Modern Restaurant Management

JANUARY 24, 2023

A survey conducted by MGH Advertising found that 45 percent of American diners said they tried a restaurant for the first time precisely because of a positive post on social media, while another 21 percent said they actively avoided a restaurant because of a negative post.

Social Media 493

Social Media Website Management SEO Customer Experience 493

Modern Restaurant Management

MAY 27, 2022

It doesn’t matter how good the food is at your restaurant, if your customers can’t see the quality through high-quality images, the email marketing won’t work. You get a feel from the image of how the food will taste and what the atmosphere of the restaurant might be like. Invest in High-Quality Pictures of Dishes.

Email Marketing 508

Email Marketing Marketing SEO Social Media 508

7 Shifts

AUGUST 12, 2021

Aside from paid advertising, ranking high in local organic search results is critical. In that sense, make sure to double-check your NAP across the web to ensure its consistency and accuracy, as this directly influences your SEO ranking and search visibility. NAP is an abbreviation for Name, Address, and Phone Number.

Marketing 397

Marketing Email Marketing Loyalty Program Social Media 397

Modern Restaurant Management

OCTOBER 15, 2020

As marketplaces and your competitors continue to invest in SEM and SEO you may be losing upwards of 60 percent of search traffic and paying commissions on a larger percentage of orders. Beyond unique creative, social media advertising can help your brand engage with new audiences. Facebook’s 1.62

Delivery 558

Delivery Social Media Loyalty Program Customer Service 558

ChowNow

FEBRUARY 7, 2025

Consider market conditions: Shifts in the economy, rising food costs, and local competition can all impact how much you should invest in marketing. Promotions, local SEO, and social media ads can help bring more people through your door. Most advertising platforms, like Google and Facebook, provide this data in their reporting tools.

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

ChowNow

FEBRUARY 12, 2025

Everything from food to labor is getting more expensive, which means restaurant margins are tighter than ever. Even if your food is incredible, youre not operating in a vacuum. Maybe theres no great late-night option, or the local delivery scene is missing high-quality comfort food. Everything is getting more expensive.

2025 195

2025 Marketing Email Marketing Operations 195

Modern Restaurant Management

SEPTEMBER 16, 2020

The marketing message has not changed drastically from food-based to safety procedures. Safety is the new variable that got added up along with the usual suspects pertaining to food. Blaze Bullock, SEO Strategist, Blaze Digital Marketing. Restaurants should advertise what precautions they're taking to keep people safe.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

Modern Restaurant Management

OCTOBER 4, 2021

Fast food chain Carl’s Jr. But the advertising and marketing also sells a snarky sense of humor , elevating the simplistic brand design to create a funky, unique personality that appeals to the target market. Start a Food Blog. ” sign. Make sure that your menu is up to date and easy to find.

Marketing 474

Marketing Loyalty Program Social Media Online Ordering 474

The Rail

MAY 22, 2025

Whether you present avant-garde cuisine or rustic comfort food, your brand voice should reflect the essence of your concept. Tip #3: Designing Visual Assets that Leave a Lasting Impression Your visuals speak before your food does. While general advertising does not draw the desired visitors, customized efforts do.

Social Media 130

Social Media Front of House SEO Uniforms 130

Modern Restaurant Management

MAY 18, 2021

Ghost kitchens require a healthy marketing budget, with many deploying successful social media campaigns and even partnering with food influencers to generate buzz. For consumers now accustomed to enjoying delicious, restaurant-prepared meals from the comfort of their home, the experience is all about delivery.

Delivery 421

Delivery Kitchen Safety Social Media Online Ordering 421

7 Shifts

OCTOBER 22, 2019

Instagram is now reshaping the way diners consume their food, and in return restaurants have changed to accommodate the need for “ Instagrammable ” experiences. Now, the restaurant has lines extending around the block with patrons waiting to taste—and take photos of—their food. That’s where a well-rounded Instagram strategy comes in.

Marketing 284

Marketing Social Media SEO Consumer Goods 284

The Rail

FEBRUARY 7, 2025

The Power of Visual Storytelling The food and beverage industry is inherently visual. Leveraging Influencer Collaborations Partnering with food bloggers and social media foodie influencers can be a boon for restaurants. Optimizing Videos for Search Engines Search engine optimization (SEO) isnt just for written content.

Serving 130

Serving Marketing Loyalty Program Social Media 130

7 Shifts

JANUARY 7, 2021

To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. There are many restaurants who’ve never touched advertising or social media, and they’ve been the neighborhood’s go-to spot for decades. Need a napkin?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

EATER

MARCH 1, 2021

The site, he advertises, is “your favourite recipes except without the ads or life stories.”. Twitter users quickly debunked this about-face, showing screenshots of links being advertised to them as newly uploaded on Recipeasly. Some personal news! ?

Website Management 326

Website Management 2021 Advertising SEO 326

7 Shifts

OCTOBER 22, 2024

Whether through supporting local charities or participating in food drives, local restaurants can become go-to places for customers who want to support their community. These create a unique experience that goes beyond just food and drink. Special offers are one of the top restaurant marketing strategies that bring in a regular crowd.

Marketing 195

Marketing 2025 Social Media Email Marketing 195

Goliath Consulting

SEPTEMBER 7, 2023

Local SEO: Claim Your Territory When “best restaurants near me” is searched, your restaurant should be the top recommendation. Local SEO also benefits from: Regularly updating Google My Business listings. Local SEO also benefits from: Regularly updating Google My Business listings. Utilizing localized keywords.

Marketing 195

Marketing SEO Email Marketing Mobile Ordering 195

7 Shifts

OCTOBER 22, 2024

Nowadays, running a successful restaurant takes more than great food and good service. Local SEO strategies, like targeting location-specific searches, will help your site show up when people look for nearby dining options on search engines. Make sure to add high-quality photos of your food, interior, and staff.

Book 195

Book Marketing Email Marketing Social Media 195

7 Shifts

NOVEMBER 1, 2022

Many local restaurants have never touched advertising or social media; they've been the neighborhood's go-to spot for decades. Word of mouth is fantastic, but when scaling a restaurant or reopening after months of closure, you need to rely on more than just the possibility of a customer loving your food and telling their friends about it.

Seating 221

Seating Email Marketing Marketing SEO 221

The Rail

AUGUST 23, 2022

The restaurant business is one of the most competitive destinations in search engine optimization (SEO). Before choosing a food delivery service, catering company, restaurant to have dinner, or venue to celebrate an event, people weigh all options. The customers' approach to food choices in this area is more traditional.

SEO 130

SEO Social Media Customer Service Customer Experience 130

Indoor Media

AUGUST 23, 2021

Advertising has come a long way over the years. Eventually came billboard advertising, business cards, television commercials, and so on, up to the modern era. Now we have banner ads, Facebook advertising, and the Google advertising giant. Digital advertising should be a part of any marketing plan.

Advertising 78

Advertising Email Marketing SEO Social Media 78

Modern Restaurant Management

JANUARY 31, 2025

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features news of dramatic Valentine's Day shift, best food scenes, and the evolution of c-store foodservice. Food-away-from-home spending is likely to see modest growth as softer consumer spending patterns prevail. ” A Year of Challenges U.S.

Marketing 221

Marketing Loyalty Program 2024 2025 221

7 Shifts

AUGUST 18, 2024

You're not only competing against many other bars but establishments offering entertainment, food, and drink. Planning Your Menu Here are a few bar menu design tips : Your food should match the concept and theme. Your menu is more than just a list of food and drink. Pricing should match your target market and theme.

Bar 370

Bar License Email Marketing Customer Service 370

Modern Restaurant Management

AUGUST 17, 2020

Fatigued by cooking at home, consumers are anxious to dine at their favorite restaurants according to a new Oracle Food and Beverage study. Americans preferred to pick-up their food (38 percent US vs. 22 percent UK), while the UK preferred home-delivery (57 percent UK vs. 33 percent US). COVID-19 Consumer Dining Trends.

2020 493

2020 Mobile Ordering Loyalty Program Food Safety 493

Modern Restaurant Management

OCTOBER 9, 2024

For example, a well-designed, SEO-optimized website acts as the digital storefront, drawing in customers with compelling visuals and key information. ezCater data shows food for work improves productivity and collaboration, brings people together, and helps with hiring and retention. It even motivates people to work onsite.

Catering 221

Catering Dietary Restrictions Seasonal Menu Tip Distribution 221

Restaurant Engine

MARCH 26, 2025

Not only are you competing with chain restaurants and their massive advertising budgets, but youre also competing against local restaurants on social media platforms and with their own pay-per-click budgets. When people search for food options, they are usually planning to eat out right away.

Marketing 52

Marketing SEO Mobile Ordering Online Ordering 52

7 Shifts

JUNE 16, 2024

In 2020, the number of establishments in the food and beverage industry was estimated to be 23.1 These strategies can combine traditional restaurant advertising techniques like pamphlets, billboards, and radio promotions with modern ideas like running paid ads, advertising on social media, and collaborating with influencers.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

ChowNow

SEPTEMBER 9, 2024

After perfecting your menu, contracting suppliers and training staff to prepare and serve the food, how do you actually get customers in your door? There’s no one-size-fits-all here, but your budget should be flexible to accommodate unexpected advertising opportunities.

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

7 Shifts

OCTOBER 9, 2019

Capture Your Community with Local Ads Local advertisement is a powerful tool to increase both foot traffic and your online presence. Make online assets search friendly with SEO tactics. It’s easy to create and run super-targeted, low-cost ads that can be optimized to be delivered to the right customer at the right time.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

Bingage

JULY 18, 2020

For online food businesses like cloud kitchen or ghost kitchen or any other food delivering business, digital advertising may be a remarkable useful resource in promoting, in addition to operating the business. Do Register Locally (Basic SEO). Have an SEO Friendly Website. Let’s start – 1.

Delivery 98

Delivery Social Media Marketing Online Ordering 98

Bingage

JULY 18, 2020

For online food businesses like cloud kitchen or ghost kitchen or any other delivering online food, digital advertising may be a remarkable useful resource in promoting, in addition to operating the business. Do Register Locally (Basic SEO). Have an SEO Friendly Website . Let’s start – .

Delivery 98

Delivery Marketing Social Media Email Marketing 98

Indoor Media

JULY 27, 2017

The Next Restaurants blog takes a direct approach to how food establishments should market themselves. One major restaurant marketing tip they focus on is Search Engine Optimization (SEO). A good SEO content strategy could be the difference between landing on page 1 of Google or on page 5 (where no one will ever see you).

Blog 88

Blog Marketing SEO Website Management 88

Restaurant365

APRIL 9, 2020

Keep in mind how different groups respond to different advertising. Prioritize local SEO. Local Search Engine Optimization (SEO) is optimizing your local restaurant website to rank highly on Google pages for the keywords that local area users will search about your city or state (like “best pizza Chicago”).

Marketing 88

Marketing Social Media Mobile Ordering Email Marketing 88

Restaurant Engine

JULY 9, 2025

Press releases to local food bloggers – Influencers like food bloggers are always looking for content, so ask them to announce your new offering in exchange for free food. Show off behind-the-scenes clips of how your food is packaged or film a 15-second video showing how easy it is to order and pick up.

Loyalty Program 52

Loyalty Program Marketing Email Marketing Online Ordering 52

Next Restaurants

JUNE 30, 2021

Asian, Italian, Latin American, and American fast food are the most popular. Also, the chef will help you to draw up a list of equipment, calculate the food cost, choose the right suppliers and draw up a delivery schedule. Let’s Talk About Advertising. It can help for better advertisement and SEO ranking.

Bar 103

Bar Seasonal Menu Advertising Restaurant Law 103

Restaurant Engine

OCTOBER 11, 2023

You give your restaurant and your food more credibility while showing people your food is worth eating because others love it. 8: Use Reviews to Improve SEO Your online reviews can improve your SEO (search engine marketing) on your website. A review in a search ad may even help people choose to dine with you. #10:

Social Media 110

Social Media Email Marketing SEO Website Management 110

Restaurant Engine

APRIL 23, 2025

Did you know Nations Restaurant News found that nearly 55% of millennials and 38% of all age groups have visited a restaurant or ordered food online after seeing the restaurant on TikTok? Your food is art, and influencers can show it off in creative ways that are enticing and mouthwatering. Your food is your art.

Influencer 52

Influencer 2025 Website Management Email Marketing 52

Restaurant Engine

OCTOBER 28, 2020

Highlight and advertise your food truck with your website hub. Whether you’re just starting your food truck, or you’ve been around awhile a website is a pivotal piece in your marketing arsenal. Because a website is essential to your business, let’s look at the 10 benefits of having a great food truck website. #1:

Food Truck 78

Food Truck Social Media Food Mobile Ordering 78