7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. What are they ordering? What are they wearing?

Marketing 418

Marketing 2020 SEO Loyalty Program 418

7 Shifts

OCTOBER 22, 2024

Nowadays, running a successful restaurant takes more than great food and good service. To do so, you must have an optimized website and engaging social media profiles. Local SEO strategies, like targeting location-specific searches, will help your site show up when people look for nearby dining options on search engines.

Book 195

Book Marketing Email Marketing Social Media 195

7 Shifts

AUGUST 12, 2021

Aside from paid advertising, ranking high in local organic search results is critical. In that sense, make sure to double-check your NAP across the web to ensure its consistency and accuracy, as this directly influences your SEO ranking and search visibility. Engagement on Social Media. Loyalty Rewards.

Marketing 397

Marketing Email Marketing Loyalty Program Social Media 397

7 Shifts

OCTOBER 22, 2024

Whether through supporting local charities or participating in food drives, local restaurants can become go-to places for customers who want to support their community. These create a unique experience that goes beyond just food and drink. Run targeted ads Location-based marketing boosts ad engagement by as much as 30%.

Marketing 195

Marketing 2025 Social Media Email Marketing 195

Modern Restaurant Management

OCTOBER 4, 2021

Fast food chain Carl’s Jr. But the advertising and marketing also sells a snarky sense of humor , elevating the simplistic brand design to create a funky, unique personality that appeals to the target market. And color choice can directly impact that appeal — and even motivate the consumer to step in and order up.

Marketing 474

Marketing Loyalty Program Social Media Online Ordering 474

The Rail

MAY 22, 2025

Whether you present avant-garde cuisine or rustic comfort food, your brand voice should reflect the essence of your concept. This covers everything from the language on your menu to the tone of your social media captioning. Tip #3: Designing Visual Assets that Leave a Lasting Impression Your visuals speak before your food does.

Social Media 130

Social Media Front of House SEO Uniforms 130

Modern Restaurant Management

MAY 18, 2021

We bought gift cards for future use, donated to employee relief funds, and shared our favorite spots on social media. By August 2020, Americans reported ordering takeout 2.4 By August 2020, Americans reported ordering takeout 2.4 times a week, spending a total of $67 weekly since the start of the pandemic.

Delivery 421

Delivery Kitchen Safety Social Media Online Ordering 421

Modern Restaurant Management

AUGUST 17, 2020

Fatigued by cooking at home, consumers are anxious to dine at their favorite restaurants according to a new Oracle Food and Beverage study. Thirty-nine percent of those in the US and 36 percent in the UK ordered more frequently from their local restaurant than before the crisis. "Throughout COVID-19 Consumer Dining Trends.

2020 493

2020 Mobile Ordering Loyalty Program Food Safety 493

Goliath Consulting

SEPTEMBER 7, 2023

Local SEO: Claim Your Territory When “best restaurants near me” is searched, your restaurant should be the top recommendation. Local SEO also benefits from: Regularly updating Google My Business listings. Local SEO also benefits from: Regularly updating Google My Business listings. Utilizing localized keywords.

Marketing 195

Marketing SEO Email Marketing Mobile Ordering 195

7 Shifts

JANUARY 7, 2021

To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. There are many restaurants who’ve never touched advertising or social media, and they’ve been the neighborhood’s go-to spot for decades.

Marketing 195

Marketing 2021 SEO Loyalty Program 195

7 Shifts

NOVEMBER 1, 2022

Many local restaurants have never touched advertising or social media; they've been the neighborhood's go-to spot for decades. Why you create the food you do, why your service is different, and why customers should come and be a part of your story. Maybe it's how you cook or serve the food, like at Benihana.

Seating 221

Seating Email Marketing Marketing SEO 221

7 Shifts

OCTOBER 9, 2019

Capture Your Community with Local Ads Local advertisement is a powerful tool to increase both foot traffic and your online presence. Integration can come in the form of booking a table directly within the messenger tool, offering online ordering, providing custom offers based on previous orders, and more.

Marketing 284

Marketing Loyalty Program Social Media Mobile Ordering 284

Modern Restaurant Management

JANUARY 31, 2025

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features news of dramatic Valentine's Day shift, best food scenes, and the evolution of c-store foodservice. Food-away-from-home spending is likely to see modest growth as softer consumer spending patterns prevail. ” A Year of Challenges U.S.

Marketing 221

Marketing Loyalty Program 2024 2025 221

ChowNow

SEPTEMBER 9, 2024

After perfecting your menu, contracting suppliers and training staff to prepare and serve the food, how do you actually get customers in your door? It all comes down to marketing, whether it’s a social media post or an email blast. Increase revenue Marketing efforts can help influence what and how much customers order.

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

7 Shifts

AUGUST 18, 2024

You're not only competing against many other bars but establishments offering entertainment, food, and drink. They should also be outgoing and able to socialize with customers. Once your post is ready, you can share it directly with employees in the 7shifts app, as well as on social platforms. Step 2: Track job candidates.

Bar 370

Bar License Email Marketing Customer Service 370

Modern Restaurant Management

OCTOBER 9, 2024

Business catering orders typically have a higher AOV and are often recurring. For example, restaurants like Subway see a nearly doubled average order value for business catering compared to social events. Engaging content on social media platforms and can whet customer appetites and create a sense of community.

Catering 221

Catering Dietary Restrictions Seasonal Menu Tip Distribution 221

7 Shifts

JUNE 16, 2024

In 2020, the number of establishments in the food and beverage industry was estimated to be 23.1 These strategies can combine traditional restaurant advertising techniques like pamphlets, billboards, and radio promotions with modern ideas like running paid ads, advertising on social media, and collaborating with influencers.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

The Rail

AUGUST 23, 2022

The restaurant business is one of the most competitive destinations in search engine optimization (SEO). Before choosing a food delivery service, catering company, restaurant to have dinner, or venue to celebrate an event, people weigh all options. The customers' approach to food choices in this area is more traditional.

SEO 130

SEO Social Media Customer Service Customer Experience 130

Bingage

JULY 18, 2020

For online food businesses like cloud kitchen or ghost kitchen or any other food delivering business, digital advertising may be a remarkable useful resource in promoting, in addition to operating the business. Their target consumer base is tech-savvy and stays energetic on social media platforms.

Delivery 98

Delivery Social Media Marketing Online Ordering 98

Restaurant Engine

MARCH 26, 2025

Not only are you competing with chain restaurants and their massive advertising budgets, but youre also competing against local restaurants on social media platforms and with their own pay-per-click budgets. When people search for food options, they are usually planning to eat out right away.

Marketing 52

Marketing SEO Mobile Ordering Online Ordering 52

Bingage

JULY 18, 2020

For online food businesses like cloud kitchen or ghost kitchen or any other delivering online food, digital advertising may be a remarkable useful resource in promoting, in addition to operating the business. Their target consumer base is tech-savvy and stays energetic on social media platforms. More info is here.

Delivery 98

Delivery Marketing Social Media Email Marketing 98

The Restaurant Times

SEPTEMBER 30, 2021

Social media presence is an important part of running a contemporary business, and it’s quickly becoming a popular restaurant marketing tool for attracting new customers and converting them into regulars. Transform Your Restaurant’s Social Media Presence Into A Huge Success .

Social Media 59

Social Media Website Management Online Ordering Customer Service 59

Restaurant Engine

OCTOBER 11, 2023

1: Regularly Share Reviews on Social Media One of the best ways to leverage reviews to boost your online following is to post them regularly on your social media accounts. Regularly sharing reviews on social media is a good practice, as your followers love to see social proof that your restaurant is worth visiting. #2:

Social Media 110

Social Media Email Marketing SEO Website Management 110

Restaurant365

APRIL 9, 2020

Keep in mind how different groups respond to different advertising. Prioritize local SEO. Local Search Engine Optimization (SEO) is optimizing your local restaurant website to rank highly on Google pages for the keywords that local area users will search about your city or state (like “best pizza Chicago”).

Marketing 88

Marketing Social Media Email Marketing Mobile Ordering 88

Restaurant Engine

APRIL 23, 2025

Did you know Nations Restaurant News found that nearly 55% of millennials and 38% of all age groups have visited a restaurant or ordered food online after seeing the restaurant on TikTok? This means working with people in your community who have loyal social media followings and asking them to promote your restaurant.

Influencer 52

Influencer 2025 Website Management Email Marketing 52

Next Restaurants

MAY 8, 2024

This is a struggle for about 80% of restaurateurs worldwide, as they understand customer preferences and deal with higher food costs and fierce competition. So, how can restaurants effectively engage with their audience on social media? With online ordering, customers hold the power in their hands.

Loyalty Program 105

Loyalty Program Social Media Point of Sale Online Ordering 105

Next Restaurants

JUNE 30, 2021

Asian, Italian, Latin American, and American fast food are the most popular. Also, the chef will help you to draw up a list of equipment, calculate the food cost, choose the right suppliers and draw up a delivery schedule. The main task of commercial design is to package your concept correctly in order to increase sales.

Bar 103

Bar Seasonal Menu Advertising Restaurant Law 103

Indoor Media

JULY 27, 2017

The Next Restaurants blog takes a direct approach to how food establishments should market themselves. One major restaurant marketing tip they focus on is Search Engine Optimization (SEO). A good SEO content strategy could be the difference between landing on page 1 of Google or on page 5 (where no one will ever see you).

Blog 88

Blog Marketing SEO Website Management 88

The Restaurant Times

DECEMBER 21, 2021

With online food ordering proliferating and the willingness to spend long hours standing in lines plunging, dark kitchens are fast gaining popularity in the food and restaurant industry. Dark kitchens, virtual kitchens, ghost kitchens, or cloud kitchens are virtual food ordering joints that operate on a delivery-only model.

Online Ordering 98

Online Ordering Social Media Food Order Website Management 98

Open for Business

MAY 2, 2023

How to use social media for restaurant marketing How to use paid advertising for restaurant marketing How to use email marketing What is restaurant marketing? You’ve got the old ways: traditional advertising methods such as signs and billboards as well as print and radio ads. Why is restaurant marketing so important?

Marketing 78

Marketing Email Marketing Social Media SEO 78

Restaurant Clicks

NOVEMBER 5, 2017

Before we get into the questions you need to ask when hiring a marketing position, let’s talk about all the areas of expertise you’ll need to cover in order to have a solid restaurant marketing plan. Social Media Marketing. SEO – Search engine optimization. PPC – Pay per click (advertising).

Marketing 76

Marketing Email Marketing SEO Social Media 76

Lavu

APRIL 17, 2020

With revenue and profits down for most restaurants, it’s time to get creative with content marketing campaigns, social media, and the free tools available to business owners for no-cost advertisement. Location Tagging and Hashtag Campaigns in Social Media Posts. Go Live on Social Media.

Marketing 97

Marketing Email Marketing Social Media Loyalty Program 97

Touch Bistro

JULY 15, 2021

Everything you need to know about social media, digital marketing, SEO, and more! In order to make sure customers remember your restaurant long after they’ve dined with you, it’s important to define your brand identity. and adding a reservation or online ordering widget. Elevate Your Food Photography.

Marketing 77

Marketing 2021 Email Marketing Social Media 77

The Restaurant Times

OCTOBER 5, 2021

As a result, today, customers are more comfortable in searching and ordering food online. Good digital marketing strategy harnessing various channels enables the customers to discover your outlet and order from it. . A good website, coupled with a great SEO strategy will help generate new leads, thus reaching a larger audience.

Email Marketing 64

Email Marketing Marketing Social Media SEO 64

Restaurant Engine

OCTOBER 28, 2020

Highlight and advertise your food truck with your website hub. Whether you’re just starting your food truck, or you’ve been around awhile a website is a pivotal piece in your marketing arsenal. Because a website is essential to your business, let’s look at the 10 benefits of having a great food truck website. #1:

Food Truck 78

Food Truck Social Media Food Mobile Ordering 78

Restaurant365

NOVEMBER 19, 2019

Restaurant owners trying to keep up with the constant inventory change are turning to inventory management software , which covers the inventory process from end to end, from counting and transferring to ordering and invoicing. Adjusting to increasing food costs. Responding to shifting guest preferences and expectations.

2020 92

2020 Operations Mobile Ordering Social Media 92

The Restaurant Times

SEPTEMBER 22, 2021

It takes more than a vibrant location, eye-catching décor, and delicious food to run a restaurant. A poorly created website can reflect poorly on your business, regardless of how good your food, service, or ambience are. Social Media Integration . Social media marketing is a great way to engage your customers daily.

Social Media 59

Social Media SEO Website Management Online Ordering 59