7 Shifts

OCTOBER 22, 2024

To do so, you must have an optimized website and engaging social media profiles. Build a mobile-friendly restaurant website In 2024, roughly around 63% of all web traffic came from mobile devices. If your website isn’t optimized for mobile, you could be losing out on potential customers.

Book 195

Book Marketing Email Marketing Social Media 195

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Keegan Brown, Marketing Manager Easy On Hold & Brand Music. What’s working right now: Hours should be updated everywhere: Facebook, google my business, yelp, your website, etc.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

ChowNow

FEBRUARY 12, 2025

Today, customers rely on Google searches, online reviews, and social media to decide where to eat. Between online reservations, third-party delivery apps, and direct ordering from your website, digital interactions often happen before a guest ever steps through your doors. Consumer behavior is constantly evolving.

2025 195

2025 Marketing Email Marketing Operations 195

Modern Restaurant Management

NOVEMBER 19, 2020

By creating a social media presence, restaurant owners can utilize tools that these platforms offer such as localized advertising using demographic filters or using cookies and remarketing techniques to find repeating customers. This is key for collecting data, and enables the restaurant to create targeted advertising materials.

Online Ordering 539

Online Ordering Social Media Coupons Advertising 539

Modern Restaurant Management

FEBRUARY 12, 2024

Beyond the brick and mortar, there are many digital assets to manage during the transition phase. The challenge then becomes finding and purchasing a new domain name appropriate for the restaurant, updating all of the collateral branding pieces, online listings, social media, (possibly email accounts) and starting from scratch with SEO.

Social Media 454

Social Media SEO Online Ordering Website Management 454

Modern Restaurant Management

MAY 14, 2020

With social distancing guidelines specifying six feet of distance between customers in essential businesses, and most states ordering stay-at-home and shelter-in-place mandates, many restaurants that previously focused only on exceptional dine-in experiences, or those that thrived on foot traffic, have been forced to shutter.

Customer Experience 558

Customer Experience Online Ordering Social Media Mobile Ordering 558

Modern Restaurant Management

AUGUST 7, 2024

"It’s important to think long term," HungerRush's SVP of Marketing Shannon Chirone told Modern Restaurant Management (MRM) magazine. "Cutting " For cost-effective marketing, Chirone advises operators to leverage social media channels such as Yelp and local Google ads, utilize email and seek out local partnerships. "You

Marketing 471

Marketing Email Marketing Social Media Coupons 471

7 Shifts

OCTOBER 28, 2024

As a restaurant owner, it's easy to pour money into advertising and promotions without knowing how much it’s really costing your business. Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

Modern Restaurant Management

OCTOBER 22, 2021

Seventy-two percent of people choose a restaurant based on comments and images shared by others on Facebook, according to a study by Social Media Monthly. Those stats demonstrate the power and influence of social media. You might also decide to create a custom landing page for visitors from social media.

Social Media 493

Social Media Advertising Events Customer Experience 493

7 Shifts

AUGUST 12, 2021

Is your website optimized, and does it provide a good user experience? Aside from paid advertising, ranking high in local organic search results is critical. Assume a customer discovers your website but cannot identify where you are located or how to contact you. Will your website appear in the results of that search?

Marketing 397

Marketing Email Marketing Loyalty Program Social Media 397

Modern Restaurant Management

DECEMBER 10, 2021

Promotion and advertising are what we call a restaurant’s “secret sauce.” ” Let’s look at seven ingredients that you should include in advertising and promotional campaigns for your restaurants. How much do you spend on creating your website and promoting it online? Emphasize Best-Selling Items.

Marketing 567

Marketing SEO Front of House Website Management 567

Modern Restaurant Management

SEPTEMBER 21, 2023

When people search online to find a local business, they're usually ready to make a purchase and are more likely to become customers than those casually browsing the web or social media platforms. Verify your business to confirm that you are the owner or manager. More on this in the next topic!

SEO 507

SEO Website Management Email Marketing Online Ordering 507

Modern Restaurant Management

NOVEMBER 1, 2022

Restaurant guests in cost-saving mode are eating out less and more conscious of menu prices, according to Restaurants: Consumer Trends Fall 2022/Winter 2023 a report produced by Provoke Insights in collaboration with Modern Restaurant Management (MRM) magazine.

Fine Dining 473

Fine Dining Seasonal Menu Social Media 2022 473

Modern Restaurant Management

MAY 21, 2020

However, as long as you keep the spotlight on food safety – sanitization, employee health monitoring and personal hygiene, and social distancing – your restaurant won’t be a hub of contagion. Make caution part of your branding and incorporate the language on your website. Broadcast your efforts on social media.

Social Media 539

Social Media Food Safety Cash Management Kitchen Safety 539

7 Shifts

OCTOBER 22, 2024

Traditional marketing strategies, like national TV ads, billboards, or widespread social media campaigns, can generate awareness, but they aren’t that effective when it comes to connecting with local customers. Use local keywords in your social media posts, too. Keep the entry process simple.

Marketing 195

Marketing 2025 Social Media Email Marketing 195

Modern Restaurant Management

JANUARY 22, 2024

How do you manage your restaurant in a modern and efficient way? Engage consumers using social media, storytelling, and events to create a deep emotional tie that extends beyond the plate. Make sure your website is mobile-friendly, provide online reservations, and think about building a user-friendly mobile app.

Loyalty Program 453

Loyalty Program Mobile Ordering Dietary Restrictions Social Media 453

The Rail

APRIL 14, 2025

Securing more resources guarantees that your restaurant can manage more demand without compromising quality, whether it comes to equipment upgrades, automation investments, or production facility expansion. By raising operating capacity, you can maintain efficiency while satisfying rising market needs.

Small Business 130

Small Business Cash Management Social Media Consumer Goods 130

Modern Restaurant Management

OCTOBER 4, 2021

But the advertising and marketing also sells a snarky sense of humor , elevating the simplistic brand design to create a funky, unique personality that appeals to the target market. Manage Social Media. More consumers are looking to interact with brands on social media platforms.

Marketing 474

Marketing Loyalty Program Social Media Online Ordering 474

Indoor Media

MARCH 1, 2021

For some, that will mean creating a website or claiming a business in google listings. Many people don’t realize that all influencers and big businesses use a range of social media tools to create and monitor content. Photo Editors The most prominent social media tools out there are photo editors.

Social Media 145

Social Media Small Business Advertising Coupons 145

Modern Restaurant Management

APRIL 14, 2020

To add resources to these guides, reach out to Modern Restaurant Management (MRM) magazine Executive Editor Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com with news. The National Restaurant Association-managed site also provides a direct connection to the industry’s grassroots engagement platform.

Online Ordering 530

Online Ordering Back of House Small Business Customer Service 530

Restaurant Engine

NOVEMBER 8, 2022

If not, a social media manager can help. As a restaurant owner or manager, it can be hard to know when to hire help, especially when it comes to digital marketing. When considering the question, “Should your restaurant have a social media manager,” many people in the restaurant business might automatically answer no.

Social Media 119

Social Media Management Management Website Management 119

Modern Restaurant Management

JUNE 15, 2021

Plus, 43 percent of consumers told business news and insights website The Manifest that they prefer to order delivery from restaurants directly rather than from a third-party service. But one of the biggest digital investments restaurants can make is in advertising. Yet, consumers and restaurants prefer a more direct channel.

Technology 508

Technology Loyalty Program Front of House Online Ordering 508

The Rail

APRIL 10, 2025

This shift is driven by growing environmental awareness, social media scrutiny, and increased access to digital information. From the aforementioned QR codes to artificial intelligence (AI) powered inventory systems, digital tools transform how restaurants manage, monitor, and communicate their supply chain practices.

Food Supply 130

Food Supply Social Media Sustainability Sourcing 130

Modern Restaurant Management

APRIL 5, 2021

Many business owners spend a lot of time perfecting their desktop site, but consumers are now using their phones for everything, from finding brands on social media to online shopping. The previous location near them had former management issues, in addition to struggling to get more people in the door.

Marketing 443

Marketing Coupons Consumer Goods Small Business 443

Modern Restaurant Management

DECEMBER 23, 2019

Customers should experience your brand consistently whether they’re on social media, a mobile delivery app, your website or in your restaurant. Provide prompt customer support via phone, email, and live chat (if you offer it on your website) – as well as in the restaurant – whenever possible.

Social Media 334

Social Media Customer Experience Customer Service Small Business 334

Culinary Cues

AUGUST 31, 2024

When properly developed and integrated into your operation, the mission statement will impact who you hire, how you train, the products you develop and sell, the way you lead and manage, how employees interact, the way that guests are approached, and how the world perceives you (the business) to be. The mission statement is THAT IMPORTANT!

Customer Service 413

Customer Service Social Media Customer Experience Reference 413

7 Shifts

FEBRUARY 8, 2024

Restaurants turned to restaurant management apps to navigate this change, and it appears there’s no going back. 7shifts Most managers are familiar (and frustrated) with traditional paper scheduling techniques. 7shifts Most managers are familiar (and frustrated) with traditional paper scheduling techniques. Apple | Android 3.

Management 367

Management Management Operations Mobile Ordering 367

7 Shifts

JULY 10, 2020

: A seating capacity goal (such as 100% of the allowed seating capacity) or a reservation booking goal A revenue goal—such as a volume number or percentage compared to pre-COVID A follower goal on social media from gaining new interest in your restaurant A return visit goal for diners who return to your restaurant after the grand opening 2.

Events 351

Events Social Media Kitchen Safety Seating 351

7 Shifts

OCTOBER 22, 2019

In a social media-heavy world, the visual appeal of a restaurant has become more important than ever. With social media, we're able to reach people around the globe—it's so important. It's also important that what you put on social media is the same product you get [in person].

Marketing 284

Marketing Social Media SEO Consumer Goods 284

7 Shifts

FEBRUARY 15, 2022

Your smartphone is your restaurant's media center. It's a full-on media company. Shawn is the host of not one but two podcasts— Digital Hospitality and Restaurant Influencers —and he stopped by ours to talk about creating a media brand out of your restaurant. That smartphone is your media center.

Social Media 448

Social Media Hiring Website Management Hospitality 448

Indoor Media

JULY 8, 2021

Truth in advertising is of crucial importance. What you might not know is that truth in advertising is actually the law. The Federal Trade Commission (FTC) takes action to prevent fraud perpetrated against consumers, including false advertising. This applies to any advertisement , physical or digital.

Advertising 148

Advertising Social Media Consumer Goods Cash Management 148

7 Shifts

FEBRUARY 8, 2024

Restaurants turned to restaurant management apps to navigate this change, and it appears there’s no going back. 7shifts Most managers are familiar (and frustrated) with traditional paper scheduling techniques. 7shifts Most managers are familiar (and frustrated) with traditional paper scheduling techniques. Apple | Android 3.

Management 352

Management Management Operations Mobile Ordering 352

Modern Restaurant Management

FEBRUARY 18, 2020

Modern Restaurant Management (MRM) magazine asked restaurant industry movers and shakers: "What do you feel is going to cause disruption in the restaurant industry over the next decade?” In addition to improving the guest experience, technology also makes it easier for restaurants to manage their operations.

Mobile Ordering 539

Mobile Ordering Front of House Customer Service Customer Experience 539

Indoor Media

JUNE 17, 2020

While we are a bit biased and believe our advertising is the first, best way to advertise for all small businesses, we also believe that every business owner should explore the best way to advertise for themselves. Step 1: Define Advertising Success. Profit generated from your advertising campaign.

Small Business 143

Small Business Advertising Coupons Point of Sale 143

7 Shifts

AUGUST 18, 2024

Specialty bars focus on a particular type of drink or theme, such as wine bars or cigar bars, but can be much more expensive to manage. Hiring a Strong Team You'll need a manager, bartenders, waiters, and security. They should also be outgoing and able to socialize with customers. Step 2: Track job candidates.

Bar 370

Bar License Email Marketing Customer Service 370

Next Restaurants

MAY 14, 2024

By Eric Tress, Contributor Do you feel overwhelmed when juggling multiple social media pages for your restaurant? social networks in a month. This means you can reach millions of people through social media marketing, which is why it is an essential aspect of running a business. Build brand awareness? Drive sales?

Social Media 106

Social Media Website Management Customer Service Online Ordering 106

The Restaurant Group

MAY 25, 2025

Managing how people see your business online can mean the difference between success and struggle. Difference between reputation and brand image Your brand image is how you market your restaurant through logos, menus, and advertisements. Managing your reputation involves paying attention to customer feedback and making improvements.

Social Media 78

Social Media Customer Experience Customer Service Small Business 78