The Rail

AUGUST 18, 2023

By Sergey Solonenko, Contributor Creating an actionable inbound marketing strategy is never easy. Despite having the best modern tools at your disposal, it's still hard to create a converting marketing funnel and increase brand awareness in an ideal customer. Content is especially important for bars and similar service establishments.

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7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more.

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Marketing 2021 SEO Loyalty Program 195

Modern Restaurant Management

AUGUST 17, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. Limited-service restaurants continue to be the clear winners in the market share battle within the leisure category.

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2020 Mobile Ordering Loyalty Program Food Safety 493

Open for Business

APRIL 27, 2023

Email marketing strategy might not be the first thing you think of when it comes to promoting your restaurant. But when it’s done well, email marketing can be as effective as other digital marketing channels like social media and search engine optimization (SEO). Quick Links What is email marketing?

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7 Shifts

OCTOBER 9, 2019

That’s why digital marketing is so important. Read on to learn more about creative digital marketing ideas you can get started on today. As an example, take a look at the TripAdvisor, Yelp, and GMB pages for Momofuku Noodle Bar. The first thing you’re going to do is search online for a place that meets these criteria, right?

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Loyalty Program Marketing Social Media Mobile Ordering 284

7 Shifts

AUGUST 26, 2021

Begin your podcast listening with this episode on establishing core restaurant values , featuring Kelly McCutcheon - Vice President of People at Hopdoddy Burger Bar. Join host Jeremy Julian as he covers a variety of topics, such as trade shows, POS systems, scheduling apps, marketing, social media, mobile payment, EVG, and much more!

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Coaching Website Management Email Marketing Retail 195

SpotOn

MAY 1, 2024

This process is known as optimizing for local SEO (search engine optimization). To help your restaurant optimize its online presence, we've included some simple local SEO tips that you can implement on your own. What exactly is search engine optimization (SEO)? Does SEO matter for local businesses?

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SEO Definition Online Ordering Website Management 52

Indoor Media

AUGUST 5, 2020

A well-thought-out domain name is critical to your marketing and advertising. If a page is essential, be sure to list it in the main navigation bar and the footer. If you want to go to the next level of SEO, there are SEO tools available to optimize your site. Marketing Materials- Business Cards and Collateral.

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SEO Website Management Customer Service Advertising 117

Restaurant Engine

MAY 14, 2025

With a well-crafted strategy, you can market to your customers on an ongoing basis as well, strengthening the customer relationship. Step #1: Set Goals Like all marketing, your successful loyalty program starts with a clear objective. Market to your customers. The days of the punch card are gone. What do you want to achieve?

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Loyalty Program Website Management Point of Sale Customer Experience 52

Lavu

APRIL 17, 2020

Restaurants are looking at marketing from a new perspective in today’s uncertain times, and need a way to spread the word about offers without a marketing budget. Now is not the time to stop marketing and close up shop, it’s time to double your efforts and keep providing people with delicious meals.

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Marketing Email Marketing Social Media Loyalty Program 97

Touch Bistro

JULY 15, 2021

The restaurant industry is a competitive space, and you need unique restaurant marketing ideas if you want your venue to stand out. The challenge is, restaurant marketing and promotions can take many forms, and not every strategy will resonate with every diner. The Ultimate Guide to Restaurant Marketing. Download Now.

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Marketing 2021 Email Marketing Social Media 77

Lavu

MARCH 6, 2020

At the heart of restaurant technology for marketing is customer analytics. The three important aspects of improving customer service include customer engagement, digital marketing channels, and customer relationship management (CRM) integration. . Email marketing or reaching out to customers via email.

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Technology Marketing Social Media Loyalty Program 78

Gourmet Marketing

SEPTEMBER 10, 2021

We’re a Restaurant Marketing Agency that’s worked with restaurants for over a decade. Good headers can also improve your SEO score. SEO stands for search engine optimization , and the higher your score, the higher your website will rank in customer searches. But web design is a complex discipline that takes time to learn.

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Open for Business

MAY 16, 2024

A website can be a powerful tool for marketing your restaurant. Consider components like the navigation bar, home page sections, menu, press coverage, and photo galleries. Optimize for search engines (SEO) Improve your site’s Search Engine Optimization (SEO) and increase visibility of your restaurant as diners do their research.

Website Management 78

Website Management Email Marketing SEO Seasonal Menu 78

Ordyx

SEPTEMBER 9, 2019

Keeping any small business afloat is no simple task, especially when it comes to smaller bars. The mid-week slump is real, and not just for larger bars. But why isn’t your bar always full? Factors varying from the seasons to the type of beers you serve determine how much volume your bar becomes.

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Bar Social Media Email Marketing Events 52

Sling

JULY 4, 2021

Restaurant marketing has changed dramatically over the past 20 years. With the rise of the internet and the ubiquity of smartphones and tablets, the vast majority of marketing efforts are concentrated online. But there are still effective marketing channels available offline too. 1) Produce A Food-Prep Video.

Marketing 78

Marketing Social Media Loyalty Program Food Truck 78

Touch Bistro

MAY 26, 2021

Marketing and Promotions. Use marketing strategies such as social media (Facebook and Instagram), restaurant email marketing , your website, direct mail, and paid advertising. The Ultimate Guide to Restaurant Marketing. Everything you need to know about social media, digital marketing, SEO, and more!

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Ordyx

OCTOBER 23, 2019

You can look through Queries on Google Analytics or send out questionnaires through a specialized email marketing campaign! People will not return to eat (and spend their money) at a restaurant or bar where they were not treated well. Reviews are also important because more good ones means more organic SEO for your company.

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Loyalty Program Email Marketing Social Media Customer Service 52

Lavu

NOVEMBER 27, 2019

SMS marketing is an easy and cost-effective way of notifying customers of your whereabouts and specials. Through a loyalty program, you can send notifications and emails to your customers. Grasp the future with Lavu Digital Menu Boards for your eatery or bar, and make an enduring impression with your visitors. SMS Texting.

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Marketing4Restaurants

MAY 20, 2021

Platforms like FROLO (Free Online Ordering) help provide excellent customer experience to visitors and improve web traffic for merchants as it caters to the SEO requirements of these food businesses. Restaurant online ordering systems also raise the bar in terms of competition. What this Means for Restaurants. Make it look appealing.

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The Restaurant Times

NOVEMBER 17, 2022

The market has changed regarding what people spend their money on in recent years. To have a successful endeavor, however, you must heavily implement extreme and exceptional marketing efforts to start and end your pop-up with a splash. . How To Successfully Do Pop-up Marketing. Start Marketing at Least 7 Months in Advance.

Marketing 52

Marketing 2023 Email Marketing Social Media 52

Restaurant365

DECEMBER 4, 2020

However, as we look to 2021, some restrictions on businesses, especially restaurants and bars, are likely to continue in some form. With a shifting labor market, it’s more important to ensure that the staff you are hiring and training is going to stick around longer. Maintaining online reviews and social media marketing.

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2021 Operations Mobile Ordering Social Media 78

Lavu

MARCH 11, 2020

With so many options available in the market, it can be a huge challenge to determine which one will fit the needs of your business. Records and stores returning customer information for smooth future services and marketing opportunities through alerts or emails on special occasions like anniversaries and birthdays. .

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Management Management Cash Management Mobile Ordering 78

Open for Business

JULY 7, 2023

Today, the guest journey begins through a laptop or smartphone, where people discover and connect with restaurants through email, social media, and search engines. A little attention to basic SEO principles can bring potential guests to your website with fewer failed searches and frustrated clicks.

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Hospitality 2023 Front of House Social Media 78