stardom, following a rush of foot traffic from their followers who simply have to check out the latest hotspot in town. For example, let’s imagine an online reviewer who exclusively reviews low-priced fast food restaurants.

Influencer 213

Influencer Marketing Social Media Online Ordering 213

ChowNow

FEBRUARY 18, 2021

This critical information—such as email addresses, ordering trends, and so on— can help spur business decisions and inform data-driven restaurant marketing tactics. One of the easiest ways is via your online orders – if it’s set up correctly. Social media is an opportune place to market your restaurant.

Marketing 78

Marketing Email Marketing Social Media Online Ordering 78

Open for Business

NOVEMBER 21, 2022

In fact, restaurants use an average of 3 technology tools to manage their back offices alone. If you’re on OpenTable, you have a robust online waitlist built in. This restaurant ordering technology means no one needs to enter incoming delivery orders into your POS manually. Restaurant365. Agorapulse.

Food Safety 78

Food Safety Email Marketing Mobile Ordering Website Management 78

Modern Restaurant Management

APRIL 14, 2020

To add resources to these guides, reach out to Modern Restaurant Management (MRM) magazine Executive Editor Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com with news. The National Restaurant Association launched an industry grassroots education and engagement resource available online at RestaurantsAct.com.

Online Ordering 212

Online Ordering Back of House Customer Service Small Business 212

Sling

JULY 4, 2021

Restaurant marketing has changed dramatically over the past 20 years. With the rise of the internet and the ubiquity of smartphones and tablets, the vast majority of marketing efforts are concentrated online. But there are still effective marketing channels available offline too. 1) Produce A Food-Prep Video.

Marketing 78

Marketing Social Media Loyalty Program Food Truck 78

Focus POS

SEPTEMBER 10, 2020

While it’s possible to get by on manual processes, these are outdated, and won’t give you proper tools you need in order to handle the competition. Online ordering. Online ordering is one of the most popular ordering channels for consumers today. Loyalty program.

POS 97

POS Loyalty Program Email Marketing Mobile Ordering 97

7 Shifts

MARCH 27, 2020

Do you have accounts on online ordering sites like GrubHub and Uber Eats? What measures can you take to make customers feel more comfortable ordering from you? Manage expectations by creating a timeline for updates. A blog post explaining why you are closed when you expect to reopen is also a good idea.

Social Media 312

Social Media Restaurant Law Employee Relations Communication 312

Restaurant365

JULY 24, 2020

Shelter-in-place orders, dine-in restrictions and diners’ hesitation to eat out have combined to prompt restaurants to shift their focus to takeout and delivery. Sometimes called a virtual restaurant, virtual kitchen or cloud kitchen, a ghost kitchen is a food-service business that serves customers exclusively through online orders.

Front of House 147

Front of House Online Ordering Kitchen Safety Customer Service 147

Modern Restaurant Management

MAY 21, 2020

Take the Flights restaurant , for example: Partnering up with the Los Gatos Chamber of Commerce, Flights started ‘Feed the Need Bay Area’ to leverage accounting support and marketing talent so that they could support the Bay Area community. Have a Marketing Plan for Reopening. Offer Safe and Contact-Free Services.

Social Media 215

Social Media Food Safety Cash Management Kitchen Safety 215

The Restaurant Times

JUNE 2, 2020

This blog post majorly covers different marketing channels, the planning process as well as tips to increase customer retention for dark kitchens. . You must also not forget that marketing through the right channels can steady your boat during these rough times. . Use Online Referrals . Incentivize Your Customers .

Loyalty Program 81

Loyalty Program Social Media Website Management Online Ordering 81

Restaurant365

APRIL 9, 2020

Marketing for restaurants has never been more critical. Your online presence is a key component of a successful marketing effort for your restaurant business. When considering starting a marketing campaign, it’s first essential to understand your target audience. Prioritize local SEO.

Marketing 88

Marketing Social Media SEO Email Marketing 88

Restaurant Engine

DECEMBER 9, 2020

The most important thing to consider is whether or not you have the resources to manage the added work. Things to think about include: Who will manage the catering operations? You also want to make sure your kitchen is large enough to handle any size of catering order. Hire a catering manager. Tips for Catering.

Catering 113

Catering Website Management Seasonal Menu Food Supply 113

Ordyx

APRIL 25, 2019

Online Ordering Online ordering has become a byword for customer convenience among many restaurateurs. Online ordering is a powerful way to engage with one’s clientele, particularly its younger members. You can easily add a pop-up form on your website for collecting email addresses.)

Innovation 52

Innovation Email Marketing Online Ordering Mobile Ordering 52

Lavu

MARCH 6, 2020

At the heart of restaurant technology for marketing is customer analytics. This way, restaurant owners and managers can unlock insights into such data and turn the insight into action. Gathering vital customer information to launch marketing outreach program and establish a repeat customer base. Customer Engagement.

Technology 78

Technology Marketing Loyalty Program Social Media 78

The Restaurant Times

OCTOBER 11, 2021

Restaurants are often dependent on a mix of quality, uniqueness, and good service in order to sustain and grow their business. Evaluate the current market and competition. A helpful tool in developing your branding strategy is to look at restaurant marketing case studies online and analyze what did and didn’t work.

Marketing 52

Marketing Social Media Loyalty Program Website Management 52

Restaurant Engine

JUNE 10, 2020

See how you can capture the 90% of guests who research a restaurant online before actually visiting. #1: All you’ve spent is your time, if you are doing the posting, or what you’d pay a social media manager. So, combine this with the free marketing, and you’re on your way to Instagram stardom. #2: 1: Instagram is Cost Effective.

Social Media 99

Social Media Influencer Website Management Email Marketing 99

ChowNow

JANUARY 17, 2020

As you cross items off your checklists and get ready for the big day, you’ll also need to prepare to market your business and connect with your guests. This is why branded, commission-free online ordering will be instrumental as you open your doors. . Gather valuable marketing data to grow your budding customer base.

Online Ordering 78

Online Ordering Mobile Ordering Email Marketing Food Order 78

The Restaurant Times

JULY 28, 2020

According to a study, the online food delivery market will be worth $200 Billion by 2025. This versatile model is gaining popularity for its sustainable dynamics such as low capital investment, quick turnaround times, limited human resources, target driven marketing, ease of customer acquisition, etc. Improper Food Costing.

Customer Service 85

Customer Service Online Ordering Email Marketing Delivery 85

Restaurant Clicks

NOVEMBER 5, 2017

Whether your restaurant is opening soon or has been open for some time, you’ll need to make some decisions on hiring an internal marketing team. Too many people applying for marketing jobs believe posting on instagram and snap chat qualifies them as a marketing director. Website blog posts and updates.

Marketing 61

Marketing Email Marketing SEO Social Media 61

Cheetah

MAY 1, 2020

Before the COVID-19 pandemic, restaurants that could afford it enjoyed the additional marketing and new customers outreach service these apps provided. Encourage Customers to Order Food Directly from Your Restaurant Customers are eager to support their favorite mom-and-pop restaurant by ordering takeout food.

Delivery 109

Delivery Food Mobile Ordering Insurance 109

RGU

JANUARY 1, 2020

Debra Murphy As I was working on my content audit , I came across a couple of posts on small business marketing trends for the years 2013 and 2014. Each trend became a marketing must-have for small businesses. I’ve consolidated the content and updated the small business marketing trends to reflect the value they provide today.

Small Business 52

Small Business Marketing Email Marketing Mobile Ordering 52

Restaurant365

OCTOBER 8, 2021

The ghost kitchen segment was already around at the beginning of 2020, but the market became even more significant in the restaurant industry during the COVID-19 pandemic. The New York Times reports that market research firm Euromonitor predicts “ghost kitchens will be a $1 trillion industry in the next 10 years”.

Front of House 78

Front of House Back of House Website Management Delivery 78

Restaurant365

DECEMBER 17, 2019

Marketing costs are also variable and controllable. However, the biggest factor in controlling food costs is improving your inventory management. Investing in restaurant management technology is an essential part of restaurant costs. Marketing Costs. Restaurant Food Costs. Technology Costs.

Point of Sale 120

Point of Sale License Insurance Employee Relations 120

ChefMod

OCTOBER 6, 2021

But, how have they managed to stay up and running so far? Focus on Online Shopping For the last 15 years, the online shopping and ordering market has grown exponentially. Even a small vegetable vendor can take orders via some kind of online ordering platform. Spreadsheets Begone!

2021 52

2021 Email Marketing Front of House Cash Management 52

Restaurant365

NOVEMBER 19, 2019

To prepare for the new year, restaurant owners, operators, and managers need to start planning now. New training methods focus on thorough cross-training, an emphasis on company mission and values, and solid management team structures. Managing complex, rotating inventory. Finding and training staff.

Operations 92

Operations 2020 Mobile Ordering Social Media 92

Deliverect

NOVEMBER 9, 2020

Founded in Spain in 2014, Glovo is an on-demand courier service that purchases, picks up, and delivers orders, whether food or other types such as medicines or consumer products. The registration process starts with giving your name, your email address, and a password that you will use to access your account.

Mobile Ordering 78

Mobile Ordering Customer Service Point of Sale Delivery 78

Deliverect

NOVEMBER 9, 2020

Founded in Spain in 2014, Glovo is an on-demand courier service that purchases, picks up, and delivers orders, whether food or other types such as medicines or consumer products. The registration process starts with giving your name, your email address, and a password that you will use to access your account.

Mobile Ordering 78

Mobile Ordering Customer Service Point of Sale Delivery 78

Takeaway Solutions

DECEMBER 30, 2018

These days it is more important than ever to market your restaurant online. Whether it is to book a table in your restaurant or to order takeaway, online marketing is important. Here are some things to consider when to help market your restaurant online. The demand is there.

Marketing 45

Marketing Online Ordering Social Media Website Management 45

Bingage

JULY 7, 2020

Along with the selection of the right location for cloud kitchen, marketing, budgeting, and all, you’ll need to invest an amount of time in gathering legal licenses required to start a cloud kitchen in India. Valid Email Id 3. Declaration Of Food Safety Management Plan 6. Documents Required For The FSSAI License.

License 98

License Document Kitchen Safety Certification 98

Ordyx

MARCH 4, 2019

Well let me ask you this: As a restaurant owner or manager, have you ever found yourself wondering where all the money has gone? Have you had days when incoming orders were significantly slower than other days? Accept Online Reservations and Ordering. Have you been in a situation where the numbers were not adding up?

POS 52

POS Email Marketing Point of Sale Website Management 52