Modern Restaurant Management

JANUARY 22, 2024

But precisely, how can you determine what customers want? How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? How do you manage your restaurant in a modern and efficient way? People want service that is quick, easy, and hassle-free.

Loyalty Program 181

Loyalty Program Dietary Restrictions Mobile Ordering Social Media 181

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Customers are going to be hesitant to dine indoors. Basant Baruah, Senior Content Marketer, Beaconstac. Keegan Brown, Marketing Manager Easy On Hold & Brand Music.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

7 Shifts

OCTOBER 22, 2019

Creating an Instagram marketing strategy for your restaurant is just a part of getting your business up and running. Instagram is influencing menu offerings, restaurant design, and marketing strategies. There are three main steps to creating a winning restaurant Instagram marketing strategy.

Marketing 284

Marketing Social Media SEO Consumer Goods 284

Open for Business

MARCH 21, 2023

Word-of-mouth marketing and evangelism marketing are valuable parts of a restaurant’s marketing strategy. Both terms refer to the same thing: getting people to talk about your business and growing your customer base. Quick links What is evangelism marketing and word-of-mouth marketing?

Marketing 78

Marketing Social Media Email Marketing Customer Experience 78

Next Restaurants

MAY 14, 2024

This means you can reach millions of people through social media marketing, which is why it is an essential aspect of running a business. In this article, we’ll share tips on managing multiple social media accounts for your restaurant to maximize their benefits. Are you looking to increase website traffic ? Drive sales?

Social Media 78

Social Media Website Management Customer Service Online Ordering 78

Modern Restaurant Management

FEBRUARY 12, 2024

Beyond the brick and mortar, there are many digital assets to manage during the transition phase. If the restaurant uses a third-party hosting service for its website, be sure to get record of the login information and contact information of the service provider.

Social Media 181

Social Media SEO Online Ordering Website Management 181

Modern Restaurant Management

APRIL 5, 2021

With a changing landscape, it is more vital than ever to help your potential customers see great value in your business. As business owners learn to adapt, here are four of the most critical marketing mistakes to avoid. Not Offering Customer Incentives. But their online presence is a good thing for your marketing.

Marketing 177

Marketing Coupons Consumer Goods Social Media 177

Indoor Media

OCTOBER 4, 2021

Google My Business (GMB) is a free Google service intended for local businesses. More than just another method of promoting your company on Google, GMB allows you to improve your local marketing strategies by making your business more visible in local searches. You must be the business owner or an authorized manager or representative.

Advertising 78

Advertising Social Media Website Management Email Marketing 78

Modern Restaurant Management

NOVEMBER 3, 2022

However, the term ‘get more Google reviews’ receives approximately 14,000 annual global searches, suggesting business owners and marketeers are struggling to find the secret to success. But you’re missing out on a ton of opportunity if you’re not asking your customers for a review of your product or service.

Email Marketing 203

Email Marketing Customer Service Website Management Customer Experience 203

Indoor Media

APRIL 9, 2018

Digital advertising has become a practically mandatory element of marketing. If you’re like most small business owners (myself included), getting started with digital marketing can be overwhelming. Measuring the success of advertising relies heavily on your expectations. Start With the Right Expectations.

Advertising 78

Advertising Social Media Website Management Email Marketing 78

7 Shifts

JANUARY 20, 2023

This means big business for restaurants, and a surge in customers and sales. While some restaurants may see a decrease in business on Super Bowl Sunday due to the game being televised, many others see it as an opportunity to bring in more customers. It's hard enough to manage a higher workload without delivery.

Specials 195

Specials 2023 Social Media Email Marketing 195

Indoor Media

JULY 19, 2021

So you’ve decided to start creating advertisements for your business. You have a firm understanding of your customer persona. You know exactly what channels you’re going to leverage — maybe Yelp, Cartvertising, billboard advertising, and some Facebook ads. Luckily for you, creating advertising materials is much simpler today.

Marketing 78

Marketing Management Management Advertising 78

Open for Business

MARCH 23, 2023

Restaurant marketing jobs are some of the most important roles in the hospitality industry. A solid marketing strategy will help you attract new guests and keep them coming back, but marketing duties often fall to the bottom of a busy restaurant owner or manager’s to-do list.

2023 78

2023 Marketing Social Media Email Marketing 78

Indoor Media

AUGUST 26, 2020

Auto repair email marketing is a great tool to help you do that. Capitalize on customers that already frequent your shop rather than trying to attract new customers that may come in for a cheap oil change but never return. 3 Ways to Guarantee That Email Marketing Will Increase Your Profits: Choose an Email Marketing Service.

Email Marketing 113

Email Marketing Marketing Loyalty Program Coupons 113

Apicbase

JANUARY 12, 2023

Email marketing is an invaluable strategy for boosting your restaurant. Whether you’re launching a new venture, realizing the untapped potential of promotional emails, or creating an email newsletter , email marketing will help your restaurant flourish. Why email marketing works for food service operations.

Email Marketing 52

Email Marketing Marketing Tip Distribution Social Media 52

7 Shifts

JULY 10, 2020

Having a specific goal will help you plan out your budget, labor needs, marketing strategy, messaging, and organization before the event. Consider food costs, labor costs, and cost of marketing your reopening. Frequency and repetition will help your advertisements get noticed. Plan your staffing ?????

Events 351

Events Social Media Kitchen Safety Seating 351

Sling

JULY 4, 2021

Restaurant marketing has changed dramatically over the past 20 years. With the rise of the internet and the ubiquity of smartphones and tablets, the vast majority of marketing efforts are concentrated online. But there are still effective marketing channels available offline too. 1) Produce A Food-Prep Video.

Marketing 78

Marketing Social Media Loyalty Program Food Truck 78

Restaurant365

APRIL 9, 2020

Marketing for restaurants has never been more critical. Your online presence is a key component of a successful marketing effort for your restaurant business. When considering starting a marketing campaign, it’s first essential to understand your target audience. Prioritize local SEO. Promote user-generated content (UGC).

Marketing 88

Marketing Social Media SEO Email Marketing 88

MBB Hospitality

JUNE 30, 2022

Have you started a business and wondered which marketing techniques would work best for you? There are many types of marketing, but not all marketing is created equally. Some marketing techniques don’t work as well because they are not keeping up with modern times. Mobile Digital Billboards. Create Brand Awareness.

Advertising 52

Advertising Food Truck Social Media Customer Service 52

7 Shifts

NOVEMBER 9, 2022

As a restaurant owner, you know how difficult it is to win a customer's attention and make them keep coming back to your restaurant. Consumer-facing industries like food & beverage see more short-term purchases based on emotional triggers—which means maintaining a healthy bottom line becomes a challenge without a dedicated customer base.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

Sling

AUGUST 30, 2021

At first glance, hospital marketing (or HM for short) may seem like a job reserved for hotels and resorts. In reality, hospitality marketing is essential for the success of all businesses that provide goods and services to the general public. What Is Hospitality Marketing? Why Is Hospitality Marketing Important?

Hospitality 78

Hospitality Marketing Website Management Customer Experience 78

The Restaurant Times

NOVEMBER 17, 2022

When it comes to restaurants, especially, guests search for locations that offer unique food, a comfortable ambiance, and only the best customer service. Additionally , 20% of customers who shop at pop-ups decide to do so to share experiences. . The market has changed regarding what people spend their money on in recent years.

Marketing 52

Marketing 2023 Email Marketing Social Media 52

Modern Restaurant Management

OCTOBER 22, 2021

This article will explore seven tips on using Facebook Ads to increase your market share of customers. It’s time to grab a bigger slice of the metaphorical cake of the restaurant marketing world! You can’t just have a well-optimized company website that follows the latest web development trends anymore.

Social Media 197

Social Media Advertising Events Customer Experience 197

The Restaurant Times

OCTOBER 5, 2021

They are unaware of the benefits that digital marketing can provide to restaurants. . As a result, today, customers are more comfortable in searching and ordering food online. This is where digital marketing plays a pivotal role in building a solid customer base. 6 Ways To Boost Digital Marketing For Your Restaurant.

Email Marketing 64

Email Marketing Marketing Social Media SEO 64

Sling

OCTOBER 1, 2023

You can be a part of this wide-open market. You’ll gain valuable experience in such foundational business practices as: Marketing Food prep Payroll Menu development Scheduling Suppliers Employee development Networking Customer service The lessons you learn can be directly applied to the catering business you start.

Catering 78

Catering License Transportation Advertising 78

7 Shifts

FEBRUARY 15, 2022

And it's proprietor, Shawn Walchef, is redefining what restaurant marketing can be. In his work, he realized that many employees get thrust into management positions without any training. So he created a universal training manual, his book— The Surprise Restaurant Manager. Your smartphone is your restaurant's media center.

Social Media 448

Social Media Hiring Website Management Hospitality 448

Modern Restaurant Management

NOVEMBER 1, 2022

Restaurant guests in cost-saving mode are eating out less and more conscious of menu prices, according to Restaurants: Consumer Trends Fall 2022/Winter 2023 a report produced by Provoke Insights in collaboration with Modern Restaurant Management (MRM) magazine. “Unique offerings to help separate from the competition may be helpful.

Fine Dining 189

Fine Dining Seasonal Menu Social Media 2022 189

Indoor Media

JULY 15, 2021

They also continuously evolved their services to meet demand. ” It wasn’t until 2005 that Yelp launched the first website version that looked somewhat like the Yelp of today. In addition, 503,000 different businesses are paying for advertisements on the platform. Receive and respond to direct customer messages.

Advertising 78

Advertising Website Management Email Marketing Social Media 78

Apicbase

AUGUST 5, 2022

If you look under the bonnet, you will see that struggling businesses often lack a clear restaurant marketing plan. Of course, marketing isn’t the only thing that makes or breaks a business, but it does give you an edge when you expand and open in new locations. You don’t need a fancy consultant to do your marketing. It doesn’t.

Marketing 97

Marketing Operations Social Media Email Marketing 97

Bingage

DECEMBER 5, 2019

When it comes to building a marketing strategy to increase restaurant business sales , social media and online marketing is an unavoidable element. These days social media marketing is utilised by almost every business, but all tactics of online marketing do not work for all kind of business. How to write about it?

Social Media 98

Social Media Marketing Consumer Goods Influencer 98

Indoor Media

JUNE 7, 2021

Though word of mouth remains a significant way to acquire new customers for businesses of all kinds, modern businesses require more. Today we’ll explore how salon owners specifically can harness Yelp and other contemporary advertising methods to drive customer acquisition. How is the service? Is the product good?

Advertising 78

Advertising Customer Service Website Management Email Marketing 78

Modern Restaurant Management

MAY 14, 2020

Ensuring a positive digital customer experience entails optimizing various channels and technological infrastructure to improve how customers navigate a restaurant’s online persona. Creating Digital Customer Experiences: Three Best Practices. This isn’t just about ensuring a website looks nice.

Customer Experience 223

Customer Experience Online Ordering Social Media Mobile Ordering 223

Modern Restaurant Management

DECEMBER 28, 2020

Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their opinions on what we can expect in 2021. And three, above all, we see the need for digital marketing automation continuing and growing into 2021 and beyond. Britt Mills, Senior Director of Customer Experience at Mobiquity.

2021 230

2021 Mobile Ordering Loyalty Program Kitchen Safety 230

Indoor Media

MARCH 1, 2021

For some, that will mean creating a website or claiming a business in google listings. Ever wonder how a fast food restaurant manages to find every little comment made about its store, or whether your community is talking about your business online? This year, make it your goal to improve your small business’s online presence.

Social Media 145

Social Media Small Business Advertising Coupons 145

Modern Restaurant Management

JUNE 15, 2021

The ingrained customer behavior over the past year, delivery, mobile orders, curbside pick-up, will likely continue. The pandemic effectively accelerated trends in how restaurants interact with customers. Lavu, the restaurant technology services company, estimates 42 percent of food purchases are made online.

Technology 203

Technology Loyalty Program Front of House Online Ordering 203

Modern Restaurant Management

APRIL 14, 2020

To add resources to these guides, reach out to Modern Restaurant Management (MRM) magazine Executive Editor Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com with news. This new site is a one-stop hub of critical information for restaurants, employees, customers and industry partners. MRM Restaurant Survival Guide Updates.

Online Ordering 212

Online Ordering Back of House Customer Service Small Business 212

Modern Restaurant Management

MAY 21, 2020

The news may raise concerns for both customers and operators alike because it’s no secret just how contagious COVID-19 can be in public places. With less inventory and even fewer customers coming in, we recommend that you widen your margins and revamp your offerings. Offer Safe and Contact-Free Services.

Social Media 215

Social Media Food Safety Cash Management Kitchen Safety 215