Modern Restaurant Management

AUGUST 8, 2022

A repeat sale is 30 percent the cost of attracting a new customer, and repeat customers are walking advocates / marketers to new customers, ultimately generating more revenue–and reliable revenue–for less cost. So how can a restaurant drive revenue without time-intensive and costly marketing initiatives?

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Loyalty Program Social Media Email Marketing Point of Sale 188

7 Shifts

JANUARY 31, 2024

Marketing & advertising It's your job to ensure the restaurant's seats are full, especially if you're not part of a massive franchise that benefits from corporate advertising. This means that managers tend to bear more of the marketing responsibilities and have to know how to use digital marketing platforms effectively.

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Modern Restaurant Management

JANUARY 9, 2020

These aren’t just adjectives explaining coffee flavors, but should also be terms that describe your coffee shop’s marketing campaigns. Keep reading as we share marketing tips designed to help small coffee shops better compete in today’s market. Here are three top places to advertise: Online. Out-Of-Home.

Marketing 191

Marketing Email Marketing Loyalty Program Social Media 191

Open for Business

MARCH 21, 2023

Word-of-mouth marketing and evangelism marketing are valuable parts of a restaurant’s marketing strategy. Because word-of-mouth marketing is an unpaid form of advertising, you can use this important tool no matter your restaurant’s marketing budget. Word-of-mouth marketing is a form of organic advertising.

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Marketing Social Media Email Marketing Customer Experience 78

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

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Modern Restaurant Management

MAY 26, 2023

A 2023 Emotional Intelligence Market study citing “heavy growth” of $49.93 Emotional intelligence is key to any marketing strategy. One easy way to achieve this is for public communications from company executives, or that represent the brand as a whole, to display vulnerability, which fosters relatability and trust.

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Hospitality Social Media Customer Service Email Marketing 101

Modern Restaurant Management

DECEMBER 28, 2020

And three, above all, we see the need for digital marketing automation continuing and growing into 2021 and beyond. Companies rushed to market with new digital solutions out of necessity and customers were satisfied with the initial products. Now brands are trying to balance speed to market and operational readiness.

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2021 Mobile Ordering Loyalty Program Kitchen Safety 230

Open for Business

MARCH 23, 2023

Restaurant marketing jobs are some of the most important roles in the hospitality industry. A solid marketing strategy will help you attract new guests and keep them coming back, but marketing duties often fall to the bottom of a busy restaurant owner or manager’s to-do list.

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2023 Marketing Social Media Email Marketing 78

7 Shifts

JANUARY 31, 2024

Marketing & advertising It's your job to ensure the restaurant's seats are full, especially if you're not part of a massive franchise that benefits from corporate advertising. This means that managers tend to bear more of the marketing responsibilities and have to know how to use digital marketing platforms effectively.

Management 195

Management Management Kitchen Safety Front of House 195

Indoor Media

NOVEMBER 8, 2021

Businesses can learn how to create free QR codes for their QR code marketing campaigns and what they need to create them. You can then download the generated QR code as an image file to use for your marketing. They are useful in one-time, special marketing campaigns.

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Email Marketing Coupons Healthcare Loyalty Program 78

7 Shifts

OCTOBER 9, 2019

That’s why digital marketing is so important. Read on to learn more about creative digital marketing ideas you can get started on today. Capture Your Community with Local Ads Local advertisement is a powerful tool to increase both foot traffic and your online presence.

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Loyalty Program Marketing Social Media Mobile Ordering 284

7 Shifts

SEPTEMBER 19, 2022

Establish Clear Lines of Communication. Communication breaks down. 72% of employees ranked team communication as necessary to their satisfaction at work. Things get lost when conversations start verbal, go to text, and end up in an email. Unclear communication leads to frustration and a less-than-stellar work experience.

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Front of House Back of House Cash Management Customer Experience 195

The Restaurant Times

NOVEMBER 17, 2022

The market has changed regarding what people spend their money on in recent years. To have a successful endeavor, however, you must heavily implement extreme and exceptional marketing efforts to start and end your pop-up with a splash. . How To Successfully Do Pop-up Marketing. Start Marketing at Least 7 Months in Advance.

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Marketing 2023 Email Marketing Social Media 52

Modern Restaurant Management

MAY 21, 2020

Take the Flights restaurant , for example: Partnering up with the Los Gatos Chamber of Commerce, Flights started ‘Feed the Need Bay Area’ to leverage accounting support and marketing talent so that they could support the Bay Area community. Have a Marketing Plan for Reopening. Pick the Right Marketing Channels.

Social Media 216

Social Media Food Safety Cash Management Kitchen Safety 216

Sling

JULY 4, 2021

Restaurant marketing has changed dramatically over the past 20 years. With the rise of the internet and the ubiquity of smartphones and tablets, the vast majority of marketing efforts are concentrated online. But there are still effective marketing channels available offline too. 8) Invite Local Media To A Special Event.

Marketing 78

Marketing Social Media Loyalty Program Food Truck 78

Open for Business

OCTOBER 20, 2023

Quick links Market research and business plan Location and layout Budgeting and costs Licenses and legal requirements Creating the menu Staffing Technology and systems Marketing and branding Opening your restaurant Market research and business plan Market research and crafting a solid business plan are foundational steps in opening a restaurant.

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Modern Restaurant Management

DECEMBER 21, 2020

We quickly pivoted to offer Family Meals To Go and have continued to expand our third-party delivery partnerships in key markets, which has contributed to our continued growth, even during one of the most difficult years on record for so many restaurants. When you give back to the community, the community takes care of you.

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2020 Online Ordering Fast Casual Point of Sale 180

Restaurant Clicks

NOVEMBER 5, 2017

Whether your restaurant is opening soon or has been open for some time, you’ll need to make some decisions on hiring an internal marketing team. Too many people applying for marketing jobs believe posting on instagram and snap chat qualifies them as a marketing director. Social Media Marketing. Email Marketing.

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Marketing Email Marketing SEO Social Media 61

The Food Corridor

NOVEMBER 3, 2021

Perhaps you have a kitchen full of wonderful clients, but you’re thinking about opening up a new revenue stream, like renting your space out for private events for example. How Essential is Commercial Kitchen Marketing? There are many approaches to marketing online. Marketing Jargon Explained. Content Marketing.

Marketing 52

Marketing Email Marketing Social Media Website Management 52

Modern Restaurant Management

APRIL 14, 2020

Since the COVID-19 crisis began, the Association has coordinated more than 400,000 emails to Congress from restaurants, employees, consumers and industry supporters—all speaking out about the need for swift and strong federal relief and recovery programs. "Cox Media has been very supportive to us during this difficult time. .”

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Online Ordering Back of House Customer Service Small Business 212

The Restaurant Times

SEPTEMBER 22, 2021

Moreover, visual marketing is on an upward trajectory. As early as 2018, an estimated 84% of all branded communication was visual. If you add pictures to your marketing content, you stand to get 94% more views than without. Social media marketing is a great way to engage your customers daily. About Us’ Section .

Social Media 59

Social Media SEO Website Management Online Ordering 59

Ordyx

SEPTEMBER 9, 2019

​H ost events! Jeff Rose explains this wonderfully in his article titled “ He Built A Multi-Million Dollar Business With Zero Paid Advertising - Here’s How ” that details how becoming a trusted expert media advisory can take you places. This does not only need to apply to holidays and seasonal events, though.

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Bar Social Media Email Marketing Events 52

Next Restaurants

MAY 26, 2020

If you want to familiarize with the new restaurant marketing landscape post-COVID-19, PosterMyWall is hosting a webinar with Daniel Woodman , a senior marketer with a knack for helping small businesses flourish, to talk about what restaurants can do stay relevant on re-opening, and to tackle the many novel challenges they will face.

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Webinar Social Media Food Safety Cash Management 89

Modern Restaurant Management

AUGUST 17, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. Limited-service restaurants continue to be the clear winners in the market share battle within the leisure category.

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2020 Loyalty Program Mobile Ordering Fast Casual 198

7 Shifts

FEBRUARY 8, 2024

7shifts provides a cloud-based team management and scheduling solution, allowing owners and managers to schedule restaurant employees , approve shift trades, and communicate with staff from one easy-to-use mobile app. With Team Communication, you can message individual staff members or the whole team about announcements or shift changes.

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Operations Management Management Mobile Ordering 367

7 Shifts

FEBRUARY 8, 2024

7shifts provides a cloud-based team management and scheduling solution, allowing owners and managers to schedule restaurant employees , approve shift trades, and communicate with staff from one easy-to-use mobile app. With Team Communication, you can message individual staff members or the whole team about announcements or shift changes.

Operations 352

Operations Management Management Mobile Ordering 352

Touch Bistro

JULY 15, 2021

The restaurant industry is a competitive space, and you need unique restaurant marketing ideas if you want your venue to stand out. The challenge is, restaurant marketing and promotions can take many forms, and not every strategy will resonate with every diner. The Ultimate Guide to Restaurant Marketing. Download Now.

Marketing 77

Marketing 2021 Email Marketing Social Media 77

Modern Restaurant Management

FEBRUARY 10, 2023

Why You Need a Restaurant Website Digital marketing is crucial to restaurant growth because most diners aren’t just looking up information on your website, they’re also examining your menu online. Clickable phone numbers and email make it easier to convert a visit into an inquiry or a reservation booking. Yes, you do.

Social Media 197

Social Media Mobile Ordering Email Marketing Online Ordering 197

7 Shifts

JANUARY 31, 2023

You can also use this idea for other holidays and events that you might have like New Year's Eve or the Fourth of July. If you have these events coming up, it makes sense to offer up something free as well. This is the perfect time to build an email list as well so you can promote other offers in the future.

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Specials Online Ordering Email Marketing Loyalty Program 195

7 Shifts

DECEMBER 14, 2022

Other Restaurant Marketing Resources. Sign up for an account using your phone number, email, Google, Facebook, or Twitter. Recommended Reading: 22 Restaurant Advertising Ideas Driving Guests To Tables. Recapping an event. Like most social media platforms, you should use two-way communication. Table of Contents.

Marketing 221

Marketing Social Media Email Marketing Influencer 221

Social Hospitality

OCTOBER 21, 2019

Want to boost your restaurant marketing? Psychological techniques can give your restaurant marketing an effective boost. Luckily, utilizing well-known psychological theories can add that extra something to your marketing strategy. Psychology-based marketing allows you to market your restaurant in a different way.

Marketing 150

Marketing Social Media Loyalty Program Email Marketing 150

Social Hospitality

SEPTEMBER 3, 2019

Want to boost your restaurant marketing? Psychological techniques can give your restaurant marketing an effective boost. Luckily, utilizing well-known psychological theories can add that extra something to your marketing strategy. Psychology-based marketing allows you to market your restaurant in a different way.

Marketing 150

Marketing Social Media Loyalty Program Email Marketing 150

EATER

AUGUST 12, 2021

Since the advent of WhatsApp, he said, he’d started advertising them there. “I Countries typically request market access, and that begins the authorization process,” an APHIS representative explained in an email. “We shores were irradiated in Iowa before finally being consumed at a diplomatic event in Chicago.

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2010 Agriculture Food Truck Email Marketing 145

Indoor Media

OCTOBER 2, 2017

Check out our Ultimate Guide to Restaurant Marketing that walks you through creating a marketing strategy to bring in new customers. . Nothing gets your business name out in the community quite like participating in local events. You’ve Got to Communicate. Take pictures and videos at your events – lots of them.

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Loyalty Program Email Marketing Social Media Customer Service 78

Embrace the Suck

JUNE 13, 2022

I had a couple of events, private events, corporate dining events, and there were two more left on the book. My last two dinner events went really well. The following week, my last event was on the 12th and we had originally had 50 people sign up for this event. It was a restaurant, a wine bar and a market.

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Retail Social Media Events Take-out 221

Modern Restaurant Management

SEPTEMBER 30, 2020

Restaurant operators should also focus on remarketing to guests through email or other means, as well as offering return visit incentives to keep customers coming back. This is why remarketing to existing customers should be a critical component of any restaurant's marketing strategy. Recreating the on-premise at home.

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2020 Mobile Ordering Guest Recovery Customer Service 190

Gourmet Marketing

SEPTEMBER 23, 2021

We’re a Restaurant Marketing Agency that’s worked with restaurants for over a decade. Restaurant Marketing Ideas. As such, it’s important to use unique marketing ideas in order to truly stand out from other restaurants. Save the digital image of your poster so that you can use it for online marketing as well.

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Marketing 2021 Social Media Website Management 61