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4 Social Media Tools For Small Businesses

Indoor Media

Many people don’t realize that all influencers and big businesses use a range of social media tools to create and monitor content. Photo Editors The most prominent social media tools out there are photo editors. No matter how many followers you’re beginning this year with, there is always room for improvement.

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Social Media and Restaurants: The 6 Reasons Why You Need it

Restaurant Engine

? Harness the power of social media to drive business to your restaurant. ?. Social media is vital to the success of your restaurant. Did you know that according to one study by Social Media Today, 30% of millennial diners actively avoid restaurants with a weak Instagram presence?

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Why Truth in Advertising Matters

Indoor Media

Truth in advertising is of crucial importance. What you might not know is that truth in advertising is actually the law. The Federal Trade Commission (FTC) takes action to prevent fraud perpetrated against consumers, including false advertising. This applies to any advertisement , physical or digital.

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Beyond Menus: Creative QR Code Uses for Restaurants

Modern Restaurant Management

Spice Up Your Social Media Presence Want to connect with your patrons in the digital age? Include social media in your digital marketing strategy. Over half of the world’s population uses social media, interacting with an average of six platforms.

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What’s the Best Way to Advertise a Small Business?

Indoor Media

While we are a bit biased and believe our advertising is the first, best way to advertise for all small businesses, we also believe that every business owner should explore the best way to advertise for themselves. Step 1: Define Advertising Success. The purpose of advertising is to increase profits.

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The Revolution of Loyalty: The Punch Card Goes Digital

Modern Restaurant Management

Enhancing Customer Retention Through Personalization As punch cards and physical coupons give way to digital interfaces in the restaurant industry, I'm reminded of a familiar trend seen in other industries. Armed with this knowledge, you can strategically offer coupons or special promotions during those occasions.

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Tips for Keeping Restaurants Afloat as COVID Cases Spike

Modern Restaurant Management

By creating a social media presence, restaurant owners can utilize tools that these platforms offer such as localized advertising using demographic filters or using cookies and remarketing techniques to find repeating customers. This is key for collecting data, and enables the restaurant to create targeted advertising materials.