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Where Is Surge Pricing Headed?

Modern Restaurant Management

"While third-party delivery companies were expected to commoditize food like airline tickets, the opposite happened: people became more attached to their favorite brands. Food is visceral in a way that airline seats aren't. Double down on customer service and loyalty programs to create a strong emotional connection.

Pricing 482
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Five Digitally Disrupted Industries to Study as Restaurants Make the Shift

Modern Restaurant Management

Today we will take a look at how disintermediation of the guest has impacted hotels, airlines, real estate, movies, and consumer packaged goods. In the 1970s, Southwest Airlines sold tickets by phone, at airports, and at their offices to avoid commissions from travel agents and remain competitive with car travel routes.

Airlines 493
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MRM Research Roundup: End-of-April 2021 Edition

Modern Restaurant Management

In this edition of MRM Research Roundup, we have news on understanding customer loyalty, beverage insights, restaurant supply loyalty, the influence of discounts, the state of payments and the evolution of gift cards. Customer satisfaction has traditionally been the main driver of loyalty. The Value of Trust.

2021 490
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COVID-19 Resources for Restaurants

Modern Restaurant Management

To add resources to these guides, reach out to Modern Restaurant Management (MRM) magazine Executive Editor Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com with news. The National Restaurant Association-managed site also provides a direct connection to the industry’s grassroots engagement platform.

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MRM Research Roundup: Mid-August 2020 Edition

Modern Restaurant Management

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. This sentiment was most prevalent with millennials, with 43 percent reporting an increase in loyalty.

2020 493
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Why Your Restaurant Should Abandon Coupons and Embrace Loyalty Programs

The Restaurant Coach University

We spoke to Donald Burns (aka The Restaurant Coach™) to learn why loyalty programs are a much wiser path to success than giving away your product. How do loyalty programs work, and what kind of incentives do they offer customers? There are all kinds of loyalty programs.

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MRM Research Roundup: End-of-September 2020 Edition

Modern Restaurant Management

Rewards Network, together with American Airlines AAdvantage Dining and United Airlines MileagePlus Dining, surveyed their members to learn more about what they anticipate their dining habits will look like over the next few months. Restaurants with a loyalty program should also highlight the benefits while remarketing to guests.

2020 474