7 Shifts

JANUARY 31, 2024

The best restaurant managers take customer service a step further, recognizing regulars and personalizing service for a more memorable guest experience. Accounting & finances Many owners—who take the initiative to fund and start the restaurant —expect you to keep the business open and profitable.

Management 397

Management Management Kitchen Safety Front of House 397

Modern Restaurant Management

NOVEMBER 3, 2022

However, the term ‘get more Google reviews’ receives approximately 14,000 annual global searches, suggesting business owners and marketeers are struggling to find the secret to success. To help you out, here's what this SEO expert has to say. Ask for Reviews – They Won’t Always Come to You.

Email Marketing 197

Email Marketing Customer Service Website Management Customer Experience 197

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Which is where your restaurant marketing plan comes in. So, where do you start?

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Open for Business

MAY 2, 2023

Restaurant marketing attracts new customers, keeps regulars coming back, and sets one restaurant apart from the crowd. It’s more important than ever to make savvy marketing central to your business. Quick links What is restaurant marketing? Quick links What is restaurant marketing?

Marketing 78

Marketing Email Marketing Social Media SEO 78

The Rail

JUNE 4, 2024

By Eric Tress, Contributor When you talk about marketing in this era, people quickly think of social media marketing, content marketing, and search engine optimization (SEO), among other online marketing methods. Here’s your guide to restaurant marketing with direct mail. What is Direct Mail Marketing?

Marketing 52

Marketing Email Marketing Restaurant Law Coupons 52

Indoor Media

SEPTEMBER 26, 2017

What is the best restaurant advertising campaign you can run? What is the best restaurant advertising campaign you can run? Traditional advertising tends to have a broad reach. One of the best restaurant marketing campaigns you can run is a local one. Register Tape Coupon Advertising for Restaurants. Learn more.

Advertising 78

Advertising Coupons Email Marketing Social Media 78

Open for Business

APRIL 3, 2023

The “4 Ps of marketing” may sound like blah business jargon to restaurant types, but these four principles—product, price, place, and promotion—can magnetize new guests and keep regulars coming back. Here’s how to put the 4 Ps of marketing to work for your restaurant, plus a few examples to get you started.

Marketing 78

Marketing Email Marketing Social Media Loyalty Program 78

Goliath Consulting

SEPTEMBER 7, 2023

In the digital age, the culinary world doesn’t just battle it out in the kitchen. In this post, we’ll outline top digital marketing strategies that every restaurant should consider to stay competitive in the current digital landscape. Email Marketing: Beyond Newsletters Segment your email list based on preferences.

Marketing 78

Marketing SEO Email Marketing Mobile Ordering 78

7 Shifts

JANUARY 31, 2024

The best restaurant managers take customer service a step further, recognizing regulars and personalizing service for a more memorable guest experience. Accounting & finances Many owners—who take the initiative to fund and start the restaurant —expect you to keep the business open and profitable.

Management 195

Management Management Kitchen Safety Front of House 195

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Customers are going to be hesitant to dine indoors. That they can get coronavirus from someone sitting next to them while dining. Here are their insights.

Marketing 233

Marketing Social Media Food Safety Email Marketing 233

Modern Restaurant Management

APRIL 26, 2024

Payment Technologies as a Tool for Allergy-Friendly Dining New payment technologies are reducing the number of possible ‘points of failure’ throughout the process and let restaurants know exactly what their customers can and can't eat right when they order.

Dietary Restrictions 98

Dietary Restrictions Allergens Point of Sale Customer Experience 98

ChowNow

SEPTEMBER 30, 2020

When brainstorming restaurant marketing ideas, many restaurateurs seek out strategies that will help bring in new customers. Marketing to your existing customers keeps your restaurant top of mind leading to increased order frequency and higher ticket sizes. Keep customers engaged with email. to get them to order again.

Loyalty Program 158

Loyalty Program Marketing Email Marketing Social Media 158

Modern Restaurant Management

DECEMBER 21, 2020

Restaurant marketing strategy, design, and internal systems will evolve for independents and chains alike in the coming year. In 2021, restaurant marketing strategy, restaurant design, and internal systems—for independents and chains alike—will evolve, and technology and robotics will become commonplace.

2021 159

2021 Email Marketing Online Ordering Advertising 159

Modern Restaurant Management

DECEMBER 28, 2020

Delivery and take-out will continue to be the most popular way consumers will get their restaurant meals in a COVID and post-COVID world. And three, above all, we see the need for digital marketing automation continuing and growing into 2021 and beyond. Here are their responses. To read part one, click here.

2021 229

2021 Mobile Ordering Loyalty Program Kitchen Safety 229

Open for Business

MARCH 21, 2023

Word-of-mouth marketing and evangelism marketing are valuable parts of a restaurant’s marketing strategy. Because word-of-mouth marketing is an unpaid form of advertising, you can use this important tool no matter your restaurant’s marketing budget. Word-of-mouth marketing is a form of organic advertising.

Marketing 78

Marketing Social Media Email Marketing Customer Experience 78

7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. So, where do you start?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

Clover - Restaurants

MAY 10, 2024

A June 2023 study by PYMNTS found 62% of restaurant consumers use Google to search for restaurants, making it the top online source where people find dining information. Digital marketing efforts like social media, email marketing, pay-per-click advertising, and search engine optimization can help you build a strong presence online.

Marketing 52

Marketing Email Marketing Social Media POS 52

7 Shifts

JANUARY 31, 2023

In fact, as many as 35% of people plan to have a romantic night out on this day. Remember not everyone will dine in on this day as they might want to spend it at home instead. So you’ll want to do your best to stand out online. This is the perfect time to build an email list as well so you can promote other offers in the future.

Specials 195

Specials Online Ordering Email Marketing Loyalty Program 195

Next Restaurants

JUNE 30, 2020

Advertise & Promote Your Restaurant on Social Media. According to a report by marketing research firm Nielsen, there has been a 15% increase in social media app usage since the pandemic. According to a report by marketing research firm Nielsen, there has been a 15% increase in social media app usage since the pandemic.

Social Media 160

Social Media Email Marketing Online Ordering Food Safety 160

ChowNow

FEBRUARY 12, 2021

In fact, 80 percent of consumers rely on digital tools like an easy-to-use website and online ordering system , as motivating factors in deciding where they’ll dine. In the age of COVID-19, when dine-in and foot traffic are limited, being online is vital to maintaining your engagement with customers and boosting your restaurant’s success.

Email Marketing 148

Email Marketing Online Ordering Social Media Customer Service 148

SpotOn

JUNE 5, 2024

When you're just opening, understaffed, or trying to grow, it can be tough to figure out where to trim the fat and make the numbers work. " Lawmakers are concerned that some fees hurt customers by inflating the advertised price with opaque, mandatory add-ons. Check out these frequently asked questions. 

Small Business 52

Small Business Restaurant Law Customer Service Pricing 52

ChowNow

JANUARY 6, 2021

Even as the bulk of your customers return to indoor dining, many will continue to rely on delivery–for some, due to a desire for added convenience and for others, out of concern for safety. . Contactless payment also became commonplace among restaurants that were open for dining. Invest in the right online ordering platform.

2021 148

2021 Mobile Ordering Online Ordering Download 148

Next Restaurants

OCTOBER 31, 2019

Take to their phones and devices to track down the hottest, highest rated restaurant nearby. In fact, 90% of people research a restaurant online before dining there , according to Upserve. Turns out what you do (or don’t do) online determines your restaurant’s success. But first, they have to take a seat at your table.

Email Marketing 84

Email Marketing Marketing Loyalty Program Social Media 84

Restaurant Engine

APRIL 12, 2023

The whole reason you market to your customers and your target audience is to build relationships with them. Engaged customers come back time and time again, and they tell their friends and family to dine with you. In addition, most marketers know how important social media is, especially for customer engagement.

Social Media 106

Social Media Email Marketing Customer Service Leadership 106

Modern Restaurant Management

MAY 21, 2020

Take the Flights restaurant , for example: Partnering up with the Los Gatos Chamber of Commerce, Flights started ‘Feed the Need Bay Area’ to leverage accounting support and marketing talent so that they could support the Bay Area community. Rid yourself of the non-essentials, get back to the basics, and work smart.

Social Media 197

Social Media Food Safety Cash Management Kitchen Safety 197

Touch Bistro

JULY 15, 2021

The restaurant industry is a competitive space, and you need unique restaurant marketing ideas if you want your venue to stand out. The challenge is, restaurant marketing and promotions can take many forms, and not every strategy will resonate with every diner. The Ultimate Guide to Restaurant Marketing.

Marketing 77

Marketing 2021 Email Marketing Social Media 77

SpotOn

MARCH 18, 2024

On the other side of the dining spectrum, there are restaurants with menus that offer an entire meal at a set price, also known as the prix fixe menu. Even though it's easy to dismiss these menus as a novelty for fine dining restaurants, there's more to the prix fixe than meets the eye.

Menu 98

Menu Dietary Restrictions Fine Dining Seasonal Menu 98

SpotOn

FEBRUARY 27, 2024

Preparing for major events and holidays, like Easter weekend, can help save your restaurant from chaos and make the most out of a holiday synonymous with the brunch rush. Luckily, all it takes is a few strategically placed chocolate eggs or paper egg cut-outs. Think beneath tables, behind curtains, underneath chairs.

Social Media 52

Social Media Seasonal Menu Email Marketing Online Ordering 52

SpotOn

MAY 21, 2024

School's out, the farmer's markets are booming, and summer vacation plans are finally coming to life. Slower traffic means many restaurants take off the long holiday weekend themselves to enjoy a hard-earned break. The 4th of July weekend offers so much more than an Independence Day celebration. It's peak summer.

Specials 52

Specials Online Ordering Seasonal Menu Social Media 52

7 Shifts

OCTOBER 9, 2019

You wake up, have a coffee, and decide that it’s a perfect day to go out for a nice brunch. That’s why digital marketing is so important. Read on to learn more about creative digital marketing ideas you can get started on today. There are a few things you can do to take your loyalty program to the next level.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

Open for Business

OCTOBER 20, 2023

Quick links Market research and business plan Location and layout Budgeting and costs Licenses and legal requirements Creating the menu Staffing Technology and systems Marketing and branding Opening your restaurant Market research and business plan Market research and crafting a solid business plan are foundational steps in opening a restaurant.

License 78

License Email Marketing Front of House Seasonal Menu 78

Restaurant Engine

JULY 28, 2021

You know that offering your customers specials is a terrific marketing tool. It’s also a great way to try out new menu items to see if your diners like them. This means costing out every item that lands on the plates of your daily dinner specials. Take Staff Costs into Account. It increases customer loyalty and retention.

Specials 111

Specials Pricing Email Marketing Advertising 111

Restaurant Engine

SEPTEMBER 13, 2023

Take this chance to understand what the negative reviewer is saying and take positive action on it. Nearly 95% of people check out a diner’s reviews before ever walking in the door, so we can’t emphasize reviews enough to help build your reputation on social media. Restaurant Web Design, Made Easy.

Social Media 59

Social Media Loyalty Program Email Marketing Website Management 59

Apicbase

AUGUST 5, 2022

If you look under the bonnet, you will see that struggling businesses often lack a clear restaurant marketing plan. If you look under the bonnet, you will see that struggling businesses often lack a clear restaurant marketing plan. Okay, stop right there, if you’ve started googling for a restaurant marketing agency.

Marketing 97

Marketing Operations Social Media Email Marketing 97

ChowNow

JANUARY 6, 2022

Even as the bulk of your customers return to indoor dining, many will continue to rely on delivery–for some, due to a desire for added convenience and for others, out of concern for safety. . Contactless payment also became commonplace among restaurants that were open for dining. Invest in the right online ordering platform.

2022 78

2022 Mobile Ordering Online Ordering Download 78

Restaurant365

APRIL 9, 2020

Marketing for restaurants has never been more critical. Your online presence is a key component of a successful marketing effort for your restaurant business. When considering starting a marketing campaign, it’s first essential to understand your target audience. Prioritize local SEO.

Marketing 88

Marketing Social Media SEO Email Marketing 88

Modern Restaurant Management

APRIL 14, 2020

To add resources to these guides, reach out to Modern Restaurant Management (MRM) magazine Executive Editor Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com with news. We really appreciate them being proactive and reaching out to us during a time that we couldn't even digest what was happening."

Online Ordering 207

Online Ordering Back of House Customer Service Small Business 207