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Nowadays, running a successful restaurant takes more than great food and good service. Let’s explore 26 proven online marketing strategies to help your restaurant thrive. Another way to get local backlinks is from local news articles, food bloggers, or restaurant directories to boost your visibility in search results.
Building a restaurant marketing budget can feel overwhelming. With tight margins, unpredictable cash flow, and endless marketing options, its hard to know how much to spendor where to spend it. Creating an effective marketing budget doesnt have to be all that complicated. The good news?
Toward the end of the quarter, the chain began advertising delivery on TV and elsewhere. But customers were asking for it, so it came up with a solution that allows it to offer delivery on its website with orders picked up curbside by Uber drivers. of sales in the quarter.
This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.
Every online order, email sign up, and reward program interaction generates valuable insightsbut if that data just sits there, youre missing a major opportunity. Think about it: What if you could automatically send a special offer to a customer who hasnt ordered in a while? Restaurants collect a ton of customer data.
As a restaurant owner, it's easy to pour money into advertising and promotions without knowing how much it’s really costing your business. Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies.
per share for the online ordering and payment company just four years after Olo went public. per share for the online ordering and payment company just four years after Olo went public. per share for the online ordering and payment company just four years after Olo went public. By Jonathan Maze on Jul. Photo courtesy of Olo.
The 20 puree flavor possibilities were eventually narrowed down to six that were test marketed in Michigan. All can be ordered as full-flavor but spirit-free “mock-a-ritas” as well. All can be ordered as full-flavor but spirit-free “mock-a-ritas” as well. The new, improved margaritas rolled out June 10.
The right promotion at the right time can reignite business, whether that means a packed dining room on a slow weekday or reconnecting with loyal customers who havent ordered in a while. Are you trying to increase your direct online ordering ? A restaurant marketing strategy that works for a sports bar might fall flat at a vegan cafe.
They are popping up more often in conversations this year, and they point toward deeper trends in the restaurant tech market. Acqui-hire “To acquire a company in order to use its employees skills or knowledge, rather than for its products or services.” Add these six terms to your vocabulary.
deals this week as fast-food pizza chains work to reverse stubbornly weak sales. deals this week as fast-food pizza chains work to reverse stubbornly weak sales. deals this week as fast-food pizza chains work to reverse stubbornly weak sales. The deals intensify a tradition of value marketing in the pizza business.
The tool from the East Coast vegan chain — a digital take on a split-flap mechanical display that appears on its website and in the chain’s ordering app — estimates the amounts of water, land, CO2, and oil saved by eating vegan burgers. The “ PLNT Impact Tracker ” on PLNT Burger’s website wants you to think about what you’re eating.
If you feel that digital marketing isn’t giving your local restaurant the results you need, then it's time to explore more targeted strategies. Local restaurant marketing can help you reach your target audience more effectively. Local restaurant marketing can help you reach your target audience more effectively.
The three-unit chain has two more under construction in the Tampa Bay area, and another five to seven are planned in 2026, reaching the Orlando market. That model allows the chain to invest more labor in the kitchen, where car-friendly salads and wraps are made to order. All are company owned and there are no plans to franchise.
Continue to Site >>> Menu C-stores are stealing fast-food tactics. Not quite yet An easy way to bring bold Korean flavors to modern menus From BBQ to beverages, menus are seeing a lot of action Food C-stores are stealing fast-food tactics. Photo: Shutterstock Made-to-orderfood, value offerings, loyalty programs.
Zero-waste, high-fiber snack bars Food What operators should know about ancient grains Sponsored content from our partner Furmano’s on Jul. If you’re looking to incorporate international dishes into your menu, either to explore global themes or for educational food programs, ancient grain-based options are a great choice.
That led to selling bagels at farmers markets. It’s a point-of-sale system that allows the team to pack orders, and it’s integrated with third-party delivery partners. Los Angeles has become a hotbed for bagel concepts like Courage Bagels, Hank’s Bagels, the Yeastie Boys food trucks, and more. We’d sell out.
11, 2025 Facebook Twitter LinkedIn Huddle House will add drive-thrus as it moves into more urban and suburban markets. | The Atlanta-based company is hoping that more modern food and restaurants will help its brands break through with younger consumers. That means you can now get boba at Perkins. By Joe Guszkowski on Jun.
Restaurant emailmarketing is your secret ingredient to standing out, creating memorable dining experiences, and significantly boosting revenue by nurturing strong customer relationships. Why It Helps Small Restaurants Emailmarketing is a budget-friendly, highly effective strategy ideal for small restaurants.
And fast-food customers Chef Jonathon Sawyer discusses his Chicago restaurant, Kindling, and his latest TV appearance Are we reaching peak chicken tender saturation on menus? It’s easy to score what’s marketed as a Dubai Chocolate Bar at specialty retail food stores; in New York City a 7-ounce bar sells for about $19.
The company plans to expand into more markets and expects to have thousands of bots on the ground by the end of the year, which it says will give it the largest autonomous vehicle fleet in the world. The company integrates with DoorDash and Uber Eats, and restaurants can opt in to having Coco bots deliver orders placed through those apps.
Super Bowl Sunday is one of the busiest days for restaurants and bars, as fans gather to enjoy the game, food, and drinks with friends and family. Takeout Specials Super Bowl Sunday is a peak day for takeout orders, so be sure to offer a dedicated takeout menu for those who prefer to enjoy the game at home.
To put the new Whopper on the menu, the Miami-based fast-food burger chain had to bring in the brisket, Carolina gold BBQ sauce and crispy onions. “A The same build can be ordered as a BBQ Brisket Whopper Jr. A fun fact is that the brisket is actually pit smoked. starting at $4.79. Both are available while supplies last. Sign up here.
With this information, you'll know how many employees to schedule and how many food supplies to order. Use email and social media to promote gift cards and drive holiday sales. Grow your customer database The holidays are the perfect time to build your email list. Gift card sales create instant revenue.
Social media erupted over portion sizes last year, which had a side effect of creating stress for employees as customers videoed their orders being put together. A customer can come in and order something as healthy or as caloric as they want. Customization is great until customers mess up their orders. Check out this table.
Photo: Shutterstock San Francisco-based delivery service DoorDash announced Friday that it has completed its purchase of SevenRooms, a New York-City-based reservations and marketing platform for restaurants. billion and international food delivery service Deliveroo for $3.9 billion, both in cash.
Photo: Shutterstock DoorDash is doubling down on its advertising business. . Photo: Shutterstock DoorDash is doubling down on its advertising business. The food delivery company said Wednesday that it has acquired Symbiosys, an ad tech company, in a deal valued at $175 million. By Joe Guszkowski on Jun.
17, 2025 Facebook Twitter LinkedIn DoorDash now offers services like reservations and advertising. Photo: Shutterstock Once upon a time, DoorDash was a spoke on a big wheel of restaurant ordering channels. Last month, DoorDash announced plans to acquire reservations and marketing service SevenRooms for $1.2
Using effective upselling techniques in restaurants ensures guests enjoy the best food and drink pairings while restaurants boost profits. Upselling means suggesting a better, larger, or additional item to increase the value of a customer’s order. If a guest orders a steak, recommend a beverage pairing or a premium side.
Free food tastes better. Guests get free food and operators gain a database of loyal customers, a tool for increasing sales, and a way to differentiate themselves in a competitive market. Your loyalty program expenses fall under your marketing budget. Host a launch event Don't forget about the offline world, too.
Hart joins food-and-games investment company Emerging The Chicago-based company is behind Puttshack, F1 Arcade, Flight Club and the upcoming Poolhouse. The growth capital firm behind the food-and-games brands Puttshack, F1 Arcade and Flight Club has added more restaurant industry firepower to its leadership team. Photo: Shutterstock.
Digital marketing strategies are the best way to promote your new carry-out services. In this article, we look at carry-out services and seven brilliant marketing strategies to launch your restaurant’s new offering. Your customers need to be able to find your online ordering quickly and easily. Customer reviews.
Running a successful restaurant in 2025 means more than just great food—it requires smart financial decisions. Use these Calculations to Maximize Cost Reduction The food cost percentage is the number one calculation that restaurants can use today to maximize their cost reduction. Food cost control is crucial.
He reportedly pled guilty to a charge of simple battery and was ordered to undergo substance abuse testing, complete a violence program and pay fines. In 2017, he was arrested in Chicago on charges of assaulting his ex-wife and a business partner, according to Eater Chicago.
Influencer partnerships are key to your 2025 restaurant marketing strategy. Did you know Nations Restaurant News found that nearly 55% of millennials and 38% of all age groups have visited a restaurant or orderedfood online after seeing the restaurant on TikTok? Its authentic marketing. Your food is your art.
chains as the restaurant tech market continues to consolidate. chains as the restaurant tech market continues to consolidate. chains as the restaurant tech market continues to consolidate. By Joe Guszkowski on Jun. 10, 2025 Facebook Twitter LinkedIn QSR Automations offers kitchen display systems for large restaurant chains.
Most of its sales are digital, though customers can order in person at the counter, and there is limited seating. Cheese debuts a new arcade concept for adults who want to be kids Food Whats next for Jenis Splendid Ice Creams? Investors are leery about fast-food chains and they’re jumping onto a few key casual-dining bandwagons.
Since then, Wendy’s has dealt with an economy that has turned unfriendly to fast-food chains, particularly those that specialize in burgers. Wendy’s named Ken Cook interim CEO. By Jonathan Maze on Jul. 08, 2025 Facebook Twitter LinkedIn Wendy's CEO Kirk Tanner will leave effective July 18. Photo: Shutterstock. in the first quarter.
The company said Seattle is now the most expensive delivery market in the U.S., In most markets, courier pay fluctuates on a per-order basis depending on things like time and distance. By Joe Guszkowski on Jul. 08, 2025 Facebook Twitter LinkedIn DoorDash said rising costs have hurt restaurant delivery sales in Seattle.
It’s essential to adopt sound marketing strategies for your in-house food delivery business. Here are some tips to best advertise that you offer delivery services. Whatever they do and say to customers from initial inquiries to delivered order can make difference between a satisfied or unsatisfied customer.
In today’s tight job market, to be competitive and stay top of mind of potential hires, it’s important to launch a holistic recruitment marketing strategy to support basic recruiting functions. Social Media Advertising. If you don’t actively drive traffic via advertising then nobody will see your content.
As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.
In the midst of the COVID-19 pandemic and the resulting restaurant shutdowns, online ordering has become the go-to method for many customers. By using loyalty programs as a way to encourage customers to order directly. The first step in crafting a winning loyalty program is gathering the right data.
Restaurant marketing strategy, design, and internal systems will evolve for independents and chains alike in the coming year. In 2021, restaurant marketing strategy, restaurant design, and internal systems—for independents and chains alike—will evolve, and technology and robotics will become commonplace.
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